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vintageMODERN

on FridayMay 4, 2007

from6pm-12pm

vintageMODERN

Grand Openingof:

601 S. Broad St, Philadelphia, PA, 19147 | PHONE: 908.717.8194 | www.modernvintage.com

Come out and enjoy some great food and drinkin a relaxed, mondern enviroment.

Featuring �e Fratellis$2 drink specials

Half priced appitizers

vintageMODERN

601 S. Broad St, Philadelphia, PA, 19147 | PHONE: 908.717.8194 | www.modernvintage.com

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Black tea brewedwith spices and

milk, healthy to compliment your health concience mind.

Espresso with ice,

something that

sets itself apart

from other

coffees, much

like

yourself.

A rich, dense top

of foamed milk, with

a layer of creme

and espresso,

showing the

support you

have for

others.

Espresso andsteam

ed milk

with a shot ofcaram

el. A goodcup of coffee

to talkover.

A double Espresso

suits your

personality

for being so

head strong.Espresso with a

dab of steamed

or foamed milk

to go with

your bursts

of energy.

“Long black”shot of espressoor if you’refeeling goodmake ittwo!

Shot of espresso,

brown sugar, and

Brandy frozen,

unorthodox

just like

you!

Decem

ber 19 - J

anuary 19

January 20 - February 18 February 19 - March 20 March 21 - April 19 Apr 20 - May 20 M

ay 21 - June 21 June 22 - July 22 July 23 - August 22 August 23 - September 22

Septem

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Oct

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- Nov

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Nov

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- Dec

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Espresso Granita! Café Americano! Café Macchiato! Doppio! C

aramel Latte! Cappuccino con Iced Coffee!

Chai Tea!

Mocha!

Cap

puccino!

panna!

CAPRICORN

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vintageMODERN

DRINKOLOGY

Spin the wheel to yourhoroscope and seewhat coffee you are!

CAPR

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A

REIS TAURUS GEMINI CAN

CER LEO VIRGO LIBRA SCORIPIO

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Lage

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and s

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that m

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out th

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ideali

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you.

Rich and robust,suits your drive by emotions and your magnetic personality.

Add a squeeze of

orange for an

extra zing for a

refreshing

wake-up and

relax for

once!

Being that you are

a simple person

this beer suits

you so well! It

is light in

texture and

goes down

smooth.

A sweet andinvigorating vodkadrink that cravesyour artisticside with

the invitingcolor of

green.

A light, crisp beer

that’s fullfilling

and great on

a hot

summ

er

day!A nice sociable

summer drink of

cocunt rum,

cranberry and

pineapple

juice.

Feeling classy?A Gin and Tonicwill suit youmaterialisticspirit.

Nothing like some

Southern Comfort

and lime juice

to calm your

aggressive

side!A rich, d

ark,

heavey beer,

good to ke

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your ego

down.

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SOCO and Lime! Gin and Tonic Malibu Bay Breeze! Corona Extra! Apple M

artini! Harp! Blue Moon! Bass Pale Ale

Sam Adams W

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Guinness!

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Tod

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Dec

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- Jan

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Ja

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- Fe

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8

Feb

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March 21 - April 19 Apr 20 - May 20 M

ay 21 - June 21 June 22 - July 22 July 23 - August 22 August 23 - September 22 September 23 - October 22 October 23 - November 21

N

ovember

22 - Dec

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vintageMODERN

DRINKOLOGY

Spin the wheel to yourhoroscope and seewhat drink you are!

Grant Langston Injured

St. Louis 2007Amp’d Mobile AMA

Supercross Series

STATS from AMA

Budds Creek

Event Info

Miller Honda Open House PArty

Friday Night March 30th, 5 - 9pmYour host ... Rick JohnsonIf you are on the way to the SF Supercross stop by see the new movie from Transworld MX called “6IX”Get some food & swag

Miller Honda • 532 24th Street • Paso Robles, Ca 93446 • (805) 238-0442

(From the 101 take the HWY 46 east exit in Paso Robles, then go west on HWY 46, its just 1 mile up to 532 24th ST.)

You're invited!

CYPRESS CA - Yamaha Factory rac-er Grant Langston was injured during a practice crash at the Yamaha test track in Corona, CA. While preparing for the upcoming Phoenix Supercross on Thurs-day January 11th, Grant went down and, fear-ing he had injured his collarbone, i m m e d i -ately went to the local hospital.

After meeting with his doctors, it was confirmed that Grant Langston did, in fact, break his collarbone. The likeable South African will be forced to miss at least the next four to six rounds of the AMA Supercross series.

Yamaha will update Grant’s condition and possible return date as Grant moves forward with his recovery and return to the Supercross series.

