PRO ON Tata Motors

8/7/2019 PRO ON Tata Motors

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PROJECT ON

BUSSINESS 2 BUSSINESS MARKETING MIX ANALYSIS OF TATA

MOTOR

SUBMEATED

TO

PRO.DANANJAY TALELE

SUBMEATED

BY

L.NARAYAN SONI

ROL .NO (M4910)


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Tata Motors

Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570,NYSE: TTM) is a multinationalcorporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as

TELCO (TATA Engineering and Locomotive Company).

Tata Motors is Indias largest automobile company, with consolidated revenues of USD 20

billion in 2009-10. It is the leader in commercial vehicles and among the top three in passenger

vehicles. Tata Motors has winning products in the compact, midsize car and utility vehicle

segments. The company is the world's fourth largest truck manufacturer, and the world's second

largest bus manufacturer with over 24,000 employees. Since first rolled out in 1954, Tata Motors

has produced and sold over 4 million vehicles in India.[1]

Established in 1945, when the company began manufacturing locomotives, the company

manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG,

which ended in 1969.[2] Tata Motors is a dual-listed company traded on both the Bombay Stock

Exchange, as well as on theNew York Stock Exchange. Tata Motors in 2005, was ranked among

the top 10 corporations in India with an annual revenue exceeding INR320 billion.

In 2004 Tata Motors bought Daewoo's truckmanufacturing unit, now known as Tata Daewoo

Commercial Vehicle, in South Korea. It also acquired Hispano Carrocera SA, now a fully-owned

subsidiary. In March 2008, it acquired the Jaguar Land Rover (JLR) business from the Ford


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Motor Company, which also includes the Daimler and Lanchester brands.[3][4][5] and the purchase

was completed on 2 June 2008.[6]

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow,

Ahmedabad, Sanand and Pune in India, as well as in Argentina, South Africa and Thailand.

History

Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The

company was established in 1935 as a locomotive manufacturing unit and later expanded its

operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz

AG of Germany. Despite the success of its commercial vehicles, Tata realized his company had

to diversify and he began to look at other products. Based on consumerdemand, he decided that

building a small car would be the most practical new venture. So in 1998 it launched Tata Indica,

India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and

maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially

the UK and Italy. In 2004 it acquired Tata Daewoo Commercial Vehicle, and in late 2005 it

acquired 21% ofAragoneseHispano Carrocera giving it controlling rights of the company. It has

formed a joint venture with Marcopolo of Brazil, and introduced low-floor buses in the Indian

Market. Recently, it has acquired British Jaguar Land Rover (JLR), which includes the Daimler

and Lanchester brand names.

Expansion


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The FIRST generation Tata Indica V2's excellent fuel economy, powerful engine and aggressive marketing

strategy made it one of the best selling cars in the history of the Indian automobile industry.

After years of dominating the commercial vehicle market in India, Tata Motors entered the

passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the

launch of three more vehicles, Tata Estate (1992, a station wagon design based on the earlier

'Tata Mobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari

(1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the first fully

indigenous passenger car of India. Though the car was initially panned by auto-analysts, the car's

excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the

best selling cars in the history of the Indian automobile industry. A newer version of the car,

named Indica V2, was a major improvement over the previous version and quickly became a

mass-favorite. Tata Motors also successfully exported large quantities of the car to South Africa.

The success of Indica in many ways marked the rise of Tata Motors.

Subsidiary Brands

Jaguar XJTata Novus is one of the

best selling commercial

trucks in South Korea.

