Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Turn Social Media Followers and Google Searchers Into Loyal Customers


Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]


Webinar House Keeping

Jake CohenCo-Founder, Privy

• Long time marketer for CBS• Co-founded Privy• www.getprivy.com

• Twitter: @jfccohen• Email: [email protected]




Overview

1. What Consumers Want

2. How They Find You Online

3. What You Need to Do To Win Loyal Business

4. How To Take Control




Loyalty = TRUST




Impulse is Gone

People can get answers online.




Your Website




Website




T(rusted) A(ffordable) C(onvenient)

Link your social media

Give people a reason to come back

Make sure you’re mobile optimized

Simple Website Tips

Pro Tips




Facebook




P(ersonality) C(ommunity) P(hotos)

Add all relevant info!

Ask people to share/like/comment

Offer special giveaways!

Simple FacebookTips

Pro Tips




Twitter




R(esponsive) E(xpertise) E(engaging)

Link your website

Tweet at influential people

Respond to individuals who Tweet at you

Simple Twitter Tips

Pro Tips




Google Search




H1 tag!




H2 tag!




H(eader) I(intent) T(ag)

Use SEO provider (e.g. SEOMoz)

Make a blog for more links

Link your blog pages to other blog pages

Simple Google/SEO Tips

Pro Tips




PRO TIPS1. Offer Specials2. Collect Email Addresses




Website




Thank You – Q & A!

Jake CohenCo-Founder, Privy

• Long time marketer for CBS• Co-founded Privy• www.getprivy.com

• Twitter: @jfccohen• Email: [email protected]

Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Technology

Transcript of Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers