Private and Confidential Content included in the NDA...
Transcript of Private and Confidential Content included in the NDA...
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Private and Confidential Content included in the NDA agreement of Salsa Technology
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US
ABOUT
Salsa Technology, formerly Patagonia Entertainment, develops
bespoke technology solutions for the iGaming industry. Our
focus is on providing our clients with industry leading
technology used to create an outstanding gaming platform and
casino content essential for building successful operations.
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Our VISION is to develop the best online and retail Gaming
Platform with localized tools and content, adaptable to the market
demands and requirements.
Our MISSON is to provide a one-stop solution to our clients with
the best turnkey certified and localized gaming platform, using the
latest technology trends, that will allow them to maximize profits
utilizing a single technical integration.
We’ve developed the best gaming platform on the market!
VISION & MISSION
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GAMING PLATFORM
The Gaming Platform is the most essential part of any gaming
operation. Thanks to many years of industry experience, we have
developed a platform that seamlessly converges online (mobile-
first) with land-based/retail (omni-channel) allowing players to
enjoy an unrivalled user experience.
The Salsa Technology platform is reliable, scalable and
customizable to the brands’ needs, and fully certifiable for many
regulators and/or applicable laws.
Success has been built on offering standout services across
multiple gaming markets and adhering to individual regulation and
legislation requirements.
Salsa Technology is perfectly placed to capitalize on the new
regulated markets in LATAM and Brazil.
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COMPANY
OUR
Salsa Technology rebranded from Patagonia Entertainment in
January 2020.
Patagonia Entertainment launched in 2012 to meet the demands
of our most important clients in LATAM. As time went by other
markets showed interest and started to develop solutions for
Mexico, Peru, Argentina, Colombia, Spain, Portugal and
Philippines.
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With our vast experience working in the Brazilian & LATAM market,
we have developed unique iGaming solutions essential for
success.
We understand that localization is the key to success in any
market. This is vital for content, payment processing and so much
more.
LATAM
The Salsa Technology Platform is totally scalable and robust as its
developed exclusively for multiple LATAM markets.
We appreciate the needs of the industry, its continuous growth
drives us to always be at the forefront of both the new applied
technologies and the needs of our customers.
Our Platform is the complete solution.
INDUSTRY
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CONTINUINGLY EXPANDINGWe provide solutions for companies in…
BRAZIL
MEXICO
PERU
ARGENTINA
CHILE
COLOMBIA
PORTUGAL
SPAIN
PHILIPPINES
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SALSA TECHNOLOGY
GAMING PLATFORM
Flexibility, dynamism and an agile development strategy is key
to our success.
Salsa Technology Gaming platform has been developed by a
passionate team with over 20 years’ of experience in the gaming
industry.
Our platform solution is built for scalability, given the structure
and development of the database and server framework, and
adapting all its features for a wide spectrum of business solutions.
We can adapt to the client’s business needs.
The platform’s Back Office is easy-to-use and manage without the
need of a technical development team. The tool was created to
deliver an enjoyable and easy experience for all.
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The Salsa Technology platform provides a perfect integration and common wallet with special processes and an algorithm
that allows control of player bonuses for each product per vertical (Bingo, Casino, Poker, Slots & Sports) or games in each
vertical.
A COMPLETE SOLUTION
Integrated with a common wallet.
BONUS TOOL:
With over 15,000 Live and 30,000 Pre-Match events per
month, and a back-office management system to manage
offers/odds & risk.
SPORTSBOOK:
Streaming of major sports events with 20,000 live
broadcast feeds of the main global sport events.
LIVE VIDEO STREAMING
Over 2,000 games from major global providers.
CASINO GAMES:
Multiplayer Bingo and the famous “Video Bingo”
Games.
BINGO:
e-Wallets, credit cards, local banking, land based
casino management and agent networks.
PAYMENT PROCESSING:
Easy and integrated admin and reporting.
BACKEND ADMIN:
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INNOVATIVE FEATURES
CUSTOMIZATION
We customize the gaming platform according to our clients’ needs
and requirements by adapting and certifying it for any legal and
regulatory requirements. Furthermore, we give clients the power to
design layout, gaming content and payment methods. Start out
with as many content providers as you like, and increase your
offering gradually.
MOBILE: We think “Mobile First”
A mobile-optimized website allows the player to have the best
mobile user experience, it also allows Google’s algorithm to index
your website according to Mobile-First indexing rules. Users can
access your brand from any mobile device globally. Mobile first is
essential for success since over 70% of traffic comes from mobile.
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Progressive Web Apps allow your mobile website to load instantly,
improving user experience and increasing monetization, and
therefore there is no need to develop specific mobile apps.
