#PBLondon

@pro_beauty

ProfessionalBeautyUK

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11-12 OCTOBER 2020EXCEL LONDONLONDON

Save the £20 entrance fee and register for your free entry at professionalbeauty.co.uk/entry

POWER UP YOUR SKILLSWith 5 different programmes hosting some of the leading influencers and experts from across the beauty industry delivering inspirational talks and live demonstrations you will leave the show with the skills and the confidence to succeed.

BE EMPOWERED AND SUCCEED

Entrance policy: Open only to trade and professional visitors over the age of 14. Under no circumstances will babies, prams, pushchairs or buggies be permitted. Your entrance badge will be emailed to you 2-3 weeks before the show. Please print it and bring it with you for entry. Masks are mandatory for all visitors.

Professional Beauty is a perfect opportunity to develop your business.

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EARN CPD HOURS AT THE SHOW

SPONSORED BY:

At Professional Beauty we are committed to helping your professional development. All live stages and seminars are CPD-accredited by VTCT and each session is worth 1 CPD hour. Claim your CPD hours at the show by visiting the VTCT stand* to collect your certificate.

For more information please visit www.professionalbeauty.co.uk/CPD *Please check the conference map on arrival.

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Make-up, lashes and brows

Business Skills Digital Skills

Advanced Treatments

Find your pefect

programme

How To

REGISTER FOR YOUR FREE ENTRY AND BOOK YOUR SEMINARS AT PROFESSIONALBEAUTY.CO.UK/ENTRY

SUNDAY 11 OCTOBER

11.00 - 11.45 Recruiting and retaining millennial and Gen Z talentPanel discussion with: Stefania Rossi, Hidden Talent, Jacqui McIntosh, VTCT, Justyna Rostek, Guinot Salon Earlsfield

Discuss how the Millennial and Gen Z generations are reshaping the future of the workforce.

12.00 - 12.45 The fast track to earning more money in your salonLiz McKeon, Beauty Business Expert

Liz will talk you through 5 easy steps to increasing your money and how to be a great boss!

13.00 – 13.45 How to stand out in an increasingly competitive marketplaceHollie Power, Salon Mentor

Learn some of the secrets to standing head and shoulders above your competitors - regardless of your size or location.

14.00 – 14.45 Ultimate salon success from the small stepsChristopher Brennan, Salon Content Marketing Manager, Phorest

Learn how to organise and execute the small steps your salon needs to smash your targets like never before!

15.00 – 15.45 How to improve the retail to treatment revenue ratio in your salonJustyna Rostek, Director of Guinot Salon Earlsfield

With 10 years’ experience in managing and running successful salons, Justyna will share some tips to help you almost double your turnover just by selling retail.

16.00 – 16.45 Be your own boss - starting your own mobile businessKerry Beavis, Award-Winning Therapist & Founder, The Revive Co.

Everything you need to know about planning a solo beauty business, from how to stay motivated, building a clientele and dealing with no shows.

Speakers from all corners of the industry will advise on how to adapt to trends, attract and retain clients and improve profitability.

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11.00 – 11.45 Be your own boss - the support you need when running a mobile businessKerry Beavis, Award-Winning Therapist & Founder, The Revive Co.

Running a mobile business can be a lonely journey; build the right network and find the support needed to run your business successfully.

12.00 - 12.45 The fast track to earning more money in your salonJessica Crane, Business Coach

Learn everything you need to create a rock solid pricing structure so you can make sure you’re charging your worth and crafting your space in the industry!

13.00 – 13.45 Increase your client spend through trust and loyaltyProfessional Educator, SBC

Join this session for a complete 360 approach to treating clients and delivering first class experiences to each individual client building your brand.

MONDAY 12 OCTOBER

Please note: programme and speakers are subject to change.

14.00 – 14.45 20 simple ways to double your cash & clients Susan Routledge, Salon Business Turnaround Expert

20 simple ways to keep your business full of fresh ideas to inspire and delight your clients so you stay cash rich and profitable.

15.00 – 15.45 Leadership and coaching in the beauty industry Speaker to be announced Discover the best tips on leadership and coaching in the beauty industry by creating the most effective structure within your team.

