MATS SCHOOL OF MANAGEMENT AND RESEARCH DEPARTMENT

A PROJECT REPORT

ON

COMPARATIVE STUDY OF FRUIT JUICES AND

PACKAGED DRINKING WATER UNDER THE GUIDANCE OF CHANDRA FOODS, RAIPUR

(A FRANCHISEE OF PARLE AGRO)

SUBMITTED TOWARDS GRADUATE DEGREE IN BBM

PROJECT GUIDE SUBMITTED BY

Mr. Jagaman Singh Shoker Priyesh Pandey

MU10BBM061

BBM 5th Semester

CERTIFICATE

This is to certify that this project entitled, A COMPARATIVE STUDY OF FRUIT JUICES AND PACKAGED DRINKING WATER submitted in partial fulfillment of the degree of Bachelor of Business Management (BBM) to the MATS University, Raipur done by Priyesh Pandey ROLL No. MU10BBM061 is an authentic work carried out by him at “CHANDRA FOODS” (A FRANCHISEE OF PARLE AGRO) under my guidance. The matter embodied in this project work has not been submitted earlier for award of any degree or diploma to the best of my knowledge and belief.

Signature of the student Signature of the Guide

INDEX

CHAPTER CONTENTS PAGE NO.

1. INTRODUCTION 7

2. VISION, MISSION & OBJECTIVE 16

3. SWOT ANALYSIS 17

4. RESEARCH METHODOLOGY 19

5. ANALYTICAL REPORT 24

6. FINDINGS 29

7. SUGGESTIONS 35

8. CONCLUSION

9. BIBLIOGRAPHY 27

10. ANNEXURE 39

11. QUESTIONNAIRE 47

ACKNOWLEDGEMENT

First of all I am thankful to Chandra foods, Raipur (A franchisee of Parle Agro) for giving me

an opportunity to get a practical exposure of business experience.

I express my gratitude to Mr. B. John, HOD, MSMSR, MATS University for providing all the

infrastructure facilities which helped me in completing the project successfully.

I express my heartfelt thanks to Mr. Jagaman Singh Shoker, Professor, my first Marketing

Guru who offered me valuable guidance and support in every stage throughout the course of my

entire project work.

I am grateful to Mr. Vilas Sogikar, General Manager, Chandra Foods (A Franchisee of Parle

Agro), who gave me all the moral support and care which made my project come true.

Finally, I thank Librarian of School of Management & my parents who were in full support and

all my friends who helped me in completing this dream project successfully.

Priyesh Pandey

MU10BBM061

PREFACE

 

Being a student of BBM practical knowledge is an important as theoretical knowledge.

For gaining practical knowledge Training in an organization is necessary.

           In this Research, firstly, I had given Introduction on Soft Drinks Industry &

Packaged Drinking Water by Parle Agro. 

                      Next, I have given the Literature Review of Current Scenario of at Raipur

Company Profile.

                     Thirdly, the Research Methodology has been explained for this research.

                       At last analysis of data is done through graphs, and on that basis Conclusion and Suggestions have been given on the basis of data available and collected by me, I have prepared a report and hope the report will help as to some extent. Effective planning for future so that there will be successful implementation of the act.

Executive Summary

PROJECT TITLE: A Comparative Study of Parle Agro Frooti and Bailey against Lead

Products in Raipur.

REPORTING OFFICER Mr. Vilas Sogikar

FACULTY GUIDE Mr. Jagaman Singh Shoker

STUDENTS NAME Priyesh Pandey

OBJECTIVE: To study the existing Market conditions and Competition for Parle Agro group.

SCOPE OF THE STUDY: The scope of the project was to include all the channels which were

contributing for the growth of product. The project was strictly for internal use of the

organization.

METHODOLOGY: The tools used were Questionnaire which were filled by different persons

dealing with this in different areas

SOURCES OF DATA: Primary sources included interaction with guide and different persons in

distribution channel and secondary data involved filling up of questionnaire.

Chapter 1

INTRODUCTION AND COMPANY HISTORY

INTRODUCTION

Parle Agro is a trusted Food & Beverage player with iconic brands that are recognized as

household names in India. The company has been consistently delighting consumers with new

products, tastes and experiences, for more than two decades. Its product portfolio ranges from

sparkling and still beverages, to delicious snacks, confectionery and bottled water. 

