2017 Technical Specs and Best Practices for Publication

Ad sizes and deadlines • Quick file-prep checklist • Electronic ad delivery requirements • Newsprint color swatches

Printing Guidelines

Black & White PrintingDot gain means that the dot enlarges when the ink adheres to absorbent paper like newsprint, especially on high speed presses like the Globe’s. So what you see for a proof on your desktop laser printer is not a fair preview. Count on roughly 15% dot gain when adjusting images and designing type.

TYPE SPECSSan serif typefaces are the safest choice for newsprint reproduction because they have more uniform char-acter thickness. Roman typefaces with delicate serifs could be distorted if thin strokes drop out or thick strokes fill in.

• Minimum text size recommended: 7pt for 100% black text.

• Minimum size recommended for reversed type: 10pt on 100% black and make it bold

• When overprinting black type on a screened background make it 30% black or less

Times Reg 8pt Times Bold 10pt

10pt on 25% black 10pt on 40% black

In order to produce a high quality newspaper ad, press considerations must be addressed at each stage of ad preparation. In particular, the absorbent texture of newsprint causes significant dot gain on press. This guide includes specifications that will help compensate for press gain and variances and help you design ads that will reproduce well in The Boston Globe. If you have questions or wish to test prior to submitting, please contact us.

Advertising Production Help Line: 617-929-8470

The BoSTon GloBe IS a pRouD MeMBeR of IfRa The InTeRnaTIonal neWSpapeR ColoR QualITy CluB.

2 TIMe ReCIpIenT of IfRa aWaRD ReCIpIenT neWSpapeR exCellenCe

DOT GAIN SPECSIn highlight and shadow area, a 5-8% gain occurs; in midtones, a gain of 18-22% occurs. a highlighted dot less than 6% will appear white (blowout) and a shadow dot greater than 93% will print solid black on press.

Before uncorrected stock photo After properly adjusted using curves

Basic Curveadd an adjustment point to the curve (click), set the input value to 50% and set the output value to 35%

Contrast Curve1. add an adjustment point to the curve (click), set the input value to 10% and set the output value to 5%

2. add another adjustment point to the curve, set the input value to 90% and set the output value to 95%

GRAYSCALE CURVES IN PHOTOSHOP

1. In Curves palette, set highlight to 0% and set shadow to 95%

2. apply contrast curve (if necessary)

3. apply basic curve for dot gain in midtones.

ExPECT APProximATEly

15% DOT GAIN

60% BlACk Could PriNT AS 75% BlACk

75% 60% 15%

If you have further questions please contact: advproduction@globe.com Director of advertising production: Cesar Molina 617-929-3484 • cesar.molina@globe.com

make all black text 100% black

(not 4-color or rich black)

Color PrintingAll printing at the Globe is Cmyk. no pantone or spot colors are recognized. any files submitted that use other profiles will be converted to CMyK which may shift the colors.

maximum ink density of 230% to 240% recommended with only one solid color. any secondary color should not exceed 80% each.

HiGHliGHT: 5% Cyan, 3% Magenta, 3% yellow, 0% Black

SHAdow: 60% Cyan, 50% Magenta, 50% yellow, 80% Black

Adjusting Color images in Adobe Photoshop

1. on the Curves pallete, set the highlight to 5c 3m 3y 0k and Shadow to 60c 50m 50y 80k. (The highlight is an area in the subject matter of the image that should print white – the shadow is the darkest point in the image). use the Info palette to check ink density in the shadow is less than 240%.

2. apply the Basic Curve to adjust for dot gain in the midtones.

3. Go to filters pallette and apply unsharp Mask

3. finally convert RGB image to CMyK with CMyK setup in “color settngs” below.

bostonglobe.com/advertiser/specs 3

Images & Scanning

Color Printing Specifications Color ads are designated as multicolor (CMYK). Spot colors sold and printed in The Boston Globe do not match Pan-tone colors. Pantone Tru Match System Colors (PMS Colors) are not recognized spot colors in the newspaper industry.

See color palette in this guide (pages 5-11) for selecting and adjusting colors.

• All spot color ads must be prepared as CMYK composite files.

• DO NOT prepare separations for spot color ads in newsprint.

• Color images must be CMYK, including duotone images.

