Printit annual report

PrintIT!

Annual Report - July 2014

®

Contents1 About PrintIT!?........................................................................................................................................................................2

1.1 2013/14 PrintIT! Aims................................................................................................................................................ 2

1.2 The Print Industry........................................................................................................................................................ 2

2 PrintIT! 2013 /14................................................................................................................................................................... 3

2.1 The Project Overview.................................................................................................................................................. 4

2.2 National Careers Service Project............................................................................................................................ 4

3 Feedback & Survey Results................................................................................................................................................. 5

3.1 Teacher Feedback......................................................................................................................................................... 5

3.2 Student Feedback........................................................................................................................................................ 5

3.3 Evaluation of Student Feedback............................................................................................................................ 7

4 Finalists & Winners............................................................................................................................................................... 8

4.1 Winning Artwork........................................................................................................................................................ 10

5 Sponsors & Industry........................................................................................................................................................... 12

6 2014/15 PrintIT! Aims...................................................................................................................................................... 14

Appendix 1: About Proskills UK / PrintIT!...................................................................................................................... 16

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PrintIT! Annual Report

About PrintIT!1.0

PrintIT! is a nationwide education initiative that has been teaching students about the print and paper industries since 2005. To date more than 140,000 pupils and 2000 schools have taken part in the programme.

The aim of PrintIT! is to give students the opportunity to learn more about many different aspects of the print and paper industries and offer them an insight into the range of career opportunities that exist within these advanced manufacturing industries.

PrintIT! is aimed at Year 9 to Year 12 students (aged 13-16) studying for their GCSEs and A levels in Product Design and Graphic Products. The main focus of the programme is a competition, where students design promotional products using printing techniques that they have researched. Students are also asked to evaluate printing techniques, paper options and environmental and sustainability factors.

As part of the scheme, teachers are supplied with a guide to the programme, a series of prepared lesson plans, downloadable multi-media resources and interactive presentations. This helps to ensure consistent quality across the programme and helps teachers to link the programme to the national curriculum.

The programme culminates each year in an awards ceremony funded and attended by a wide range of industry luminaries. All of the student projects are judged by a board of industry based judges, and some fantastic prizes are awarded to winning schools and individual students.

1.1 2013/14 PrintIT! Aims

The main aims of PrintIT! are to inform and teach young people:

• About the Paper & Print industries• The basic skills needed for these sectors in both design and manufacturing• The careers available • The environmental concerns and raise awareness of the latest sustainable practices • The latest technologies and future of the sector

1.2 The Print Industry

PrintIT! showcases the print, paper & packaging industries in a positive light to young people. In the midst of a digitally driven world, the printing industries have face hardships in recent times. In a period of consolidation, over the last five years employee numbers have fallen around 20% and the number of companies by 15%.

But despite this, the sector is still the second largest manufacturing contributor to the UK economy, only behind pharmaceuticals. There are 9,653 companies in the UK employing 129,195 people, with a turnover of over 14 Billion Pounds . Print and Packaging remains a vital component to the UK economy, and PrintIT! aims to ensure young people are aware of the opportunities available in this sector.

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PrintIT! 2013 /142.0

The PrintIT! programme for 2013/14 launched in September 2013.

A marketing campaign tailored around the launch of the programme consisted in press releases, adverts, social media campaign, online articles and information about the PrintIT! programme. Details for registration were sent to all schools on the Proskills database which consisted of 5,102 schools from around the country.

PrintIT! e-shots were sent to 1064 teachers and phone calls were made to 1602 schools. In addition, Proskills acquired further data on secondary schools in England and information on the 2013/14 PrintIT! programme was sent to a further 3500 schools

This promotional activity resulted in 3080 student registrations from seventy two schools. In total, 362 design entries from 36 schools were received by the competition closing date.

These entries were judged on the 24th May 2014 at the offices of the British Printing Industries Federation (BPIF) by eleven employers and industry representatives.

The judging panel consisted of:

Alison Braganza The Printing Charity

Amy Hutchinson BPIF

David McGuiness Kodak

John Fewster Pantone

Katheryn Wise Fairtrade

Kevin O Donnell Xerox

Lucie Glanville Serco

Sidney Bobb BAPC

Susan Wright Earth Island

Tony Lock Duplo

Scott Mallin Serco

Kate Jones Fairtrade

36 finalists were chosen for 21 different categories which included 4 categories for PrintIT! Scotland and 3 categories for the National Careers Service additional design project. The finalists were invited to attend the 2014 PrintIT! Awards at the Xerox Innovation Centre on the 26th June 2014 where the winners were announced. Each finalist was presented with a certificate and a prize. (See Annex # for the list of prizes).