Hispano Divo at the 2008

FIAA in MadridRange Rover


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Tata Daewoo Commercial Vehicle

With the success of Tata Indica, Tata Motors aimed to increase its presence worldwide. In 2004,

it acquired the Daewoo Commercial Vehicle Company of South Korea. The reasons behind the

acquisition were:

y Company's global plans to reduce domestic exposure. The domestic commercial vehicle marketis highly cyclical in nature and prone to fluctuations in the domestic economy. Tata Motors has a

high domestic exposure of ~94% in the MHCV segment and ~84% in the light commercial vehicle

(LCV) segment. Since the domestic commercial vehicle sales of the company are at the mercy of

the structural economic factors, it is increasingly looking at the international markets. The

company plans to diversify into various markets across the world in both MHCV as well as LCV

segments.

y To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novusfrom Daewoos (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of

TDCV in the heavy-tonnage range and introduce products in India at an appropriate time. This

was mainly to cater to the international market and also to cater to the domestic market where

a major improvement in the Road infrastructure was done through the National Highway

Development Project.

Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is the 2nd

largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked

with Tata Daewoo to develop trucks such as Novus and World Truck and buses namely, Globes

and Star Bus.


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Hispano Carrocera

In 2005, sensing an opportunity in the fully-builtbus segment, Tata Motors acquired a 21% stake

in Hispano Caracara SA,[8] the leading European bus and coach cabin maker. In 2009, the

company picked up the remaining 79% stake in Hispano Caracara SA for an undisclosed sum,

making it a fully-owned subsidiary.

Jaguar Cars and Land Rover

Main articles: Jaguar Cars and Land Rover

After the acquisition of the British Jaguar Land Rover(JLR) business, which also includes the

Daimler, Lanchesterand Roverbrands, Tata Motors became a major player in the international

automobile market. On 27 March 2008, Tata Motors reached an agreement with Ford to purchase

their Jaguar Land Rover operations forUS$2 billion. The sale was completed on 2 June 2008.

In addition to the brands, Tata Motors has also gained access to two design centers and two

plants in UK. The key acquisition would be of the intellectual property rights related to the

technologies.

Joint ventures

Tata MarcoPolo released this low-floor bus in India and now it is widely used as public transport in Delhi,

Mumbai, Bangalore and Lucknow

Tata Motors has formed a 51:49 joint venture in bus body building with Marco polo of Brazil.

This joint venture is to manufacture and assemble fully-built buses and coaches targeted at


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developing mass rapid transportation systems. The joint venture will absorb technology and

expertise in chassis and aggregates from Tata Motors, and Marcopolo will provide know-how in

processes and systems for bodybuilding and bus body design. Tata and Marcopolo have launched

a low-floor city bus which is widely used by Chennai,Delhi, Mumbai,Lucknow and Banglore

transport corporations.

Tata Motors also formed ajoint venture with Fiat and gained access to Fiats diesel engine

technology.Tata Motors sells Fiat cars in India and is looking to extend its relationship with Fiat

and Iveco to other segments. Tata has also formed several JV's with many small companies in

various countries around the world.

Important developments

Tata Nano

Tata Nano

In January 2008, Tata Motors launched Tata Nano, the least expensive production car in the

world at about Rs. 100,000 (US $2,500). The city carwas unveiled during the Auto Expo 2008

exhibition in Pragati Maidan, New Delhi.

Tata has faced controversy over developing the Nano as some environmentalists are concerned

that the launch of such a low-priced car could lead to mass motorization in India with adverse

effects on pollution and global warming. Tata has set up a factory in Sanand, Gujarat and the

first Nanos are to roll out summer 2009.


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Tata Nano Europa has been developed for sale in developed economies and is to hit markets in

2010 while the normal Nano should hit markets in South Africa, Kenya and countries in Asia

and Africa by late 2009. A battery version is also planned.

Tata has also been approached by a province in France named Moselle to setup a Tata Nano

manufacturing plant.

Tata Ace

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in May

2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace hadchanged the dynamics of the light commercial vehicle (LCV) market in the country by creating a

new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged

as the first choice for transporters and single truck owners for city and rural transport. By

October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537 units due to the

rising demand for Ace. The Ace was built with a load body produced by Autoline Industries.By

2005; Autoline was producing 300 load bodies per day for Tata Motors. Tata Ace - Apka Pyaara

Chota Hathi.

Ace is still a top seller for TML with 5M units sold to date (June 2010).

