Printedfolio2010 Newprn 070610

Peter Kimmins [email protected] www.kimminsdesign.com

PORTFOLI PRINTUPDATE

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PRINT DESIGN www.kimminsdesign.com [email protected] (m)508-353-0893

Jeremy Tankard Typography Jeremy Tankard Typography

Bliss 14 point, RegulaR

Bliss / light, italic

Bliss / RegulaR, italic

Bliss / MEDiUM, italic

Bliss / Bold, italic

Bliss / EXTRA Bold, italic

Bliss / HEAVY, italic

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www. Typography.net

TYPE EXHIBIT

Jeremy Tankard

AD

MITJeremy Tankard Typography

ONEadmission ticket

gift item: Bookmark

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Jeremy Tankard TypographyJeremy Tankard Typography

Bliss 14 point, RegulaR

Bliss / light, italic

Bliss / RegulaR, italic

Bliss / MEDiUM, italic

Bliss / Bold, italic

Bliss / EXTRA Bold, italic

Bliss / HEAVY, italic

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www. Typography.net

TYPE EXHIBIT

Jeremy Tankard

AD

MIT Jeremy Tankard Typography

ONE

admission ticket

gift item: Bookmark

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I began to focus on type generally during my time at the RCA. I spent a lot of time in the letterpress room. For my thesis I designed the Disturbance type (later released as FF Disturbance in 1993). It was called Disturbance as my lecturers said “I couldn’t do this to the alphabet it is too disturbing”. During my second/final year at the RCA I looked more closely at letters and created a couple more fonts. The very early stages of Bliss were created then.

After graduation I got a job in corporate design at Addison Design Consultants. My first project was Sabena Belgian Airlines (now gone). Addison went bankrupt in 1994 (ish) and I went and worked at Wolff Olins, where I stayed for about 4 years (though I did take 6 months off to travel Australia). During the 6 (ish) years of employment I developed Bliss and a few other fonts (Blue Island, The Shire Types, Alchemy) in my spare time. When I came back from Australia I basically knew I wanted to leave and do my own thing. So a few months after my return I resigned and set up Jeremy Tankard Typography to focus on my type designs.

BIO JEREMY TANKARD STUDIED GRAPHIC DESIGN in London at Central Saint Martins and the Royal College of Art. He won a scholarship to further his studies at Reading University on their one-year part-time course in letterforms. Following his graduation from the RCA in 1992, he worked for several well-known agencies and then set up Jeremy Tankard Typography.

When Jeremy Tankard was created in 1998, the idea was to design new typefaces and offer a service for typographic design to suit clients own requirements. From the outset the aim of the company was to create, manuacture and retail high quality digital type, whilst keeping in touch with current computer standards and techniques.

Jeremy is a member of ATypl and iSTD and has lectured on typography and given workshops at a number of colleges; his work has received numerous awards (Type Directors Club New York; Blue Island, 2001 Bukvar:raz International Type Design Competition (4 awards), and more).

He is happily married and lives in Cambridge, England.

Since graduating at the Royal College of Art Jeremy has gained a worldwide reputation for the high quality and unique designs of his typefaces. He initally worked with major consultancies, advising and creating typography for some of the best known international brands.

typographywHis own words

On learning more "about design and its history you come to terms with the fact that nothing is new. The more I see my own ideas and work, the more I understand what I'm doing, the more I realize how I draw a curve (why I do it a certain way — what looks right to my eye), and question proportion, relation, rhythm, pattern, the more I understand the little tricks that help to increase the effectiveness of a design — the bits people don't apreciate or see (or should see)."

Jeremy Tankard

One of Tankard’s text face designs

Brochure using Aspect for quotes; a ‘typeface with which to create magic’

Jeremy Tankard Typography

August 9, 2010 RSVP 617.345.6789

TYPE EXHIBIT *and other fine type

night of Bliss*

April 21, 2010

I am looking forward to sharing some of my

typographic work at the Design Museum.

the night should be filled with type, talk of

design-related (important) topics of the day

and for the ages, wine and top-shelf liquor.

Cheers,

Jeremy

Please RSVP by July 1, 2010. Tickets will

be distributed at the exhibit entrance.