Figure 1: Summary of Outputs

Schools Contacted 5102

Participating Schools 72

Students Registered 3080

Competition Entries 362

A big thank y

ou to

the 2013/14 judges!

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The students were asked to design a product or a range of products in 2D or 3D. Their options consisted of:

• Counter top units• Poster• Free standing display unit (Standees)• Packaging• Dump bin• Floor graphics• Signage (all sorts – indoor,outdoor)• Shelf wobblers/talkers and shelf strips• Reusable shopping bag

The students were taken through three assignments, designed to ensure their understanding of the whole design to production process:

1. Assignment One - Product Investigation Investigate the use of graphics in promotional materials used to market a product.

2. Assignment Two - Product Design Design the promotional items that could be used to market the Fairtrade product.

3. Assignment Three - Product Manufacture Manufacture one or more promotional products to the support the Fairtrade Campaign.

2.1 The Project Overview

2.2 National Careers Service Project

As part of this years brief an additional pilot project was offered to the schools midway through the school year. Working withthe National Careers Service (NCS), the students were asked to engage with the NCS website and make recommendations for how it should be promoted and marketed to young people. The students were also asked to design printed promotional material aimed at encouraging young people to visit the NCS website and to make use of some or all of its services.

Students were asked to consider the marketing and promotion of the National Careers Service and to design a printable item in one of the following formats:

• A poster• A series of postcards• A flyer• A free design of their choice

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Feedback & Survey Results3.0

To assess whether the programme had a positive effect on the students and teachers, surveys were issued to measure its impact. These were administered via the student workbook and an online surveying tool.

The students were asked specific questions before and after they completed the course to whether their understanding of the industries were improved. The teachers were asked more general questions on the programme and their perceptions of how their students benefited at the end of the programme.

Teachers were asked to complete a survey on how they viewed the programme. Overall feedback showed that the teachers enjoyed the programme thoroughly and reported their students gained a positive perception of the Print and Paper industries.

Feedback showed that:

• All teachers thought that PrintIT! gave students a better insight into career possibilities in the Print and Paper industries

• 94% of teachers would definitely register again next year• 84% of teachers thought that their students enjoyed the PrintIT! programme• 55% of teachers said that their students expressed an interest in working in the Print

and Paper industries after doing PrintIT!

Figure 2

“AS A RESULT OF DOING PRINTIT! DID ANY OF YOUR STUDENTS EXPRESS:”

Result:

an interest in working in the Print or Paper Industry? 55.56%

an interest in potentially doing an apprenticeship in the Print or Paper Industry? 11.11%

an interest in potentially doing their work experience in the Print or Paper Industry? 27.78%

an interest in getting more information about the Print or Paper Industry? 44.44%

Any other interest? 5.56%

3.1 Teacher Feedback

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Student surveys were administered before and after the programme to assess the students’ growth of understanding of the industry and career opportunities. The full results:

3.2 Student Feedback

LOADS

QUITE A LOT

SOME

NOT A LOT

NOTHING AT ALL

0%11.5%

2.87%57.83%

23.25%24.92%

50.64%5.11%

23.25%0.64%

BEFORE/AFTER TAKING PART IN PRINTIT! 13/14 STUDENTS STATED THEY KNEW THE FOLLOWING ABOUT THE PRINT AND PAPER INDUSTRIES:

BEFORE AFTER

1.

A CAREER IN THE PRINT OR PAPER INDUSTRY

DOING AN APPRENTICESHIP IN THE PRINT OR PAPER INDUSTRY

DOING YOUR WORK EXPERIENCE IN THE PRINT OR PAPER INDUSTRY

GETTING MORE INFORMATION ABOUT THE PRINT OR PAPER INDUSTRY

NONE OF THE ABOVE, I HAVE NO INTEREST IN THE PRINT OR PAPER INDUSTRY

10.90%16.99%

7.05%17.31%

16.67%24.04%

44.87%36.86%

41.35%29.17%

BEFORE/AFTER TAKING PART IN PRINTIT! 13/14 STUDENTS HAD CONSIDERED THE FOLLOWING:

BEFORE AFTER

2.