When creating an ad to be printed as spot color, there must not be any information on the unused plate (or channel in Photoshop.) Example: A spot color ad using RED (m100 y60) should not have

any information on the cyan plate. Any supporting files such as a Photoshop image or an Illustrator EPS must follow the same rule. All color elements in a spot color ad must be prepared with the specified CMYK mix or a tint of that CMYK mix.

Pantone colors (Don’t use them)Pantone Tru Match System Colors (PMS Colors) are not recognized spot colors in the newspaper industry. A PMS color is always translated to the CMYK equivalent. That CMYK equivalent when printed on newsprint will not match the PMS color as it appears in the Pantone swatch-book. Many of the colors found in the Pantone swatchbook are out of the gamut (printable range of colors) of newspaper production. The Boston Globe color guide should be used as a reference for all colors.

Creating a duotone images in a CMYK environment - A duotone can be simulated in either a 4 color ad or a spot color

ad. Simply changing an image in Photoshop from duotone to CMYK is not the best way to create a duotone for a 4 color ad. Changing an image in Photoshop from duotone to CMYK will not pro-duce a correct duotone for a spot color ad.

To create your duotone image:

1. Start with a grayscale image.

2. Create an empty CMYK image exactly the size of the original image.

3. Copy and paste the entire grayscale image separately into the channels that will be used. Example: If the ad is going to be BLACK + RED #75 (m100 y60), paste into the magenta and yellow channels.

4. Using the curves window, adjust the total density of each channel individually. Example: If the target color is m100 y60, working in the yellow channel set the 100% input value to a 60% output value.

A maximum ink density of 230% to 240% is recommended with only one solid color. Any secondary colors should not exceed 80% each.

Adjusting color images in Photoshop - For acceptable reproduction, all images must be adjusted for dot gain.

Halftone frequency: 100 lines per inchColor/Grayscale: 254 pixels per inch at 100% of final output size.Line Art/Bitmap: 1200 dots per inch at 100% of final output size.

1. Convert RGB image to CMYK with CMYK setup above.

2. Set the Highlight to 5c 3m 3y 0k and Shadow to 60c 50m 50y 80k. (The highlight is an area in the subject matter of the image that should print white - the shadow is the darkest point in the image - use the info palette to measure ink density)

3. Apply the Basic Curve to adjust for dot gain in the midtones.

4. Use the Info palette to compare CMYK values from the image to the CMYK values shown in the Color Guide on pages 5-11.

Highlight: Cyan-5% Magenta-3% Yellow-3% Black-0%Shadow: Cyan-60% Magenta-50% Yellow-50% Black-80%

BEFORE - uncorrected stock photo AFTER - properly adjusted photo

INCORRECT - 72 ppi @100% CORRECT - 254 ppi @100%

bostonglobe.com/advertiser/specs 3

Images & Scanning

Color Printing Specifications Color ads are designated as multicolor (CMYK). Spot colors sold and printed in The Boston Globe do not match Pan-tone colors. Pantone Tru Match System Colors (PMS Colors) are not recognized spot colors in the newspaper industry.

See color palette in this guide (pages 5-11) for selecting and adjusting colors.

• All spot color ads must be prepared as CMYK composite files.

• DO NOT prepare separations for spot color ads in newsprint.

• Color images must be CMYK, including duotone images.

When creating an ad to be printed as spot color, there must not be any information on the unused plate (or channel in Photoshop.) Example: A spot color ad using RED (m100 y60) should not have

any information on the cyan plate. Any supporting files such as a Photoshop image or an Illustrator EPS must follow the same rule. All color elements in a spot color ad must be prepared with the specified CMYK mix or a tint of that CMYK mix.

Pantone colors (Don’t use them)Pantone Tru Match System Colors (PMS Colors) are not recognized spot colors in the newspaper industry. A PMS color is always translated to the CMYK equivalent. That CMYK equivalent when printed on newsprint will not match the PMS color as it appears in the Pantone swatch-book. Many of the colors found in the Pantone swatchbook are out of the gamut (printable range of colors) of newspaper production. The Boston Globe color guide should be used as a reference for all colors.