Cover for 8 panel brochure; serving as oveview and catalogue of the typographer

Bookmark (as gift item)

Opening spread for catalogue (eight panel brochure) of the typographer

Invitation for event

Admission ticket

type

Designed an exhibit for typographer Jeremy Tankard

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iWorld

Microsoft never seems to put all its weight behind groundbreaking products — especially if success may come at the expense of its Windows and Office cash cows.

products. Surface is the most exciting product out of Redmond in years, but the company has been shockingly timid in pushing it into the

marketplace. Almost three years after it was announced, Surface is still a novelty in a few hotel lobbies and retail stores. Apple all but announced that the iPad could damage its own desktop and laptop business, but Microsoft never seems to put all its weight behind groundbreak-ing products — especially if success may come at the expense of its Windows and Office cash cows.

Indeed, Microsoft seems locked into producing somewhat improved versions of those programs every few years. That means a decade from now, Microsoft’s

answer to the challenges from Apple and Google will be… yet another Windows upgrade. I ask Mundie whether we will see a Windows 10. “Sure, from a brand point of view,” he says. Will it resemble the Windows we know and, um, love? “Who knows?”

One thing we do know is that a heated battle is breaking out over the grave site of the GUI. While unveiling the most heralded Apple product since the iPhone, Jobs presented a powerful and compelling vision of what comes next. Now he will have to fend off some tough rivals — and tough criticism to make that vision a reality.

Email [email protected].

MS Surface

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That Apple-centric vision assures a nasty fight ahead. In particular, the iPad represents a head-butt to another bold new model for computing: Google’s Chrome OS.

In some ways, Chrome is even more radical than the iPad. Spawn of a pure Internet company, it is itself pure Internet. While Apple wants to move computing to a curated environ-ment where everything adheres to a carefully honed interface, Google believes that the operating system should be nearly invisible. Good-bye to files, client apps, and onboard storage — Chrome OS channels users directly into the cloud, with the confidence that the Web will soon provide everything from native-quality applications to printer drivers. Google hopes that a wave of Chrome-powered netbooks set for release this fall will hasten that day, and its designers are already sketching out the next generation of Chrome OS devices, including touch-screen tablets.

Google vice president Sundar Pichai contends that having an iTunes-like app store is unnecessary, because desktop software is just about dead. “In the past 10 years, we’ve seen almost no new major native applications,” he says, ticking off the few exceptions: Skype, iTunes, Google Desktop, and the Firefox and Chrome browsers. “We are betting on the fact that all the user will need are advanced Web apps.” (Pichai acknowledges that the Web can’t currently handle powerful games but says that new technologies like Native Client and HTML5 will fix that problem.)

Though critics of Google worry about the company’s power, Chrome OS is an open source system, and the Web apps Google encourages will, unlike Apple’s, be available on any device or browser.

Apple won’t talk on the record about Google’s browser-centric approach, but Jobs did address the notion when I interviewed him about interfaces several years ago. “While we love the Web and we’re going to have the best Web browser in the world, we do not want to make our UI look like a Web page,” he said. “We think that’s wrong.” Clearly, he still thinks so. Apple favors the pristine orderliness of autocracy to the messy freedom of an open system.

While Google and Apple are each positioning themselves as pioneers of the next paradigm, Microsoft — the company that dominates the current one — has a more iterative approach. It’s taking an evolutionary path that integrates the seismic changes in the digital world into its flagship products, without any jarring leaps. Three years back, Microsoft introduced Surface, a technology that lets people use their fingers and objects to interact with table-sized displays. Later this year, the Xbox will implement a motion-tracking system called Project Natal. Chief strategy officer Craig Mundie, Redmond’s delegated seer, says it’s all part of a transition from the GUI — the graphical user interface that began with Mac and Win-dows — to the NUI — a natural user interface based on touch, gestures, and voice recognition.