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AN INDUSTRY THAT IS EXCITING AND MODERN

AN INDUSTRY THAT WELCOMES DESIGN AND INNOVATION

AN INDUSTRY THAT IS ENVIRONMENTALLY FRIENDLY

AN INDUSTRY THAT REQUIRES SKILLED EMPLOYEES

AN INDUSTRY THAT OFFERS ITS EMPLOYEES GOOD CAREER PROSPECTS

16.24%26.98%

57.23%63.49%

28.98%43.81%

21.97%24.44%

18.47%24.44%

BEFORE/AFTER TAKING PART IN PRINTIT! 13/14 STUDENTS VIEWED THE INDUSTRY AS:

BEFORE AFTER

3.

14.33%5.71%

NONE OF THE ABOVE

Student Comments

I really enjoyed learning about the many uses of paper and about the different types of printing. I never knew there were so many different ways to print on paper.

I thoroughly enjoyed gaining knowledge and insight into the print and paper industry, especially when I was researching how I could produce my printed product.

My favorite part of PrintIT! was learning about how paper is made and how it is printed in industry.

“““

Overall results of the student survey indicate a successful growth in their understanding of the print and paper industry. Before the programme there were clear indications that the students did not have much knowledge about the industry with only 2.87% saying they knew “Quite a lot”. This saw a sharp rise to 57.83% after completion of the programme.

There were also healthy rises in their considerations of careers in the industry with nearly 17% saying they would “consider a career in the industry”, compared to 10.9% before the programme.

Finally, there were positive signs that the students’ understanding of the industry’s modernization improved with nearly a 10%rise in “the industry welcomes design and innovation”.

See section 6 for details of the programme’s future plans to ensure students are more aware of the industry’s latest technologies and skills.

3.3 Evaluation of Student Feedback

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Finalists & Winners4.0

The industry panel who carried out the judging for the competition identified 21 different categories for prizes.

PrintIT! England

Best Wall Poster

Winner Rory Ahanan, St Ives School

Finalist Ebony Jefferies, St Ives School

Finalist Laura Taylor, Burnham Grammar

Shopping Bag

Winner Ellie Webster, St Ives School

Finalist Dan Cooper, Cheam High School

Finalist Katie Goodger, Holy Trinity School

Best Counter Top / Standee

Winner Olivia Cooper & Alexandra Bray, De Warenne Academy

Finalist Beth Hobbs, Crispin School

Finalist Joseph Smith, St Johns Marlborough

Best Dump Bin

Winner Marcus Earl-Brook, Crispin School

Finalist Daniel Andrews, Holy Trinity

Finalist Una Trninic, St Ives School

Best Shelf Wobbler

Winner Scott Palmer, Romsey School

Finalist Seth Estales, Romsey School

Best Floor Graphic

Winner Poppy Wilson, Crispin School

Finalist Kian Pardoe-Collins, St Ives School

Finalist Matthew McEnroe, Arthur Mellows Village College

Best Free Design

Winner Sivan Bouskila, John Hampden Grammar School

Finalist Charlotte Ridley-Rundle, QE Academy Trust

Finalist Sumreen Aziz, Wycombe High School

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Best Packaging Design

Winner Claudia Lehmann, St Ives School

Finalist Megan Nunn, Arthur Mellows Village College

Finalist Fern Langley, St Ives school

Best use of the Fairtrade Mark

Winner Olivia Butt, St Ives School

Best understanding of Brand vales

Winner Kian Pardoe-Collins, St Ives School

Best understanding of Printing Techniques

Winner Josh Benjamin, St Ives School

Best Design Process

Winner Grace Ahmed, St Johns Marlborough

Best Presentation

Winner Betty Lewin, St Ives School

Overall Winner


PrintIT! Scotland

Best Poster

Winner Katie Kelly, Milnes High School

Finalist Russell Morrison, Milnes High School

Best Table Talker

Winner Aaron Donaldson, George Watson’s College

Best Graph / Chart

Winner Alexandra Dumble, George Watson’s College

Best Presentation

Winner Alix Mack-Smith, George Watson’s College

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4.1 Winning Artwork

National Careers Service Project

Best Design

Winner Lauren Driscoll, Westhoughton school

Finalist Betty Lewin, St Ives School

Best Concept


Finalist Laura Taylor, Burnham Grammar School

Best Presentation

Winner Claudia Lehmann, St Ives School

Finalist Una Trninic, St Ives School

Ellie Webster Overall Winner

Rory Ahanan Best Wall Poster

PrintIT! England

Olivia Cooper & Alexandra BrayBest Counter Top / Standee

Marcus Earl-Brook Best Dump Bin Winner

Scott PalmerBest Shelf Wobbler

Poppy WilsonBest Floor Graphic

Sivan BouskilaBest Free Design

Claudia LehmannBest Packaging Design

Olivia ButtBest use of the Fairtrade Mark

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Kian Pardoe-CollinsBest understanding of Brand Values