Phot

o B

y: M

icha

el S

iere

ns

Issue 3March 2007

Whats inside

14338 Yukon Ave. • Hawthorne, CA • 90250 PRE SORTEDUS POSTAGE

PAIDHAWTHORNE, CA

Ryan Hughes

victorious at WORCS

Grant Langston

STATS from AMA

St. Louis

Amp’d Mobile AMA Supercross Series Event Results

1. Ricky Carmichael, Tallahassee, Fla.,Suzuki

2. James Stewart, Haines City, Fla.,Kawsaki

3. Chad Reed, Tampa, Fla., Yamaha

4. Kevin Windham, Centerville, Miss.,Honda

5. Nathan Ramsey, Menifee, Calif., Yamaha 6. David Vuillemin, Menifee, Calif., Honda

7. Paul Carpenter, Ithaca, N.Y., Kawsaki

8. Heath Voss, Mico, Texas, Honda

9. Eric Sorby, Lake Elsinore, Kawasaki

10. Cole Siebler, Emmett, Id., Honda

Amp’d Mobile World SupercrossGP Season Standings

1. James Stewart, Haines City, Fla., Kasaki

2. Chad Reed, Tampa, Fla., Yamaha

3. Timmy Ferry, Largo, Fla., Kawasaki

4. Ricky Carmichael, Tallahassee, Fla.,Suzuki

5. David Vuillemin, Menifee, Calif., Honda

6. Heath Voss, Mico, Texas, Honda

7. Michael Byrne, Newnan, Ga., Suzuki

8. Travis Preston, Hesperia, Calif., Honda

9. Paul Carpenter, Ithaca, N.Y., Kawasaki

10. Ivan Tedesco, Murrieta, Calif., Suzuki

Phot

o B

y: M

egan

Wes

terb

ack

Budds Creek Event

saki teammate Darcy Lange, of Hemet, California. The trio put on quite a battle up front, exchanging the lead a couple of times while pulling from away from the field. On lap 12, Dungey crashed while trying to make a pass on Townley for the lead and dropped out of conten-tion. Lange made a pass to the lead at the end of lap 14, but was quickly re-passed by Townley with one lap remaining. Lange closed to within a bike length of his teammate before a spectacular crash, ironically in the same spot as Dungey’s earlier crash, ended his chance at a win. Townley went on to take the win, fol-lowed by Yamaha’s Ryan Morais, of Tem-ecula, Calif., and Matt Goerke, of Lake Helen, Fla.

This weekend’s AMA Supercross race will air on SPEED, Sunday, March 4, at 6:00 p.m. EST. The AMA Supercross Li-tes class race will air on SPEED, Friday, March 16, at 4:30 p.m. EST. The next round of Amp’d Mobile Supercross takes place on Friday, March 9, at the Daytona Motor Speedway.

Phot

o B

y: Jo

hn A

llen

Photo By: Michael Sierens

BUDDS CREEK Carmichael comes to Budds Creek heavily favored to win the premier AMA Motocross class on his Makita Suzuki RM-Z450. It’s easy to understand why the six-time AMA Mo-tocross Champion is the clear-cut favor-ite. He’s never lost an AMA Motocross national at the popular Maryland track since moving up to the premier class in 2000. He’ll be going for an unprec-edented seventh victory in the class this Sunday. In addition, Carmichael is com-ing off a victory in Southwick, Mass., last Sunday. The victory extending the Floridian’s lead over Australian Chad Reed, of Team Yamaha, to 14 points.

Honda’s Davi Millsaps continued his strong freshman season in the series by scoring his second podium result at Southwick. A tight back flared up on the young Georgian last week. He’s hoping to stay loose at Budds Creek so he can prolong his solid run.

Kawasaki’s number one rider James Stewart continued his hot and cold sea-son last week. He won the first moto before a reported mechanical problem led to a crash in the second moto.

Stewart has made history at Budds Creek before. In 2003 Budds Creek was his first race back after being injured during the AMA Supercross season. Even though he wasn’t 100 percent that

year, he shocked everyone by making a triumphant return and winning the Motocross Lites class (then called 125 class).

The two are pushing their bikes right up to and often beyond the limits in their high-speed battles.

“Either I’m crashing or he’s crashingnearly every weekend,” Carmichael said. “At this level something is bound to happen. I’m just trying to keep string-ing good motos together. We usually get heat and humidity at Budds Creek. Those are just the kindof conditions I practice inall the time, so I’mlooking forward toanother good battlethere.”

Reed is looking for his first win atBudds Creek. The well-liked Aussiehas finished on the podium at every round this year and as aresult is as close to Carmichaelat this point in the season ashe’s ever been.

On lap 12, Dungey crashed while trying to make a pass on Townley for the lead

Budds Creek, MD

Stewart and Reed at starting line.

St. Louis 2007 Amp’d Mobile AMA Supercross Series

ST. LOUIS Suzuki’s Ricky Carmichael made a victorious return to the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series with an impressive win before a crowd of 58,131 at the Edwards Jones Dome. Kawasaki’s Ben Townley picked up the first-ever AMA Supercross Lites victory. Yamaha’s Chad Reed, of Tampa Fla., grabbed the $1,500 Progressive Direct Holeshot Award to start the 20-lap main event. On the opening lap, Reed tangled with Kawasaki’s James Stewart, drop-ping the riders from the top two posi-tions. Carmichael was the benefactor and took the lead on lap four, overcom-ing his poor start. Carmichael’s lead would quickly grow as Stewart, who fell to the back of the pack after getting together with Reed, was making his move through the field. Stewart, of Haines City, Fla., eventually tracked down Reed and passed him on lap 12, giving him second on the night. Reed finished third. “I don’t know if I would have caught them after spotting them all those posi-

tions,” said Carmichael, referring tohis poor start. “I saw Chad and James

go down, so that helped, but I sawChad get back up right behind me. I

got into the lead but I was lookingforward to racing them. I was in my zone

tonight but I got a gift.”