Incremental change, however, can ultimately mean no change. A decade ago, Microsoft came up with its own vision of a tablet computer. But the company tried to have it both ways: a new category of device that ran an old style of software — specifically, a modified version of Windows. (Using Windows, computer pioneer Alan Kay says, was “a very bad idea for this kind of interaction.”) The Tablet PC, introduced in 2002, was a flop. Meanwhile, advances from Microsoft’s labs can approach bar mitzvah age before finding their way into

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Even though the iPad looks like an iPhone built for the supersize inhabit-ants of Pandora, its ambitions are as much about shrinking our laptops as about stretching our smartphones. Yes, the iPad is designed for reading,

gaming, and media consumption. But it also represents an ambitious rethinking of how we use computers. No more files and folders, physical keyboards and mouses. Instead, the iPad offers a streamlined yet powerful intuitive experience that’s psychically in tune with our mobile, attention-chal-lenged, super-connected new century. Instant-on power. Lightning-fast multitouch response. Native applications downloaded from a single source that simplifies purchases, organizes updates, and ensures security. Apple has even developed a custom chip, the A4, that both powers the machine and helps extend its battery life to 10 hours. The iPad’s price puts it in the zone of high-end netbooks: $500 for a basic 16-gig, Wi-Fi-only model. (A version with AT&T 3G connectivity will cost $130 more, plus $30 a month for unlimited data.) But don’t call it a netbook, a category Jobs went out of his way to trash as a crummy compromise. The iPad is the first embodiment of an entirely new category, one that Jobs hopes will write the obituary for the computing paradigm that Apple itself helped develop. If Jobs has his way, before long we may be using our laptops primarily as base stations for syncing our iPads.

The fact is, the way we use computers is outmoded. The graphical user interface that’s still part of our daily existence was forged in the 1960s and ’70s, even before IBM got into the PC business. Most of the software we use today has its origins in the pre-Internet era, when storage was at a premium, machines ran thousands of times slower, and ap-plications were sold in shrink-wrapped boxes for hundreds of dollars. With the iPad, Apple is making

its play to become the center of a post-PC era. But to succeed, it will have to beat out the other familiar powerhouses that are working to define and domi-nate the future.

There’s a lot to love about Apple’s vision. As we start to establish the conventions made possible by advanced multitouch, we’ll perform ever more complicated tasks by rolling, tapping, and drumming our fingers on screens, like pianists tickling the ivories. The iTunes App Store model gives us a safe and easy means to get powerful programs at low prices. Rigidly enforced standards of aesthetics will ensure that the iPad remains an easy-to-navigate no-clutter zone. And since we’re obligated to link our credit cards to Apple, micro-payments are built in, providing traditional media companies with at least a hope of avoiding the poorhouse.

But there’s also a lot to worry about. It’s a pain to lug around an external keyboard, which many people will require if they’re serious about banging out documents. (My brief exposure to the iPad’s onscreen keyboard wasn’t

encouraging.) Apple’s system is closed in a way that the Mac (and even Windows) OS never was — all apps are cleared through Cupertino, and developers and publishers are a step removed from their users, who make transactions through the App Store.

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Apple wants to move computing to a curated environment where everything adheres to a carefully honed interface…

Everyone who jammed into the Yerba Buena Center for the Arts in San Francisco on January 27, 2010, knew what they were there for: Apple CEO Steve Jobs’ introduction of a thin, always-on tablet device that would let people browse the Web, read books, send email, watch movies, and play games. It was also no surprise that the 1.5-pound iPad resembled an iPhone, right down to the single black button nestled below the bright 10-inch screen. But about an hour into the presentation, Apple showed something unexpected — something that not many people even noticed. In addition to the lean-back sorts of activities one expects from a tablet (demonstrated by Jobs while relaxing in a comfy black armchair), there was a surprising pitch for the iPad as a lean-forward device, one that runs a revamped version of Apple’s iWork productivity apps. In many ways, Jobs claimed, the iPad would be better than pricier laptops and desktops as a tool for high-end word processing and spreadsheets. If anyone missed the point, Apple’s design guru Jonathan Ive gushed in a promotional video that the iPad wasn’t just a cool new way to gobble up media — it was blazing a path to the future of computing.

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Apple will have to beat out the other familiar powerhouses that are working to define and dominate the future.

“While we love the Web and we’re going to have the best Web browser in the world, we do not want to make our UI look like a Web page,” he said. “We think that’s wrong.”

iPad WiFi 16GB Retail price: $499,Hardware cost est.: $259.60 Gross margin: 52%

iPad WiFi 32GBRetail price: $599,Hardware cost est.: $289.10Gross margin: 48.3%

iPad WiFi 64GB Retail price: $699Hardware cost est.: $348.10 Gross margin: 49.8%

*As reported by iSupply

*

By Steven Levy

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WIRED: 18.04 Features

Think Margins.

Tabula RasaHow the

Tablet Will Change

the World

Redesign of article ‘How the Tablet will change the world’

concept

Opening spread for typographer/designer Jan Tschichold as it would appear in Metropolis magazine.

Illustrating examples of conceptual thinking in a magazine format, created with InDesign, Illustrator and Photoshop.

KIMMINS DESIGN


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Custom illustrations for ‘Solutions’ cover

Your future. Made easier.SM

@ (formerly)

Participant Service & Profile InformationListed in this area are the options available to access your account. Your personal profile and beneficiary information is provided for quick reference.

Questions?Automated 24-hour Help Line 1-888-875-4015Participant Services Representatives are available

SHS1 Monday through Friday,8 a.m. - 8 p.m. ET

PARTICIPANT TESTONE HERITAGE DRIVERIS-PM 263-31-2392NORTH QUINCY, MA 02171

Internet Access at:http://yum.csplans.com

Participant Profile 263-31-2392

Date of Hire 01/05/2001

Beneficiary InformationName Date of Birth Relationship Designation Percentage

Jane Smith 06/08/1988 Daughter Primary 50.00 %

John Smith 02/19/1949 Spouse Primary 50.00 %

Your Total Account Value

Opening ValueOn September 8, 2007 $232,831.36+ EmployeeContributions $1,908.45+ Other Credits/Payments $0.00+ Investment Gain (Loss) $59,374.72- Distributions/Debits $0.00

Closing Value On December 31, 2007 $294,114.53Total change in value during this period $61,283.17

YUM! Brands, Inc. YUM! BrandsPO Box 5166Boston, MA 02206 Executive Income Deferral Program

Statement Period September 8, 2007 - December 31, 2007

Your Account Activity SummaryThe following is a summary of your transactions during this period.For a detailed history of your daily transactions, visit your plan's Web site at http://yum.csplans.com or call 1-888-875-4015.

Total by FundBalance on

12/31/2007

Stable Value $112,628.24 $0.00 $51,109.86 $0.00 $0.00 $163,738.10YUM Stock $60,945.20 $954.24 $3,831.44 $0.00 $0.00 $65,730.88YUM Div Subaccount $1,755.00 $0.00 $796.41 $0.00 $0.00 $2,551.41YUM Discount Stock $39,491.80 $0.00 $2,511.74 $0.00 $0.00 $42,003.54YUM Discount Stock Dividend $1,197.56 $0.00 $543.45 $0.00 $0.00 $1,741.01Bond Market Index $2,212.20 $0.00 $96.91 $0.00 $0.00 $2,309.11Large Company Index $14,601.36 $954.21 $484.91 $0.00 $0.00 $16,040.48

Total Portfolio Value $232,831.36 $1,908.45 $59,374.72 $0.00 $0.00 $294,114.53

Your Contribution Summary

Base Salary $1,908.45 $1,908.45 $164,300.79Bonus $0.00 $0.00 $129,813.74

Total $1,908.45 $1,908.45 $294,114.53

Your Deferral Account DetailThe following is a summary of your transactions during this period within each fund for your current deferral accounts. For a detailed history of yourdaily transactions, visit your plan's Web site at http://yum.csplans.com or call 1-888-875-4015.