Josh BenjaminBest understanding of Printing Techniques

Grace AhmedBest Design Process

Betty LewinBest Presentation

PrintIT! Scotland

Katie KellyBest Poster

Aaron DonaldsonBest Table Talker

Alexandra DumbleBest Graph / Chart

Alix Mack-SmithBest Presentation

National Careers Service Project

Betty LewinBest Design

Laura TaylorBest Concept

Claudia LehmannBest Presentation

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PrintIT! depends on the Print & Packaging industry’s support and financial aid to ensure it’s success. The 2013/14 programme welcomed sixteen sponsors who supported the programme with both cash and prizes.

A comprehensive sponsorship strategy was drawn up to raise the necessary capital ensuring continuing support for the students and schools throughout the school year. Sponsors were also asked to contribute towards the awards ceremony with prizes and gifts.

Sponsors

The 2013/14 sponsors included OEMs, Publishers, Trade Associations and more:

Sponsors & Industry 5.0

• Antalis McNaughton• BPIF• Duplo• Earth Island Publishing• Fairtrade• Fujifilm• Heidelberg• IPIA

• Kodak• Konica Minolta• Metro Printing• Pantone• Renz• Serco (National Careers Service)• The Printing Charity• Xerox UK

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• Digital Cameras • Camera cases • Ipad • Memory cards

• Pantone Capsure • Notebooks• Pens • Printers

Gifts & Prizes

All the winners and finalists received goody bags and prizes for their achievements. Aside from her other prizies, overall winner Ellie Webster received an all expenses paid weeks work experience at the Fairtrade headquarters. Amongst the many other donations, the winners and finalist also received:

Awards Venue

The awards ceremony was hosted by Xerox UK at their Innovation Center in Uxbridge. Attended by over a hundred people the guest list included students, teachers, sponsors and figures from industry. The students were given access to Xerox’s interactive displays, as well as tours of their facilities and machines.

A big thank you to all our 2013/14 sponsors for making the awards possible!

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2014/15 PrintIT! Aims 6.0

For 2015 Proskills will be making several changes to its suite of Schools Into Industry Programmes (SIIPS), of which PrintIT! is just one, in order to enhance the learner participation and experience.

NEW Charitable status

Proskills UK has already evolved its organisation into a Registered Charity (no 1155635) with the primary aim to promote, advance, and provide training and education for persons working in or intending to work in the material, production and supply industries. The Schools Into Industry programmes fall within the aims and scope of the Proskills Registered Charity.

This now means that donations are eligable to be tax deductable which has to be good news. It also means we can make limited funds go that bit further in support of the charitable aims.

NEW Trustees

To underpin both PrintIT! and Proskills, new trustees will be sought from the Print and Paper industries. These trustees will support PrintIT! with expertise and guidance ensuring the long-term sustainability and success of PrintIT!

NEW Registered trademark

To ensure that the brand is fully protected, all of Proskills Schools Into Industry programmes are now registered trademarks and will carry the registered trademark symbol ‘®’.

The NEW ultimate aims of the SIIPS are to:

3 Provide students with an exciting insight and hands-on experience into industries

3 Provide students with an opportunity to understand and experience potential career paths, employment and training opportunities

3 Enable students to access further education, apprenticeships and employment in the industries through a supported approach

3 Provide schools and teachers with current industry developed and curriculum mapped education materials

3 To challenge environmental issues and raise awareness of the very latest developments in sustainable practices

3 Give industries a vehicle to share the latest industry developments and innovations

3 To create and deliver a self-financing programme that is free of charge to schools and students like.

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The key ambitions for 2015 are:

Programme content

• Update core programme content to reflect current advanced industry technology and exciting innovations, bringing science to the fore

• Include more interactive and dynamic content and improve accessibility to content through mobile devices

• Provide enhanced creative participant projects so as to provide an improved learning experience• More detailed study of potential career options and access points• Update the mapping of the programme content to the latest school curriculum• Inclusion of a new international careers exchange element enabling participants and schools to

experience cultural difference • Offer of work experience opportunities to older participants

Careers support & progression

• Updated links to supporting careers information, guidance and advice• Provision of new careers information packs to support teacher delivery• Creation of Careers Ambassadors in schools (advisors)• Provide new careers support paths enabling participants to access apprenticeships, further education

and jobs• Develop new opportunities for employers and industry specialist ambassadors to share careers

experiences through study tours and interviews• Integrate National Careers Service and National Apprenticeship Service support and help into the

programme• Implement a tracking framework to provide participant progression and outcomes data and follow-

up processes

Programme reach

• Dedicate more resources to support increased schools engagement• Access more schools through key supporting programme partners • Extend the age range of participation to include up to 18 year olds• Embed the programme as an option in the Fairtrade schools campaigns