Creating a duotone images in a CMYK environment - A duotone can be simulated in either a 4 color ad or a spot color

ad. Simply changing an image in Photoshop from duotone to CMYK is not the best way to create a duotone for a 4 color ad. Changing an image in Photoshop from duotone to CMYK will not pro-duce a correct duotone for a spot color ad.

To create your duotone image:

1. Start with a grayscale image.

2. Create an empty CMYK image exactly the size of the original image.

3. Copy and paste the entire grayscale image separately into the channels that will be used. Example: If the ad is going to be BLACK + RED #75 (m100 y60), paste into the magenta and yellow channels.

4. Using the curves window, adjust the total density of each channel individually. Example: If the target color is m100 y60, working in the yellow channel set the 100% input value to a 60% output value.

A maximum ink density of 230% to 240% is recommended with only one solid color. Any secondary colors should not exceed 80% each.

Adjusting color images in Photoshop - For acceptable reproduction, all images must be adjusted for dot gain.

Halftone frequency: 100 lines per inchColor/Grayscale: 254 pixels per inch at 100% of final output size.Line Art/Bitmap: 1200 dots per inch at 100% of final output size.

1. Convert RGB image to CMYK with CMYK setup above.

2. Set the Highlight to 5c 3m 3y 0k and Shadow to 60c 50m 50y 80k. (The highlight is an area in the subject matter of the image that should print white - the shadow is the darkest point in the image - use the info palette to measure ink density)

3. Apply the Basic Curve to adjust for dot gain in the midtones.

4. Use the Info palette to compare CMYK values from the image to the CMYK values shown in the Color Guide on pages 5-11.

Highlight: Cyan-5% Magenta-3% Yellow-3% Black-0%Shadow: Cyan-60% Magenta-50% Yellow-50% Black-80%

BEFORE - uncorrected stock photo AFTER - properly adjusted photo

INCORRECT - 72 ppi @100% CORRECT - 254 ppi @100%

uncorrected Stock image This image is too magenta and flat and will print darker on press.

Properly Adjusted Stock image This image has beter color balance and contrast and he shadows will print darker on press.

72 pixels per inch (ppi) at 200% size is wrong! It may look fine on the internet but pixels will appear jagged in print.

254 ppi at 100% size is correct! Don’t use an image at 200% size and expect good results.

All images (even stock) must be corrected for print as Cmyk and proper resolution maintained.

BiTmAP/liNE ArT: 1016 pixels per inch at 100% of final output size.

Color/GrAySCAlE: 254 pixels per inch at 100% of final output size.

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Color Type & Knock-Outs

Things to set knockouts for:• Black dropshadows (if you don’t use the object/effects/Dropshadow menu in InDesign)

• White type in [black] boxes that are set to overprint

• Color blocks placed over an image (B&W or grayscale)

• an image placed over a color block

knockouts Tips for indesign: To knock out a color or object you must group them together and use the object/ Transparency/object Blending menu to check off the Isolate Group and Knock out Group boxes. If you want to knock out black (without effecting your whole document) then create a new swatch with the name Knockout Black and apply the proper object Blending settings to it’s group.

KnocKout vs. overprintall inks/colors are translucent in newsprint. This must be considered when color elements are designed to overlap. Size and weight of type must be taken into account when deciding to overprint or knockout. Knockouts should be set per element, not to the entire document.

Color Type and knocking outBlack text should only be created with 100% black. never use a 4-color or rich black text.

The default set-up for the black swatch in InDesign is denoted [black] which is set to overprint in the preferences/appearance of Black menu. We advise overprint-ing bold black text on solid colors to avoid registration shift.

14 pt is the minimum size recommended for color type with no more than 2 process colors (2 plates) in the mix. 10 pt bold is the minimum recommended weight for knockout of color text.

NoTE: Guidelines also apply to text in rasterized images or converted to vectors.

overprint BlackKnockout Black

overprint Color Box & overprint Black Box

Knockout Color Box & Knockout Black Box

overprint ImageKnockout Image

overprint Black

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overprint RedKnockout Red

8 pt. knockout Benton Sans Bold type on a 4-color photo is not recommended.

10 pt. knockout New Century Schoolbook Bold type on a 4-color photo is not recommended.

12 pt. knockout Benton Sans Bold type on a 4-color photo is not recommended.

14 pt. knockout New Century Schoolbook Bold type on a 4-color photo is OK.