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FEATUREDSpeakers

Susan RoutledgeBUSINESS EXPERT

Christopher BrennanPHOREST

Kerry BeavisTHE REVIVE CO.

Hosted by Justyna Rostek DIRECTOR OF GUINOT SALON EARLSFIELD

Each session is only £5 per person

Book your place at professionalbeauty.

co.uk/entry

REGISTER FOR YOUR FREE ENTRY AT

PROFESSIONALBEAUTY.CO.UK/ENTRY

SUNDAY 11 OCTOBER

With the growing importance of digital platforms in shaping consumer behaviour, discover how the various channels can help your business stand out.

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11.00 - 11.45 How to find your salons audience on social mediaChris Haplin, Social Media Editor, Professional Beauty

PB’s social media editor, Chris Halpin, shows you how to plan ahead, find the right audience for your business and build content that is suited to them.

14.00 – 14.45 Grow your list, win friends and make money! How our salon exploded using emailRyan Power, Salon Coach & Marketing Expert

How to use a 1-8-30 email success system to attract more clients than ever and convert them to loyal customers using email.

12.00 - 12.45 Building your business through InstagramCharli Jepson, Trainer, Nails by Annabel

Find out how Annabel Maginnis has built her business, starting out doing her clients’ nails in her mum’s kitchen and now owning a fairytale salon, Nails By Annabel, with over 43,000 Instagram followers.

15.00 – 15.45 Dealing with negative comments and DMs via social mediaMichelle Brookes, Owner, Beauty Lounge

Nail tech Michelle Brookes reveals what to do when you receive confrontational comments and DMs on social media.

13.00 – 13.45 Who should be in charge of your social media when you are time poorSimon Hutchings, Co-Founder and Creative Lead, Fix Our Social

Who in your team should be keeping your social media channels updated, how often should you be posting and which tools should you be using to maximise your time?

16.00 – 16.45Everything you need to know about website designSpeaker to be announced Boost your website skills to attract new customers and grow your brand online.

MONDAY 12 OCTOBER

Akesha ReidHJI

Michelle BrookesBEAUTY LOUNGE

Simon HutchingsFIX OUR SOCIAL

Mayur VohraASPYA DIGITAL

FEATUREDSpeakers

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Please note: programme and speakers are subject to change.

14.00 – 14.45Monetise your business through FacebookMayur Vohra, Founder and Digital Business Consultant, Aspya Digital

Discover how Facebook can be used to organically grow your business and how Facebook Ads can be implemented into your strategy.

11.00 – 11.45Creating successful video content for social media Cey Sesiguzel, Managing Director, Two Fresh

This session will show you how you can start making videos that are optimised for each social media platform to increase overall engagement.

12.00 – 12.45Measuring your metrics: how to build your salon success online Chris Halpin, Social Media Editor, Professional Beauty

PB social media editor Chris Halpin will explain how you can utilise analytics tools, across Google and social media, to give your business a digital boost.

13:00-14:45 How to successfully run your business on Instagram Speaker to be announced Discover what’s new on Instagram and how to effectively use the platform to run your business.

15.00 – 15.45How website content will bring you more clientsAkesha Reid, Digital Editor, HJI

Adding regular content to your website might seem like just another thing to add to your never ending to-do list, but it can be a highly-lucrative way of attracting new clients, without being time-consuming.

Each session is only £5 per person

Book your place at professionalbeauty.

co.uk/entry

REGISTER FOR YOUR FREE ENTRY AT

PROFESSIONALBEAUTY.CO.UK/ENTRY

Industry experts will share their best tips and tricks on everything from waxing to nail art, as well as giving advice on training and current trends.

SUNDAY 11 OCTOBER

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11.00 - 11.45 A positive approach to ageingBeata Aleksandrowicz, Founder, The Aleksandrowicz System

Beata will address the issues related to ageing, encouraging a new perspective on natural ageing, our approach to wrinkles, lines whilst embracing inner peace and happiness.