Industry partnership

• Increase the number of supporting employers through a new and sustained campaign of long-term engagement

• Create new sponsorship packages to drive up the financial and in-kind support for the programmes to make them self-sustaining

• Diversify the number of industry sectors and sub-sectors actively supporting the programme• A new annual report produced and disseminated that demonstrates the ongoing high-value and

impact of SIIPS on young people and to the industries included

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Objectives

GOALS STRATEGIES ACHIEVEMENTS

Double the number of student participants compared with 2013/14 • Develop programme content,

materials and supporting technology to make participation more attractive to students

• Develop curriculum mapping to reach a wider and more diverse student population

3 10,000 registered students

3 10% of registered students submiting PrintIT! entries

3 60% of registered PrintIT! students in 14 to 18 age range

3 1500 students participate in new career tour days

Double the number of participating schools

• Increase resources to drive up school recruitment

• Utilise partnerships with organisations who have existing links to schools

• Remove any cost barrier by making particpation free at the point of registration

3 400 schools registered

3 40% of registered schools have students who submit a PrintIT! entry

3 Zero cost for school registration

3 32 schools participate in new career tour days

Develop careers information, guidance and advice • Design, produce and

disemmination student careers information packs

• Develop clearer career path ptions for students

• Develop and deliver new funded international culture exchange element

3 10,000 students receive PrintIT! careers packs

3 5,000 students received documented careers information, guidance and advice

3 Develop 8 employer delivered career tour days

3 5 schools / 50 students participate in international cultural exchange

Support students into apprenticeships or further education

• Integrate National Careers Service and National Apprenticeship Service

• Creation of and support school-based Careers Ambassadors

• Integrate work experience opportunities within industry

• Develop and implement participant progression tracking

3 120 school teachers become PrintIT! Careers Ambassadors

3 150 students enter industry-related further education or apprenticeships

The future is bright for PrintIT! and with more support than ever before we’re sure to inspire the next generation into print!

17proskills-academy.co.uk

Appendix 1: About Proskills UK / PrintIT!

Proskills UK’s aims are to promote, advance, and provide training and education for persons working in or intending to work in the material, production and supply industries, and in Health & Safety.

We develop national occupational standards and apprenticeship frameworks which are freely available for public use in the following industries:

• Building Products (Bricks, Blocks, Paving and Concrete Precast etc)• Ceramics and Whitewares (Pottery, Tiles, Toilets, Sinks, Baths, Clay etc)• Coatings & Paints (All forms of paint and material coatings)• Furniture, Furnishings & Interiors (All forms of furniture and furnishings)• Glass & Glazing (All forms of glass manufacture, installation and surveying)• Cross-sector Occupational Health & Safety (Occupational Health and Safety, non-sector specific)• Paper & Corrugated Cardboard (All forms of paper and card manufacture)• Printing and Inks Manufacturing (All forms of printing, including digital and ink manufacturing)• Wood and Timber (Trade and Timber yards and merchants, Saw Mills, Wood Processing)

These industries make up a third of the UK Process and Manufacturing Sector.

Proskills UK is a registered charity no: 1155635.

PrintIT! is a nationwide education initiative that has been teaching students about the print and paper industries since 2005 with 140,000 pupils and nearly 2000 schools taking part in the programme to date.

The aim of PrintIT! is to give students the opportunity to learn more about the many varied facets of the print and paper industries and offer them an insight into the range of career opportunities that exist within these advanced and high-tech industries.

It is run as a competition culminating in an Oscar’s Style awards ceremony with prizes for both the school and the students. Students are asked to create a print focused project (with a new closer look into paper, its origins, uses and sustainability). Teachers are supplied with a guide that includes a series or prepared lesson plans, downloadable interactive multi-media resources and interactive presentations.

PrintIT Programme Contacts

Proskills UK GroupJonathan LedgerManaging Director

Mobile +44 (0) 7711 751 537Email [email protected]

Amy Moran Marketing Manager


Danielle O’Sullivan Marketing Executive


Proskills UK GroupUnit 24 East Central, 127 Olympic Avenue,Milton Park , Abingdon, Oxfordshire, OX14 4SAUnited Kingdom

Telephone +44 (0)1235 432 030Website www.proskills-academy.co.ukEmail [email protected]

Proskills Group is made up of:

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