Pro Business 2011 Autumn/Winter Rights Guide

PROFESSIONAL BUSINESSRIGHTS GUIDE

Autumn/Winter 2011

To request review copies of any title in this guide, please email Julie Attrill: [email protected]

P r o f e s s i o n a l B u s i n e s s R i g h t s G u i d e 1 J o h n W i l e y & S o n s , L t d .

Business Rights Guide: Autumn/Winter 2011

The Employee Engagement Effect - How You Can Boost Your Business by Unleashing the Potential of Your Organization/Holbeche .......................................................................................... 3 Growth Champions/The Growth Agenda ............................................................................................ 3 The Hedgehog Effect: The Secrets of Building High Performance Teams/Kets de Vries ............ 4 The Social Media MBA/Holloman ........................................................................................................ 4 The Great Transformation: The New Stages of Economic Growth in Our Multipolar World/Steinbock ................................................................................................................................... 5 How to Manage Project Opportunity and Risk: Why Uncertainty Management can be a Much Better Approach than Risk Management, 3e/Ward .......................................................................... 5 Strategic IQ: Why Do Once Successful Companies Fail?/Wells ..................................................... 6 Luxury Retailing Management/Chevalier ........................................................................................... 6 High Performance Companies: Successful Strategies from the World's Top Achievers/Pangarkar ........................................................................................................................... 7 Employer Brand Management: A thought-provoking guide to the practices transforming HR, talent management and marketing/Barrow ........................................................................................ 7 The Growth Drivers: The Definitive Guide to Building Marketing Capabilities/Bird ...................... 8 The Marketing Finance Interface: How to Measure and Reduce Marketing Strategy Risk/McDonald ..................................................................................................................................... 8 Marketing Plans for Services: A Complete Guide, 3e/Payne ........................................................... 9 The Olympic Games Effect: The Value of Sports Marketing in Creating Successful Brands, 2e/Davis ................................................................................................................................................ 9 The Dialogue Gap/Nixon ................................................................................................................... 10 Foundations of Strategy/Grant ......................................................................................................... 10 Global Logistics and Supply Chain Management, 2e/Mangan ...................................................... 11 Communicating in the 21st Century, 3e/Eunson .............................................................................. 11

Asian Business ................................................................. 12 Earth Wars: The Battle for Global Resources/Hiscock ................................................................... 12 FX Crisis: How to Survive the Coming Currency Wars/Duncan .................................................... 12 On Equal Terms: Redefining China's Relationship with America and the West/Zheng ............. 13 Through the Eyes of Tiger Cubs: Asia’s Challenges 2020/Clifford ................................................ 13 Startup Asia: Top Strategies for Cashing in on the Asian Innovation Boom/Fannin .................. 14 China and India versus The West: Rethinking the Major Economic Power Shift of the 2000s/Tselichtchev ............................................................................................................................. 14 An Unprogrammed Life: Adventures of an Incurable Entrepreneur/Saito ................................... 15 Kim Jong-Il, Revised and Updated: Kim Jong-il: North Korea’s Dear Leader, Revised and Updated Edition/Breen ...................................................................................................................... 15 The Secret Army: Chiang Kai-shek and the Drug Warlords of the Golden Triangle/Gibson ....... 16

P r o f e s s i o n a l B u s i n e s s R i g h t s G u i d e 2 C o n t a c t : j a t t r i l l @ w i l e y . c o m

Spring /Summer 2011 ....................................................... 16

The Business of Influence: Reframing Marketing and PR for the Digital Age/Sheldrake ............ 16 Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation/Barwise .... 17 The Strategy Pathfinder: Core Concepts and Live Cases, 2e/Angwin .......................................... 17 Lexus: The Relentless Pursuit/Dawson ........................................................................................... 18 Export Now: Five Keys to Entering New Markets/Lavin ................................................................. 18 Marketing Plans - How to Prepare Them, How to Use Them, 7e/McDonald .................................. 19 The End of Progress: How Modern Economics Has Failed Us/Maxton ........................................ 19 Corporate Governance, 5e/Monks .................................................................................................... 20


The Employee Engagement Effect - How You Can Boost Your Business by Unleashing the Potential of Your Organization Linda Holbeche, Geoffrey Matthews 978-1-119-95353-1 / 1-119-95353-7 256 pp. Pub: 27/01/12 £24.99 Cloth Business & Management A step-by-step guide for managers to understand how to engage employees and how to measure the results of that engagement.

This book presents a non-biased, grounded and practical "how to" guide to the vitally important topic of employee engagement. It is designed to help line managers enhance business performance by providing them with an easy-to-use guide to employee engagement, so they feel comfortable taking the lead and not depending on HR to drive this.

It explains:

• What is meant by employee engagement.

• Why it matters to business.

• What the bottom-line and other benefits of working on employee engagement are.

• What helps and hinders employee engagement.

• How to measure employee engagement levels (+ tips on how to make sense of the measurement results).

• How to turning the understanding gained from the practical advice offered into effective follow-up action that can have a lasting benefit to business and individuals.

In addition to being able to manage the engagement of others, readers will be able to understand how they can manage their own engagement levels, even during tough times.

Linda Holbeche is a leading teacher and writer on HR topics. Until recently, she was the Director of Research and Policy at the Chartered Institute of Personnel and Development (CIPD). Geoffrey Matthews is a regular speaker at conferences and in the past has contributed to a number of HR journals including in those published in Denmark, Switzerland and the UK.

Growth Champions The Growth Agenda, Tim Jones, Palie Smart 978-1-119-95413-2 / 1-119-95413-4 256 pp. Pub: 17/02/12 £19.99 Paper Strategic Management An engaging look at how leading global companies have out-performed their peers in sustained innovation — today's core strategic battleground for growth. Includes unique insider insights, and written with an accessible structure for thoughtful business leaders to use.

Growth is a priority for most organisations but many fail to achieve their ambitions. What is it about successful growth that is such a challenge? Who are the companies that consistently deliver sustainable growth and what makes them so special? More importantly, what can you learn from them so that you too can improve the success rate and growth ambitions of your organisation?

Growth Champions looks at 20 leading global organisations and identifies the key elements that drive their success. These ‘growth champions’ include the likes of PepsiCo, Apple, Walmart, Rolls Royce, Google, P&G, Audi and Nestle, each delivering consistent and successful growth. But while many share some common traits and ambitions, they differ in how they formulate and execute their strategies, how they engage people, how they build their growth culture, and how they develop and use distinctive competencies to keep them ahead of the pack.

With unique insights from experts within these organisations, this book provides a fresh perspective on growth and innovation, at a time where many are struggling to improve results in a sustained, high impact manner.

Dr Tim Jones is currently Programme Director of the Future Agenda project, the world's first global open foresight programme now nearing completion. In addition to this, he provides strategic support to select organisations and continues to lead the annual Innovation Leaders analysis of which companies are the most effective at deploying their innovation capabilities. Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management. She obtained her PhD in New Product Development Teamworking from Cranfield University. At Cranfield she has spent thirteen years working in the Cranfield School of Management and Applied Science. During some of this time she was the Deputy Director of the Innovation Leadership Centre.


The Hedgehog Effect: The Secrets of Building High Performance Teams Manfred Kets de Vries 978-1-119-97336-2 / 1-119-97336-8 300 pp. Pub: 25/11/11 £29.99 Cloth Business & Management In today's global world organisations rely more and more on virtual teams. This new book provides a clear understanding of how to coach groups of managers, making them into effective teams that can bring greatly improved performance for their companies.

The Hedgehog Effect is taken from Schopenhauer's parable describing a group of hedgehogs who need to huddle together for warmth yet struggle to find the optimal distance to feel sufficiently warm without hurting one another – thus sacrificing warmth for comfort. Kets de Vries refers to this in his latest book on group coaching for high-performance teams. Leadership coaching in a group setting can have high pay-offs because changes in leadership behaviour are likely to occur. Group leadership coaching establishes a foundation of trust, makes for constructive conflict resolution, leads to commitment and contributes to accountability: all factors that translate into better results for the organisation.