PWA
The Salsa Technology platform includes an Agent System that
allows brands to have a wide web of physical agents distributed in
the regions of predilection, which can credit real money in players’
accounts. This makes it possible to configure a compensation
scheme per agent, at the same time brands can also administrate
agents’ payments.
AGENTS SYSTEM
The omni-channel system offers easy-to-use interfaces, where
users can switch between devices without experiencing account
problems. Omni-channel means the platform can work
simultaneously with online and physical terminals or printers
allowing clients to set up land-based terminals, betting shops,
cyber shops and more using the gaming platform.
OMNI-CHANNEL
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Content integration with the platform is simple and fast. At Salsa Technology we understand the importance of efficiency and that
is why we optimize our processes so that the integrations are as fast as possible:
EASY CONTENT INTEGRATION
LAND BASED CASINO
MANAGEMENT SYSTEMS
CUSTOMER SERVICE SYSTEMS
PAYMENT METHODS
GAME PROVIDERS
AFFILIATE PROGRAM SYSTEMS
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We understand that one of the key differentiating factors of the Salsa Technology platform is the content
management system, whether web or mobile, for anyway that a client demands.
CONTENT MANAGEMENT
Manage our powerful sportsbook with all the sports betting content in a variety of
popular markets, from a personalized betting experience to a sophisticated tracking
and analysis of player behavior, markets/odds.
SPORTS BETTING01
More than 20,000 live broadcast events each month for multiple sports that covers
football to basketball and many more. Manage odds and plan the best promotions
for the players by monitoring behavior.
LIVE BETTING02
With the largest catalogue of games from the best providers in the market, the
platform allows brands to manage content in a simple and thorough way. More than
2,000 slot machines and other games can be distributed with full control on which
games to offer across all our content providers, and distribute them to different player
segments.
CASINO GAMES & SLOTS MACHINES03
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These type of games are essential to operate successfully in the LATAM market due
to its high demand and popularity. Our platform solution allows our clients to offer and
manage the top Video Bingos available on the market.
VIDEO BINGO04
The flagship product by far in any Bingo vertical. Thanks to our partners, Salsa
Technology platform offers the best solution in the market with a full suite of tools
that allow brands to create and manage Bingo Games, manage rooms and plan
marketing campaigns to attract new players.
MULTI-PLAYER BINGO05
Virtual betting is a key complement to a sportsbook inasmuch as players can bet
24/7, every day of the year regardless of real events being available. Brands can
manage matches in different disciplines (such as football, basketball, horse racing,
dog racing and many more) that guarantee real-match statistics and competitive
odds.
VIRTUAL BETTING06
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SOLUTIONS
CONTENT
The Salsa Technology Platform has different content solutions for
a wide range of operations. Customers can manage different
verticals such as Sports, Casino and / or Bingo with total
autonomy, unified Bonus system and multiple integration options.
We provide what our client needs.
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The differentiating factor of our platform is based on generating the best user experience for our customers’ Sports
players. Being flexible is the key.
SPORTS BETTING SOLUTION
Our platform has a personalized betting experience for all clients, adapting to the
needs of the players, allowing the tracking of all movements and detailed analysis of
their behavior with an extensive suite of tools and features.
BETTING EXPERIENCE01
An intelligent system that contains different tools to apply specific rules for the profile
of each player, being able to keep track of their betting behavior in order to manage
the risk in its entirety.
SPORTSBOOK WITH RISK MANAGEMENT02
Our Sports Betting Solution allows clients to define different strategies with
configurable payouts, odds, risks and other controls.
CUSTOMIZABLE CONFIGURATION03
Players are able to prioritize all the information of their feeds according to the sport in
which they are betting, according to the events in which they participate or the
leagues to which they belong. The information is ordered in the clearest way.
Customize offers according your business model.
FEED MANAGER04
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Players can follow the scoreboards, stats, split-screen odds and live streaming for all
sports in a clear and real-time manner. Real time monitoring of all operations.
LIVE STREAMING05
Enables a seamless solution on all betting channels, as well as devices and land-
based terminals. With a high performance and customizable Content Management
System, Salsa Technology Sports Betting is a perfect solution to all our clients’
needs. It is fully responsive, the displayed content automatically adapts to any
device. Our system is completely flexible and scalable.
OMNI-CHANNEL SOLUTION06
Our clients benefit from an easy customization experience of the sports book, with an
intuitive design, easy-to-use interface and 360’ personalization. Adapting the design
to the needs of our clients, both online and retail.