Known for its innovative products and packaging, the company has been a long standing market

leader in fruit based beverages. It was the first Indian company to offer packaged fruit drinks in

tetra and PET formats. With its diversification into foods in 2007, Parle Agro aims to achieve its

vision of being a leader in the Indian foods and beverages industry.

Parle Agro’s brands include Frooti (mango drink), Appy (apple drink), LMN (lemon drink),

Saint Juice (100% Juice), Appy Fizz (sparkling apple drink), Grappo Fizz (sparkling grape

drink), Bailley (packaged drinking water), Bailley Soda, Hippo (baked wheat snack), Hippo

Round-Round (round shaped, baked snack), Buttercup Softease and Softease Mithai (Toffees),

Dhishoom (masala Soda). The company’s total turnover stands at Rs. 1500 Crores. 

Industry Analysis

In India the three Major Players in Beverages Market i.e. Fruit Juices segment & Packaged

Drinking Water are:-

COCA COLA owns Mazaa and Kinley,

PARLE owns Frooti and Bailley,

PEPSI owns Slice and Aquafina.

Maaza is the leader in the 2,000 crore fruit-based drinks segment, sold in tetra packs, PET and

glass bottles

.

"Of the three consumption occasions-on the go, at home and on-premise consumption-Frooti has

been covering the first two," said Mr. Devendra Chawla, president FMCG and Food at Future

Group. "However, the third one is significant and presence there would add more distribution

touch points, sales as well as new consumers since 'Horeca' (Hotel, restaurant & cafe) are a

significant channel that is primarily RGB driven."

Mr. Chawla, a former director at Coca Cola India, said reusable bottles is a high investment

business where managing glass bottle rotation and establishing the right route to market

distribution is critical.

For the past one year, several players have entered newer sub-segments in the fruit-based drinks

category, including ready-to-drink, nectar and 100% juice. For instance, Coca-Cola launched

Minute Maid 100% juice while Hindustan Unilever entered the fruit juice segment with the

Kissan brand, growing the overall category by 26%.

But fresh competition also means share erosion for the market leader. By volumes, Maaza's share

declined from 48% in the first half of last year to 41% during the same period this year, while

Frooti has managed to keep its share constant at 25%, according to market researcher IMRB.

Parle also gained by spending aggressively in advertising during summer by launching its 'Crazy

Mango Fun' campaign especially during IPL season 4 while Coca-Cola focused more on its fizzy

drink brands.

Parle with its new packs wants to primarily aim at the rural market, where the segment grew 60%

this year. RGB as a format holds great relevance in India even today, especially given the market

construct of India, where 70 % of the population still resides in rural India.

Urban geographies contribute 89% to the total volumes and even they have grown at 23% for the

first half this year, according to IMRB.

Summer months contribute about 60 per cent of a year’s the total business for the beverages and

cool drinks category. According to Parle Agro, the non-alcoholic beverages market in India is

one of the fastest growing beverage segments with a CAGR of about 20 per cent.

Rising health consciousness among the consumers is fuelling demand in this segment which is

growing at 35 to 40 per cent annually. The fruit-based beverage market, valued at Rs 5,000 crore,

dominates the still drinks market. Frooti, which blazed a trail of sorts when it was launched in

1985, enjoys a commanding 85 per cent market share in the mango drinks category.

Besides Frooti and Appy, Parle Agro’s fruit based beverage portfolio also includes Grappo Fizz,

LMN (Emergency Lemon Refresher) and Saint Juice. Parle Agro plans to spend around Rs 40

crore on marketing this year. About a year back, the company launched its drinks in returnable

glass bottles to drive sale in the rural market.

Company Details

Parle Agro is an Indian private limited company founded in 1929. It owns the brands

including Frooti, Appy, LMN, Hippo and Bailey. Mr. Prakash Chouhan is the present Chairman

of Parle Agro.

Parle Agro commenced operations in 1984. It started with beverages, and later diversified into

bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product

rolled out of Parle Agro in 1985, became the largest selling mango drink in India.

