Print + Mobile: Understanding QR Codes [BlogWorld 2011 NYC]
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Print + Mobile:Understanding
QR Codes
Print + Mobile:Understanding
QR Codes
Jason PintoJason Pinto
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Who Am IWho Am I
@JasonPinto
CMO,
interlinkONE
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QR Codes Have Emotions?QR Codes Have Emotions?
http://www.flickr.com/photos/hansthijs/4053398162/sizes/m/in/photostream/
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Why Do They Matter?Why Do They Matter?
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Who Needs Them?Who Needs Them?
Anything That is Printed.
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Meet the QR CodeMeet the QR Code
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QR = “Quick Response”QR = “Quick Response”
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Applications for ScanningApplications for Scanning
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Year of Birth = 1994Year of Birth = 1994
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Creation Process is SimpleCreation Process is Simple
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QR Codes: QR Codes: Design Design OptionsOptions
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Simple vs. ComplexSimple vs. Complex
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Not Every Pixel is NeededNot Every Pixel is Needed
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Insert A LogoInsert A Logo
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Color Choice OptionsColor Choice Options
• Contrast is key!• Test, test, test!
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Use of Color, Logo, & Pattern
Use of Color, Logo, & Pattern
http://ilnk.me/QRPattern
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Super-Sizedfor Buildings& Billboards
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Business Card SizeBusiness Card Size
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Soften Hard Edges w/ Round Corners
Soften Hard Edges w/ Round Corners
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Use Colors to Match Your Theme
Use Colors to Match Your Theme
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Best Practices Best Practices for Using QR for Using QR Codes to Make Codes to Make Print InteractivePrint Interactive
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Shorten the URL!Shorten the URL!
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Cut Down on the Egg NogCut Down on the Egg Nog
http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
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Mobilize Your Content!Mobilize Your Content!
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Mobile Needs…Mobile Needs…
Inquiry Forms
Social Integration
Easy to See & Click
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Mobile NetworkingMobile Networking
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Track, Measure, TestTrack, Measure, Test
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Track, Measure, TestTrack, Measure, Test
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Examples Examples for a Bit of for a Bit of InspirationInspiration
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QR Codes Make Gardens Grow
QR Codes Make Gardens Grow
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Interactive Print Leads to Tips
Interactive Print Leads to Tips
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•Rochester Jazz Festival•QR Codes on Posters•Mobile-Optimized Festival Guide
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QR Codes to VOCQR Codes to VOC
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QR Codes on Direct MailQR Codes on Direct Mail
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QR Codes for FeedbackQR Codes for Feedback
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QR Codes for Social TrafficQR Codes for Social Traffic
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QR Codes on a BlogQR Codes on a Blog
Yes, epic posts do get printed.
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Don’t Forget FundamentalsDon’t Forget
Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience
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Want to Stay in Touch?Want to Stay in Touch?
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LinksLinks
• http://Twitter.com/JasonPinto• [email protected]• http://QReateAndTrack.com• http://iFlyMobi.com