INTUITIVE DESIGN07
The Salsa Technology Platform is adapted for all possible retail solutions and is
optimized for any hardware configuration, contemplating pre-match, live & virtual
betting. Print fixtures / results, with live & virtual betting display options.
RETAIL SOLUTION08
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The Salsa Technology Platform has more than 2,000 games from over 30 content providers.
We have the right content for every market.
CASINO GAMES SOLUTION
Over 30 content providers such as Netent, Microgaming, Yggdrasil, Leander. We are
constantly adding new content that is automatically available to our clients.
GAME LEADING BRANDS01
Live dealers with local language and graphics. Our solution knows that what works
for one region does no necessary work for another.
LIVE DEALER PROVIDERS02
The Casino Games Solution can be offered to our customers as a standalone
integration or as part of a complete Platform solution. We adapt to the specific needs
of each client.
MULTIPLE INTEGRATION OPTIONS03
We have an integrated common wallet that allows you to have a bonus system for
players in a unified way, allowing cross-product functionality, for example with Sports
or Bingo.
UNIFIED BONUS SYSTEM04
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Salsa Technology has the largest Video Bingo library in the world with just about all developers/suppliers
already integrated and an offering of over 500 games
BINGO GAMES SOLUTION
Salsa Technology Multiplayer Bingo solution gives the players access to the largest
Bingo network in LATAM/Brazil, with over 10,000 players per day enjoying different
room experiences (60,000 player per day globally!). This includes accounts with user
management, live chat, ability to configure promotions, among several other features.
BINGO MULTIPLAYER01
Video Bingos are key in any Bingo vertical. Salsa Technology has the largest Video
Bingo library in the world with just about all developers/suppliers already integrated
and an offering of over 120 games.
VIDEO BINGOS02
In addition to Video Bingos, our solution is complemented by different types of Slot
games, Scratch cards, Skill games, Number games, Mini-games and more, from
many content suppliers. Each can be played on desktops, mobile and retail.
SLOT, SCRATCH CARDS, NUMBER GAMES AND MINI-GAMES03
The Salsa Technology solution has an integrated common wallet for all verticals with
a unique unified bonus system. No need to transfer funds from one vertical to another
to calculate bonuses.
UNIFIED BONUS SYSTEM04
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The Salsa Technology platform allows brands to complement content management with a wide
variety of tools specifically focused on business growth, allowing complete casino management.
Allows brands to differentiate and manage VIP players within their portfolio of
players. Clients have specific promotions that encourage players to continue playing,
with detailed reports. It also has a loyalty rewards management system that allows
brands to create loyalty campaigns.
LOYALTY-VIP SYSTEM01
The Salsa Technology solution allows brands to manage e-Wallets, credit cards, local
banking, land based casino management and agent networks. Our platform is
integrated with the top payment providers worldwide.
PAYMENT METHODS03
In the Salsa Technology platform players are managed in a clear and simple manner,
covering all aspects that are necessary for any brand: personal information, blocking
/ unlocking, monitoring risk, adding comments and creating groups.
PLAYER MANAGEMENT02
BACK-OFFICE MANAGEMENT
From a single Back-Office brands will be able to manage the following:
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Given our experience in the market, the platform already has a series of default
reports that adapt to many business models. It now also has the possibility of creating
customized reports to evaluate all those aspects that brands believe important.
REPORTS MANAGEMENT04
It’s possible to evaluate player specific data, obtaining indicators that allow brands to
determine responses to specific dangers: multiple accounts, related accounts,
prevent bonus abuse, identity forgery, identity theft, use by minors, and non-existent
people.
FRAUD ANALYSIS06
Salsa Technology platform is integrated with external security modules: Infobip
allows brands to validate phones in any country, validating format and 2FA (Two
Factor Authentication). Kickbox ensures brands send emails to real users and
separates low-quality email addresses from high-value ones. Acuitytec is focused on
fraud prevention, payment risk management, and user authentication.
SECURITY MODULES05
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A complex and detailed system that allows management of land-based operations
covering all the needs of this vertical: administrate profiles and branches, cash count
and closing of physical cashiers and deposits and withdrawals on site. The retail-
shop system works especially well on internet booths (cyber cafes) model as the
platform is the same for both modalities, web and land-based, meaning no need to
manage two different ones for both markets.
RETAIL-SHOPS SYSTEM08
Flexible to integrate with any system, currently integrated with NetRefer and Income
Access.
AFFILIATES SYSTEM09
The platform allows clients to manage sports vertical bets in an extremely detailed
way, allowing brands to balance players' bets based on risks according to the odds.
The brands decide the limits of the odds, specifying tops and avoiding possible risks
of fraudulent bets.