16 pt. knockout Benton Sans Bold type on a 4-color photo is better.

overprint BlackKnockout Black

do not put white type in a box set to overprint or set white type (less than 14pt) on top of 4-color images

Ad Sizesnewspaper ad sizes are differentiated by what section of the paper that they appear in. Display ads run throughout the paper on a 6-column grid. Classified ads only run in the automotive, help Wanted, Real estate and Classified Marketplace sections which use a 10-column grid.

DISPLAY COLUmN wIDTHS

1 1.83 inches

2 3.79 inches

3 5.75 inches

4 7.708 inches

5 9.667 inches

6 11.625 inches

Doubletruck 24.12 inches

COmmON DISPLAY DEPTHS

full page 21 inches

3/4 page 15.75 inches

1/2 page 10.5 inches

CLASSIfIED COLUmN wIDTHS

1 1.05 inches

2 2.23 inches

3 3.4 inches

4 4.58 inches

5 5.75 inches

6 6.93 inches

7 8.08 inches

8 9.33 inches

9 10.5 inches

10 11.625 inches

COmmON CLASSIfIED DEPTHS

full page 21 inches

3/4 page 15.75 inches

1/2 page 10.5 inches

1/4 page 5.25 inches

ad sizes for the Boston Globe Magazine are a different – see the next page. please contact ad production at 617-929-8470 for sizes for spadeas, wraps, gatefolds or other specialty sizes for premium positions.

Deadlines PuB. dATE/SECTioN rESErvATioN mATEriAl duE

SUNDAY

Main sections 12 noon, Wed. 5pm,, fri.

arts, Movies, Travel, Books, Ideas 4:30pm, Tues. 5pm, Wed.

Globe north, Globe South, Globe West 12 noon, Wed. 5pm, Wed.

help Wanted 5pm Thurs 4:30pm, fri.

address, automotive 4:30pm, Thurs. 4:30pm, fri.

all other Classified 4pm, fri. 4:30pm, fri.

mONDAY

Main Sections 4pm. fri. 5pm, fri.

living arts 5pm, Thurs. 5pm, fri.

legal notices 4pm, fri. 4:30pm, fri.

TUESDAY

Main Sections 4pm, fri. 5pm, Mon.

living arts 5pm, fri. 5pm, fri.

legal notices 4pm, fri. 4:30pm, fri.

wEDNESDAY

Main Sections 4pm, Mon. 5pm, Tues.

living arts 5pm, fri. 5pm, Mon.

legal notices 4pm, Mon. 4:30pm, Mon.

THURSDAY

Main Sections 4pm, Tues. 5pm, Wed.

living arts 5pm, Mon. 5pm, Tues.

legal notices 4pm, Tues. 4:30pm, Tues.

fRIDAY

Main Sections 4pm, Wed. 5pm, Thurs.

living arts 5pm, Tues. 5pm, Wed.

Classified, legal notices 4pm, Wed. 4:30pm, Wed.

SATURDAY

Main sections 4pm, Thurs. 5pm, fri.

living arts 5pm, Wed. 5pm, Thurs.

Classified, legal notices 4pm, fri. 4:30pm, fri.

dEAdliNE ExCEPTioNS:• Double Truck and Specialty ads (Spadeas, Gatefolds, etc.): Material due 24 hours earlier than stated deadlines.

• To get a newsprint proof: Copy is due at Globe 48hrs prior to Material Due deadlines.

SEPTEMBER 14, 2014

THE BOSTON GLOBE

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SEPTEMBER 21, 2014

THE BOSTON GLOBE

AN OPEN LETTER TO THE SYMPHONY’S NEW MAESTRO // THE BRUINS ARE BACK!

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Digital Specs

Globe Magazine Specsad sizes and printing specs differ for the Boston Globe news-paper and the Boston Globe Magazine due to paper stock and printing processes. Colors and images prepared for newspaper reproduction will print very differently in the magazine. Images intended for use in both the magazine and newspaper must be color corrected independently.

file preparation and electronic delivery paths are the same as Boston Globe newspaper requirements.

magazine Printing process: heatset offset

input scanning resolution: 300 pixels per Inch B&W Images - Shadow 95% highlight 5%

Type quality: Thin lines and lettering with fine serifs should be avoided. Color type should be restricted to two process colors.