Total

2007Base Salary $11,432.90 $1,908.45 $509.45 $0.00 $0.00 $13,850.80 207.8736

2006Base Salary $17,225.27 $0.00 $4,071.78 $0.00 $0.00 $21,297.05 0.0000

Bonus $52,983.23 $0.00 $24,043.39 $0.00 $0.00 $77,026.62 0.0000

Total $70,208.50 $0.00 $28,115.17 $0.00 $0.00 $98,323.67 0.0000

2005Base Salary $8,302.33 $0.00 $1,266.06 $0.00 $0.00 $9,568.39 139.9443

Bonus $6,792.89 $0.00 $2,738.68 $0.00 $0.00 $9,531.57 16.7496

Total $15,095.22 $0.00 $4,004.74 $0.00 $0.00 $19,099.96 156.6939

2004Bonus $11,094.75 $0.00 $819.77 $0.00 $0.00 $11,914.52 340.7278

2003Base Salary $29,431.58 $0.00 $5,917.50 $0.00 $0.00 $35,349.08 601.2952

YUM! BrandsPARTICIPANT TESTONE HERITAGE DRIVERIS-PM 263-31-2392NORTH QUINCY, MA 02171

Executive Income Deferral Program


*01200* Page 3 of 8

2001Base Salary $18,264.96 $0.00 $1,161.66 $0.00 $0.00 $19,426.62 576.1158

1999Base Salary $13,445.04 $0.00 $855.13 $0.00 $0.00 $14,300.17 424.0858

Fund Total $60,945.20 $954.24 $3,831.44 $0.00 $0.00 $65,730.88 1,949.3147

YUM Discount Stock

2005Bonus $531.03 $0.00 $33.77 $0.00 $0.00 $564.80 16.7496

2004Bonus $10,802.29 $0.00 $687.05 $0.00 $0.00 $11,489.34 340.7278

2001Bonus $28,158.48 $0.00 $1,790.92 $0.00 $0.00 $29,949.40 888.1790

Fund Total $39,491.80 $0.00 $2,511.74 $0.00 $0.00 $42,003.54 1,245.6564

Your Payment ElectionsThe following is a summary of your payment elections for your current deferral accounts.

2007Base Salary $13,850.80 Lump Sum N/A N/A N/A 01/01/2020 Original

Bonus $0.00 Installments Quarterly 20 Separation 01/01/2015 Original

TOTAL: $13,850.80

2006Base Salary $21,297.05 Installments Quarterly 40 N/A 01/01/2022 Original

Bonus $77,026.62 Lump Sum N/A N/A N/A 10/01/2023 Original

TOTAL: $98,323.67

2005Base Salary $9,568.39 Lump Sum Quarterly 20 N/A 01/01/2022 Original

Bonus $9,531.57 Lump Sum Semi-Annually

10 N/A 10/01/2017 Original

TOTAL: $19,099.96

2004Bonus $11,914.52 Lump Sum Quarterly 20 N/A 01/01/2022 Original

TOTAL: $11,914.52

2003Base Salary $35,349.08 Lump Sum N/A N/A Retirement N/A Original

TOTAL: $35,349.08




Page 6 of 8

Your Asset Allocation & Balance by Fund The chart shown indicates your overall investment allocation by investment type. You will also see detailed information about your period ending investment units/shares and total market value of each fund.

Your ContributionsThis section lists the total percentage of your annual salary and bonus that you have elected to be added to the program. In addition, the percentage of the total contributed to each investment option is listed.

Your Account Activity SummaryThis section summarizes your transactions during the period broken out by fund, including beginning balance, contributions, gains/losses, transfers, distributions and ending balance.

Your Contribution SummaryThe statement period and year-to-date contributions are listed by source to understand where the money in your account came from. The contributions listed in this section are only those deferred during the time frame referenced at the top of the statement. Your Deferral Account DetailA summary of your transactions for each account during the statement period.

Your Payment Elections SummaryA summary of your payment elections for all deferral accounts. This summary includes total account balance, payment type, installment frequency, next payment date, and payment election election flag . Please note the original deferral amount listed in this section represents the total year to date contribu-tions at the time of the statement run.

Your Total Account ValueThis section provides a summary of the opening and closing value of your account along with the changes in value.

News From Your Plan SponsorEach statement will have a message from Yum! regarding current topics of interest.

