Professional Competition

Anglo American Platinum Limited in conjunction with Metal Concentrators invites you to enter the PlatAfrica 2015 Jewellery Design Competition.

The competition is open to jewellers working in South Africa.

South Africans of Indian origin are the world's largest non-immigrant Indian population outside of India. The history of South Africa’s vibrant Indian community started many, many years ago in the Cape and the cane fi elds of Natal…

The fi rst Indians arrived in 1684 during the Dutch colonial era as slaves. Many came from Bengal, Bihar and Malabar. The British abolished slavery in 1833 and though the Cape was a British colony at the time, it wasn’t until December 1834 that the emancipation of slaves in South Africa took place.

Over 150 years ago, in 1860, indentured labour replaced slavery but in name only. By the 1890s, indentured Indian labour gave way to "passenger" immigrants. Workers of all kinds came to fi nd formal employment and by the 1920s, established merchant families had also found their way to South Africa.

In 1961, Indians were fi nally offi cially recognised as a permanent part of the South African population. Indian South Africans are predominantly Hindu, but the community includes Muslims, Christians, and Sikhs. The diverse Indian population of over one million people have carved themselves a home here and are a vibrant part of South Africa’s multi-cultural society. Indian infl uences have contributed to the multi-cultural diversity of South Africa.

Regardless of the distance from Durban to Mumbai, South African Indians retain a sense of cultural and social connection to India which is the inspiration for the PlatAfrica 2015 theme – Indian Bridal Jewellery.

Professional Competition

Fact box:

Jewellery represents the second largest demand segment for platinum contributing 35% of gross demand in 2014. India

has been the fastest growing market for platinum jewellery, growing by 36% in 2012, 29% in 2013 and 25% in 2014

(Johnson Matthey). Compared to the universal appeal of gold, the platinum jewellery market in India is niche, with

platinum pitched as “premium jewellery” with respect to gold especially amongst the young, urban clientele. Furthermore,

India is the least price sensitive of the platinum jewellery markets as buyers see the metal as a store of value. A premium

price for platinum jewellery over gold helps to maintain platinum’s attraction.

Source: Ashburton Investments March 2015

PlatAfrica 2015 – Indian Bridal JewelleryThe tradition of wearing bridal jewellery dates back 5 000 years and remains an integral part of Indian lifestyle and

tradition. A great deal of the wedding budget is spent on jewellery as it remains with the bride for her lifetime. Indian bridal

jewellery is renowned for its visual appeal and though in the past, gold jewellery dominated design, today’s modern brides

are moving towards wearing innovative designer jewellery made from platinum, true to tradition yet contemporary in design.

• Appendix 1 “Platinum Bridal” from PGI India. Please read through as this will provide you with insights into the target

market and the unique position that platinum has in modern India. The look and feel for PlatAfrica’s Indian Bridal

Jewellery will need to be, simple yet meaningful, modern, yet respect tradition, elegant yet make a statement.

• Appendix 2 has additional information on “Platinum Love Bands” and is pertinent to those opting to design rings.

Bridal sets – a new platinum take on traditionSelect one of the following items of jewellery:

1. Couple love bands 4. Earrings

2. Engagement ring 5. Men’s bracelet

3. Necklace 6. Woman’s bangle (oval or round)

Technical specifi cations:Make sure that Platinum is the hero. Platinum must be 80% of the surface area.

Please consider how commercially viable your pieces are. You need to consider affordability. The Platinum weights detailed below are supplied by PGI India as a guideline. You may exceed these weights by no more than 15%. You will be allocated up to a maximum of 100g and may opt to submit more than one entry:

Ladies’ Men’s

Rings/Love bands 4-5 g 6-7 g

Neckpieces 30-35 g

Earrings 2 x 5 g

Bangles/Bracelets 15-20 g 30-40 g

You may incorporate cubics and or other stones/materials, but Platinum must remain the hero.Please note: if you choose to incorporate other materials they may not be returned to you as the sponsors cannot be held accountable for removing them

at the end of the competition.

You should also provide a mood/inspiration board to accompany your collection/design.Please detail creative thought process and the story behind the design. The judges will use this document when assessing each collection/design so make sure it visually refl ects your inspiration. (Not more than 250 words.)

Please ensure that your entry is packed securely. Ensure that your entries can be packed and unpacked easily without damage to your entry.Please note: all scrap must be melted down and returned as a button with your entry in a separate clearly marked envelope with details of • the original delivery note • weights • your name and contact number.