The book is one of the very few that touches on the topic of team coaching, and that deals with group coaching and change. Its focus is not just on improving the skills of individual leaders, but also on the dynamics of executive teams, providing advice on how to reshape the team dynamics to create a high performance organisation.

Manfred Kets de Vries is Raoul de Vitry d'Avaucourt Chaired Clinical Professor of Leadership Development and Director INSEAD Global Leadership Centre. He is also the Distinguished Visiting Professor of Leadership Development Research with the European Institute for Management and Technology in Berlin (ESMT) and has held professorships at McGill University, Ecole des Hautes Etudes Commerciales in Montreal, and Harvard Business School. The Financial Times, Le Capital, Wirtschaftswoche, and The Economist have rated Manfred Kets de Vries both among the world's top fifty leading management thinkers and one of the most influential contributors to human resource management. Reflections on Groups and Organisations – Licensed: Portuguese, Simplified Chinese Reflections on Leadership and Career Development – Licensed: Italian, Simplified Chinese Reflections on Character and Leadership – Licensed: Portuguese, Simplified Chinese Family Business on the Couch – Licensed: Portuguese The Leader on the Couch – Licensed: Estonian, Finnish, Lithuania, Polish, Russian, Simplified Chinese

The Social Media MBA Christer Holloman 978-1-119-96323-3 / 1-119-96323-0 256 pp. Pub: 06/01/12 £16.99 Cloth New Media Learn from today's social media's experts to become an expert in social media yourself with this all encompassing guide.

In essence, the book will help business professionals that already know and work with social media to take their knowledge to the next level... to become experts within their organisations. It is aimed not just marketers but at every decision maker in the organisation: CEO, CTO, Product Director, Sales Director. Armed with the tools of this book they will be able to understand how to:

• Make social media part of the company's DNA.

• Justify increased spend on social media.

• Get how others are creating success via social media.

• Know what the future holds for social media.

Readers can ensure they are using social media channels appropriately, and with purpose:

• They will be able to understand the change that social media brings to the traditional flow of an organisation and learn how to form a strategy to prepare for change and how to roll out social media strategies for the entire organisation (including "ten tips to point the way").

• They will understand the impact and ROI of social media on the organisation, and how to develop a business case for investment.

• They will draw insights on cultural and linguistic challenges of social media.

The contributions from the contributing experts bring an enormous breadth of practical, hands-on experience to the topic area. Each chapter offers key learning points and take outs that will make this a must have "how to book" for any business person wanting to raise their game in social media.

Christer Holloman is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News reporter and regular panel expert commentator for Sky News. He has just received an accolade from the Evening Standard as ‘one of London's Top 25 Most Influential Individuals within New Media’, as well as Industry Winner of The Telegraph's Digital Award for 2011. The book will include contributions from 16 co-authors from four different continents, ranging from PhD's to Brand Managers who live and breathe social media:


The Great Transformation: The New Stages of Economic Growth in Our Multipolar World Dan Steinbock 978-1-118-11665-4 / 1-118-11665-8 256 pp. Pub: 26/03/12 £19.99 Cloth Political Economy A wide-ranging discussion of the future of the global system as we move from a period of US dominance to a multipolar world.

In this title, the author demonstrates the two sides of the great global crisis. On the one hand, it is driven by a severe cyclical downturn, which will take 5-10 years to overcome in advanced economies (US, Western Europe, Japan). On the other hand, it is characterised by a massive secular transformation, in which the old growth engines of the world economy are being augmented by the large emerging economies (China, India, Brazil, Russia, as well as Indonesia and Vietnam, the oil producing Persian Gulf, and Africa's growth centers).

The author examines the global impact of this colossal shift of economic and political power from the advanced West to the emerging East. The materials have been tested in his keynotes and workshops in the US, Europe, and Asia, from chambers of commerce, to governments, municipalities and multinational companies. In the long-term, this transformation may provide a more peaceful and prosperous status quo. In the short-term, the transition is accompanied by disruptive instability, increasing risk and rising volatility.

Along with the stages of growth, the author discusses the huge pressures on global economy, political leadership and social cohesion. Steinbock's framework builds on a "modernisation" tradition, which has fallen into oblivion, even though its pioneers were able to forecast the rise of the so-called BRIC economies, already in the 1960s. He has updated, revised and developed the original growth framework for a medium- and long-term perspective (2010-2020, 2010-2050).

Dr. Dan Steinbock is ICT Research Director at the India, China and America Institute (ICA), a leading US think-tank driving synergies among the US and the emerging superpowers. He serves as the faculty spokesman for FAME (Forum to Advance Mobile Experience), an initiative by the CMO Council, representing America's 1,500 leading tech companies. He is also affiliate researcher at Columbia Institute for Tele-Information (CITI).

How to Manage Project Opportunity and Risk: Why Uncertainty Management can be a Much Better Approach than Risk Management, 3e Stephen Ward, Chris Chapman 978-0-470-68649-2 / 0-470-68649-9 480 pp. Pub: 18/11/11 £36.99 Cloth Risk & Crisis Management Required reading for anyone involved in managing projects. This book has a proven sales history, and has been listed by Amazon.com as one of the ‘best buys' on project management.

It sets out the key issues and concepts involved in effective risk and uncertainty management in a clear and accessible way, providing a comprehensive discussion of risk management processes set firmly in the context of the project management task as a whole and focused on improving performance. The methodology and techniques discussed are applicable to all kinds and all sizes of project, whether the requirement is for detailed quantitative analysis or a quicker qualitative approach.

Updated, redesigned and reorganised to meet the new challenges of project risk management, it incorporates discussion of all key developments in the field since 1997.

• A cornerstone work in the project risk management field based on rigorous conceptual foundations and thus perfect for courses, but developed to address the everyday practical concerns of those working in the field.

Chris Chapman is Professor of Management Science in the School of Management, University of Southampton. He is past President of the Operational Research Society, current chair of the Committee of Professors in OR, and the founding chair of the Specific Interest Group for Project Risk Management. For more than 25 years his research has focused on risk and uncertainty management. Much of it is consultancy-based, giving him a broad spectrum of practical experience across a wide range of organisations. He has authored and co-authored six books and more than 50 refereed papers. Stephen Ward, Senior Lecturer, School of Management, University of Southampton, also combines academia with consultancy work, and has published widely. He is the founding Director of Southampton's MSc in Risk Management. Project Risk Management – Licensed: Simplified Chinese Project Risk Management 2e – Licensed: Greek


Strategic IQ: Why Do Once Successful Companies Fail?

John Wells 978-0-470-97828-3 / 0-470-97828-7 256 pp. Pub: 30/03/12 £24.99 Cloth Strategic Management Why do once-successful companies fail? This challenging new book will cause senior executives to forget everything they thought they knew about what makes a successful company.

The book identifies 3 types of inertia that can be fatal to the most successful company: strategic/structural/ personal. This book will prompt executives to ask: What is your Strategic IQ? Do you have the strategic intelligence to keep ahead of your competitors? Readers will find the book enlightening and its lessons easy to apply:

• It provides a framework for understanding strategic intelligence.

• A roadmap for advancing up the intelligence ladder.

• Assessment tools to measure progress.

• Offers a global perspective with insights into global business from one of the leading international business schools.

• Practical guidance showing leaders how to diagnose and assess their strategy and their capacity for change, giving them tools to increase their ‘Strategy IQ'.

• Covers what companies really need to know by identifying 4 kinds of intelligence crucial for survival: intelligent strategy / intelligent structure / intelligent minds / intelligent leadership and provides measures and self-assessment tools for measuring your company's IQ.

John Wells is Professor of Management Practice at Harvard Business School. Prior to this he was President of IMD where he held the Nestle Professor Chair. His experience in business and industry includes two years at the Boston Consulting Group followed by a range of leading international executive positions at Pepsicola, Thomson Travel, and others; and founding a company with Michael Porter, whom he has invited to write a Foreword for the book. Between 2002 and 2009 he was based at the Harvard Business School where he taught the core strategy course in the MBA programme, his own elective on Strategic Agility and numerous executive programmes. In the process he has written over 30 cases and teaching notes.

