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Direction By:

rDeepaChandrasekar

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R e v o l u t i o n People know you for what you've done, not for what you plan to do.

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Man Behind Cinema Revolution

AJAY BIJLI

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Birth Of PVR

A jay Bijli Founded PVR 1995 ,

Village R oadShows

PVR Priya Village R oadshow

India's F irst M ultiplex

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Innovation

Today you have to run fast to stay in the same line

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Ticketing

Kiosk Online Booking

Mobile Booking

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Visual R epresentation of the Seats

Arrangement & Availability

Choose your seats

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Luxury

Seats and F & B were served inside the cinemahall .

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Target Audience

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Metro & Non Metro

Metro

Premium CustomersPVR Gold

Urban

PVR Cinemas

Non Metro

Targeting tier II & IIIcities

PVR Talkies

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Understanding the Customer

Metro Non Metro

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Air conditioned Vs Air cooled

Metro

Non Metro

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Technology

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Technology

The R eal Life Sound Effect3 Way Surround Sound System

State Of Art ProjectionXenon Technology

Digital Cinema Technology

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Policies

PVR Pictures, entered into film co-production.

JV with Major CineplexPVR Blu-O Entertainment.

Off Season R enting Out.

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Future plans

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Future Plans

Collaborating with Networking Sites

R adio Frequency Identification. RFID

Increasing the No. Of Screens

Involving more into Producing Movies

Giving throughout India a Digital Movie Experience

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Awards

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Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

The Theatre World Newsmaker of the Year Award for 2003.

R etailer of the Year - 2005

Franchise Award - 2005

Awards & Recognition

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Competition

Winning firms lead their competitors

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INOX 28 Screens

ADLABS 24 Screens

FAME 17 Screens

FUN CINEMA 17 Screens

Major Competitors

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Promotion

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Advertisements

Inviting Shoppers to watch movie.

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Market Share

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The Financial Indicators

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The Strategies

Foreign Investor for Financial Strength

First Mover Advantage in Unexplored Sector

Target Group: High Middle Income Group to High IncomeGroup

Latest Technology : Surround System, Xenon Technology

Marketing Strategy : Entertainment vs Movie watchingLatest Trends: Credit Card, Online ticket, Choosing seats, Offers

etc. etc

Fast expansion : In Quantity (Multipls Cities) & Quality (GoldClass, Premiere)

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STRENGHTS

Film Distribution & DiversifiedBusiness

First Mover Advantage

Largest Multiplex Operator in India

WEAKNESSES

Increasing Competition

Lack of Customer Feedback for further Improvement of Services

OPPORTUNITIES

Growing Business

Film Distribution

Franchising

THREATS

Distributors/ Producers etc.

Economic Slowdown

Govt. Regulations

SWOT Analysis

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Direction By:

DeepaChandrasekar