Ace has also been exported to several European, South American and African countries and all-

electric models are sold through Chrysler's Global Electric Motorcars division.


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Compressed air car

Tata OneCAT

Motor Development International ofFrance has developed the world's first prototype of a

compressed air car, named OneCAT. In 2007, MDI owner Guy Negre was reported to have "the

backing of Tata".

It has airtanks that can be filled in 4 hours by plugging the car into a standard electrical plug. In

2008 MDI planned to also design a gas station compressor, which would fill the tanks in 3

minutes. There are no gasoline costs and no fossil fuel emissions from the vehicle when run in

town, but "the compressed air driving the pistons can be boosted by a fuel burner".

OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk.With full tanks it is said to run at

100 km/h (62 mph) for 90 kilometres (56 mi) range in urban cycle. There are severe physical

arguments pleading against those figures. In December 2009 Tata's vice president of engineering

systems confirmed that the limited range and low engine temperatures were causing difficulties.[


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Electric vehicles

Tata Motors unveiled the electric versions of passenger carTata Indica and commercial vehicle

Tata Ace. Both run on lithium batteries. The company has indicated that the electric Indica

would be launched locally in India in about 2010, without disclosing the price. The vehicle

would be launched in Norway in 2009.

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3%

holding in electric vehicle technology firm Miljbil Grenland/Innovasjon of Norway for

US$1.93 M, which specialises in the development of innovative solutions for electric vehicles,

and plans to launch the electric Indica hatchback in Europe next year. On 17 Sept 2010 Tata

motors presented to the DTC [ Delhi Transport corporation] Four CNG - Electric Hybrid

lowfloored Starbuses to be used for commonwealth games.These will be the first

Environmentally friendly buses to be used for public transportation in India.


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Tata in India

A loaded Tata truck on a Rajasthan highway

Tata Motors Limited is Indias largest automobile company, with revenues of 35,651.48 crore

(US$7.74 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among

the top three in passenger vehicles with winning products in the compact, midsize car and utility

vehicle segments. Tata Motors presence indeed cuts across the length and breadth of India. Over

4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The companys

manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra),

Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a

strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group

Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat

powertrains. The company is establishing a new plant at Sanand (Gujarat). The companys

dealership, sales, services and spare parts network comprises over 3500 touch points; Tata

Motors also distributes and markets Fiat branded cars in India.

Tata's global operations

Tata Motors has been in the process of acquiring foreign brands to increase its global presence

and currently has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar

Land Rover, a business comprising the two iconic British brands that was acquired in 2008. Tata

Motors has also acquired from Ford the rights of Rover. In 2004, it acquired the Daewoo

Commercial Vehicles Company, South Koreas second largest truck maker. The rechristened


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Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean

market, while also exporting these products to several international markets. Today two-thirds of

heavy commercial vehicle exports out of South Korea are from Tata Daewoo.In 2005, Tata

Motors acquired a 21% stake in Hispano Carrocera, a Spanish bus and coach manufacturer,[8]

giving it controlling rights of the company. Tata Motors continued its product line expansion

through the introduction of new products into the market range of buses (Starbus & Globus) as

well as trucks (Novus). These models were jointly developed with its subsidiaries Tata Daewoo

and Hispano Carrocera. In May, 2009 Tata unveiled the Tata World Truck range jointly

developed with Tata Daewoo They will debut in South Korea, South Africa, the SAARC

countries and the Middle-East by the end of 2009 In 2006, it formed a joint venture with the

Brazil-based Marcopolo to manufacture fully-built buses and coaches for India and other

international markets. Tata Motors has expanded its production and assembly operations to

several other countries including South Korea, Thailand, South Africa and Argentina and is

planning to set up plants in Turkey, Indonesia and Eastern Europe. Tata also has franchisee/joint

venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal. Tata has

dealerships in 26 countries across 4 continents. Though Tata is present in many countries it has

only managed to create a large consumer base in the Indian Subcontinent namely India,