Parle Agro brands

Parle Agro Pvt. Ltd operates under two major business verticals :-

Beverages – fruit drinks, nectars, juice, sparkling drinks

Water – packaged drinking water

Parle Agro also diversified into production of PET preforms (semi-finished bottles) in 1996. Its

customers include companies in the beverages, edible oil, confectionery and pharmaceutical

segments.

Frooti

Launched in 1985, Frooti was India's only beverage sold in a Tetra Pak packaging at the time. It

went on to become the largest selling Mango drink in the country. Frooti is the highest

distributed brand in Fruit drink segment with an 85% market share in India. Frooti

reaches more than 10 lakh retail outlets through more than 1500 distributors and

wholesalers directly and indirectly.

This is borne out by Parle Agro winning the Beverage Industry award for the Best

Managed Supply Chain 2002 and the Highest Retail Availability in the year 2002

Bailley

It is a mineral water and was launched in the year 1993. It is one of the first brands to get an ISI

certification. Bailley conforms to stringent BIS Norms. It undergoes 51 quality control tests

includes 32 chemical tests, 9 microbiological tests and 10 physical tests and meets international

standards laid down by WHO, USFDA, PFA. Parle Bailley Aqua is unique because it has the

same consistent taste across India. This is because of the unique purifying processing system,

which removes all minerals and salts and puts back only exact pre-measured quantities of salts

and minerals necessary for human body.

Bailley Aqua is purified with chemical free natural U.V. Treatment.

CHANDRA FOOD’S PVT LTD

(A franchise of Parle Agro Products)

Parle Agro, one of India’s leading and most trusted food and beverage companies has done

expansion of its Packaged Drinking Water (PDW) brand, Bailley, & Fruit juices brand, Frooti in

Raipur with Franchisee owner M/s Chandra Foods. The new plant in Raipur has already started

production of both the brands.

With the new state-of-the-art PDW manufacturing plant in Raipur, Parle Agro has not only

expanded its footprint in Central India but also enable efficient distribution of Bailley in this

region. This tie up takes Parle Agro closer to its target of having 60 Bailley manufacturing plants

through the franchisee model by end of 2012. Presently, Parle Agro has 49 Bailley

manufacturing plants spread across the Indian geography.

The new Bailley plant has a manufacturing capacity of 150000 cartons per month producing 18

Lac litres of safe drinking water. The plant consists of multiple barrier water treatment with

Chlorination, RO, Micro filtration, UV treatment and Ozonization. The Plant is automatic with

online manufacturing and blowing bottles eliminating any scope of contamination of water once

the bottles are blown, the entire process is untouched by human hands. Chandra Foods’ Bailley

manufacturing plant at Raipur is one of the few automatic package drinking water plants in

Chhattisgarh. The plant is manufacturing 200ml, 500ml, 1ltr, 2 litres SKUs and will soon also

start 20Ltr Bulk jars.

Bailley currently has 53 BIS Certified operational packaged drinking plants to date. 

Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “We are very happy to setup

a new Bailley manufacturing plant with franchisee Chandra Foods in Chhattisgarh. We have

always maintained strong franchisee networks for Bailley to ensure proximity to markets and to

provide best and prompt service. The launch of the new state-of-the-art plant at Raipur will

further increase our penetration and distribution of the brand particularly in the central India thus

reaching out to more Tier II & Tier III markets in this state. Chandra Foods is a reputed name

and with them as our franchisee partner we look forward to making Bailey’s safe packaged

drinking water available to more consumers across the state.” 

Speaking on the occasion Mr. Saurabh Agrawal Director Chandra Foods said, “We are very

excited to be associated with one of India’s leading food and beverage companies to manufacture

their PDW brand Bailley in Chhattisgarh.”

Nutrition facts for frooti 200ml bottle

Contents Percentage

Calories 70mg

Fat 0g

Cholesterol 0 mg

Sodium 30mg

Carbohydrate 16g

Fibre 1g

Sugar 16g

Protein 0g

VitaminA 4g

Vitamin-C 10g

Calcium 0g

Iron 2g

FACT SHEET

Year of Establishment -: 2011

IndiaMART Member Since -: 2012

Nature of Business -: Manufacturer

Number of Employees -: Up to 10 People

Major Markets -: Indian Subcontinent

Chapter 2

MISSION, VISION & OBJECTIVE

Our Vision:

“To be the leaders in our business.

We will stand apart from the competition by being the first in the market to innovate.”