Your Asset Allocation & Balance by FundValues as of December 31, 2007 Investment Type/Fund Name Measure Units/Shares x Price = Market Value

57% Short Term InvestmentsStable Value Units 53,458.6212 $3.062894 $163,738.10YUM Div Subaccount Units 833.0051 $3.062894 $2,551.41YUM Discount Stock Dividend Units 568.4182 $3.062894 $1,741.01

1% Bond FundsBond Market Index Units 147.9114 $15.611445 $2,309.11

5% Stock FundsLarge Company Index Units 1,381.8675 $11.607825 $16,040.48

37% Employer StockYUM Stock Units 1,949.3147 $33.720000 $65,730.88YUM Discount Stock Units 1,245.6564 $33.720000 $42,003.54

Total Fund Balances $294,114.53Tobetter understand what asset allocation means and which asset allocation maybe appropriate for yourcircumstances, visit your plan's Web site at http://yum.csplans.com or call 1-888-875-4015.

Your ContributionsYour Payroll Contributions Your Investment Elections

Fund Name Base Salary Bonus2007 Base Salary 10% Stable Value 0% 50%2007 Bonus 80% YUM Stock 50% 0%

YUM Div Subaccount 0% 0%YUM Discount Stock 0% 50%Bond Market Index 0% 0%YUM Discount Stock Dividend 0% 0%Large Company Index 50% 0%




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Bonus $31,341.03 Lump Sum N/A N/A Separation N/A Original

TOTAL: $63,047.61


TOTAL: $26,337.88


TOTAL: $26,191.01

TOTAL: $294,114.53

2007Base Salary 10/19/2007 $13,304.15

Bonus N/A N/A

2006Base Salary 12/31/2006 $15,778.06

Bonus 01/26/2007 $51,652.80

2005Base Salary 12/31/2005 $6,854.05

Bonus 01/26/2006 $6,146.31

2004Bonus 01/28/2005 $6,008.90

2003Base Salary 12/31/2003 $16,850.12

2001Base Salary 12/31/2001 $12,538.86

Bonus 01/24/2002 $9,838.00

2000Base Salary 12/31/2000 $14,180.63

1999Base Salary 12/31/1999 $10,733.83

News From Your Plan SponsorPlease note the EID (ExecutiveIncome Deferral) Plan was converted to the enhanced website as of 9/7/2007, therefore, inception to date information is only availablefrom that date forward.




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While working at ING (formerly CitiStreet) templates were designed for products brochure (to left) for Yum brands and plan statement (below) for state of Virginia). (Above) Moved large-colume of CitiStreet content over to the ING-branded look.

The Roth 401(k) savings option was created to encourage saving for retirement by offering individuals more tax-planning flexibility. Roth 401(k) offers tax-free withdrawals at retirement; however, unlike the Roth IRA, the Roth 401(k) doesn’t have any income eligibility requirements – you can make Roth 401(k)

contributions regardless of your income.

Understanding the Roth 401(k) Savings Option

Here are some key features of the Roth 401(k) savings option:

• Contributions are subject to federal income tax and, if applicable, state and local income taxes, but savings and investment earnings are withdrawn tax-free* if you are age 59½ or over and you’ve held the account for at least five years at distribution.

• A 10 percent penalty is applied and the investment earnings are taxed on non-qualified distributions* before 59½ and if the account is held for less than five years

• In 2009, participants may be able to contribute up to $16,500 or up to $22,000 with

catch-up contributions if you are age 50 or older. Participants can make contributions to one or both account types, but the combined annual maximum contribution amount can’t exceed $16,500/$22,000.

• Roth 401(k) plan account assets may be rolled over directly to a Roth IRA with no tax payment.

• Both traditional and Roth 401(k) contributions may be limited by a 401(k) plan’s nondiscrimination rules. A participant should consult the plan’s summary plan description for details.

Who Might Benefit from Roth Contributions?

• Workers in a lower tax bracket who expect to be taxed at a higher tax bracket in retirement.

• Workers who prefer not to make withdrawals after age 70½. An individual is required to take minimum distributions from his Roth 401(k) account upon reaching age 70½; however, he can roll his Roth 401(k) directly into a Roth IRA prior to turning age 70½, with no tax or penalties, and he will not be required to take a minimum distribution at any age.

A Resource Series for Saving & Investing

The Roth 401(k) savings option doesn’t have any income eligibility requirements, and it offers tax-free withdrawals at retirement.