Bangladesh, Bhutan, Sri Lanka and Nepal and has a growing consumer base in

Products

Passenger cars and utility vehicles

Tata Xover


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Tata Nano Europa

Tata Starbus Low Floor 1610

Tata Marcopolo buses in the Delhi BRT.

y Tata Sierra (Discontinued)y Tata Estate (Discontinued)y Tata Sumo/Spacioy Tata Safariy Tata Indica


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y Tata Vistay Tata Indigoy Tata Manzay Tata Indigo Marinay Tata Wingery Tata Magicy Tata Nanoy Tata Xenon XTy Tata Aria

Concept vehicles

y 2000 Aria Roadstery 2001 Aria Coupey 2002 Tata Indivay 2004 Tata Indigo Adventy 2005 Tata Xovery 2006 Tata Cliffridery 2007 Tata Elegantey 2009 Tata Pr1may 2010 Tata Versay 2010 Tata Essota

Commercial vehicles

y Tata Acey Tata TL/Telcoline/207 DI Pickup Trucky Tata 407 Ex and Ex2y Tata 709 Exy Tata 809 Ex and Ex2y Tata 909 Ex and Ex2y Tata 1109 (Intermediate truck)y Tata 1510/1512 (Medium bus chassis)


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y Tata 1612/1616 (Heavy bus chassis)y Tata 1618 (Semi Low Floor bus chassis)y Tata 1610/1623 (Rear Engined Low Floor bus chassis)y Tata 1613/1615 (Medium truck)y Tata 2515/2516 (Medium truck)y Tata Starbus (Branded Buses for city,inter city,school bus and standard passenger

transportation)

y Tata Globus (Range of fully built luxury coaches)y Tata Hispano Globus (Rear Engined Inter city coach)y Tata Marcopolo Bus (Low Floor, Semi Low Floor buses for Mass Rapid Transit and also standard

passenger transportation Buses)

yTata 3015 (Heavy truck)

y Tata 3118 (Heavy truck) (8X2)y Tata 3516 (Heavy truck)y Tata 4018 (Heavy truck)y Tata 4923 (Ultra-Heavy truck) (6X4)y Tata Novus (Heavy truck designed by Tata Daewoo)y Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)

Military vehicles

y Tata LSV (Light Specialist Vehicle)y Tata Mine Protected Vehicle (4x4)y Tata 2 Stretcher Ambulancey Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versionsy Tata LPTA 713 TC (4x4)y Tata LPT 709 Ey Tata SD 1015 TC (4x4)y Tata LPTA 1615 TC (4x4)y Tata LPTA 1621 TC (6x6)y Tata LPTA 1615 TC (4x2)y Tata Winger Passenger Mini Bus


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MARKETING MIX

Marketing is the process by which a product or service originates and is then priced, promoted,

and distributed to consumers. The principal marketing functions involve market research and

product development, design, and testing. It is the business activity of presenting products or

services in such a way as to make them desirable.

One has to consider promotion that is balanced with a suitable product available at a reasonable

price, provided at all places to maximize the sale of ones product.

MARKETING MIX

PRODUCT PRICE PROMOTION PLACE

Brand Pricing Strategy Personal Selling Channels of Distributions

Packaging Pricing & Quality Advertising Physical Distribution

Innovations Price & Alterations Public Relations Wholesaler & Retailers

Quality Discounts

1. PRODUCT (Brand, Packaging, Innovations, Quality) :

a. Brand : Advertising is often used to make consumers aware of a products special low

price or its benefits. But an even more important function of advertising is to create

an image that consumers associate with a product, known as the brand image. The

brand image goes far beyond the functional characteristics of the product. The

products of Tata Motors have many special characteristics to them, but when

consumers think of it, they not only think of its features, but they may also associate it

with quality, performance, class. All of these meanings have been added to the

product by advertising. Consumers frequently buy the product not only for its

functional characteristics but also because they want to be identified with the image

associated with the brand.