14.00 – 14.45How to integrate CBD into your business Panel discussion - Vitality CBD, Claudia Le Feuvre, Co-founder of Mighty Green, Izzi Mousdell, COO of The INFINITY Group Gibraltar

Find out more on the benefits of CBD, how to incorporate it in beauty and spa treatments and the training required to perceive this offering in the correct way.

12.00 - 12.45 How to Eliminate Pain and Embarrassment from Female Intimate WaxingNicole Rowland, Senior Therapist NKD and Caitlin Sutherland, Senior Therapist NKD

Top tips on how to eliminate pain and embarrassment from female intimate waxing and build extreme customer satisfaction and loyalty from your clients.

15.00 – 15.45 Male intimate waxing laid bare Andy Rouillard , Wax Daddy, Axiom Bodyworks

Take the mystery out of manzilians! With a live demonstration of male intimate waxing and the opportunity to have your manscaping questions answered.

13.00 - 13.45 Microblading: Give your clients fuss-free perfect browsSpeaker to be announced Microblading is an intricate professional treatment that creates the perfect brow by applying semi-permanent colour with an incredibly fine, sterile blade. Find out more about this exciting treatment and watch a live demo at this talk!

16.00 – 16.45 Seasonal get art Michelle Brookes, Nail Tech and Owner of Beauty Lounge

Michelle will show you how to create quick and eye catching nail gel art designs for your clients to wear next spring and summer.

11.00 - 11.45 How to customise nail forms for all types of enhancementsKatie Barnes, owner of Katie Barnes Training Academy and PB Nail Professional of the Year 2018.

Katie Barnes will demonstrate the techniques required to achieving the perfect form fit and application for the two most popular salon shapes, almond and square.

12.00 - 12.45 Building a beauty clinic without blowing the budgetDija Ayodele, CEO of West Room Aesthetics

Setting up a self funded beauty clinic is difficult at the best of times, but building and maintaining a clinic during a pandemic is a financial feat. Dija will be sharing tips and her insights on the business challenges she faced setting up West Room Aesthetics.

MONDAY 12 OCTOBER

13.00 – 13.45 How to target Acne Pigmentation Andy Millward, Facialist

Learn how to treat acne pigmentation in salons and provide the best treatments for your clients.

14.00 – 14.45 Speedy nail art designs for busy salonsGeorgie Smedley, Director, and Monika Kupien, Educator, The Georgie Smedley Group

Keep your salon busy with these easy yet effective nail art designs and techniques to take back straight to your business and make your busiest clients happy.

FEATUREDSpeakers

Monday Hosted by Katie Barnes KATIE BARNES TRAINING ACADEMY

Each session isonly £5 per person

Book your place at professionalbeauty.

co.uk/entry

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Michelle BrookesBEAUTY LOUNGE

Georgie SmedleyTHE GEORGIE SMEDLEY GROUP

Monika KupienTHE GEORGIE SMEDLEY GROUP

Beata AleksandrowiczTHE ALEKSANDROWICZ SYSTEM

REGISTER FOR YOUR FREE ENTRY AT

PROFESSIONALBEAUTY.CO.UK/ENTRY

11.00-11.45 The hype on henna browsMonika Kupien, Educator, The Georgie Smedley Group

Come find out why the henna brow treatments are fast becoming a must have in all UK salons. Watch this treatment demonstration and see firsthand the incredible semi permanent results.

12.00 - 12.45 Make-up for different skin tonesSarah Artistry, Owner, Sarah Artistry Academy

This session will look at creating the perfect base from the fairest to the darkest of skins, how to work with undertones and what texture and format to use.

13.00 – 13.45 Make-up solutions for skin concernsSpeaker to be announced Learn how to provide your clients with products formulated with the cleanest ingredients to deliver exceptional results.

SUNDAY 11 OCTOBER

14.00 – 14.45 Bridal revolution for 2021Jannifer Jane, Bridal make-up artist

All the bridal beauty inspiration you need to kick off the 2021 wedding season, make your brides look perfect on their big day.

15.00 – 15.45 New make-up trendsThomas Hope, Artisté

Make sure you attend this session if you want to stay ahead of the competition and keep your clients amazed with the latest makeup trends.

16:00-16:45 Vegan Cruelty Makeup Justine Jenkins, Cruelty free make up artist

Cruelty free and vegan ambassador Justine, will talk you through the latest vegan makeup products.

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From bridal looks to the latest game-changing brow trend and the importance of sustainability, this programme will help you stay on top in a competitive market.

11.00 - 11.45 Brow treatments explained Racheal Hall, Director of Eyebrow Envy Ltd

Brows! Shaping, tinting, henna’ing, laminating, microblading....which one do you choose? Racheal will discuss and explain the pros and cons to help you and your clients

12.00 - 12.45 Bridal make-up for mature bridesMimi Lomax, International Hair & Make-up Artist

A lot of women are getting married later in life these days, and as such, selecting the right make-up styles and products and applying them well is essential to make mature brides look and feel amazing.

13.00 - 13.45 Brow lamination – the game changing brow trendSpeaker to be announcedBrow Lamination is the latest trending treatment which realigns brow hairs into the perfect shape that stays in place for up to 6 - 8 weeks! Find out more about this exciting treatment and watch a live demo at this talk!

MONDAY 12 OCTOBER

Each session is

only £5 per person

Book your place at professionalbeauty.

co.uk/entry

Hosted by Armand Beasley INTERNATIONAL MAKE-UP ARTIST

FEATUREDSpeakers

Monika KupienTHE GEORGIE SMEDLEY GROUP

Mimi LomaxMAKE-UP ARTIST

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Please note: programme and speakers are subject to change.

REGISTER FOR YOUR FREE ENTRY AT PROFESSIONALBEAUTY.CO.UK/ENTRY

14.00 - 14.45 Sustainability in beautySpeaker to be announcedDiscover the relation between sustainability and the cosmetics industry.

15.00 - 15.45 Vegan beauty makeoverMichelle Doan, Founder of Emani Vegan Cosmetics

Learn how you can achieve a stunning beauty look using all vegan products. Plus pick up some great take home tips you can put into practise straight away!

11.00 - 11.45 Combination therapies relating to mesotherapyAndrew Hansford, FILLMED Lead Skin Quality Expert & Trainer

Andrew Hansford will discuss how mesotherapy, one of the fastest growing treatments on the market, can combine with other treatments to give clients fantastic results.

12.00 - 12.45 How to reduce post-acne pigmentation and scarringSpeaker to be announcedOvercome the tough task of treating hyperpigmentation and scarring caused by adult acne.

13.00 – 13.45 Chemical peels - how to get the best resultsMartine Jarman, Owner, Skin Genius

This session will look at the steps to follow to get optimum results, as well as pointing out common errors that happen whilst performing chemical peels.

Whether you are already offering or planning to add more advanced treatments into your menu, this programme will look at the latest innovations from the market.

14.00 – 14.45 How to safely combine technologies to create results-driven facialsDr Aamer Khan, Co-founder, Harley Street Skin Clinic

Dr Aamer Khan will explain how you can safely turbo-charge your treatments and the technologies that partner perfectly.

15.00 – 15.45 Advances in microneedling for skin rejuvenation Andrew Hansford, Global Education Ambassador

A talk dedicated to the advances of one of the most result oriented treatments available. Taught through histology and case study research.

16.00 – 16.45 LED Therapy - efficacy, procedure and what to expectMariga Sheedy, Celebrity Facialist and Founder of Skin Essentials by Mariga

This session will clarify the science behind the technology and explain how to embrace and integrate light therapy into your treatment room.

SUNDAY 11 OCTOBER

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SPONSORED BY

MONDAY 12 OCTOBER

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Please note: programme and speakers are subject to change.

11.00 - 11.45 Advanced results driven treatmentsAndrew Hansford, FILLMED Lead Skin Quality Expert & Trainer

Discover how to achieve top of the aesthetic spectrum treatments and results, utilising a new injectable mesotherapy device and CE marked skin rejuvenation product!

14.00 - 14.45Rosacea: How to provide truly effective treatment plans for your clientsKerry Belba, Clinic Director, Laser Consultant & Laser Trainer at Laser Skin Solutions Bournemouth

This talk will answer all your questions on rosacea and help you to discover the best course of action for each of your patients so that you can achieve high client success rates.