WorthKnowing

Understanding the Roth 401(k) Savings Option

A Guide to your Commonwealth of Virginia Deferred Compensation Plans Statement

How to Read

and Understand

your Statement

Quickly and Easily

Statement features include:Current account value•

Account changes during the statement period•

Contribution summary defining where your • money came from

Graphics that promote a quick, yet accurate • read of your account

Information to help you access your account•

Your Statement is Designed to be Clear and Complete

Your statement is intended to

provide a summary of what you

should need to know about your

account. There are tips located

throughout the statement on how

you can access even more detailed

information, should you require it.

For more information, go to www.varetire.org. Select the Participant Web site under the Defined Contribution Plans tab.

Your statement is designed to make

it easy for you to quickly get the

information you need. It’s a valuable

resource for managing your account.

A Guide to Understanding Your Executive Income Deferral Statement (EID)

CitiStreetSM LLC is a joint venture owned 50% by State Street Bank and Trust Company (a wholly-owned subsidiary of State Street Corporation) and 50% by an indirect wholly-owned subsidiary of Citigroup Inc. CitiStreet provides recordkeeping and administrative services to employee benefit plans. CitiStreet is a registered service mark of Citigroup Inc.

Your Statement is Designed to be Clear and Complete.Your statement is designed to make it easy for you to get the information you need to know quickly and effortlessly. It’s a valuable resource for managing your account.

Statement features include:

• Essential information at your fingertips

• Current account value

• How your account has changed during the period

• Contribution summary defining where your money came from

• Graphics that promote a quick, yet accurate read of your account

• Conveniently located information to reference when accessing your account

• Visit your account online at http://yum.csplans.com for more information.

Your statement is intended to provide a summary of your account. Located throughout the statement are tips on how you can access even more detailed information, should you need it.

Tips For Managing Your Deferral InvestmentsMaintaining your investments is a balancing act. Even the soundest strategy needs regular attention, and sometimes adjustments to keep it on an even keel.

Here are a few simple steps you can take to keep your investments working for you:

• Review your statements. Check that your contributions are being credited to the correct deferral investments.

• Look over your portfolio periodically to be sure your asset allocation is still on par with your goals and risk tolerance.

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Designed a critical piece of documentation for a communications group of MetLife: Communications and Style Guide. A multi- tiered piece - the document was intended to establish the group as the web-publishing expert using their web portal during a time when the buiness plan reshaped several divisions in MetLife. Project required writing and editing skills, knowledge of best practices for web design, web research and InDesign expertise.

For Internal Use Only February 2010

iMetLife / FieldFIRST

Communications & Style Guide

ID Communications Affiliated Content Management Team

guide

Detail of ‘Orientation’ page, gave the users context to the process

Affiliated Retail Producer Portal Style Guide For Internal Use Only 9

Portal GuidelinesBest Practices: Content

Organize your Portal Content: Page Titles, Paragraphs and Text

To give orientation

n Match title of the page with the content.

n Write a short, clear opening sentence.

n Present key elements story early.

Titles and Headings

The title of your page and the headings for sections tell readers what to expect. They should be clear, succinct, and descriptive of what follows.

To guide readers

n Match the title of the page with the name of its referring link.

n Use headings and subheadings to help readers scan.

n Put content between headings and subheadings.

To maximize readable text for web, use no more than:

n One idea per paragraph

n Four sentences per paragraph

n Six to eight lines per paragraph

n Fifteen words per sentence

n Fifty words per paragraph

The example above successfully orients, guides and helps the reader understand the ‘Retirement Opportunity’

The example to the left of a ‘wireframe’ (pared-down representation of a page in a site) is one way that site designers understand how the content works and then build out the site to maximize the user experience.

MetLifeHome Products Marketing & Sales Client Management My Products My Development Resources

Nav shortcuts


Portal GuidelinesBest Practices: Preparation and Presentation of Content

Web Styling Elements: Text

Since you have mere seconds to capture the attention of the reader, a few key elements used strategically will be much more effective at grabbing that attention. To present readable, user-friendly Web content, it is important to retain consistency within key page elements. This section illustrates best practices in page layout. To achieve a clean and easily readable layout, it is important that only a few items per page are bold and italicized. This will achieve maximum effectiveness if used sparingly.