In reference to Stewart and Reeds colli-sion, Reed said, “Every week I’m getting

pushed around. It’s racing but hethinks he can walk all over me and

I’m gonna put an end to that.”

Townley, of Tallahassee, won the$1,000 Progressive Direct Holeshot Award to start the Eastern Regional

AMA Supercross Lites main event. He was followed by Suzuki’s RyanDungey,

of Belle Plaine, Minn., and his Kawa-

RYAN HUGHES took the win in Round two of the WORCS series to es-tablish himself firmly in the lead for the Championship. On a fun, but brutal course, “Ryno” gated in the top ten and then moved into the lead late in the first lap.

The Pro field of some of the fastest rid-ers on the planet charged after Hughes. The only rider who could keep him in sight was Kurt Caselli. Hughes worked up an almost 50 second lead through the event, but Caselli continued to attack and to close the gap in the later stages of the race, cutting Hughes lead down to just seven seconds at the white flag. But Hughes would not be denied his first big victory since breaking his right arm al-most eight months ago. Hughes cruised across the finish line a full five seconds ahead of Caselli to take the win and the points lead in the WORCS Series.

Ryan Hughes victorious at WORCS

All the Travelers Guides are written by a team of local experts, with a unique insider perspective. They contain comprehen-sive arts and cultural coverage, along with hundreds of inde-pendent reviews. For every destination, our critics identify the best, the worst, the most fashionable and the most overrated.

PopulationCity proper 12,360,000Metro area 35,327,000

Elevation18 meters (59 feet)

TemperatureAverage daily High/Low

January 10°/1°C (49°/34°F);July 29°/22°C (84°/72°F)

RainfallAverage mm (inches)

January 45 (1.8);July 126 (5)Time Zone

+9 hours UTC (Coordinated Universal Time)

TOKYO

The world’s most populous city is connected to the rest of the country by high-speed bullet trains but is it-self a crazy quilt of traffic-blocking narrow lanes, which one writer fond-ly called Tokyo’s “comfortable old streets.” The city was called Edo until the shoguns were swept away by the

Meiji Restoration in 1868, when the em-peror established his court here and renamed the city Tokyo. The center of Tokyo is the Imperial Palace; all around it are newer buildings erected in the wake of the terrible earthquake and fire of 1923 and the devastation rained upon the city in World War II. Tokyo boasts 30 percent of Japan’s university students, and features numerous museums. But business, espe-cially the service industry, dominates Tokyo, with almost 800,000 separate companies hard at work, many in the area around the Imperial Palace.

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How Sweden Is Helping the Arts Nation-WideSwedish art clubs are non-profit organisations for promoting an interest in the visual arts and hand crafts. They also create opportunities for artists to exhibit their work and thereby become known to a wider public. The Swed-ish art club movement is the second largest voluntary nation-wide organisation – only choral societies exceed their number. The first public art club in Sweden was founded in 1832, Konstföreningen i Stockholm (The Stock-holm Art Club), today called Sveriges Allmänna Konstförening – SAK, now open for members all over Sweden. The first art club at a work place was started in 1940 at the CAP chocolate factory in Gothenburg. Sveriges Konst-föreningar was founded in 1973 to form an umbrella organisation for the member art clubs in Sweden. Sveriges Konstföreningar has 1 200 member art clubs. 350 of these are public art clubs, open to anyone, and 850 are to be found in work places, open only to the respective employees.

400 000 people are engaged in the art club movement. Every year, these clubs arrange 3 700 exhibitions and 5 500 various cultural programmes such as talks, study groups, excursions and visits to artists. Moreover, the art clubs buy and distribute art for 123 million Swedish kronor every year. The principal undertakings of Sveriges Konstföreningar are to provide advice and support to the member art clubs, to promote knowledge about visual arts and hand craft, to produce and distribute educational material and to encourage the establishment of new art clubs. Yet another undertaking is to distribute state-financed exhibition fees to artists who show their work at member art clubs.

Sveriges Konstföreningar aims at developing a dynamic national educational visual arts programme. Our chairperson, Cecilia Nelson: “The board of Sveriges Konstföreningar has taken on a challenge: to be Sweden’s leading institution for visual art education! To achieve this, both knowledge and in-sight are necessary. Knowledge is gained from the environment, for example from courses and seminars, insight grows within the individual. Art education a process in two directions – is a tool with which we can see and understand our entire existence. Let us embark on this stimulating journey together!”

The Benefits of Membership Are:• The art journal, “Konstpespektiv”, 4 issues

year, 7 copies/issue

•“Handboken”, the indispensable manual forart club leaders

•Advice, support and help in your work withthe art club

•Education in such fields as art history, con-temporary art, and running an art club; these courses are free of charge or subsidised

•Access to the prints bank Grafibanken contain-ing contemporary prints that are on loan and may also be purchased

•Loan of exhibitions of contemporary art, – theexhibits are also for sale

•Loan of slides, video films and art video films

•Special state-financed fee paid to artists exhib-iting at member art clubs

•Discount premiums for exhibition insurance

•Special contract with bus (Visual Arts Copy-right Society in Sweden)

•Own home page free of charge for public artclubs

38 SEP/OCT 2006 SEP/OCT 2006 39

Nina Bondeson, 2005 Pontus Raud, 2006

Megan Westerback, 2005

Students hard at work, Stockholm, SE

S veriges K onstföreningarThe Stockholm Art Club

FeaturedArtists:These are just a few selected pieces by artists that have been show-cased around the world.