Luxury Retailing Management Michel Chevalier 978-0-470-83026-0 / 0-470-83026-3 384 pp. Pub: 23/12/11 £34.95 Cloth Strategic Management

An exciting addition to Wiley's list of luxury titles offering invaluable insights into the world of luxury retail.

Luxury Retailing Management defines the tools necessary to manage stores, from location analysis and design concept, to selection, training and motivation of staff. The luxury business is quite apart from normal mass market business and whilst there are many books on mass retailing, there are not on luxury retailing. This book starts by examining what are the different systems of luxury distribution: how the different business models of luxury are impacted by the distribution strategy the brand chooses. It answers critical questions like: Where to locate these stores? Trade area analysis, choosing the store format, knowledge of the leasing systems and primary Profit & Loss per store are key information and criteria for the Store Planner; What concept and design for the store? The Brand's Artistic Director will develop the global concept as well as the visual merchandising, consistent with the brand image and style; What pricing strategy? All top executives are concerned in developing the appropriate international pricing strategy and the subsequent bargain sales & discounts.

It covers all major questions like: What are Luxury Store Economics – detailing retail scorecards, conversion rates, inventory & margin control, cash flow forecast, break-even analysis? What is to be sold in the store: budgeting, purchasing and merchandising assortment? How do you staff a store? Store management, recruiting the appropriate sales assistants, developing compensation systems, motivating the staff and training them are critical issues examined.

Michel Chevalier is both academic and practitioner, with teaching experience at INSEAD and HEC. He was General Manager of Paco Rabanne Parfum and President of Paco Rabanne S.A. He then became Executive VP of Bluebell Asia and President of Revillon Group. Based in Shanghai, he is now a partner at EIM, with offices in Shanghai & Paris, he teaches at the University Paris Dauphine in the MBA programme specialised in luxury. Michel Gutsatz is Advisor of The Scriptorium Company, a Brand Strategy Agency whose clients encompass investment, business schools, luxury brands (Chanel, Riedel, The Estee Lauder Companies), and mass rands (Unilever, Laboratoire Expanscience Luxury China - Licensed: French, Italian, Orthodox Chinese, Simplified Chinese


High Performance Companies: Successful Strategies from the World's Top Achievers Nitin Pangarkar 978-0-470-83010-9 / 0-470-83010-7 224 pp. Pub: 26/09/11 £19.99 Cloth Strategic Management What makes a company a star performer? This title investigates the strategies of a diverse range of companies to see what makes them tick and how they have become perennial over-performers.

Complementing the approach adopted by many existing books on strategy, this title proposes a number of rules or principles that companies can consider while making the day-to-day decisions which, in turn, will determine their actual strategy. These principles traverse a wide spectrum of scenarios, such as strategic changes implemented by companies, resource allocation decisions towards building durable assets, and resource acquisition through inorganic means. The book adopts a reader-friendly approach by teasing out the lessons from detailed cases studies. The writing minimises jargon while maintaining rigour especially with regard to the applicability and relevance of the strategic principles to different business contexts. It also cites extensive evidence in support of the proposed arguments and achieves this without sacrificing readability for a typical business student or manager.

The combination of both short and long case studies in each chapter demonstrate the general applicability of the principles and also improve the relevance to a typical reader by introducing diversity in contexts. A variety of examples are included ranging from well-known companies such Coca Cola, Singapore Airlines and Starbucks.

Nitin Pangarkar has spent more than 15 years teaching strategy in schools such as National University of Singapore, Helsinki School of Economics and SP Jain Centre of Management Research. He has conducted training sessions for several leading companies including Panasonic, DHL, Toshiba, Citigroup Private Bank, and Nestle. The author of many cases and articles in academic journals, he also serves on the Editorial Review Board of Strategic Management Journal, the most prestigious journal in our field. Nitin is based in Singapore where he is serving as the Associate Professor and Academic Director of National University of Singapore's MBA Programme.

Employer Brand Management: A thought-provoking guide to the practices transforming HR, talent management and marketing Simon Barrow, Richard Mosley 978-0-470-71552-9 / 0-470-71552-9 192 pp. Pub: 23/03/12 £24.99 Cloth Strategic Management The world's leading authorities on the Employer Brand give us a practical guide to applying this thinking to resourcing, talent management, HR strategy and internal marketing.

Building on the success of The Employer Brand, a theoretical introduction to what has now become a well established concept, this book is a practical guide to implementation, drawing on a much wider range of cases and examples. It draws on the significant advances in employer brand practice to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline.

Walking you through employer brand planning, definition, implementation and specific applications, it shows how this thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and gives a new approach to people management.

Simon Barrow created the concept of the Employer Brand in the early 1990s, collaborating in joint research with London Business School in 1996 and providing guidance for early adopters, such as Sainsbury's. Simon is founder and Chairman of People in Business Limited (PiB), the leading employer brand consultancy, which has recently been acquired by TMP Worldwide Advertising & Communications, LLC (TMP), the World's largest independent recruitment advertising and communications firm. Richard Moseley is Managing Director of PiB. He joined PiB from WPP's marketing consultancy Added Value. Richard has led corporate positioning, employee research and change communication programmes for a diverse range of blue chip companies including Barclays, the BBC, BP, BA, Diageo, Shell and Unilever.


The Growth Drivers: The Definitive Guide to Building Marketing Capabilities Andy Bird, Mhairi McEwan 978-1-119-95331-9 / 1-119-95331-6 312 pp. Pub: 21/10/11 £29.99 Cloth Strategic Marketing A simple yet robust book that makes professional concepts of ‘marketing' more accessible and helping readers who wants to better understand how to build and deliver marketing capabilities within their organisation to deliver superior customer value and drive demand-led growth.

The Growth Drivers is not only a practical guide to building marketing capabilities it also explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth. It explains what world-class marketing means in practice and reveals the power of strategic marketing as a dynamic propeller of growth, clarifying the unique role that world-class marketing can play. This is a new, more sustainable way to ensure the organisation is equipped to deliver superior customer value and drive demand-led growth.

Each chapter will include a summary, a separate in-depth case study, a range of illustrative real life examples and some ‘practical tools' based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

• Contains a vast array of international case studies and anecdotes from companies such as T-Mobile, Nokia, eBay, Shell, Novartis, Hewlett Packard, Tesco, Coca-Cola, PepsiCo, Royal Sun Alliance and Aviva among others.

Andy Bird and Mhairi McEwan are ex-VP Marketing executives with Unilever and PepsiCo International, and each have over 25 years hands-on experience in world-class marketing in Europe, Asia, and EMEA. The authors co-founded London-based consultancy Brand Learning in 2000 and are currently joint Managing Directors of an extensive specialist team which includes over 130 directors, consultants and support staff in the UK and overseas. Brand Learning has grown to become the leading international specialist consultancy in marketing capability development, strategic partners to over 50 multi-national companies, with a turnover of £10.5 million. Brand Learning has a litany of awards attached their organisation including winning 2011 Best Company Award in The Sunday Times Top 100 Companies Awards.

The Marketing Finance Interface: How to Measure and Reduce Marketing Strategy Risk Malcolm McDonald, Brian Smith, Keith Ward 978-1-119-95338-8 / 1-119-95338-3 256 pp. Pub: 16/12/11 £29.99 Paper Strategic Marketing Provides a robust process for testing whether a strategy will destroy or create shareholder value a comprehensive set of tests to evaluate the "market risk", "share risk" and "profit risk" inherent in any plan.

This book explains the principles and practice behind rigorous due diligence in marketing for Marketing or Finance Directors, CEOs, strategists and MBA students wanting to understand the key drivers of modern business. What CEOs and the board need is a way of measuring the risk associated with a marketing strategy and hence its likely shareholder value creation. This is the aim of Marketing Due Diligence. The book provides the tools for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added.

