Private Practice as an RD
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Transcript of Private Practice as an RD
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•Aptitude
• Personal characteristics
• Pros/cons
•Nitty-gritty
• Brainstorming a business plan
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Risk taker Disciplined Confident Adaptable Tenacious Organized
Business savvy (Help people, but you must charge them money to help them!)
Solid communication skills
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Control of schedule Balanced life (?) Earnings potential Pride
Responsibility is yours alone
Earnings risk Professional
isolation
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• Business structure• Tax structure; self-employment
taxes (6.2%; 1.45% times two)• Benefits• Insurance:
MalpracticeHealth
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•HIPAA regulations•Need for licensure/seller's permit/permit to run a
home business• Business/office expenses
•NOTE: You cannot discuss fees with other RDs—potential violation of anti-trust lawsanti-trust laws
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•Organizational planBusiness structure, locationEquipment and resources neededYour services•Marketing plan
Target marketCurrent trends/competitionPricing structureMarketing strategy
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• Financial planCash flow analysis• Supporting documents (resume, contracts,
leases, financial statements…)
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• Private practice (counseling individuals•Consulting
Health care facilities (LTC, rehab hospitals…)
Allied health professionalsSchoolsMedia•Writing• PR firms
•Wellness programs (corporations)• Fitness centers
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•Wellness programs (corporations)• Fitness centers
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• 4 Ps of the marketing mixProductPricePlacePromotion
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• Litt, A.S. and F.B. Mitchell (2004) American Dietetic Association Guide to Private Practice, American Dietetic Association.•King, K. (1991) The Entrepreneurial
Nutritionist, Helm Publishing, Lake Dallas, TX.
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