B L U M E SB L U M E SCorporate Identity Manual

2 Company Statement

3 The Logo

4 Black and White Applications

5 Typography

6 Color Palette

› Pantone › CMYK

› RGB

9 Stantionery System

10 Business Letter Application

11 Logo Application

› Postcard › T-shirts

› Aprons

› Message/Greeting Card

› Holiday Brochure

16 Logo Usage

› Size Issues › Proportions › Incorrect Usage

B L U M E SB L U M E S

Contents1

Company Statement

2

The purpose of this manual will be to dem-onstrate the proper use of the new logo, the font family, the color palette, and the proper format of different applications. This will serve as a tool to maintain BLUMES identity through visual communication.

The logo created for BLUMES gives the company a new and modern feel. The colors used in the main logo are bright and vibrant to give that sunny feel. There are three other colored logos to go along with the different seasons.

The placement of the fl owers give that feel of blossoming which help enhance the name BLUMES.

Founded, owned, and operated by Brad and Penha Parker, BLUMES is a local family business that has been proudly serving the Washington, DC metro area since 1989. Prominent amongst nationally ranked full service fl orists, our company has built its success around distinctive design, fi rst quality fl owers, and professional service.

“Yes” is our favorite word, and it is always our goal to exceed the expectations of our customers. We are confi dent that whenever you use our service it will always refl ect well on you. All of our work is backed with a 100% satisfaction guarantee.

The Logo3


B L U M E SB L U M E S B L U M E SB L U M E S B L U M E SB L U M E S B L U M E SB L U M E S

Winter Spring Summer Fall

2. Seasonal variations of logo, optional

1. Original logo; must be used if not using seasonal logo

Black and White Applications

4

Black on white

White on black

Black and white logos should only be used when color is not an option, such as a newspaper ad.

For the white on black logo the black back-ground must only extend as far left as the original background goes. The background may extend as far right as need be.

Typography5

Blumes typographic palette consists of two font families Helvetica Neue and Portland Roman.

Helvetica Neue Regular should be used on all publications produced and may not sub-stituted for any other font or font variation.

On the stationary Helvetica Neue Light is used and may not be substituted with any other font or font variation. (See page 9)

Portland Roman Regular is the only font to be used in the logo. The word “Blumes” must be used with Portland Roman and may not be substituted with any other font or font variation.

For correct letter spacing see page 16.

Helvetica Neue

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0

RegularUltra LightUltra Light ItalicLightLight ItalicItalicBoldBold ItalicCondensed BoldCondensed Black

Portland Roman

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Kk Ll Mm Nn Oo Pp Qq Rr Ss

Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Regular

Bold

Color Palette: Pantone

6

Here is the color palette for all four logos in Pantone, CMYK, and RGB.


B L U M E SB L U M E S B L U M E SB L U M E S B L U M E SB L U M E S

Pantone: 7529

Pantone: 4995

Pantone: 3405/Green

Pantone: 7433

Pantone: 235

Pantone: 2582

Pantone: 194

Pantone: 3405/Green

Pantone: 250

Pantone: 100

Pantone: 137

Pantone: 3405/Green

Pantone: 1685

Pantone: 2975

Pantone: 540

Pantone: 3405/Green

Pantone: 260

Color Palette: CMYK

7


C: 11 M: 12 Y: 16 K: 0

C: 37 M: 59 Y: 49 K: 0

C: 90 M: 27 Y: 63 K: 7

C: 11 M: 98 Y: 14 K: 0

C: 30 M: 100 Y: 33 K: 9




C: 0 M: 3 Y: 59 K: 0

C: 0 M: 35 Y: 90 K: 0

C: 90 M: 27 Y: 63 K: 7

C: 28 M: 79 Y: 100 K: 24

C: 0 M: 0 Y: 0 K: 0

C: 48 M: 77 Y: 0 K: 0

C: 23 M: 100 Y: 67 K: 13

C: 90 M: 27 Y: 63 K: 7

C: 4 M: 15 Y: 0 K: 0

C: 27 M: 3 Y: 8 K: 0

C: 90 M: 44 Y: 0 K: 60

C: 83 M: 27 Y: 81 K: 43

C: 51 M: 94 Y: 0 K: 17

Color Palette: RGB

8


R: 225 G: 217 B: 207

R: 155 G: 109 B: 109

R: 84 G: 140 B: 113

R: 216 G: 29 B: 127

R: 153 G: 32 B: 101




R: 255 G: 238 B: 133

R: 251 G: 176 B: 52

R: 84 G: 140 B: 113

R: 150 G: 70 B: 33

R: 255 G: 255 B: 255

R: 146 G: 88 B: 164

R: 173 G: 29 B: 68

R: 84 G: 140 B: 113

R: 238 G: 217 B: 234

R: 184 G: 220 B: 229

R: 0 G: 60 B: 102

R: 17 G: 93 B: 59

R: 123 G: 42 B: 127

Stationery System

9

http

://w

ww

.blu

mes

.com

5717 Burke Centre Parkway, Burke, VA 22015 1-888-255-9500 Fax: 703-442-0496


B L U M E SB L U M E S5717 Burke Centre Parkway5717 Burke Centre ParkwayBurke, VA 22015Burke, VA 22015


Brad Parker5717 Burke Centre Parkway

Burke, VA 22015

1-888-255-9500Fax: 703-442-0496

[email protected]://www.blumes.com

The Stationery System consists of a letter-head, an envelope, and a business card.