For marketers, it connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.

It has important implications for four groups: Investors and their proxies as a way to see through the smoke and mirrors of "investor relations". Boards and equivalents as a way to prove their value creation to financiers. Strategy makers proving their value to the board. Strategy implementers as a way to prove their value to their boss!

The Chartered Institute of Management Accountants (CIMA) will be using this book on a specific course they will be setting up. They have more than 172,000 members and students in over 165 countries.

Professor Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter. Professor Brian D Smith is Adjunct Professor at Bocconi SDA and Visiting Research Fellow at the Open University Business School. Keith Ward was Professor of Financial Strategy at Cranfield Business School as well Head of the Finance and Accounting Group and Director of the Research Centre in Competitive Performance. Marketing Plans 7e - Licensed: Czech, Greek, Polish, Vietnamese Key Account Management 3e - Licensed: Spanish, Vietnamese


Marketing Plans for Services: A Complete Guide, 3e Adrian Payne, Malcolm McDonald, Pennie Frow 978-0-470-97909-9 / 0-470-97909-7 480 pp. Pub: 2/09/11 £34.99 Paper Strategic Marketing

A practical, no-nonsense approach to helping marketers in the service industry with the difficult task of marketing planning.

Based on the structure and focus of the best-selling Marketing Plans title, this book brings focus to those in service organisations on how to prepare a marketing plan. It discusses the contextual issues that have to be considered that make marketing planning one of the most complex of problems. This book takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered.

Key organisational aspects relating to marketing planning, that can have a profound impact on its ultimate effectiveness are tackled, including: marketing intelligence systems, market research, organisation development stages, and marketing orientation. It also covers recent developments in both marketing strategy and services marketing, such as: CRM; database marketing; integrated marketing and multi-channel integration; competitive strategies; and marketing research.

Professor Malcolm McDonald was formerly Marketing Director of Canada Dry. He is Chairman of six companies and works with many of the operating boards of the world's biggest multinationals on every continent. He is the author of over 40 books, many of which have been translated into several foreign languages and has published hundreds of articles and papers. Professor Adrian Payne is Professor of Marketing and Director of the Master of Marketing programme at the University of New South Wales in Sydney, Australia and Visiting Professor at Cranfield University. Professor Pennie Frow is Associate Professor of Marketing and Director of the Master of Marketing degree at the University of Sydney, Australia. Marketing Plans 7e - Licensed: Czech, Greek, Polish, Vietnamese Key Account Management 3e - Licensed: Spanish, Vietnamese

The Olympic Games Effect: The Value of Sports Marketing in Creating Successful Brands, 2e John Davis 978-1-118-17168-4 / 1-118-17168-3 256 pp. Pub: 26/03/12 £TBC Paper Training & Development This title shows the value contributed by sponsoring the world’s premier sporting event. By extension, many other global sports events also have the potential to generate impressive results for their sponsors, just as the Olympics have done.

This book is energetically paced, providing interesting sports marketing and branding insights about the marketing of the Games themselves, and the unique attraction of the Olympics for corporations in particular. The important lessons of past Olympics will be used to show a 100 year-plus modern tradition based on a several thousand year old testament to the love of sports and competition and how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations.

• Features graphs, charts and examples of governments, companies and host cities to illustrate how the Games have become arguably the world’s most successful sports event.

• Includes business strategies and recommendations due to the pressure of always improving which creates unique challenges for the IOC, athletes, companies, and host cities. Each of these isdiscussed to help companies understand how to make more effective sports sponsorship decisions.

John Davis is Dean of Global MBA at SP Jain Center of Management, with campuses in Dubai, Singapore and Sydney. He was honored as the 'Best Professor of Marketing' of 2010 by the CMO Council and Asia's Best B-School Awards. Previously Professor at Emerson College, Singapore Management University, he was honoured as ‘The Most Inspiring Teacher’. He has also taught at the International Olympic Academy and in executive education programmes with faculty from University of Chicago, INSEAD, Emory, Wharton, Munich Business School, and the European Business School. Prior to academia he led global marketing organisations within Fortune 1000 companies including: Nike, Informix, and Transamerica. He is a featured speaker at conferences around the world and has regularly been interviewed by global media.

P r o f e s s i o n a l B u s i n e s s R i g h t s G u i d e 1 0 C o n t a c t : j a t t r i l l @ w i l e y . c o m

The Dialogue Gap Peter Nixon 978-1-118-15783-1 / 1-118-15783-4 256 pp. Pub: 25/10/11 £TBC Cloth HR Development We all think we know about negotiation – yet do we really know how to communicate? The Dialogue Gap helps us bridge the chasm between communication and understanding.

Communication is mainly about the sending of information. We have become experts at sharing information via email, mobiles, internet, TV, and media of every description. Dialogue is more than communication and is recognisable by a group of people thinking together deriving new ideas, perspectives and solutions as a result.

It has become apparent that even though we mastered communication, problems were still mounting because in we had forgotten how to dialogue (i.e. how think together). As our ability has declined, the need for dialogue caused by globalisation, climate change and the population explosion has greatly increased. The chasm between our ability to dialogue and our need for dialogue is coined by the author as The Dialogue Gap. As this gap increased organisations and individuals have turned increasingly to consultants, trainers, coaches, mediators, negotiators and counsellors to help resolve the differences they face at work and home.

The result of better dialogue is better outcomes because effective dialogue ensures all the key stakeholders discuss the right issues in the right way and at the right time and place. The author goes into detail into each of these components to share successes and failures picked up over the years in his work in Asia, Europe, North America, the Caribbean and the Middle East. Examples are drawn from both the public and private sector and from a cross section of industries.

Peter Nixon specialises in helping organisations (and individuals) fulfil their potential by ensuring the right people talk about the right issues in the right way and at the right time and place. His international success arises from his belief that "The Solution is in the Dialogue" and his rare combination of financial skills (honed as an auditor for many years with one of the worlds' largest accounting firms) and communication skills (honed as a trainer and consultant with people from over 55 countries).

Foundations of Strategy Robert M. Grant, Judith Jordan 978-0-470-97127-7 / 0-470-97127-4 448 pp. Pub: 10/02/12 £39.99 Paper Strategic Management A more accessible version of Contemporary Strategy Analysis better suited to the needs of undergrads and also those taking various Masters courses who require a less rigorous and more concise treatment of the subject.

Grants Contemporary Strategy Analysis has become established as one of the leading textbooks on strategic management for the global market and has been adopted as the required textbook at more than 200 business schools around the world. It has been adopted widely on MBA programmes and also on undergraduate programmes in leading business schools where instructors have ambitious learning targets for their students. Following strong feedback from the market, it has been established that there is considerable demand for a more accessible version of Contemporary Strategy Analysis – this is provided by this book.

Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organisation to achieve its objectives. It is the process of specifying the organisations objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organisations objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organisational objectives. It is the highest level of managerial activity. Strategic management provides overall direction to the enterprise and is closely related to the field of Organisation Studies.

Robert M. Grant is the Eni Professor of Strategy Management at Bocconi University in Milan and a Visiting Fellow at Georgetown University, Washington and City London University. He has taught at Georgetown, UCLA, California Polytechnic, and University of British Columbia, as well as London Business School and worked with companies such as Nortel, American Express, Zurich Financial Services and Lockheed Martin. He is on the editorial boards of Strategic Management Journal, Lang Range Planning and Strategy and Leadership. Judith Jordan is Head of the Department of Strategy and Operations management at Bristol Business School, University of the West of England. Contemporary Strategy Analysis 7e – Licensed: Basque, German, Italian, Polish, Russian, Simplified Chinese Previous editions – Licensed: German, Italian, Japanese, Orthodox Chinese, Russian, Simplified Chinese, Spanish

P r o f e s s i o n a l B u s i n e s s R i g h t s G u i d e 1 1 J o h n W i l e y & S o n s , L t d .