Our Mission:

“We will be the leaders in our Business by -- 

Maintaining High Quality, 

Introducing New and Innovative Products, 

Reaching every part of India, Remaining Customer-centric,

Constantly upgrading our knowledge and skills.

Objectives:

To know the Current Scenario of Fruit Juices segment and Packaged Drinking

Water segment in Raipur.

To know the market share of Coca Cola, Parle Agro & Pepsi

To know the area of availability and improvement and availability of

distribution of Parle Agro products in Raipur.

CHAPTER 3

SWOT ANALYSIS

SWOT ANALYSIS

 

The overall evaluation of a one’s strengths, weaknesses, opportunities and threats is called SWOT

analysis.

STRENGTHS OF FROOTI

1) Market leader in NCSD category- 60% percent market share.

2) Innovative- First packaged Mango drink in Indian market, first to introduce Tetra pack, PET

bottle packaging in NCSD category.

3) Quick market responder- Introduced 65ml packaging to cater different segments.

4) Frooti has got a very large quantity basket-available in various quantities like65ml, 200ml,

250ml, 500ml and 1 Litre.

5) Efficient distribution network-readily available.

6) Frooti is a health drink- Contains Vitamin A.

7) Frooti has got a strong Brand Equity.

WEAKNESS OF   FROOTI

1) Frooti is not perceived as a health drink.. As per our survey majority of our respondent didn’t

consider Frooti has a health drink.

2) Frooti has limited variety of flavour- Only mango and green mango.

3) “Frooti means mango”, syndrome in the mind of consumers.

4) Margin given to retailers and distributors is less as compared to its competitors.

5) The main target audience of Frooti is kids.

6) Frooti has no brand ambassador.

7) No brand Expansion- Brand equity of Frooti is not utilized properly.

OPPORTUNITIES FOR FROOTI

1) Huge untapped unorganized sector in NCSD category.

2) Huge untapped market in other flavours - Orange, Pineapples, Grape.

3) Growing market share of NCSD category.

4) Demographically, in the coming years around 55% of the population will consist of below 35

years in age, which should be major target market for Frooti.

5) Increasing health awareness among consumers-As per our survey 88% of the respondents

preferred fruit drink to carbonated drink.

THREATS (FOR FROOTI)

1) Decreasing share in NCSD category- Fruit juice segment consisting of Real and

Tropicana is increasing at the rate of 20-25% per annum as compared tosluggish growth in

other segment.

2) Presence of huge unorganized market.

3) High consumer preference for flavours other than mango and green mango.

4) Competition with global giants-Coke and Pepsi.

CHAPTER 4

RESEARCH METHODOLOGY

Research Methodology

Research and experimental development is creative work undertaken systematically to increase

the stock of knowledge, including knowledge of humanity, culture and society, and the use of

this stock of knowledge to devise new applications. It is used to establish or confirm facts,

reaffirm the results of previous work, solve new or existing problems, support theorems, or

develop new theories. A research project may also be an expansion on past work in the field. To

test the validity of instruments, procedures, or experiments, research may replicate elements of

prior projects, or the project as a whole. The primary purposes of basic research (as opposed to

applied research) are  documentation, discovery, interpretation, or the research and

development of methods and systems for the advancement of human knowledge. Approaches to

research depend on epistemologies, which vary considerably both within and between

humanities and sciences.

There are several forms of research: scientific, humanities, artistic, economic, social, business,

etc.

Types of Data

There are two different types of data that we use when we are carrying our research projects.

These two different types of data are called Primary and Secondary data.

Primary Data

Primary data is data that we collect ourselves during the period of our research e.g.

Questionnaires, Observations, Interviews and so on. We then use the data we have collected and

noted down to begin the next stage of our research which is the theory making and the

understanding of what we are researching.

Primary data is best used for ever evolving research because different factors play roles in things

we research and can lead to varying results depending on the factor and how much of a role it

plays on the research.

Secondary Data

Secondary data is data that has already been collect and we use for reference or to gain

knowledge from other peoples experiences e.g. published books, Government publications,

Journals and the Internet. We then use this data to add to the Primary data that we have collected

and use it to combine different people’s opinions and base a theory with evidence to back this

point up.

