Private Label Product Development

PRICEPOINT & COMPETITIVE SHOPPIING ANALYSIS

Zara Woman is their higher-end line and features the above retail model. It is located in the front and against the walls of the store, and is comparable in price and quality to say, Banana Republic, but with more edge and its own fabulous European style.

Zara Basic, true to its name, features more basic items with fabrics of lower quality, falling somewhere in between the Banana and the Gap realms. This line still has the European touch, but is less stylish than Zara Woman. It is found on the racks in the middle and back of the store.

Zara TRF is basically a juniors section for the store, with clothing geared to a teen audience and quality much like the Zara Basic line. ItIt’s usually in the back or tucked into a corner it can also come in collections depending the season with a more trendy & hip style.

H&M Woman offers a variety of fashionable items and seems to aim everyone with a interest in fashion for every occasion.The women’s collections are intended for fashion-minded women of all ages. The extensive range includes everythingfrom modern basics to tailored classics,sportswear,maternity clothes and cutting-edge fashion.The collections are complemented by matching accesories, underwear and shoes.

H&M’s Divided department offers fashion for a younger crowd. That includes denim and street fashionfor all occasions,from everyday looks to partywear as well as accessories and underwear.

Targets the customer who is young trendy and style savvy making fashion affordable at its prices. Although originally catered to mostly young women, the fast-fashion model which transports current trends from the runway to the rack in record time has garnered mass appeal among both the young and young at heart.Forever 21 provides shoppers with an unprecedented selection of today's fashions, always changing and always in style.

BRANDS & CUSTOMER PROFILES

The hip,kischy,ironic merchandise. and there target customer to what is known as the hipster.Culture and fashion which incorporates influence from past decades. Their high emphasis on creativity in a differential shopping experience yet trendy for the customer for the ages 18 - 30. which allows the customer to connect on an emotional level thus creating a connection to the brand. The product line has evolved from vintage,bohemian,retro,hipster,humourous and kitschy including luxury brands and several designer collaborations.

ALL ITEMS ARE HAND PICKED AND SEEN IN STORE.