Global Logistics and Supply Chain Management, 2e John Mangan, Chandra Lalawani, Roya Javadpur 978-1-119-99884-6 / 1-119-99884-0 496 pp. Pub: 30/09/11 £39.99 Paper Strategic Management Logistics and supply chain management are key aspects of today’s business world. This second edition builds on the strengths and successes of the first edition and is written by a highly experienced author team.

The topics logistics and supply chain management, although often used interchangeably, are in fact distinct. This text covers both: logistics is concerned inter alia with flows of materials and related entities, while the subject of supply chain management is more strategic in nature and as such is a wider, intercompany, boundary spanning concept than is the case with logistics.

The latest edition conveys to both advanced students and practitioners the diverse operational and strategic content of the subjects of logistics and supply chain management. This text reflects these characteristics by adopting a truly global perspective. Featuring contributions from various experts in the field, the book also provides a variety of pedagogical approaches and there are both long and short case studies included to aid learning.

John Mangan is Professor of Marine Transport and Logistics at the University of Newcastle, previously hholding positions at the University of Hull, University College Dublin and The Irish Management Institute / Trinity College Dublin. Chandra Lalwani is Professor of Supply Chain Management in the Business School and is the Academic Director of the Logistics Institute at the University of Hull. Prior to joining the University of Hull he was with Cardiff Business School at Cardiff University and was responsible for doctoral research in logistics, operations and supply chain management. Tim Butcher is a Senior Lecturer in the School of Management at The Royal Melbourne Institute of Technology (RMIT) in Melbourne Australia. His last role was as MSc Programme Director at the University of Hull Logistics Institute. Roya Javadpour is an associate professor in the Department of Industrial and Manufacturing Engineering at California Polytechnic State University in San Luis Obispo. Global Logistics and Supply Chain Management, 1e – Licensed: Simplified Chinese

Communicating in the 21st Century, 3e Baden Eunson 978-1-74216-617-9 / 1-74216-617-2 400 pp. Pub: 01/12/12 £39.99 Paper Business Communications The 3rd edition of Communicating in the 21st Century (C21) continues to be a flexible and affordable resource package that draws from the author’s decades of experience in education and industry.

Comprehensive and highly referenced theory coverage is balanced with a wealth of practical skill activities, and it is written in a user-friendly, accessible style that is perfectly complemented by informative visual illustrations. With well developed interpersonal and communication skills increasingly being demanded by employers in all industries in today′s competitive career market, C21 is the perfect tool for students, lecturers and professionals.

Baden Eunson formerly taught in the school of English, Communications and Performance Studies at Monash University, and now works as a communications consultant and professional writer. He is also the author of Business Writing, Communication in the Workplace and Conflict Management, all published by John Wiley & Sons. Business Writing – Licensed: Korean


Asian Business Earth Wars: The Battle for Global Resources Geoff Hiscock 978-1-118-15288-1 / 1-118-15288-3 288 pp. Pub: 16/04/12 £19.99 Cloth Business & Management A fascinating insight into the global battle for the earth's scarce resources.

This title goes beyond ‘big power' politics to explore what is the most important theme of the 21st century: resource ownership and the use of innovative technology to get the most out of them. It looks at the big picture of the competition for resources, then drills down into the private and state-owned corporations that are at the forefront of the resources trade, to better understand who is doing what, where and why.

It has the accuracy and research required for a book of this scope, but tells the global resources story in a fresh and engaging way, rather than as a dry economic analysis. It also includes chapters on Chinese and Indian business names that are just becoming known to many in the West (Sinopec, CNOOC, CNPC, Indian Oil, ONGC, Reliance, Coal India, SAIL, etc), whilst the individual chapters on food, water, specific commodities and specific regions will also attract readers keen to understand what is happening around the globe. It discusses throughout the coming battle for resources between established incumbent users (US, Europe, Japan) versus the fast-growing competitors in Asia (China, India, Indonesia) and other developing nations (Brazil, Mexico, South Africa and Russia).

Geoff Hiscock has been writing about Asian business for more than 30 years for major media outlets. He is the author of India's Global Wealth Club (2007) and India's Store Wars (2008), both published by Wiley. Earlier, he wrote Asia's Wealth Club (1997) and its follow-up, Asia's New Wealth Club (2000), the key books which first brought many of the region's billionaires to the attention of an international audience. He served as Sydney bureau chief and Asia Business Editor for CNN.com Asia Pacific from 2001-2006, and as International Business Editor of The Australian daily newspaper from 1995-2000.

FX Crisis: How to Survive the Coming Currency Wars Richard Duncan 978-1-118-15779-4 / 1-118-15779-6 224 pp. Pub: 19/03/12 £TBC Cloth International Economics Richard Duncan established his reputation with his uncannily accurate predictions about the fate of the dollar outlined in his previous title The Dollar Crisis: Causes, Consequences, Cures which discussed his fears for the global economy as governments around the world claw their way back from the 2008 financial crisis by printing paper money.

‘Quantitative Easing’, i.e. paper money creation by the US central bank, has created a firestorm of controversy that monopolises the front pages of all major newspapers every day yet its true significance is little understood. This book will change that. It examines the events leading up to this crisis from a different perspective by focusing on the role played by paper money creation — not only the creation of dollars, but the creation of all the major world currencies during the years leading up to the crisis. It also describes how governments around the world created the equivalent of trillions of dollars in new money to prevent the implosion of the global economy during the crisis of the last two years and how they will create and deploy trillions more as the crisis intensifies during the years ahead.

After explaining the origin and nature of this crisis, this book outlines how events are ultimately likely to play out. It also describes what the reader can do to preserve their wealth.

Richard Duncan began his career as an equities analyst in Hong Kong in 1986, served as Global Head of Investment Strategy at ABN AMRO London, worked as a financial sector specialist for the World Bank in Washington DC, and headed equity research departments for James Capel Securities and Salomon Brothers in Bangkok. He also worked as a consultant for the IMF in Thailand during the Asia Crisis. He is now chief economist at Blackhorse Asset Management in Singapore. Richard has published articles in The Financial Times, The Far East Economic Review, FinanceAsia and CFO Asia. He is also a well-known speaker whose audiences have included The World Economic Forum's East Asia Economic Summit in Singapore, The EuroFinance Conference in Copenhagen, The Chief Financial Officers' Roundtable in Shanghai, and The World Knowledge Forum in Seoul.


On Equal Terms: Redefining China's Relationship with America and the West

Mingxun Zheng 978-0-470-82886-1 / 0-470-82886-2 256 pp. Pub: 25/08/11 £19.99 Cloth International Management

An insightful book on the new world being created by China's rise by someone who truly understands both China and the US.

For anyone who wants to better understand China and its economic and political relations to the West, On Equal Terms offers front-row insight. It explores China's state-capitalist economic model and the unique qualities and ideals of Chinese culture that can make difficult for Westerners to understand its approach to business interactions. It also looks to the future, explaining how China and the US can cooperate to solve some of the world's major problems.

On Equal Terms includes ten powerful chapters on the extraordinary changes taking place in China and China's relationship with America and the West. It explains China's state-capitalist model of governance, how history affects behavior in foreign policy, how China is emerging as an economic world power, that products are not made but assembled in China, that China is not one big market but many markets. It also discusses the essential and sometimes mysterious worlds of "Guanxi" and "Mianzi" - the notions of giving, saving and preserving "face" in business and cultural relationships. As Zheng suggests, "If you don't understand how these interactions work, you won't understand China and the Chinese people".

Zheng Minxun’s earlier career was with US multinationals on assignment in New York, Singapore, Kuala Lumpur, Bangkok, Manila and Hong Kong. In the 1990's, he chaired an Asia-Pacific arm of a British trading conglomerate, the Hong Kong subsidiary of an international boutique investment bank and the Hong Kong General Chamber of Commerce. He was also active in politics as a Hong Kong legislator and a member of the Preparatory Committee on Hong Kong's return to Chinese sovereignty. Since retiring from politics and corporate life, he has assisted the Hong Kong Government with a major privatisation project by chairing the Link Real Estate Investment Trust - the then world's largest REIT IPO in 2005. He now serves on several boards as an independent non-executive director and advises companies on China and Asia.

