Private sector ecotourism from the ground up: the experiences and challenges of an outer island...
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![Page 1: Private sector ecotourism from the ground up: the experiences and challenges of an outer island eco-resort in developing a world class tourism and hotel operation". A Case Study](https://reader034.fdocuments.in/reader034/viewer/2022042813/549549a2b47959384d8b4cb4/html5/thumbnails/1.jpg)
" Private sector ecotourism from the ground up: the experiences and
challenges of an outer island eco-resort in developing a world class
tourism and hotel operation"A Case Study
Stuart Gow, DirectorMatava - Fiji's Premier Eco Adventure Resort
![Page 2: Private sector ecotourism from the ground up: the experiences and challenges of an outer island eco-resort in developing a world class tourism and hotel operation". A Case Study](https://reader034.fdocuments.in/reader034/viewer/2022042813/549549a2b47959384d8b4cb4/html5/thumbnails/2.jpg)
Private Sector Ecotourism● Not just villages● Not just backpacker● Larger corporations● Run as profit
making ventures● Expandable &
reproducible● Highly successful
around the world
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EcoTourism from the Start..● From the start:
solar powerorganic gardeningeco-tourism principles
● A continuing active marketing plan taps in to the growing demand for planet friendly vacations.
![Page 4: Private sector ecotourism from the ground up: the experiences and challenges of an outer island eco-resort in developing a world class tourism and hotel operation". A Case Study](https://reader034.fdocuments.in/reader034/viewer/2022042813/549549a2b47959384d8b4cb4/html5/thumbnails/4.jpg)
Corporate ResponsibilityMatava Foundation● System to process
community requests for assistance
● Manages tourism involvement with community projects
● Relationship with communities
● Limits constant requests/ “aid mentality”
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Foundation Program Areas4 only specific program areas
● Medical Support● Sustainable
Development● Environment ● Education
– Limits requests...
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Strengths and AdvantagesGrowing market = High Demand● All tourists have
awareness of carbon footprints and environ-mental/social impacts
● Not just the outer island/small resorts but ALL tourists in Fiji
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Strengths and AdvantagesRenewable Energy ● Solar power● Low energy fittings● 12v lights throughout● Saves MAJOR fuel bills!
Local produce● Organic Farm● Local village education
![Page 8: Private sector ecotourism from the ground up: the experiences and challenges of an outer island eco-resort in developing a world class tourism and hotel operation". A Case Study](https://reader034.fdocuments.in/reader034/viewer/2022042813/549549a2b47959384d8b4cb4/html5/thumbnails/8.jpg)
Strengths and AdvantagesUnique Selling Position
– International– Regional– South Pacific
● Early adopter● First 2 market● 3rd Party validation
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Strengths and Advantages● Travel & Passion● Niche Markets – “Long
Tail”● Specific niche markets
– Diving– Gamefishing– Yoga/wellbeing– Birding– Seakayaking– Trekking– Photography
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Strengths and AdvantagesOnline Marketing Strength● Clients tech-savvy● Online marketing VERY
cost effective● Early adopters● Multiple outlets● Embrace new
technologies● “Light on feet”
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Eco and Ecotourism Awards● Awards =
– FREE advertising
– FREE PR– 3rd party
endorsement
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Weaknesses and Difficulties● Location:
“Our biggest strength AND our biggest weak-ness”
● Waste management is difficult - recyclables and glass shipped with costs
● Infrastructure– Flights– Ferries
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Weaknesses and Difficulties● Limit to Upscaling
Current Model- Maximum of 15 bures- power systems- waste management
● Communications- expensive- Satellite system- TFL business support?
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Weaknesses and DifficultiesEcotourism Definition in Fiji and throughout region?
● Confusion about what constitutes ecotourism
● Misinterpreted as solely low-end backpacker / vil-lage based
● Tourism Fiji and Govt lagging/lacking in know-ledge
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Opportunities● 2nd resort...
– In Fiji?– Regionally
?– Globally?
● Franchising?● Consulting?
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" Private sector ecotourism from the ground up: the experiences and
challenges of an outer island eco-resort in developing a world class
tourism and hotel operation"A Case Study
Stuart Gow, DirectorMatava - Fiji's Premier Eco Adventure Resort