Life from studio

…https://www.youtube.com/watch?v=YCwfb3W60B8&feature=youtu.be

Can you imagine?

OUR HISTORY WITHOUT…

Can you imagine,that we are drinking only water?

• We present absurd life WITHOUT …

our lovely beer. (humour, ice hockey etc.)

• via VIDEO SPOTS about life important moments, authentic stories and everyday situations where water substitute its.

https://www.youtube.com/watch?v=cnz31xnEl44&feature=youtu.be

But…there is more.

Something that we shouldn´t

forget…

shared memories……and

our local traditions

How we gonna do it?

• Video content/media content

• Fake breaking news• People activation• Optional web redesign• Facebook apps• Youtube channel• Survey

Fake Breaking News• Media partner (TV, Print,

Online)

• Viral potential (exceeding Czech Republic)

• Discussion about prejudices (BEER = CZECH)

• Attract attention about Czech traditions and life stories

No Beer! Czech people are thirsty…

Consummer Insight

• Attracting attention • National pride

• Controversial topic

• Exceed to public discussion

• Using all types of media and communication channels

Digital Communication

• Optional Web Redesign – new cover, video content,

• FB App „Your precious memories“ - video sharing and challenging your friends (tags via App)

• YT – video sharing, viral potential, media promo

• Bloggers – our content and their memories sharing

• Online banners

Outputs

• Topic Awarness about www.narodnikronika.cz

• Media Outputs (Hoax sharing, exeeding beyond borders)

• FB reach, user engagement via FB App and YT views

• Survey about best memories of Czech Nation

10 000 Czech People contribute to www.narodnikronika.cz

Future of National Chronicle?

• Using campaign results (survey, app etc.)

• Proof that Czech legacy is not just about beer

• Number of contributors: 2012-2014 vs. 2015

• Legacy for future generation

BudgetMedia partnership..... partnershipVideos................ 200 000 CZKOnline media campaigns 100 000 CZK

WEB and FB APP........ 100 000 CZK

Overall................400 000 CZK