Through the Eyes of Tiger Cubs: Asia’s Challenges 2020 Mark L. Clifford, Janet Pau 978-1-118-09463-1 / 1-118-09463-8 224 pp. Pub: 23/12/11 £18.99 Paper Business & Society A fascinating insight into the views and causes of Asia's next generation of business leaders.

This collection of thought-pieces from a broad range of Asia's under 32s is the result of a competition organised by Time magazine, the Lee Kuan Yew School of Public Policy at the National University of Singapore and the Asia Business Council.

What will Asia look like 10 years from now? Few people are better-poised to tell us than members of the next generation that will be moving into positions of power. It's too easy to simply say that this is Asian Century. Behind Asia's success, many fault lines are already present. The majority of the world's most polluted cities are in Asia. Problems in health care and education threaten to overwhelm some countries. Demographics will work against much of Asia as populations dwindle.Asia's next generation has a high stake in ensuring Asia's long-term growth. How do they see the future of Asia? What do they see as the most important challenges facing Asia over the next decade, and what do they think can be done about these challenges?

This book draws on the collective perspective of hundreds of thoughtful young Asian writers, who have identified these big challenges and suggested solutions for them. These young people's diagnosis of Asia's challenges cover a range of areas, including demographics, energy and the environment, business, labor markets, education, healthcare, geopolitics, and society. The book offers policy makers, business leaders, and others who are concerned about the future of Asia a unique glimpse into this younger generation's vision for Asia's future.

Mark L. Clifford is Executive Director of the Asia Business Council. Previously he was Editor-in-Chief of the South China Morning Post, Publisher and Editor-in-Chief of The Standard and the Hong Kong-based Asia Regional Editor for Business Week. Janet Pau is Programme Director of the Asia Business Council, where she leads Council research, publications, and member initiatives on a variety of topics including innovation, green jobs, and green buildings in Asia.


Startup Asia: Top Strategies for Cashing in on the Asian Innovation Boom Rebecca Fannin 978-0-470-82990-5 / 0-470-82990-7 224 pp. Pub: 23/12/11 £16.99 Cloth Business & Management

An examination of entrepreneurship in Asia and explains how we can all benefit from this new and exciting wave.

Asia's innovation hotspots are fast emerging as first choice destinations for bright young entrepreneurs. China and India have grabbed the brass ring and are attracting top talent, capital, and tomorrow's leading startups while Vietnam is on the frontier. The chance to become rich and famous with a breakthrough business plan is no longer just an American dream.

Risks in doing business in Asia's developing markets abound: lack of intellectual property protection, political and regulatory shifts, bribery and corruption, to name a few. But the tide is shifting.

In Startup Asia, Fannin shows how a new generation of entrepreneurs in China and India are crafting success strategies and no longer looking to the West for cues. They're creating local business models and original startups poised to go public. Multiple Silicon Valleys, not just in Beijing and Shanghai, have sprouted all over Asia and these new tech centers are gaining on the original.

Rebecca A. Fannin is the author of Silicon Dragon and a contributor to Forbes. Her news, consulting and events group, SiliconAsia, publishes a China venture e-newsletter and develops entrepreneur conferences in the world's tech hotspots. Silicon Dragon (McGraw-Hill, 2008), was favorably reviewed by The Wall Street Journal and Financial Times, and translated into several languages. Her consulting work includes a KPMG thought leadership report on China outsourcing, content development for Sony Ericsson, and expert testimony on Capitol Hill about China's Internet for the US China Economic and Security Review Commission. She has programmed events for NASDAQ, Morrison & Foerster, DLA Piper, O'Melveny & Myers, K&L Gates, Deloitte, KPMG, InvestHK, SecondMarket and Wells Fargo in New York, Silicon Valley, Shanghai, Beijing and Hong Kong. She has lectured at Yale, Columbia, Tsinghua, National University of Singapore and University of Toronto, among others.

China and India versus The West: Rethinking the Major Economic Power Shift of the 2000s Ivan Tselichtchev 978-0-470-82972-1 / 0-470-82972-9 224 pp. Pub: 25/10/11 £19.99 Cloth International Management A fresh analysis of the rise of China and India and their effect on the global balance of power. The author draws on his unique background to offer alternative insights into this crucial turning point in global politics.

The rise of China and India is in the focus of the world's attention. There is a lot of literature showing the significance of this phenomenon and emphasising its enormous scale. No doubt, the emergence of the two as new economic superpowers is the major global power shift of the early 21st century. That's why time is ripe for examining it more in depth. Especially, presenting a comprehensive picture of the balance of economic power between China/India and the West, or "old" industrially developed powers (including also Japan and Australia), and of the way it changes in time, still remains an important task for researchers and analysts.

On the basis of a wide-ranged data, the authors explore changes in the balance of power in the areas of production, trade, finance, consumption, etc. Readers will clear see in what particular areas China and India have increased their power significantly, both in absolute and relative terms, in what areas they have increased it only a little, and what are the areas where the West retains or even enhances its superiority.

Ivan Tselichtchev graduated Moscow University and joined Russia's leading think tank the Institute of World Economy and International Relations. Two years later he was promoted to the post of Deputy Editor-in-Chief of World Economy and International Relations journal. In the Gorbachev's perestroika years he was awarded the Medal for Labor Valor. Since 1994 he is the Professor at the Niigata University of Management. Tselichtchev is the author of four books and co-author of many others. He has written more than 200 articles on the Asian, Japanese, Russian and international economy as well as on international politics. In 2005 the Committee of the Cabinet Office of the Government of Japan named I.Tselichtchev "Seikatsu Tatsujin" ("A Master of Life"- meaning a person with outstanding achievements and life-style) of the year.


An Unprogrammed Life: Adventures of an Incurable Entrepreneur William Hiroyuki Saito 978-1-118-07703-0 / 1-118-07703-2 320 pp. Pub: 25/10/11 £16.99 Paper Entrepreneurship

An extraordinary story of a child prodigy and his remarkable entrepreneurial skills. Saito sold his first programme to Merrill Lynch aged 10 and subsequently sold three separate companies to Microsoft — and this title offers a simple set of rules for budding entrepreneurs.

Saito went on to co-found I/O Software in 1991 and built it into a global leader in security software development, earning recognition in 1998 as Entrepreneur of the Year from Ernst & Young, NASDAQ and USA Today. In 2000, he negotiated an agreement with Microsoft Corporation to integrate his company's core authentication technology and biometric application programme interface (BAPI) into the Windows operating system. The technology was subsequently licensed to over 160 companies worldwide. Microsoft bought the company outright in 2004.

By this time Saito was one of the world's foremost experts on the global problem of data security. He moved his base of operations to Japan and began consulting for clients worldwide, including the US, UK, Russian and Japanese governments. He worked for the US Dept. of Defense's Counter-terrorism unit, where he had a top-level security clearance, and still consults for the FBI. Somehow he also found time to consult for Steve Spielberg on Minority Report.

This book is the story of a child prodigy on a par with Bill Gates (who repeatedly bought Saito's technology), but unlike Gates, a serial entrepreneur who founded multiple companies and succeeded with all of them, then devoted himself to helping others do the same. Each chapter includes hard-nosed advice from a "been there, done that" expert in starting and managing venture businesses. In addition to telling Saito's remarkable story at home and abroad, the book gives readers a peek into his work with anti-terrorism and anti-crime units. These unique insights, such as exposing the threats to personal and corporate security posed by ordinary cell phones, office copiers, laptop PCs, etc., make this volume more compelling than any "high-tech autobiography" or entrepreneurial how-to book on the market.

William Saito has earned numerous industry accolades, achieved congressional recognition, and is an accomplished author and a much sought-after public speaker.