The colored logos provided for the letterhead and envelope must be used. Any of the colored logos may be used for the business card depending on the employees preference.

The placement of the logo on the letterhead and envelope must be in the upper right hand corner. For the business cards the logo must be centered in the top.

The font to be used on all stationary is Helvetica Neue Regular.

Business Letter Application10

http

://w

ww

.blu

mes

.com

5717 Burke Centre Parkway, Burke, VA 22015 1-888-255-9500 Fax: 703-442-0496


September 3, 2006

Mr. Brad ParkerC.E.O.5717 Burke Centre ParkwayBurke, VA 22015

Dear Brad:

Vendignibh et, vel dolobore velisl dip er adio diat praesenim veril ea conulla feu feummy nos deliqui tisi tat. Ut ut ulla faciduis nibh enibh exeros dit pratum dolenit ex exercilit eliquat nis nostinc ipsumsandip etuero dipis nos nos enibh eui tat. Ed magna acidunt lorting eriureet nos adiamco rperat ute ent volorperos ea feugue dolenisis dolobore ming el deliqua tinibh elit praestrud tio conulla feu-giamet nonsectem ing exerostis alit atuerilissed modio od dunt incillametum dit la consenim ip et alismolore dolore miniat la aciliqu ismodiat il del iriustrud eugait vel ut ulput et nonse dunt iuscip erosto esendiam ad ea core tis er sim iustrud eu feugiamet lutet, venim volor ate eummod estie tat. Usto erostrud dolummy nonullu ptatem irilit amcommy nisi bla lutpatie diamet am ex eugue tionsequisl ullaore erat praestrud tisi.

Duis augait ad tatisis at vel in velit ut dit amcon vel ut ipsustrud duipit wis et, core magna feugait lutatum modionum nostrud te dolum vendip eniam duipsu-strud et aliquip sustie mod tem zzrillu mmodigna facipsustin et nonum dolute consed tat wiscidunt ipit num quate exer iustio odo eugait am quamet nos nis am vel iurem zzrit utat.

Oboreraesto od dolobor susciduis amet ut praessit augait veril exero od te vel euguerat elesectem num quamcon ut nim do conumsa ndigna faccum nulput luptate delis at. Duismod min et, vel dolor susci el ut numsan ulla feum venit am ilismod et, velesendre facidunt irit wisis nisl ut acip.

Sincerely,Susan BerekC.E.O.Flowers for Alginon

1 1/2"

1/8"

3/8"

1/2"

Logo Application: Postcard

11


She loves me.She loves not.

Here is an example of a postcard that may be sent out to potential or existing custom-ers.

The logo (depending on whatever one you choose) must be in the upper right hand corner.

The watermarks may be used if desired, and if so must be used between the opacity of 3 percent and 8 percent.

The watermark must be the fl ower shape from the logo and only consist of the four colors used in the seasonal and main logo fl owers.

The font for the address of BLUMES must be in Helvetica Neue Regular. An example of a font that may be used for the other con-tent is Savoye LET Plain. Other fonts may be used but should be similar to Savoye LET Plain to stay aesthetically pleasing.

5717 Burke Centre Parkway Burke , Virginia 220151-888-255-9500http://www.blumes.com

20% off all RosesStarting Februay 11-14

Only at Blumes

Logo Application: T-shirts12

B L U M E SB L U M E S B L U M E SB L U M E S



Here are some examples of T-shirts that may be used for employees. There is a shirt for each season which will add change to the BLUMES atmosphere. The colors as-signed should only be worn during those seasons.

The logo should be arranged near the top right. Any of the four logos may be used. Also the logo should be kept in decent size and not cover the entire front or back of the shirt.

Summer Spring

Fall Winter

Logo Application: Apron13

Here is an example of an apron that may be worn by any of the employees. The main logo should be used on the apron, here it is on the pocket.


Here is an example of a greeting card:

The front cover of the card just have the logo on the right side. Any of the logos may be used.

The inside must have the water mark and may be placed on the left or right of the card.

An example of a font that may be used for the cards is Santivo Pro Regular. The font should not be any larger than 30 points and should not be any smaller than 15 points.

Logo Application: Message/Greeting Card14


To:

Happy Anniversary!

Love:

Happy Birthday!

From:

Get WellSoon!oon!

Ge

From:

Logo Application: Holiday Brochure15


Adipis accumsa ndiam, sum velis aut alisl nostin henit, quamet nullutat.Diat aute dolesto odolore minibh ea feuisl dolobor si tem adiamco nullan-dio diam, venibh eu facilis modolore uipsum do odolore magnisi.

Equat nulputat. Adipis accumsa ndiam, sum velis aut alisl dolumsan utat ad dolenis nostin henit, quamet null.