Tata Motors have been successful in creating and maintaining a professional

brand image.


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b. Packaging : A vehicle cannot have a material packaging. Here, packaging refers to

and effective assembly of features. Tata Motors provide many innovative features to

suit the target customers and the product. E.g. Tata Safari Dicor has Reverse Guide

System which includes a weather-proof camera to help the driver while reversing the

vehicle.

c. Innovations : The various motives behind buying an automobile are Need, Prestige,

Comfort, Fashion, Jealousy and Novelty. The R & D Department continuously strives

to bring new innovations in their product. Tatas have an industrial experience of over

100 years and they are well known with the Psychology of Indian customers, who

desire more at less price. This experience has helped them to develop products which

fulfill the expectations of Indian consumers.

d. Quality Control : Tata Motors have their Quality Control standards and the QC Dept.

ensures that the customer does not face any inconveniences of a defective product.

2. PRICE (Pricing Strategy, Alterations, Discounts)

a. Pricing Strategy : The prices are fixed keeping in mind a number of factors. As

told by Mr. Desai, prices have to be at par with the prices of the competitors. Tata

Motors give a relative price advantage as compares to its competitors. The various

determinants of price are

i. Market Condition

ii. Costs incurred

iii. Profit percentage desired by the Co.

iv. Dealer Profit


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b. Alterations : The Company does not allow any alterations to any of the features of

the product. If there is an alteration which affects the performance of the engine,

then the warranty becomes void. However, there may be alterations in the

accessories, if desired by the customer.

c. Discounts : Discounts are decided by the Co. every month. Any further discounts

made from the profits of the dealer. However, the Co. may compensate the dealer

for the discounts allowed to a certain extent.

3. PROMOTION (Personal Selling, Advertising, Sales Promotion, Public Relations)

a. Personal Selling : There is minimal personal selling involved. The Sales Officers

at the dealerships collect prospective customer databases and perform cold calling

to attract customers.

b. Advertising : Advertising is a form of commercial mass communication designed

to promote the sale of a product or service. Tata Motors is responsible for the

advertising of its products. The dealer does play any role in the advertising. The

various media used for advertising are T.V., Newspapers, Magazines, Hoardings,

Internet etc. The dealer conducts point-of-purchase displays to advertise the

products. The advertisements done by the Co. help the dealer to capitalize on the

market.

c. Sales Promotion : The purpose of sales promotion is to supplement and coordinate

advertising and personal selling; Sales promotions are designed to persuade

consumers to purchase immediately by providing special incentives such as cash

rebates, prizes, extra product, or gifts. The Co. conducts intensive sales promotion

during festivals such as festive discounts during Diwali.

d. Public Relations : Public Relations is a management function that creates,

develops, and carries out policies and programs to influence public opinion or

public reaction about an idea, a product, or an organization. The Co. takes serious

measures to maintain good public relations. The Co. follows business ethics to


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ensure that the customer is satisfied and receives good service whenever and

wherever he desires

4. PLACE (Channels of Distribution, Physical Distribution)

a. Channels of Distribution : In case of vehicles, dealership method of distribution

and sales is generally adopted. Tata Motors have also adopted dealership method

of distribution of its products. The dealers purchase products from the Co. at a

negotiated price. The MRP is fixed by the Co. and the dealer gets a profit within

these prices. As the Co. deals in commercial and passenger vehicles, there may be

a single or distinct dealerships to market its commercial and passenger vehicles in

a town. However, if there is a single dealership appointed, then the commercial

and passenger vehicles are managed under Commercial Vehicles Dept. and

Passenger Vehicles Dept. respectively.

Tata Motors have contracts with the Government of India and it supplies

buses and passenger vehicles, in some cases, to the Govt. Sometimes, bulk

quantities of vehicles are ordered by a Govt. Dept. or a private company. The

sales, distribution and billing of these are looked after by the Co. itself.

b. Physical Distribution : Thecommercial vehicles are manufactured at Jamshedpur,

Lucknow and Pantnagar whereas the passenger vehicles are manufactured at Pune

plant. From the plant, the finished product is transported to the dealerships. The

nation-wide dealership, sales, services and spare parts network comprises over

2,000 touch points. The dealerships are strategically located in the target and

potential markets to ensure efficient and timely availability of its products in the

market.