Secondary data is best used to add other existing evidence and proof to the Primary data that we

have collected, we are better using Secondary data as reference and to gain the knowledge that

we need to begin our own research processes

Report presented on primary and secondary data both. Here given is the short description for the

type of data used and research methodology adopted

Primary data - Field Survey

 

Secondary Data - Reports from Company and related websites.

 

Area of research – Raipur city

 

Research Approach - Survey Method

 

Research Instrument - Questionnaire.

 

Sample Unit - Retail stores, Hotels, Grocery

 

Sampling Method - Stratified Random Sampling

 

Sample Size - 90 units

 

Survey conducted on Geographical basis

CHAPTER 5

ANALYTICAL REPORT

First of all routes have been defined as follows-

Route no. 1- Kalibadi -Santoshi Nagar Chowk-Bhatagaon Chowk

Route no. 2- Tatibandh-Mahoba Bazar-Amapara- Tatyapara Chowk

Route no. 3- Paras Nagar- Timber Market- Jail road

Route no. 4- Mowa Overbridge- Dal Dal Seoni-Dubey Colony- Mowa Thana

Now following points have been covered

1. Availability of Frooti in all routes.

2. Market Share of major places.

3. Availability of Parle Bailley in all routes.

*List of visited shops on all the routes has been shown in ANNEXURE Route wise.

AVAILIBILITY62%

NON AVAILIBILITY38%

AVAILIBILITY OF FROOTI IN ROUTE NO. 1

The above graph shows that in 62% of distribution channels of Route no. 1 i.e. Kalibadi -Santoshi Nagar

Chowk-Bhatagaon Chowk, PARLE Frooti is available and in 38% it is not Available.

AVAILIBILITY56%

NON AVAILIBILTY44%

AVAILIBILITY OF FROOTI IN ROUTE NO. 2

The above graph shows that in 56% of distribution channels of Route no. 2 i.e Tatibandh-Mahoba Bazar-

Amapara- Tatyapara Chowk, PARLE Frooti is available and in 44% it is not Available.

AVAILIBILITY25%

NON AVAILILITY 75%

AVAILIBILITY OF FROOTI IN ROUTE NO. 3

The above graph shows that in 75% of distribution channels of Route no. 3 i.e. Paras Nagar- Timber Market- Jail

road, PARLE Frooti is available and in 25% it is not Available.

AVAILIBILITY13%

NON AVAILIBILITY87%

AVAILIBILITY OF FROOTI IN ROUTE NO. 4

The above graph shows that in 13% of distribution channels of Route no. 4 i.e. Mowa Overbridge- Dal Dal

Seoni-Dubey Colony- Mowa Thana PARLE Frooti is available and in 87% it is not Available.

AVAILIBILITY35%

NON-AVAILIBILITY65%

GRAND TOTAL AVAILIBILITY IN ALL ROUTES

The above graph shows that in 65% of distribution channels of all Routes, PARLE Frooti is available and

in 35% it is not Available.

Now Market Share of PARLE Frooti, COCA COLA Mazaa and PEPSI Aquafina is as shown below route wise.

Market share of major players in route no. 1

PEPSI Slice24%

COCA COLAMazaa44%

PARLE Frooti32%

Market share of major players in route no. 2

PEPSISlice42%

COCA COLAMazaa23%

PARLEFrooti35%

ROUTE NO. 2

Market share of major players in route no. 3

PEPSI Slice26%

COCA COLAMazaa52%

PARLEFrooti22%

ROUTE NO. 3

Market share of major player in route no. 4

PEPSISlice14%

COCA COLAMazaa67%

PARLEFrooti19%

ROUTE NO. 4

GRAND TOTAL OF ALL ROUTES

PEPSI Slice31%

COCA COLA Mazaa39%

PARLE Frooty30%

*List of visited shops on all the routes has been shown in ANNEXURE Routewise.

Grand Total Market share of Major players

(PACKAGED DRINKING WATER)

pepsi aquafina

7028%

coca colaKinley

7529%

ParleBailley

208%

others88

35%

Channels wise distribution of Parle Frooti in all routes

grocery56%

others18%

fine dine14%

convenience7%

restaurant5%

Findings for Frooti

It has been found that Frooti is available in nearly one third of the distribution channels.

Strong distribution network helps in increasing sales of Frooti.