Diat aute dolesto odolore minibh ea feuisl dolobor si tem adiamco nullandio diam, venibh eu facilis modolore feuismo diamet nim eui tetueril dion-seq uipsum do dolenisisis acipsusto odolore magnisi.

Volor sit ad min eugiatie erostisl ute

Floral Arrangements for that special someone

Here is an example of a front cover to a brochure that may be mailed out or avail-able in the store.

The logo (which ever used depending on season) must me located near the top left corner. There should be an appropriate title for the brochure to help indicate what it is about.

The text may be different from Helvetica Neue Regular for the title and Helvetica Neue Regular or Myraid Pro are some examples for the body of the brochure.

Logo Usage16

The rules that follow are to ensure proper logo usage:

Size:Maximum: no limitMinimum: 1" x 2"

Font Spacing:In the Blumes logo the spacing between the type should be 1/4". This only applies to the font in the logo and any other spacing techniques may be used within the applica-tions body.

B L U M E SB L U M E S Size

1"

2"


1/4"1/4"1/4" 1/4"1/4"

Font Spacing






1.

2.

3.

4.

5.

The rules that follow are to ensure proper logo usage:

1. DO NOT stretch or distort logo type or image

2. DO NOT move the logo type

3. DO NOT change the placement of the image and the logo type.

4. DO NOT use any other colors besides the ones given and for the correct season.

5. DO NOT use a drop shadow.

Logo Usage17

6. DO NOT use any other font style in logo besides Portland Roman Regular.

7. (a and b) DO NOT remove text from logo, the image and text must stay together at all times.

B L U M E S 6.

B L U M E SB L U M E S7b.

7a.

Logo Usage18

1 DEATH OCCURS EVERY 22 SECONDS

5

26

36

R.I.PCowboys

Yes I will

The night is aging as the sun warms your faceWon’t you turn around and stay for good, the air is getting much too coldI am nervous and anxious, it really counts this time And you know all my favorite singers have stolen all of my best lines

Well I can hardly wait until I get the sun and your lips both pressing on my skinWell I can hardly wait until I feel that thrill my heart that starts inside your eyesAnd a song in my head that burns so good on my tongueYes I will, yeah, yeahYes I will, yeah, yeahYes I will

Someday I’ll burn this bedOnly two feet wide, but where I’ll hide for the next 17 daysI will ask myself, “How badly do I want this?”I really want thisWell I can hardly wait until I get the sun and your lips both pressing on my skinWell I can hardly wait until I feel that thrill my heart that starts inside your eyesAnd a song in my head that burns so good on my tongueYes I will, yeah, yeahYes I will, yeah, yeahYes I will

donner partySo it began this way, I can’t recall how it got startedSo it began this way, I don’t recall a thingAnd all in all I guess it’s for the betterIf you don’t remember anything, sit and singThere was a time when everything we did seemed second natureThere was a time when everything we

did seemed freeAnd all in all I guess it’s for the better If you don’t remember anything, sit and sing

And I wanted you to knowIt was you that we were thinking of as we quietly died in the snowA place we’d never leave A place we’d never want to call homeA place we’d call a final resting place in pieces

So we began this way, I don’t recall where we got startedAnd so we end this way no trace of us in springAll in all, I guess it’s for the better if you just can’t feel a fucking thingFall asleep and die

And I wanted you to knowIt was you that we were thinking of as we quietly died in the snowA place we’d never leaveA place we’d never want to call homeA place we’d call a final resting place in pieces

And I wanted you to knowIt was you that we were thinking of as we quietly died in the snowA place we’d never leave A place we’d never want to call homeA place we’d call a final resting place in pieces

if we never go insideA train appeared in town one night, for some of us it changed our livesA few of us never saw it coming, then like the fire it disappearedIt happens at a wonderful age, with the traffic lights your mind can changeWe made up rules to follow for goodNo wonder we’re fucked up, some of us didTonight never ends if we never go insideThe moon is always full

Your calendar is always pinned on summertime

Were you planning on staying forever?You don’t fit in this hole, or don’t you remember?Hold your breath Walk, don’t run, through the graveyard

A train appeared in town one night, for some of us it saved our livesA few of us never saw it coming, then like the fire we disappearIt happens at a wonderful age, with the traffic lights your mind can changeWe made up rules to follow for goodNo wonder we’re fucked up, some of us did

I’m just scared I might never say goodbyeI won’t be around to hold you down, pry open your ears and ask you why

Were you planning on staying forever?You don’t fit in this hole, or don’t you remember?Hold your breath Walk, don’t run, through the graveyard

Is this why you’ve worked so hard?Is this why you’ve run so far?Same place, same hello, same goodbyeHelps you pick through beat up insides

Blue in the faceIt’s about time that I came clean with youI’m no longer fine, I’m no longer run-ning smoothI thought that I found myself under something newJust one more line I repeat over and over again‘Till I’m blue in the face with a choking regretBecause I talk in circles ‘round you on my bedCan’t say I blame you one bit when you kept it all inside

THIS COULD BE LOVEI’ve got a book of matchesI’ve got a can of keroseneI’ve got some bad ideas involving you and meI don’t blame you for walking awayI touched myself had thoughts of flamesI shat the bed and laid there in itThinking of you wide awake for daysWide awake for days