Bold

Section headers are automatically set up in bold format. Sub headers should also be in plain text bold.

Underline

Ordinary text should not be underlined because it may confuse users who may think it’s a link (or broken link).

Italics

Italics are typically used for highlighting titles, such as for publications or personnel, and to help accentuate a special news announcement.

The key point of the page needs to be understood by he reader in the first screen, unless the reader’s attention is held, they will miss anything below the line.

Page names are system generated

Remember, readers will look at the page for 7 seconds or less, so use callouts (and formatting) sparingly to really focus their attention.


Image Sizing in PhotoshopBasic Practices

Open Photoshop… (Corporate Standard is CS4 and can be self-requested from the DAS site.)Then - (ideally) taking the source file (original, with layers intact), making sure its RGB color space, and then…

Go to ‘File’, ‘Open’ – and determine size, by going to ‘Image’/ ‘Image Size’

Check and confirm ‘Resolution’ (under ‘Document size’) is 72 pixels/inch

To reduce File size – go to ‘File’, ‘Save for Web and Devices’, (pictured)

- Using only GIF or JPG, check to make sure the Height and Width are locked together

- Save at 200 pixels wide or smaller

A file opened in Photoshop; below

Processing the file in Photoshop; above, selecting ‘Save for Web & Devices’, and below, the next screen.


Portal ‘Orientation’; the ProcessProducer Portal CMA Training Process Overview

TRAINING

Provided by SS&TD Portal eBusiness

Phase 1: V7 Overview

- WebEx Session

- Overview of V7 & features

Phase 2: Basic Training

- One on one, in-person session

- V7 Features/Tools/Functions

- Content and asset build

- Sample file/page updates

- Access to QA training environment

- Receive “homework” for post-training

- Certification for Advanced training*

Materials: CMA Training Guide

Note:

*If not certified, action TBD

Owner: WebPublishing Team

Phase 1: Review of Basic Training

- Discuss basic training concepts including “homework”

- Trainee demonstrates proficiency in basic CMA usage and file processing

- Style/Standards

- Review of LOB portal sections

- Dealing with Assets: banners, flash, video, and File Size Standards

Phase 2: In-depth & Technical

- Page layout, images, writing/editing

- Receive “homework” for Advanced user level

- Ongoing progress checks

- Certification for Production Access

Materials: Selected topics from Style Guide (Banners, editorial, file size)

Note:

Unsatisfactory progress results in continual Phase 2 development at discretion of Web Publishing team

Not certified, action TBD

Owner: WebPublishing/eBusiness

Production Access Granted

- Provide URL & Login info

- Re-state Process

CMA User Meeting: speaking to their manager

Owner: WebPublishing/eBusiness

- Quality Check of Work

- User “need”reviewed

Basic Advanced Production Access User Audit

There are always new skills that can be learned and applied to working within the portal. From ‘Basic’ through ‘Advanced’ and beyond, your time in the portal will be enhanced with the appropriate level of training.

TRAINING

Basic

Advanced

Production Access

User Audit

YOU ARE HEREThis information (as previously explained) is meant to build upon the training manual distributed to CMA users by Service Solutions & Technology Delivery to provide some definition as to how to operate within the CMA while adhering to the style guidelines for the iMetLife and FieldFirst portals.

Training is a contstant process and will be provided when approriate

KIMMINS DESIGN


PRIN

T C

OLL

ATER

AL

/ FI

NA

NC

E &

PO

STER

S

On this page two very different projects with appropriately different approaches to the solution (above and to the immediate left; Tankard type exhibit posters).

Desk top calendar (above - front, and below, the back side)

guide

KIMMINS DESIGN


type & image

POST

ERS

This document displays recent print pieces. For more samples please go to the website: www.kimminsdesign.com

Design work includes identity systems, logo design, brochures, newsletters, advertising and all manner of print communications.

Type illustration of Mark Twain’s ‘War Poem’

Printedfolio2010 Newprn 070610

Documents

Transcript of Printedfolio2010 Newprn 070610