ZARA H&M

MIN

I SK

IRT

FOREVER21 URBAN OUTFITTERS

PINS & NEEDLESLINEN CHIFFON BLOUSE $49.00POLYESTER COTTON LINENHAND WASHIMPORTEDEXCLUSIVE TO URBAN OUTFITTERS

ASSYMETRICAL FOLDS DRESS$ 22.8062% POLYESTER ,34% NYLON4%SPANDEXDRY CLEANIMPORTED

COLORFUL TULIP SKIRT39.90 USDEXTERIOR: 3% ELASTANE 97% COTTON LINING:100%COTTON

DRESS $49.9565% POLYESTER35% COTTONMACHINE WASH

TUBE DRESS39.90 USDEXTERIOR3% ELASTANE97% COTTONLINING:100% POLYESTER

ABSTRACT FLORAL PRINT SKIRT$14.8098% COTTON, 2% SPANDEXHANDWASH IMPORTED

SKIRT $5.95STRETCH JERSEY5% ELASTANE, 95% COTTONMACHINE WASH

TRULY MADLY DEEPLY MINI $32.00COTTON,SPANDEXMACHINE WASHIMPORTEDEXCLUSIVE TO URBAN OUTFITTERS

MOST EXPENSIVEMOST AFFORDABLE

most expensive

TUBE

DRE

SS

most affordable


ZARA H&M

SKIN

NY JE

ANS


PINS & NEEDLESLINEN CHIFFON BLOUSE $49.00POLYESTER COTTON LINENHAND WASHIMPORTEDEXCLUSIVE TO URBAN OUTFITTERS

TIERED WOVEN TOP$22.80100% POLYESTERHANDWASHIMPORTED

BLOUSE$29.95100% VISCOSEMACHINE WASH˚

BODY WITH FRILL29.90 USD100% POLYESTERMACHINE WASH MAX 30ºCSHORT SPINDO NOT TUMBLE DRY

SKINNY JEANS39.90 USD2% ELASTANE98% COTTON

FAB STITCH SKINNY JEAN$10.5016% POLYESTER83% COTTON1% SPANDEXMACHINE WASHIMPORTEDIMPORTED

&DENIM JEANS$39.95SKINNY WASHED DENIM98% COTTON 2 % ELASTANEMACHINE WASH

CHEAP MONDAY NARROW JEAN $65.00COTTON, SPANDEXMACHINE WASH IMPORTEDSKINNY FITBUTTON FLYBUTTON FLY


most expensive

BLOU

SES

most affordable


ZARA H&M

SHOE

S


SILENCE&NOISE PERFECT BLAZER$78POLYESTERDRY CLEANEXCLUSIVE TO URBAN OUTFITTERS

PIQUÉ BLAZER79.90 USDExterior100% COTTONLining100% POLYESTER

PONTE BLAZER$ 27.80 EXTERIOR: 80% COTTON 20 % POLYESTERLINING: 100% POLYESTERIMPORTED

BLAZER $49.95 65% POLYESTER 35% COTTON

STRAPPY WEDGE HEELS$26.80LEATHERETTEUPPER: 100% PU(SYNTHETIC LEATHERinsole: 100% PU;outsole: 100% TPR THERMAL PLASTIC RUBBERIMPORTEDIMPORTED

WEDGE HEEL SHOE 69.90 USDExterior100% POLYURETHANELining100% GOAT SKINInteriorInterior100% VULCANISED RUBBER

WEDGE HEEL SANDALS $39.95IMITATION LEATHER STRAPS IMITATION WOOD HEAL RUBBER SOLE 100% IMITATION LEATHER.

WE WHO SEE MOD WEDGE$88.00POLUURETHANE RUBBERSPOT CLEANIMPORTEDFAUX-LEATHER UPPERCHUNKY HEELCHUNKY HEELSIDE ZIPPERSYNTHETIC SOLE


most expensive most expensive

BLA

ZERS

most affordable

CONCLUSION

MADE INZARA: Most of their clothes are manufactured in Spain and Portugal though they do outsource their basics in Asia and turkey.H&M: Asia and Europe, including Bangladesh, China, Egypt, India, Pakistan and Turkey.Forever 21: Californian factories, but in their store everything seems to be made in China, or Vietnam.Urban Outfitters: Depending designers or brand: USA and China. Indonesia, India

FOREVER 21in fixtures and mannequinsthey are very similar to ZARA & H&M. URBAN has a more rusticand gives you the feeling of being in a loft which goesof being in a loft which goeswith the attitude of the hipster clothing.

They organize clothing by season,trend and color.Having mannequins for every section showingthe clothing. Dressing the mannequinsfull on with wigs and accessories. full on with wigs and accessories. URBANS mannequins do not have headsor legs.

URBANSfixtures areall made ofwood givingit the feelof antique and urban.and urban.

Bright lighting can be expected.They have electric stairs going up& down to take you to different sectionsof the brand.

Clothing is arranged in order for you to mix and match your stylewith different colors.

H&M and Zaraare two very similar retailers.Both have glass and steel fixturesas well ceramic tiles and colored tiles and colored manequins.

They organize clothing by season,trend and color.Having mannequins for every section showingthe clothing.

Bright lighting can be expected.They have electric stairs going up& down to take you to different sectionsof the brand.

Clothing is arranged in order for you to mix and match your style.

CUSTOMER PROFILE:

NAME: Alexandra KerryAGE: 20 OCCUPATION: StudentINCOME: Office assistant $10.00/h part-timehelp from parents.EDUCATION/DEGREE: Interior DesignRESIDENCE/TYPE & LOCATION: RESIDENCE/TYPE & LOCATION: El Salvador,studies abroad Apt. Boston,MAMARITAL STATUS: SingleCHILDREN/AGES: NoneLEISURE ACTIVITES: Modeling,Shopping,TravelVACATION/TRAVEL: Visiting family in Barcelona.FAVORITE DESIGNERS: Valentino, Rodarte, Ellie Tahari FAVORITE STORES: FAVORITE STORES: TopShop, H&M, Mango

A young girl who likes to be the first to know the most unique trends & isn’t afraid to mix color with her black wardrobe.