And I found you tongue-tied in my twisted little brainYou couldn’t crack a smileI didn’t catch your nameI don’t blame you for walking awayI’d do the same if I saw meI swear it’s not contagiousIn four short steps we can erase this

Step one -- slit my throatStep two -- play in my bloodStep three -- cover me in dirty sheets and run laughing out of the houseStep four -- stop off at Edgebrook Creek and rinse your crimson handsYou took me hostage and made your demandsI couldn’t meet them so you cut off my fingers, one by one

I’m like a broken recordI’ve got a needle scratching meIt injects the poison of alcohol I.V.I don’t blame you for walking awayI’d do the same if I saw meI swear it’s not contagiousI swear to God it’s not contagious

Step one -- slit my throatStep two -- play in my bloodStep three -- cover me in dirty sheets and run laughing out of the houseStep four -- stop at Lake Michigan and rinse your crimson handsYou took me hostage and made your demandsI couldn’t meet them so you cut off my fingers, one by oneThis could be love - love for fire

This could be love - love for fireThis could be love - love for fireThis could be love for fire forevermore

Step one -- slit my throatStep two -- play in my bloodStep three -- cover me in dirty sheets and run laughing out of the houseStep four -- stop at Berkeley Marina and rinse your crimson handsYou took me hostage and made your demandsI couldn’t meet them so you cut off my fingers, one by oneOne by one

WE`VE HAD ENOUGHIn the shadows where the heads hang lowYou hear voices as the wind blows, ask-ing “can’t you see?”Reminding you to breatheIt’s only time before it catches up to you and all your broken luckI found a better way to get even with my memory

In the darkness where the angels cryGive us water, give us back our eyesOur bed’s this concrete floor, and it’s all we have left to live forA day we’ll never faceWe’re only second-handed, sick, and lonelyFighting back the tears and every urge to Van Gogh both our ears

That said, we’ve had enoughPlease turn that fucking radio offAin’t nothing on the air waving the despair we feel

In the shadows where the heads hang lowYou hear voices as the wind blows, ask-ing “can’t you see?”Reminding you to breatheIt’s only time before it catches up to you and all your broken luckI found a better way to get even with

my enemies

That said, we’ve had enoughPlease turn that fucking radio offAin’t nothing on the air waving the despair we feelThat said, we’ve had enoughPut “Walk Among Us” on and turn it upAin’t nothing on the air waving the hatred we feel

This is our biggest fearThe only tunes that we hearCome via antenna through your car raid-ee-uh-oh-oh-no

That said, we’ve had enoughThat said, we’ve had enough

ONE HUNDRED STORIESYou’re in the next room sleeping and I’m shouting out a song for youI shouldn’t wake you over the furnace, but I should swear to someone you’d have loved every noteSo dream a good one tonightI’ll listen to the bad ones when they comeGet up in my ear ‘till I hear every wordEvery turn of your tongue, I will tighten my gripNo one could tell even if I fell 100 stories straight down, down, downNo one could tell even if I fell 100 stories down

I was getting bored with hurting myselfIf you fall down enough, well soon enough, you will find hellIt can’t be as… as pretty as we hoped it would beIt’s not even warm here, not even ten degrees

This bed is too big to sleep in, and I’m dying just to feel you breatheYou couldn’t see across the ocean, but I was turning over ‘till the vampires sleepSo dream a good one tonightI’ll listen to the bad ones when they

Get up in my ear ‘till I hear every wordEvery turn of your tongue, I will tighten my gripNo one could tell even if I fell 100 stories straight down, down, downNo one could tell even if I fell 100 stories down

I was getting bored with hurting myselfIf you fall down enough, well soon enough, you will find hellIt can’t be as… as pretty as we hoped it would beIt’s not even warm here, not even ten degrees

Dream a good one tonightDream a good one tonightDream a good one tonightDream a good one tonight

I was getting bored with hurting myselfSo dream a good one tonightI was getting bored with hurting myselfSo dream a good one tonightI was getting bored with hurting myselfSo dream a good one tonightI was getting bored with hurting myself

CONTINENTALI’ve got a dying urge to feel the way you doToo close for comfort, bed and breakfast in a spoonThe shortest breath of your young lifeA long walk home on Friday nightYou made one last stop at the store

So close to perfect, swear to hell, thought it was youThis bouncing baby boy’s now turning baby blueI’ve got your pictures on my wallsI’ve got a long list of calls I must make to your existing familyYou had nine lives and one by one you chewed ‘em upYour final coffin nail’s been driven fartoo muchThis won’t take long, you said, I’m not

going far

Go wait in the carGo wait in the car

I often wonder what it feels like to be youA mess like this stuck on your hands with crazy glueRan out of time, no kiss goodbyeWish I could learn to let this sleeping dog die without lying to myself

You had nine lives and one by one you chewed ‘em upYour final coffin nail’s been driven far too muchThis won’t take long, you said, I’m not going farGo wait in the carGo wait in the car

You had nine lives and one by one you chewed ‘em upYour final coffin nail’s been driven far too muchThis won’t take long, you said, I’m not going farGo wait in the carGo wait in the car

ALL ON BLACKI put it all on black, no color you’re all dressed inAnd a stab in the back left you bleeding on the floorAnd I’m mourning the death, the recent passing of your insidesI smile in regret every time I think of how I spoke to you

I put it all in back of my mind where I hold youI’m just trying to keep track how far back it really goesAnd I’m living in lack of the blood sent from the heavensI’m just trying to relax as the killer’s waiting right outside my door What’s black and white?