RISK MANAGEMENT /SPORTS07
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Create your own email templates that filter the information by users and group of
users. Salsa Technology platform is integrated with external email management
modules such as Emarsys, which allows automatic management with email
verification when registering, and password reset among other functionalities. The
platform allows integrations to any other email management system according to
client preference.
EMAIL MANAGEMENT12
Utilize one system by default, Live Chat, with the possibility to integrate any live chat
or tickets support system. A chat moderation system is also included, with the
WhatsApp application supported allowing the brands to follow up with clients,
evacuation of queries, personalized campaigns, reactivation of clients, sales and
more.
CUSTOMER SERVICE SYSTEM10
Salsa Technology has a common wallet for all verticals (type of games, e.g. Casino,
Bingo, etc.) with configurable bonuses, per verticals and per games. Brands can fully
customize bonus campaigns for all their players or specific groups.
BONUS SYSTEM11
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Players can auto-block themselves for a period of time or indefinitely. Players can
specify a maximum amount to deposit in certain periods.
RESPONSIBLE GAMING14
This system allows brands to have direct communication with each user while logged
onto the site. From the Back-Office messages can be configured for a player or a
group of players. The player can then see the messages when entering the site
through notifications in their inbox. Brands can use this system to promote bonuses,
campaigns, on-site updates, etc.
INTERNAL MESSAGING SYSTEM13
Testimonies can be managed with text and images from the Back-Office on the site.
Get claims reports to manage solutions on different levels.
CLAIMS AND TESTIMONIES MANAGEMENT15
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GAME CONTENT
AGGREGATOR
Salsa Technology has integrated many content/games providers
considered the best for LATAM and Brazil, this way Salsa
Technology can offer its client base a complete content solution
proven to work in LATAM and Brazil. We take care of all
integrations, marketing material, so our clients can focus on what
they are good at: operations!
Besides casino games, live games and slots, Salsa Technology
has integrated of over 120 Video Bingo games, from over 10
providers.
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PAYMENT PROCESSING SOLUTIONS
The Salsa Technology platform has all the necessary payment
processing solutions for pay-in and pay-out for each and every
market in the region.
Our unique payment processing solutions are fast, easy to use
and well known by players.
Besides our own proprietary payment processing solutions for
credit cards, debit cards, bank transfers, ewallets, virtual
currencies, we have interated services of Astropay, B4U,
PaySafeCard, EcoPAyz, Todito Cash, Skrill, Vcreditos, Pay4Fun,
Neteller, Transferencia Bancaria, Openpay, and more!
We are constantly implementing and integrating new solutions and
can work to adapt to any of our clients’ needs.
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OUR TECHNOLOGY
Salsa Technology uses cutting-edge industry technology that allows us to provide the highest-quality
product and service, as well as a safe, user friendly certifiable product for regulated markets.
TECHNOLOGICAL STACK
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Our platform has the highest levels of security and stability, which guarantee our customers a 99,9%
SLA, and 24/7 support.
Salsa Technology has a partnership with Microsoft and use their products and services, including
Microsoft Azure Cloud Hosting and with CloudFare security systems and protection against DDOS
attacks and CDN service, which improves the loading speed of the sites.
Additionally Salsa Technology can customize all security needs according to our client requirements.
SECURITY
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The current high standards of the gaming industry, require that we certify our platform to
international standards such as GLI 29 and 33, and regulated market requirements. The Salsa
Technology Gaming Platform and its entire games portfolio is certified by the top gaming laboratories
in the world.
Salsa Technology understands that the gaming market is becoming increasingly more regulated and
competitive, and that a powerful gaming platform has to include amongst others, the flexibility, speed
and support to accommodate the platform to current local regulations and localization requirements.
Salsa Technology is currently certifying its solutions, platform and game content, for Brazil,
Argentina, Colombia and Mexico. But also other regions such as Philippines, Spain, Portugal,
Malta and the United Kingdom.
CERTIFICATIONS
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PARTNERS AND CLIENTS
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Salsa Technology participates at all the main global industry events and trade shows to expand our
alliances and strengthen relationships with customers and suppliers. We also participate at
conferences as keynote speakers and create press releases to inform the industry of our
developments.
These actions allow us to look after our clients and inform them about our products, services, and
company news.
TRADE SHOWS & CONFERENCES
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WE MAKE IT HAPPEN!
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GET IN TOUCH
w w w . s a l s a t e c h n o l o g y . c o m
Florianopolis, SC, Acate
São Paulo, SP, Campo Belo
BRAZIL
Ciudad de Mexico,
Interlomas
MEXICO
Montevideo, Zonamerica
URUGUAY
Lisbon, Cascais
PORTUGAL