PRIVATE PRACTICE 4.0SUCCESS IN THE DIGITAL AGE

Touch & Inspire More Lives

Trina Young Greer, Psy.D., LCP, LPC, LMFT

Steve Greer, BS

PRIVATE PRACTICE

FOR EVERY

SHARE

Red

One thing that Excites you about Private Practice

Brown

One Challenge you have with Private Practice

Green

One Digital Tool you want to use in Private Practice

Yellow

One Struggle you have had (or could have) in Private Practice

Blue

One Idea you have for improving Private Practice

Orange

One Concern you have about Private Practice

M + M = SMindset + Methods = Success

MINDSET

The Three Essential Roles

Adapted from E-Myth Revisited, Michael Gerber

Working On the Business versus In it

METHODS

• Company History & Reputation

• Learning Curve

• Features that Add Value

• Ease of Use

• Support

• Cost

EHR Considerations

Insurance Payment Transition

Fee for Service

Value-Based

Payment

11

Med/BH Integration BH OutpatientBH/SUD Facility

11

BH Provider Collaboration Value-Based Payment

Improved chronic care self-

management and quality

care through med/BH

Integration

Bring together medical and

BH providers to actively

engage in an integrated

service model

Recognize those BH

providers providing med/BH

integrated services

Recognizing BH providers and

Substance Abuse Treatment facilities for

Improved Treatment Outcomes

Large volume Substance

Abuse Treatment facilities

focused on improved

recovery rates

Focus on best practice

opioid detox and addiction

recovery

Improved treatment

strategies and outcomes

focused on long-term

relapse prevention

Large volume Outpatient

BH Providers and

Practices

Focus on best practice

whole person health in

treatment approach

Demonstrate innovative

treatment

Improved treatment

outcomes

Value-Based Payment Themes

•Whole Person Health Focus

• Innovative

•Outcome Measures

Anthem Outcome Measures

•Communication with insurance program leader – monthly

•Follow-up after hospitalization (FUAD) – appts 7 days after

•Coordination of care with the PCP

•Substance abuse initial assessment – clinical history & CAGE-AID

•Document lifestyle factors and develop treatment plans o Sleep, Exercise, Nutrition, Smoking, Social/Spiritual/Self-care

CoC Requested PCP Comm. PerformedSubstance Abuse

ScreenedLifestyle Factors

DocumentedLifestyle Factors Plan

Follow up afterhospitalization

Outcome MeasuresSent

2017 94 75 97 98 95 100 97

2018 96 85 100 100 100 100 100

GOAL 90 90 98 80 80 100 100

94

75

97 98

95

100

9796

85

100 100 100 100 100

90 90

98

80 80

100 100

Genesis Outcome Measure Results

2017 2018 GOAL

MARKETING

Customer Relationship Management

http://www.genesiscounselingcenter.com/

Website Search Engine Optimization

• Unique Visitors

• Page Views

• Average Session Time

• Number of Inquiries Generated

• Search Ranking of Key Words

• Page Loading Time

Website Analytics

Website Analytics

• Primary goal is to assist clients and potential clients to make informed choices about behavior health services

• Speak the truth about yourself and your work & make sure other speak the truth about you also

• Ensure marketing of your services is clear

• Statements are consistent with training/experience, psychological literature/practice and Ethics Codes

• Do not solicit testimonials or business from current clients or potential clients

Marketing Ethics for Therapists

Online Therapy

Bring Your Data to Life

Technology Watch-outs

• Misused, stolen, or misplaced electronics & storage devices

• Employees using their own laptops or handheld devices for EHR or communications

• Pitfalls of social media and potential interactions with clients

• When using social media for advertising, evaluate privacy settings

• In using technology to advertise, do not overstate credentials or over-solicit new clients

SUCCESS

Genesis is Touching & Inspiring Lives

0

1000

2000

3000

4000

5000

6000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Client Sessions Per Month

M + M = S

Private Practice Success Group

• Focus Areas include:• Marketing• Technology• Value Based Care/Outcome Measures• Business Planning• And More

• Why?• Learn how to implement private practice success methods• Supportive community to help you succeed

• When?• Meet once a month for six months• Starts in January

Sign-up for More

Information

Booth #318

855.282.1777