What’s read all over?This tired book, this organ donor

Sweet blasphemy, my giving treeIt hasn’t rained in yearsI bring to you this sacrificial offering of virgin earsLeave it to me, I remain free from all the comforts of homeAnd where that is, I’m pleased as piss to say, I’ll never really know

I put them all in black, the four walls of my bedroomAnd I trimmed them in red, peeled your picture off the wallAnd I’m living in lack of the blood sent from your heartbeatThat arrived in your neck every time I salivated over you

What’s upside down?What’s coated in silver?This crucifix is my four leaf clover

Sweet blasphemy, my giving treeIt hasn’t rained in yearsI bring to you this sacrificial offering of virgin earsLeave it to me, I remain free from all the comforts of homeAnd where that is, I’m pleased as piss to say, I’ll never really know

One of these days, it’s gonna catch up to youThrowing looks like those aroundOne of these nights, I promise to youI’ll soon be sleeping soundAs soon as I leave town

EmmaEmma appeared like an angelEmma fell like rainInto my lap like a heart attack, like light-ning from her nameI’m running dry of bad excusesDon’t want to lie or seem intrusiveBut time hasn’t told me anything, and neither has she

Traded true love for insult and injuryWe washed it down the drain with one silver bullet and two vicodinWith two vicodin

Emma woke up in darkness, suitcase already packedNote on the bedstand signed in blood, “Sincerely, never coming back.”A nightmare on my street the day she arrivedA nightmarish household in which she died, because it made her feel at homeSomehow made me feel at home

A poinsettia in poison rainTraded true love for insult and injuryWe washed it down the drain with one wooden stake through the heart and two vicodin

A poinsettia in poison rainTraded true love for insult and injuryWe washed it down the drain with one silver bullet and two vicodinWe watched the sun fall crown on a city that sleeps in a world upside downA slow ticket straight out of town You went out with a bang when you took with you all my dreams under-groundWith you all my dreams underground

Fatally yoursThere’s no mystery no more, just no talking to youGuess you had other things in storeGuess I felt I was throughI answered every question as accurately as I could

I don’t hear from you no more, but I get the messageYou crashed your car through my front door, I pulled you from the wreckageYou told me that you missed meBut you meant with the grill and hood you’d kill me if you could

And if it’s okay, I’ll just grab my shit the

and leaveI won’t say one word, I’ll keep my tricks up my sleeveFlew off of the handle, you opened fire on mePut me down, put me out of miseryI’m fatally yours tables turningI had a friend that needed meYou made a wish that won’t come true, and now it’s killing two

And if it’s okay, I’ll just grab my shit and leaveI won’t say one word, I’ll keep my tricks up my sleeveFlew off of the handle, you opened fire on me

You set fire to me that night, you lit and left me burningOut of my mind, but in my sights, I saw Put me down, put me out of miseryI’m fatally yoursI’m fatally yoursI’m fatally yoursI’m fatally yoursI’m fatally yours

Every thug needs a ladyI know it’s dark here, you know that I’m scared tooFor some reason right now, of every-thing but youRight now you’re all that I recognizeYou know I came here when I needed your soft voiceI needed to hear something that sounded like an answerNow I wait here, and sometimes I get one

It’s nothing I’ll forget when the moon gets tiredYou are stuck to me everydayBelieve in what I am because it’s all I have todayAnd tomorrow who knows where we’ll beFrom here I can hardly see a thing But I will follow anyone who brings

me to youFor now, forever, for on and on and on

You know it starts here, outside waiting in the coldKiss me once in the snow, I swear it never gets oldBut I will promise you I can make it warmer next yearYou know I came here when I needed your soft voiceI needed to hear something that sounded like an answerNow I stay here, and everyday I get one

It’s nothing I’ll forget when the moon gets tiredYou are stuck to me everydayBelieve in what I am because it’s all I have todayAnd tomorrow who knows where we’ll beFrom here I can hardly see a thing But I will follow anyone who brings me to youFor now, forever, for on and on and on

So go plug in your electric blanketWe can stay in ‘till our southern sum-mer wedding dayGo plug in your electric blanketWe can stay here

blue carolinaIt’s everything that I can do right nowTo not think about you moving further off with every passing secondAnd every night of this lonely sum-mertimeI feel you missing from my heart, a part was kidnapped from my soul

Well I can hardly wait until I get the sun and your lips both pressing on my skinWell I can hardly wait until I feel that thrill my heart that starts inside your eyesAnd a song in my head that burns so good on my tongueYes I will, yeah, yeah

www.alkalinetrio.com

THIS COULD BE LOVE

WE`VE HAD ENOUGH

ONE HUNDRED STORIES

CONTINENTAL

ALL ON BLACK

Emma

Fatally yours

Every thug needs a lady

blue carolina

donner party

if we never go inside

Blue in the face

Lawrence A. Filak, Jr., O.D.Doctor of Optometry

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