There is tough competition between Frooti and Slice.

The sales of frooti in all routes are contributed mostly by grocery segments.

We have seen that Maaza is market leader with 39% in all routes.

Slice comes at last position with only 31% market share in all routes.

Findings for Bailey

Bailey is finding tough competition with Kinley, Aquafina and local players also.

It is available in very limited shops in surveyed routes.

The availability of Bailey is limited to only 8% which is very less as compared to peers.

Limited availability has been found the reason for less sales of the product.

In this segment Local leaders are found to be the market leader followed by Kinley and then by

Aquafina.

Suggestions

a. Since the consumption of the Parle Agro products has to be done on the premises itself, their

Availability

Must be increased to reach Public through every distribution channel of Raipur.

b. Market share of Bailley is very low so that has to be taken given

c. The nutrient content of Frooti should be highlighted on the package so that the consumer can become

More aware and perceive Frooti as a Health drink.

d. The quality standard of Frooti should be promoted in public.

e. Taking the cost consideration into account, Parle Agro can go for more distributor and retailer

margins,

as by getting more margins the retailers and the distributors will promote Frooti and Bailley more

Efficiently.

f. It should also provide more consumer schemes.

g. Sale of Products of Parle Agro can also be increased by having strong distribution network in each and

every part of Raipur by doing more and more promotion.

Conclusion

Limited availability has been cause of less market share for both of the products

Non awareness of Regular Glass Bottles of Frooti is also one of the reason which hampers the sale of the

product and this problem can be solved by providing information to customers through advertisements.

There has been tough competition for both the products of the company with global and local players.

Limitations of study

Due to limited time not all the areas of Raipur were covered.

Non availability of proper data as whole Raipur market was not covered.

Often there was no cooperation from the store keepers.

CHAPTER 7

BIBLIOGRAPHY

BIBLIOGRAPHY

Saxena Rajan, Marketing Management, New Delhi, Tata McGraw Hill.

Kotler Philip, Marketing Management, Tenth Edition, New Delhi, Prentice-

Hall.