Kim Jong-Il, Revised and Updated: Kim Jong-il: North Korea’s Dear Leader, Revised and Updated Edition Michael Breen 978-1-118-15377-2 / 1-118-15377-4 280 pp. Pub: 25/11/11 £TBC Paper Asian Politics A North Korea expert sheds new light on the enigmatic tyrant.

With North Korea back in the world spotlight, there's no better time for this new edition. In the seven years since its first publication, Kim Jong has become a household name — head of the world's most entrenched dictatorship, enemy of democracy and development, manager of a rogue nuclear programme and the butt of talk show jokes. Now that he has identified a young son to succeed him, North Koreans and the world face decades of the same. This book introduces Kim, telling his story and highlighting his eccentricities. Although several books have come out on North Korea recently, none focuses specifically on the one man at the centre of it all in the way this book does.

From his goose-stepping military parades to his clownish macho swagger, Kim Jong-il is an odd amalgam of political cartoon and global menace. In charge of a nuclear arsenal he's threatened to use against the US and Japan, the man, his motives and the mechanisms of his absolute control over a country of 23 million remains shrouded in mystery. In this second edition of this bestselling book, Breen, a leading expert on North Korea, dispels common myths and fallacies about ‘Dear Leader’, while turning a spotlight on the man to reveal his true nature and the nature of his hold over a country ravaged by poverty and famine. Illustrated with rare photographs of Kim and his regime, it gives readers unprecedented access to this little-understood despot and his people and features new information about the leader's succession plans, as well as the scoop on the mounting pressure among world leaders to thwart North Korea's nuclear ambitions.

Michael Breen lives in Seoul and is one of the best-known commentators on Korean issues. He arrived in South Korea in 1982 as a journalist, covering both North and South Korea for several newspapers before giving up journalism to pursue a fascination with North Korea. He became a management consultant advising companies on dealing with the communist state. His business now focuses on South Korea although he continues to write columns and commentaries on both countries.


The Secret Army: Chiang Kai-shek and the Drug Warlords of the Golden Triangle Richard Michael Gibson, Wen H. Chen 978-0-470-83018-5 / 0-470-83018-2 384 pp. Pub: 19/09/11 £21.99 Paper History How Chiang Kai-shek's defeated Koumintang army secretly dominated the Asian drug trade.

Drawing on recently declassified documents from the US and China, this book is a fascinating account of one of the Cold War's greatest secrets. The authors describe how part of the defeated Koumintang army retreated into the Burmese jungle and reinvented themselves as the notorious drug warlords of the Golden Triangle.

It reveals the shocking true story of what happened after the Chinese Nationalists lost the revolution. Supported by Taiwan, the CIA, and the Thai government, the Koumintang reinvented itself as an anti-communist mercenary army fighting into the 1980s, before eventually becoming the drug lords who would make the Golden Triangle a household name. The book relies heavily upon recently declassified ROC and US government documents; interviews with participants; and a variety of Chinese, Thai, and Burmese written sources. It is buttressed by Richard Gibson's personal experiences with anti-narcotics trafficking efforts in the Golden Triangle. Together, those sources make the book a unique contribution to our knowledge of previously secret aspects of the Cold War in Asia as it traces the rise and fall of former Nationalist Chinese soldiers turned drug warlords who, more than anyone else, developed the drug trade that made the Golden Triangle a household name.

Richard M. Gibson, after retiring from the Department of State in 1997, worked as the East Asian specialist for Drug Strategies, a narcotics control think tank in Washington, DC (1997-1998); managed an Organization for Security and Cooperation in Europe (OSCE) field office and regional coordinating center in Croatia (1998-99); worked as a project manager for the US Agency for International Development in Croatia (1999-2000); and for Raytheon Company (2001-2005). Wen-hua Chen began a career with the United Nations as a Chinese translator, working in both Bangkok, Thailand, and at UN Headquarters in New York. He retired in 2000 and has been pursuing various writing projects, publishing several works in Chinese language periodicals in Taiwan, Hong Kong, and the UK.

Spring / Summer 2011 The Business of Influence: Reframing Marketing and PR for the Digital Age Philip Sheldrake 978-0-470-97862-7 / 0-470-97862-7 224 pp. Pub: 22/04/11

How to restructure and refocus marketing and PR in the digital world for sustained competitive advantage.

Provides practical guidance in the restructuring and refocusing of marketing/PR teams and processes by introducing a framework in which change can be implemented, managed and measured. It is based on the author’s clear articulation of the opportunities and challenges created by today’s relentless innovations (and resultant modifications of consumer behaviour). It is enlightening yet utterly pragmatic, and will be relevant for many years.

The book marks the transition from the silos of marketing and PR disciplines to the introduction of the ‘Influence Professional’ and demonstrates to those in the business of influencing how to go about this in a strategic way that can be clearly measured.

Central to the book are two key practical elements: the Six Influence Flow, a model that can inform an organisation’s structural and cultural design; and the Influence Scorecard tool, a management approach that enables the influence process to permeate the organisation in a systematic and measurable way (by helping translate ‘influence’ [marketing and PR] objectives into operational goals and cascade them through the organisation, and be measured within a business performance management process). Implementation of this model and tool allows for an appropriate influence strategy to be created, one that can be clearly measured.

Philip Sheldrake is founder of Influence Crowd LLP, a consultancy that helps organisations transform their approach to marketing and PR in the face of technological and social media change. He is founder and director, Social Professional Limited, a social professional network for marketing communicators; Director, Information Technology Telecommunications and Electronics Association (Intellect), the trade association for the UK tech industry for Business, Innovation and Skills to advocate the uptake of the new Internet protocol, IPv6, in the UK; Represents the Internet technical community at the OECD Conference on the Future of the Internet Economy. Licensed: Turkish


Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation Patrick Barwise, Sean Meehan 978-0-470-97631-9 / 0-470-97631-4 184 pp. Pub: 18/03/11 Long term growth is closer than you think.

In this Jossey-Bass title two well-known professors from world-class business schools show business leaders how to achieve profitable, market-leading organic growth over the long term. Their argument may sound obvious, but it runs counter to the fashionable claim that the starting-point for business success should be to find a ‘blue-sky', ‘out-of-the-box' breakthrough innovation. This title uses many compelling cases to illustrate how managers should look closer to home when they seek winning strategies for the long term.

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this.

• Uses many compelling cases to illustrate how managers can find ways within their existing network and organisation to achieve long term growth.

• The authors identify five key steps using their framework for success.

• Runs counter to the fashionable claim that the starting-point for business success should be to find a ‘blue-sky', ‘out-of-the-box' breakthrough innovation.

Patrick Barwise and Sean Meehan are senior professors at London Business School and IMD, respectively, and already well known to executives for their work in this area. Their last book, Simply Better, won the American Marketing Association's 2005 Berry-AMA Prize (the only time it has been won by anyone based outside the USA) has sold 19,000 copies in English and been translated into seven other languages.

The Strategy Pathfinder: Core Concepts and Live Cases, 2e Duncan Angwin, Chris Smith, Stephen Cummings 978-0-470-68946-2 / 0-470-68946-3 472 pp. Pub: 28/01/11 This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives.

These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know.

• An innovative introduction to strategy.

• Makes readers active "producers" of strategy, rather than passive recipients of received wisdom.

• Presents essential pathways through the strategy jungle.

• Each case provokes discussion about a key theoretical theme.

• Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed.

• Cases are drawn from Africa, the Americas, Asia, Europe and Oceania.

Duncan Angwin is associate professor in strategic management at Warwick Business School, University of Warwick. Stephen Cummings is professor of strategic management at Victoria Management School, Victoria University of Wellington, NZ. Christopher Smith is senior lecturer in strategy and Director of the Singapore MBA programme for the Adelaide Graduate School of Business, University of Adelaide.


Lexus: The Relentless Pursuit Chester Dawson 978-0-470-82804-5 / 0-470-82804-8 300 pp. Pub: 03/07/11 The Lexus brand's 0-60 ascent from obscurity into the ranks of the world's top automotive brands in the space of a little more than a decade is one of the great -- but largely untold- business success stories.