12.00 - 12.45 The pain free solution to stretch mark removal for all skin types - will changeTiziana Giovanelli, Executive Manager, Fusion GT

This session explores the technology behind Biodermogenesi and the synergy of electromagnetic field combined with electro-stimulation and vacuum on effective skin regeneration.

13.00 - 13.45 Powerful results with peels Janine Da Costa, Training Executive (Key Account), Dermalogica

Join Janine as she will discuss selecting peel formulas and the essential practices that will elevate the client experience, maximise skin recovery and ensure treatment success.

15.00 - 15.45 Skin preparation for procedures to prevent infectionClaudia McGloin, Aesthetic Nurse and Founder of The New You Clinic

Expert results depend on the level of preparation pre procedures. This talk will discuss ways to prevent infection for aesthetic procedures.

Hosted by Claudia McGloin

AESTHETIC NURSE AND FOUNDER OF THE NEW YOU CLINIC

Lorraine PerrettaIIAA

Andrew HansfordFILLMED

Dr Aamer KhanHARLEY STREET SKIN CLINC

Jacqueline NaeiniCLINIVA MEDISPA

FEATUREDSpeakers

Martine JarmanSKIN GENIUS

Tiziana GiovanelliFUSION GT

Each session is only £5 per person

Book your place at professionalbeauty.

co.uk/entry

REGISTER FOR YOUR FREE ENTRY AT

PROFESSIONALBEAUTY.CO.UK/ENTRY

WORLD SPA & WELLNESS CONVENTIONA unique opportunity for spa owners, hoteliers and wellness professionals to network, benchmark their business against others from around the world and gain knowledge from leading experts in the industry. The convention will deliver key facts, figures and contacts needed to take your spa forward and develop your business in the current climate.

Visit professionalbeauty.co.uk/wswlondon

THE INTERNATIONAL MANUFACTURERS & DISTRIBUTORS FORUMLearn from the beauty industry’s elite and grow your business; discuss the challenges and solutions affecting the industry, listen to the world’s industry leaders sharing their experiences and make valuable contacts from across the globe, all helping you to take your business to the next level. You could meet your next business partner!

Visit professionalbeauty.co.uk/imf

SPONSORED BY:

LEADING CONVENTIONS

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COSMETICS, INGREDIENTS AND PACKAGING INTERNATIONALHave you always wanted to know what it takes to launch a beauty

brand? Join us at CIPI on Monday 12th October, and hear keynote

speakers sharing their stories on building a beauty brand, the

routes to market and the pitfalls to success. Already a brand owner? Topics will also cover

the latest insights on sustainability packaging, trends for NPD, plus staying current with

cosmetic regulations, compliance and much more.

Visit www.professionalbeauty.co.uk/cipi

PROFESSIONAL BEAUTY LONDON IS TAKING PLACE ALONGSIDE SALON INTERNATIONAL 2020Whether you are looking to add hair into your business or

already offer hair services, join Salon International and check

out the latest developments, get your hands on new products,

compare prices and see live demonstrations all under one roof!

Please visit salonshow.co.uk

#PBLondon

@pro_beauty

ProfessionalBeautyUK

pro_beauty01

11-12 OCTOBER 2020EXCEL LONDONLONDON

All information on planning your journey and visiting ExCel can be found at professionalbeauty.co.uk/visitlondon

All seminars and lives stages are £5, seats are limited so book early to avoid disappointment.

Join the industry at London ExCeL on 11-12 October 2020.

OPENING TIMESSunday 11 October: 10am* - 6:30pmMonday 12 October: 10am* - 5pm

As part of our policy to reduce queues we have introduced timed arrivals at this year’s show.

ENTRY TIMES:10am-11:30am 11:30am-1pm

1pm-3pm3pm onwards

VENUE LOCATIONExCeL London, One Western Gateway, Royal Victoria Dock,

London E16 1XL

REGISTER FOR YOUR FREE ENTRY AT PROFESSIONALBEAUTY.CO.UK/ENTRY