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Marketing strategies of Tata motors

What makes the marketing strategy so successful?

1. Product, Branding, and Advertising

Every business started from 0, from no one knows it until everyone know it. Advertising is one

of the most common ways to make car buyer or car enthusiast aware of the new car with special

promotion price. Another more important way of advertising is to create an image or brand

image. Take BMW Z3 for example, it was introduced in 1996 and shortly the car has been used

in the famous James Bond movie. This is similar to Nissan 350 Fairlady Z in the recent 2007

Fast and the Furious 3 Tokyo Drift. Over the years Tata Motors have been successful increating their brand image especially they use some famous stars as their spokesman.

Other important marketing strategies are such as the packaging, innovations, and quality control.

Tata Motors provide many innovative features to attract car lover. One of these innovations is the

Tata Safari 4X4Dicor that has Reverse Guide System. A weather-proof camera is fixed to the

rear car to help the driver while reversing the car.


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2. Pricing Strategy

There are various factors to determine a price of a car. These factors are such as market condition

(it cant be too low or too high with the prices of same vehicle from competitors, it has to be at

par), cost incurred to build a car, profit by company, dealer profit.

Giving discount every month and special promotion for certain type of vehicle also one of the

strong strategy use by Tata Motors. Discount can be made from Companys profit or from

dealers profit at certain range.

3. Place


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Place of dealership does play an important role. The channel of distribution, physical location,

and dealership method of distribution and sales is generally adopted. The distribution of vehicle

must be in a very systematic way, from the plant to dealership and to end user. This is not only in

India itself but also to the world-wide dealership. (See also Ford Motor Company SWOT

analysis)

4. Maintenance and Support

After sales service is also another important marketing strategy for most of the car buyer to

choose for the right car. End user will not want to spend a lot of time to travel to a far place just

to service the car such as change engine oil, oil filter and some simple checking. Parts and

accessories must also easy to access when it is needed to keep the customer satisfy from buying

Tata cars until maintaining the car or even until they sell the car and change to a newer Tata

model.

Marketing strategies of Tata motors

By looking at the Marketing strategies of TATA motors, the SWOT analysis (the Strengths,

Weakness, Opportunities, Threats) can clearly tells why Tata Motors marketing strategies is one

of the successful stories in automobile industry nowadays.


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CONCLUTION

From the analysis it has been conclude that Tata motor has not only created a brand

image in the mind of the customer but also it has good image in the mind of others

which include its supplier, manufacturer , dealers etc. not only in India but also all over

the world .It has excellent marketing mix. The products of Tata Motors have many

special characteristics to them, but when consumers think of it, they not only think of its

features, but they may also associate it with quality, performance, class. All of these

meanings have been added to the product by advertising. Consumers frequently buy the

product not only for its functional characteristics but also because they want to be

identified with the image associated with the brand.

Tata Motors have been successful in creating and maintaining a professional brand

image.

Tata Motors provide many innovative features to suit the target customers and the

product. E.g. Tata Safari Dicor has Reverse Guide System which includes a weather-

proof camera to help the driver while reversing the vehicle.

The Co. conducts intensive sales promotion during festivals such as festive discounts

during Diwali.

Tata Motors have contracts with the Government of India and it supplies buses and

passenger vehicles, in some cases, to the Govt. Sometimes, bulk quantities of vehicles are

ordered by a Govt. Dept. or a private company. The sales, distribution and billing of these

are looked after by the Co. itself.

Tata Motors provide many innovative features to attract car lover. One of these

innovations is the Tata Safari 4X4Dicor that has Reverse Guide System. A weather-

proof camera is fixed to the rear car to help the driver while reversing the car.

PRO ON Tata Motors

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