Contact details:Competition co-ordinator

Harriet Lamb

Tel: (011) 888-8397/9187

Cell: (082) 852-6850

E-mail: juno@junocorp.co.za

AdjudicationThe decision of the panel of judges will be fi nal.

Deadlines/Dates and PrizesLaunch of competition April 2015

Submission of fi nal pieces 30 July 2015 (or earlier if you are ready with your designs sooner)

Final judging August

PlatAfrica Awards 12 November 2015

Anglo American Platinum Limited and Metal Concentrators will select a panel of judges. The judges’ decision

is fi nal and no correspondence will be entered into. All entries will be kept strictly confi dential throughout the

judging process.

PrizesPrizes: 1st 2nd 3rd

Professional R20 000 R15 000 R5 000

In addition to the cash prizes, entries will benefi t from:1. Exposure in various media publications.

2. Professional photography for marketing purposes.

3. Exposure in top local magazines/TV programmes.

4. Exposure at international fairs supported by PGI and other events in collaboration with the Indian High Commission.

ENTRY FORMThe following information is required and MUST accompany

your entry. Any entry forms that are not completed in full will be disqualifi ed.

ALL information must be completed in full in English. Please write carefully – must be legible.

My personal details:

Name: Surname:

Company or institution:

Cell number: Landline number:

Email address:

ID number:

This is required for any travel arrangements that may need to be made for the awards evening.

Entry details:

I have designed a: (pendant, ring etc)

Materials used for each entry:

Platinum: please be very accurate in the weight specifi ed Mass:

Please supply details on the additional materials if used for your piece as well as their weights

Material 2: Mass:

Material 3: Mass:

Material 4: Mass:

Suggested retail selling price (At today’s retail prices): R

IF YOU OPT TO ENTER MORE THAN ONE PIECE, you will need to detail each of your entries please.

Platinum: please be very accurate in the weight specifi ed Mass:

Please supply details on the additional materials if used for your piece as well as their weights

Material 2: Mass:

Material 3: Mass:

Material 4: Mass:

Suggested retail selling price (At today’s retail prices): R

Platinum: please be very accurate in the weight specifi ed Mass:

Please supply details on the additional materials if used for your piece as well as their weights

Material 2: Mass:

Material 3: Mass:

Material 4: Mass:

Suggested retail selling price (At today’s retail prices): R

Please note: all scrap must be melted down and returned as a button with your entry in a separate clearly marked envelope

with details of the original delivery note, weights, your name and contact number.

Please attach a copy of the details of you design journal, inspiration and the rationale as to why your piece would be a

commercial success.

Let your design refl ect the properties of platinum.

Working with Platinum makes a great deal of demand on your skills.

Pay careful attention to your polishing or fi nishing techniques. Make use of

the wonderfully refl ective properties of this luxurious metal.

Remember, one of the main advantages of working in Platinum is its strength and malleability.

You can create fi ne, intricate designs and the metal will retain its shape.

The judges will consider your:

• Creativity and originality

• Interpretation of the theme

• Workmanship and technical excellence

• Wearability

• Saleability

Entry conditions

1. The designs must be innovative, practical and wearable.

2. Designers will be required to detail in writing, the inspiration for their design.

3. The designs can make use other materials but Platinum must be prominent and remain the “hero”.

4. All entries must be original designs. The design must not have won a previous competition or be part of

your current stock.

5. Entries that do not conform will be disqualifi ed from judging.

6. Entry is open to all professional jewellers resident in South Africa.

7. Entry forms will be available on the website and distributed by the sponsors electronically.

8. Those wishing to enter can contact Harriet Lamb to make arrangements for their competition metal loan. The Sponsors

will approve and supply loaned metal directly to participants.

Note: No more than a 5% metal loss will be accepted in the manufacturing process. Designers will be liable for any

Platinum loss greater than this.

9. Loaned metal may only be used for the manufacturing of PlatAfrica pieces.

10. All loaned Platinum remains the property of the PlatAfrica sponsors.

11. All entries must be submitted by 30 July 2015. Participants will need to contact Juno – Harriet Lamb on

011 888-8397/9187 or juno@junocorp.co.za to arrange for the timeous collection of their entry.

12. Loaned metal/scraps must be returned with your entry in a separate clearly marked envelope. (Refer to page 2.)

13. Designs remain the property of the sponsors and may be used for marketing and showcasing Platinum.

Designers will be acknowledged. Recognition will be given to the designers and not the

manufacturer unless specifi cally requested.