Bleeds: Images may bleed up to the fold. In the case of spreads, images may extend beyond the fold.

magazine max. ink density 300-320% (total CMyK)

medium GCr (not more than 60%)

Highlight C 5%, M 3%, y 3%, K 0%

bostonglobe.com/advertiser/specs 13

Images & Scanning

Frequently Asked Questions

Q: My ad ran OK in other newspapers. Why did I get a call from your production staff?

A: We try to contact our customers whenever possible to make them aware of file preparation problems.

Q: Why does the Globe disscourage sending ads via email?

A: Materials sent via email cannot be tracked or archived. The Boston Globe’s network secu-rity necessitates the rejection of file attachments over a specified size limit. FastChannel.com and AP AdSend are third-party vendors that provide a manageable path for electronic ad delivery to The Boston Globe. All ads that arrive via FastChannel or AdSend are archived with a tracking number and checked for basic file preparation errors.

Q: Why won’t the Globe make corrections to my electronic ad?

A: It is often impossible to make corrections to electronic files without risking a loss in print quality.

Q: I am aware that my PDF file does not meet Boston Globe specifications. How can I notify the Globe early that I would like the ad to run as-is?

A: You may include a sign-off statement in the production (or special) instructions field when sending via FastChannel, AdSend or AdTransit.

If you have further questions, please call our Ad Production Help Line: 617-929-8470 or 7598.

The Boston Globe Magazine Printing Specifications

Printing process - Heatset Offset

Input scanning resolution305 Pixels Per Inch, 120 Pixels Per Centimeter

Type quality - Thin lines and lettering with fine serifs should be avoided. Color type should be restricted to two process colors.

Black & white reproduction guidelines - Shadow 95% Highlight 5%

Layout criteria - Images may bleed up to the fold. In the case of spreads, images may extend beyond the fold.

Combination orders - Colors and images prepared for newspaper reproduction will print very differently in the magazine. Images intended for use in both the magazine and newspaper must be color corrected independently.

Color reproduction guidelines

Magazine Maximum Ink Density300-320% (total CMYK)

Medium GCR (not more than 60%)

HighlightC 5%, M 3%, Y 3%, K 0%

Unit Size Make-up Dimensions Live Type Ordered SizeFull Page 9.25 x 10.75 8.5 x 9.75 5 col x 9.751/2 Page Vert. 4.54 x 10.75 4.1692 x 9.75 2.5 col x 9.751/2 Page Horiz. 9.25 x 5.18 8.5 x 4.8125 5 col x 4.81

Deadlines:Color and black & white space reservations are due on the 5th Friday prior to publication. Ad material is due on the 2nd Wednesday prior to publication.

Acceptable sizes for bleed ads in the Boston Globe Magazine

Globe

10.25.09

THE

BOSTON

MAGAZINE boston.com/magazin

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� The Sunniest Spot in Maine

� Cheap Meets Chic in Cambridge

� Opening Up a Galley in Weston

The Case for a Foreign-Born President

Scary-Good Halloween Treats

The Other Ainge in Hoops

From Countertops to Stoves,

Which Renovations Add the

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11.29.09

THE BOSTON

MAGAZINE boston.com/magazine

From $1.59 to $198, fi nds for everyone on your list

Joy! Nine local shops share their best cookie recipes

Can Swine Flu and True Love Mix? • Miss Conduct on Eco-Rudeness • College Essays: A Parent’s Agony

A SPECIAL ELECTION THAT’S NOT SO SPECIAL By Charles P. Pierce

H O L I D A Y G U I D E

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From $1.59 to $198, fi nds for everyone fifion your list

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. . . . . . . . . . . . . . . . . . .A MODEL OF BEAUTY (A

ND EFFICIENCY) IN MAINE

ALSO > DISASTER LEADS TO SMART DESIGN ON

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> A CHIC RECYCLING BIN > BAMBOO BUYERS BE

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> SAVE ENERGY AND MONEY: FREEBIES, REBATE

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Equality for Singles, Now!