http://parleagro.com/parle_family_tree.html

http://parleagro.tradeindia.com/Exporters_Suppliers/

Exporter13412.905C.html

http://www.netmba.com/strength/swot/marketingmix.html

http://www.wikipedia.com

CHAPTER 8

ANNEXURE

Route no. 1 Kalibadi -Santoshi Nagar Chowk-Bhatagaon Chowk

PEPSI COCA COLA PARLE

S.No. Shop Name Business Type Slice Mazaa Frooty

1 Maa Laxmi grocery 0 4 4

2 Baba Pan Palace Others 0 0 3

3 Abhishek Store grocery 0 5 5

4 Gupta Pan Palace Others 5 0 3

5 Ma Sharda Kirana grocery 0 0 2

6 Baker Mine others 0 5 10

7 Maa Durga fine dine 5 6 0

8 Mishra Misthan Bhandar fine dine 8 0 0

9 Dinesh Kirana grocery 4 0 0

10 Rohit Traders grocery 0 20 0

11 Shyam Pan & Gen Store grocery 0 2 0

12 Bhavesh Provision grocery 0 4 3

13 Madhumita Sweets fine dine 0 2 2

14 Jain Kirana grocery 0 1 2

15 Kv Kirana Shop grocery 0 1 2

16 Rajdhani grocery 5 0 0

27 50 36

23.89% 44.24% 31.85%

Route no. 2 Tatibandh-Mahoba Bazar-Amapara- Tatyapara chowk

PEPSI COCA COLA PARLE

S.No. Shop Name Business Type Slice Mazaa Frooty

1 santosh mobile others 3 0 2

2 gyanji dhaba fine dine 1 0 0

3 munna pan Others 5 5 10

4 al dhaba fine dine 5 0 2

5 agrawal store grocery 3 0 0

6 suman fine dine fine dine 2 2 0

7 calcutta sweets fine dine 8 0 0

8 grih sangrah grocery 0 8 15

9 panchmeva sweets fine dine 12 0 16

10 nikita stationery convenience 2 2 5

11 kodwani grocery 9 12 11

12 punjabi dhaba fine dine 20 0 0

13 laxmi sweets restaurant 0 5 1

14 om sai daily needs grocery 8 0 0

15 durga dairy others 0 3 0

16 sri radhe fine dine 0 1 3

17 daya kirana grocery 0 2 1

18 mohan grocery 0 4 0

78 44 66

41.48% 22.87% 35.63%

Route no. 3 Paras Nagar- Timber Market- Jail road

PEPSI COCA COLA PARLE

S.No. Shop Name Business Type Slice Mazaa Frooty

1 Madhuri Daily Needs grocery 0 2 1

2 Bharat Provision grocery 0 2 0

3 Shree Radha grocery 0 0 0

4 Palak Mobile Others 0 1 0

5 Verma Provision grocery 0 1 0

6 Patel Kirana grocery 0 2 0

7 Sai Daily Needs grocery 1 1 0

8 Gulab Fruits Others 0 1 0

9 Babla Kirana grocery 1 0 0

10 Baby Mobile Others 0 1 1

11 Kamal Pan Others 0 2 0

12 Nirmal Pan Others 2 1 0

13 Ashapura Provision grocery 0 2 0

14 Raju Grocery grocery 1 1 1

15 Gupta Grocery grocery 0 2 3

16 Vijay Provision grocery 2 1 0

17 Shubham Stationery Others 0 1 0

18 Gulshan Sweets Restaurant 0 2 0

19 Khusboo Collection Others 1 1 0

20 Sahil Provision grocery 0 1 1

21 Hot Pot Provision Store grocery 0 1 2

22 Ruhi Provision Store grocery 1 1 0

23 Shree Baba Provision Store grocery 0 1 0

24 Monika Video Convenience 1 0 3

25 China Zone Convenience 3 0 0

26 Satguru Convenience 0 1 0

27 Kgn Grocery 1 0 0

28 Dj Light Convenience 0 1 0

29 Janghel Tea Stall Restaurant 2 1 0

30 Shyam Tea Corner Restaurant 0 2 0

31 Rekha Tea Corner Restaurant 0 0 2

32 Top N Town Fine dine 1 1 0

17 34 14

26.15% 52.30% 21.53%

Route no. 4 Mowa Overbridge- Dal Dal Seoni-Dubey Colony- Mowa Thana

PEPSI COCA COLA PARLE

S.No. Shop Name Business Type Slice Mazaa Frooty

1 Shree Shyam Provision grocery 0 0 0

2 Chandni Daily Needs grocery 0 1 0

3 Neha Stationery &Daily Needs grocery 0 0 0

4 Narendra Pan Palace Others 0 0 0

5 Bikaner Sweets fine dine 0 2 3

6 Shahin Kirana Store grocery 1 3 0

7 Hari Om Ice Cream convenience 0 2 3

8 Kamal Provision grocery 0 0 0

9 Raja Provision grocery 0 0 0

10 Sheetal Provision grocery 0 0 0

11 JMD Confectionery Others 0 2 0

12 Akki Mobile Others 2 4 0

13 Madhu Daily grocery 0 3 0

14 Khushi Daily Needs grocery 0 4 4

15 Arvind Provision grocery 0 2 0

16 Sahu Kirana grocery 0 2 0

17 Maa Bhawani grocery 0 1 0

18 Maa Shakti grocery 0 2 0

19 Niranjan Cycle others 4 0 0

20 Guru Kripa Kirana grocery 0 2 0

21 Har Mandir Provision grocery 0 2 0

22 Siddhi Provision grocery 0 1 0

23 Jyoti Kirana grocery 0 2 0

7 35 10

13.46% 67.30% 19.23%

Questionnaire

Name …………………………………………………………………………………………………………………

Shop ………………………………………………………………………………………………………………….

Address ……………………………………………………………………………………………………………

Mob no ……………………………………………………………………………………………………………

Business type …………………………………………………………………………………………………..

1. AVAILABILITY OF: FROOTI …………..

BAILLEY ……………

2. SALE PER MONTH: FROOTI …………….

BAILLEY …………….

3. AVAILABILITY OF OTHERS: MAZAA ………………

SLICE ………………….

4. SALE OF OTHERS: MAZAA …………………………….

SLICE ……………………………………

5. AVAILABILITY OF LOCAL PRODUCT:

KINLEY………………… AQUAFINA …………………… OTHERS………………….