COLORS & SHAPESINSPIRATIONAL IMAGES

PRISM SHAPES & LIGHT, COSMIC PLANETS, FUTURISTICTHEME TRENDS AND FORECASTING

TRFEVEN

ING C

OLLE

CTION

cosmic

zaraeveningcollection

TRF

TAGS FOR COSMIC EVENING COLLECTION ZARA TRF

EVENING COLLECTION ZARA TRF

COSMIC

SPRING ‘12 COSMIC COLLECTION TRF

B) Print: LeggingTrangle walk on Black Onyx94% Cotton6% ElastaneSty. k2973

A)Print: NebulaSplatter on linen white

100% Jersey

Sty. t2983

B) Print: Prism lightson Black Onyx

96%Cotton4% Spandex

Sty. p3159

A) Print: Stargazingon Black Onyx A)Print: Nebula

on Sexy Pink

A)Print: Starduston Regal Purple

97% Cotton3% Spandex

Sty. t2923

96%Cotton4% SpandexSty. t2913

95% Rayon5%Spandex

Sty. j2917

A) Shadow Green Chiffon100% PolyesterSty. t2989

B) Black Onyxslit. Canary Yellow

96%Cotton4% Spandex

Sty. s2919

A) Print:Ghostlyon Sexy Pink creamchiffon overlay95% Rayon5%Spandex100% PolyesterSty. j2917

A) Prism Rayson Regal Purple

60% Cotton40% Polyester

Sty. d2910

B) Print: Triangle Stars on Black Onyx97% Cotton3% SpandexSty. t2913

A) Top Print: Cosmic Painton black Onyx Bottom Print: TriangleFever on Black Onyx.

97% Cotton3% SpandexSty. t2913

TRF COSMIC EVENING COLLECTION

LINE SHEETSPRING 2012DELIVERY: 2/15/2012ORDER BY: 8/30SIZES: XS- L (0-10)

Color: Black Onyx Fabric: 94% Cotton 6% ElastaneYield: .75 yardThread Size: Tex 30Button: Center Waistband

• Outside side seam- 34.5 in• Inside side seam 26.5 in• Lower hip- 15 in• Front pocket opening 15 in• Waistband straight 14.75• Waistband curved 15 in•• Crotch length- 8 in• Top thigh width 7 in• Knee width 6in• Zipper Placket length- 4 in• Belt loop height 2.5 in• Belt loop width .5 in• Waistband width 1.75 in•• Length to pocket placement 2.75 in• Center front to belt loop 2.5 in• Spacing between belt loops 7 in• Cf zipper width 1.5 in • Bottom leg opening width 4.5 in• Waist band to top back pocket 3 in• Back pocket width 6 in•• Back pocket length 2.5 in• Back pocket to center back 2 in• Back pocket to side seam 2 in

Measurement Specifications Bill of Materials

Interior Details Main label stiched into Interior back center neckline

ZARA TRFJUNIORPANTSpring - 2011EVENINGWEAR

DesignerBuyerTechnical DesignerProduct DevelopmentProduction

VendorDate folder created: 27 April 11 6:00PMDate folder modified: 1 May 11 9:42PM Block: IWK7909

TRF

Stage: Development Style: 2785

Color: Black Onyx/Print Fabric: 97% Cotton 3% SpandexYield: 1 YardThread Size: Tex 30Zipper: center back

• Outside seam length 23/5 • Armhole length 8 in• Shoulder to shoulder 14.5 in• Length 31 in• Chest width 13 in• High hip width 13 in •• Low hip 14.5 in • Back to front neck line 4.5 in• Neckline opening 8.5 in• Hem width 15 in• Hem length .5 in• Pocket width 3 in• Pocket length 4.5 in

Measurement Specifications Bill of Materials


ZARA TRFJUNIORDRESSSpring - 2011EVENING WEAR




Color: Sexy pink, Cream Chiffon overlayFabric: 97% cotton3% spandex, 100% Polyester Yield: 1.7 yardThread Size: Tex 20

• Outside sleeve length 17.5 in• Inside sleeve length 12.5 in• Side seam 15.5 in• Waist (bottom opening) 21 in• Ribcage 18 in• Lower torso width 17.5 in•• Mid chest 12 in• Shoulder to shoulder 14.5 in• Shoulder length 4.5 in• Neckline opening 11.5 in• Back to front neckline 5 in• Armhole length 9.5 in

Measurement Specifications

Bill of Materials


ZARA TRFJUNIORSBlouseSpring - 2011EVENING WEAR




Color: Black Onyx, slit: Shadow GreenFabric: 94% Cotton 6% SpandexYield: .55 yardThread Size: Tex 30

• Waist width 12 in• Waistband width 3.5 in• Side seam 19 in • High hip 14.5 in• Lower hip 15 in• Bottom Hem opening width 16 in•• Skirt length 18.5 in• Bottom Hem length 1 in

Measurement Specifications

Bill of Materials


ZARA TRFJUNIORSSkirtSpring - 2011EVENING WEAR




Private Label Product Development

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