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One Mom Confesses: I Hate ToysGLOWIN

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YOUR HOME

A MODEL OF BEAUTY (AND EFFICIENCY) IN MAI

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AALSO > DISASTER LEADS TO SMART DESIGN ON

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dEAdliNES: reservations: 5th friday prior to publicationmaterials due: 2nd Wednesday prior to publication

Download Boston Globe Media’s digital Advertising Set up Guide at www.boston.com/ advertisers/adguide. It’s a resource for advertisers who provide their own creative with specs for all our site’s policies, procedures, turn-around times, display rules, clickTaG code, and rich media instructions.

from high-impact rich media campaigns to highly-effective targeted executions, our digital media solutions can complement your print campaigns.

Questions? Contact your ad operations Campaign Manager, or email campaignmanagers@globe.com

mAGAziNE Ad SizES (width by depth in inches)full page 8.5 x 9.75

1/2 pg horizontal 8.5 x 4.8125

1/ 2 pg vertical 4.1692 x 9.75

1/3 square 5.033 x 4.8125

3/5 vert 5.033 x 9.75

2/5 vert 3.3 x 9.75

1/5 vert 1.566 x 9.75

1/5 horz 3.3 x 4.8125

1/10 horz 3.3 x 2.34375

1/10 vert 1.566 x 4.8125

1/20 vert 1.566 x 2.34375

1/40 vert 1.566 x 1.109375

BlEEd Ad SizES (width by depth in inches)full page with bleed live type 8.5 x 9.75 Bleed 9.25 x 10.75

1/2 pg horz. with bleed live type 8.5 x 4.8125 Bleed 9.25 x 5.18

1/2 pg vert. with bleed live type 4.1692 x 9.75 Bleed 4.54 x 10.75

facing pages (spread) live type 17.5 x 9.75 Bleed 18.25 x 10.75

GATEFoldS, AdvErToriAlS ANd SPECiAl SizESplease contact the ad production help line at 617-929-8470

Files and DeliveryFiles AcceptedAdobe Acrobat PdF files only. optimal setting is pDf/x1a 2001.

• Documents should be 100% printed size. (no scaling will be done) and should have borders or crop marks.

• Do not create encrypted pDf files or add any security to your files.

• If you’re aware that your pDf file does not meet Boston Globe specs but would like the ad to run as-is you can include a sign-off statement in the special instructions field.

ways to send files• adSenD at adsend.com

• adTransit at adtransit.com

• e-mail directly to Boston Globe sales representative or call our help line at 617-929-8470 to make arrangements.

• e-mail to advproduction@globe.com

Proofs & special requests• Color correction is done only at the client’s request and must be contracted for in advance

• There is a 48 hour prior-to-deadline lead time for a first proof on newsprint.

• Test files are welcome but must be clearly marked and received 48 hours before deadline.

E-Sheet ServiceAd verification at your fingertipse-sheets online tearsheets make elec-tronic proof of publication, ad tracking and documentation faster and easier. Whether you’re looking for an ad that ran today or two years ago e-sheets lets you retrieve it in the context of the entire page. you can even receive an e-sheet link for each page that features one of your ads by 8am on the day of publication!

log in today with your account number• access your account at http://ts.merlinone.com

• enter your account number in user id field: your account # can be located at the top of your billing statement in the box labeled “Billed a/C #” you must add two zeros in front of account # followed by the letters bgl. example: 002108763bgl

• enter temporary password: welcome (all lower case)

If you have additional questions or issues, contact our help desk at 617-929-8470 or advproduction@globe.com.

1. Check ad size is 100% printed size and has a border or crop marks.

2. all black text is 100% black (no 4-color black or rich black).

3. Colors are set to CMyK. no RGB, spot or pantone colors.

4. all images (color, B&W and even stock photos) and screens have been adjusted for dot gain of roughly 15%.

5. all color images are CMyK and maximum ink density is correct (240% or less for newsprint and 320% or less for Globe Magazine).

6. any 3 or 4-color text should be 14pt. type or larger. any color text smaller than that should be a 2-color mix or less.

7. Knockout text is not recommended on 4-color backgrounds (photo or color box).

8. Boston Globe Magazine specs and ad sizes are different than those for the newspaper.

9. all pDf files should be created using pDfx-1a-2001 distiller settings and should not have added security or encryption.

10. If you have any questions don’t hesitate to call our ad production team at 617-929-8470.

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