Twenty years after its debut, Lexus is still at the head of the pack, but the luxury brand--and Toyota itself--faces a new set of challenges from their very success. A revealing new foreword by a top Lexus/Toyota designer looks at issues arising from the recall of some of its US models and reveals what's ahead for the brand.

• Revised edition of this highly successful book brings the Lexus story up to date and addresses the recall scandal that rocked Toyota's US division.

• Includes a coda from a leading Japanese journalist on what when wrong at Toyota, Japan's most successful company.

• The story of the new Lexus $375,000 LFA, the V10 supercar predicted in the hardcover edition.

• A fascinating story with many original and entertaining anecdotes.

Chester C. Dawson III is a Senior Writer at J.P. Morgan Chase & Co. in New York. Prior to entering the world of high finance in 2006, he was International Finance Editor at BusinessWeek after serving as a foreign correspondent in Tokyo for 10 years covering Japan's "lost decade." As Tokyo Correspondent for BusinessWeek, he focused on the Japanese auto industry with cover stories include take-outs on the revival of Nissan Motor Co. and its Z sports car and Toyota Motor Corp.'s quest for global dominance. Before joining BusinessWeek, Chester worked at the Dow Jones-owned Far Eastern Economic Review, The Associated Press and Bloomberg News.

Export Now: Five Keys to Entering New Markets Frank Lavin, Peter Cohan 978-0-470-82816-8 / 0-470-82816-1 256 pp. Pub: 15/08/11 Two superbly qualified authors explain the secrets to taking your company global. Undersecretary for International Trade at the US Department of Commerce, Frank Lavin has helped thousands of American businesses expand and benefit from a global business strategy and Peter Cohan is a high-profile strategy consultant for companies around the world.

This book is designed as a handbook for all local businesses that are starting to think about international challenges. They know they have to develop an international strategy. And they know their foreign competition is increasingly capable in the global market. They need to sit down for a minute and think through a strategy that will take their firm to the next level and allow them to win overseas.

Businesses know they need to be in new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can all be intimidating.

The book guides leaders through the how-to of going global in a way that other books do not. It provides cases, lessons, and a methodology related to the following principles for successful globalisation.

Frank Lavin serves as Chairman, Public Affairs Practice, Edelman Asia Pacific. He previously served as Under Secretary for International Trade at the U.S. Department of Commerce. In this capacity, Lavin served as lead trade negotiator for both China and India and was the senior policy official in the Department responsible for commercial policy, export promotion, and trade negotiations across the globe. Peter Cohan is president of Peter S. Cohan & Associates a management consulting and venture capital firm. He has consulted on matters of global strategy for companies based in the U.S., Japan, China, Singapore, Italy and Portugal. He has appeared on Good Morning America, Wall Street Week, CNN and CNBC and been quoted in Barron's, the Financial Times, the New York Times, Time, Fortune, and Business Week. He has spoken at management conferences in the U.S., Asia, and Europe for sponsors such as IBM, Intel, Hewlett Packard, Oracle, SAP, and Fidelity Investments.


Marketing Plans - How to Prepare Them, How to Use Them 7e Malcolm McDonald, Hugh Wilson 978-0-470-66997-6 / 0-470-66997-7 592 pp. Pub: 25/02/11

Illustrates the process of preparing a marketing plan, managing that process and putting the plan in action.

Marketing planning is a perennial issue for any marketer forming the backbone of successful marketing strategy. Research into the marketing planning practices of industrial, service and retail companies by the author reveal marketing planning to be a major weakness. Confusion persists amongst companies large and small between the process and methods of marketing planning and the actual outputs of this process. Almost without exception, companies that thought they were planning were in fact only forecasting and budgeting, and suffered grave operational difficulties as a result.

The problem, as companies face up to the opportunities and challenges of the 21st century, is not that the philosophy of marketing is not believed; rather that most companies, have difficulty in making it work.

McDonald presents a practical, no-nonsense style and approach that helps and encourages practising managers with the difficult task of marketing planning. He demonstrates how to prepare and use a marketing plan.

Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ten UK consultants. He is now Emeritus Professor at Cranfield University School of Management where, until recently, he was Professor of Marketing and Deputy Director. Formerly Marketing Director of Canada Dry, he is Chairman of six companies and works with many of the operating boards of the world's biggest multinationals on every continent. He is the author of over 40 books, many of which have been translated into several foreign languages and has published hundreds of articles and papers. Although retiring from his teaching role, Malcolm continues to research and teach at Cranfield and other universities around the world and to promote himself via speaking engagements, visiting lectures, and consultancy. He is determined to keep this, his most revered publication, alive and kicking. Licensed: Czech, Greek, Polish, Vietnamese Key Account Management 3e - Licensed: Spanish, Vietnamese

The End of Progress: How Modern Economics Has Failed Us Graeme Maxton 978-0-470-82998-1 / 0-470-82998-2 256 pp. Pub: 10/11/11 Modern economics has failed us. We live in an Age of Endarkenment. Our economic, social and political systems have failed us.

Modern economics has not done what it promised. It has widened the gap between rich and poor and not allocated the world's resources fairly. It has brought the West to the brink of financial ruin. It has valued short-term gain more than long-term progress and has made us focus on the individual, not society. The social consequences are easy to see. Much of the world is laden with debt. Our planet is being scraped clean of the resources needed by future generations. Science and technology are exploited for profit, not social advancement. The cult of celebrity, rise in global greed and belief that information is knowledge are limiting our imaginations.

We are ill-equipped to respond to these challenges. We have been dumbed-down. Our politicians have become self-serving. Without a rethink, we face many unwelcome changes. Poverty will grow. Standards of health will decline. Resource shortages will change our way of life. Tensions between peoples will grow.

During the ‘Age of Enlightenment’ our societies flourished, propelled by the wonder of new discoveries, radical ideas for economic and social development and a sense that we all had a responsibility to improve our world. We need to step back from the ‘Age of Endarkenment’. We need to examine our values. We need to work out what humankind really wants. If it is not just about just money and Twitter and Oprah, what is it?

Graeme Maxton is an economist, writer and presenter. As a freelance contributor with The Economist for many years, he writes on subjects as diverse as fake banks in China and the hospital system in New Orleans. He has also written countless articles for other news publications in Europe and Asia, mostly on the world economy and China.


Corporate Governance, 5e Robert A. G. Monks, Nell Minow 978-0-470-97259-5 / 0-470-97259-9 512 pp. Pub: 29/07/11

The management crisis at the root of the recent global recession has highlighted more than ever that corporate governance issues are central to safeguarding sustainable business.

Managers must understand the factors that control relationships between managers, investors, boards of directors, and stakeholders. This new edition of the best-selling text provides more international case examples, coverage of the financial sector, exercises and student questions, for the student and professional.

• In the wake of the recent global financial collapse the timely new edition of this successful text provides a welcome update of the key corporate governance issues.

• Clearly shows the role of corporate governance in making sure the right questions are asked and the necessary checks and balances in place to protect the long-term, sustainable value of the enterprise.

• Features 18 case studies of institutions and corporations in crisis, and analyses the reasons for their fall - including Lehman Brothers, General Motors, Time Warner and IBM.

This textbook has established adoption bases in US and Europe.

Corporate Governance modules on Finance, Law and Business courses at MBA and senior undergraduate level. Press experts; consultants; and company directors.

Robert A.G. Monks and Nell Minow are founders of The Corporate Library, the leading independent source for U.S. corporate governance and executive & director compensation information and analysis. Formerly principals of the Lens Fund and officers of the Institutional Shareholder Services, Monks & Minow have also collaborated on many books and press articles. Their text on Corporate governance has sold successfully both in the US and the rest of the world through four editions.

Pro Business 2011 Autumn/Winter Rights Guide

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Transcript of Pro Business 2011 Autumn/Winter Rights Guide