PRINT FASTER, LOWER COST, BOOST PROFIT

PRINT FASTER, LOWER COST, BOOST PROFITMike Kull & William LonguaNeopost Digital Print Group

Digital Color Comes To The Envelope

William Longua

A Brief History Of Addressing

Old ASCII Text b/w printers with shuttle or fixed heads


Color printing via shuttle inkjet too…..s…..l…..o…..w…..- 200/hr to 300/hr- 300 to 600 dpi


Laser technology was not acceptable for years- Issues with fusing, material destruction, toner

“There are only three things that can happen on a pass, and two of them are bad.”-Woody Hayes

Digital Revolution – Adding Color

Laser printers address some major material handling issues.

Early to Mid 2000s – color toner-based printers customized for envelopes, straight paper paths that were relatively fast (2k-3K envelopes/hr), start the revolution.

Mailers and Print Shops began investing in these digital envelope printers that brought unprecedented capabilities for color printing on envelopes and direct mail pieces.

Short run custom color jobs aligned with the shiftin buyer behavior.

Digital Revolution – At a cost

Color, Quality, Speed, Manageable Buy-in: no-brainer, right?

Some weaknesses began to appear

Expensive toner was only one component in the bevy of supplies needed to operate these digital printers

Maintenance and repair costs could add up fast

With no viable alternative,owners had no choice tosave on production

Disruptive Technology Disrupted

innovative nozzle architecture

2010 - Enter Memjet: New thermal inkjet technology - In development for over 15 years, designed to bring

unprecedented efficiency and speed to the inkjet printing world.

Disruptive Technology Disrupted

Memjet started working with specialty partners to bring new technology to the market in innovative ways

Under the RENA Brand, Neopost launched the MACH 5 Memjet powered color envelope printer in late 2010

First units delivered to customers in early 2011 Fastest selling product we’d ever launched. Quickly grabbed a large part

of the color envelope printer market

MACH 5: Powered by Memjet!

Prints full process color at high speed. Print resolution up to 1600 dpi Full-bleed capability 8.7-inch print swath Print speed up to 7,000/hr Market leading cost per piece Low total cost of ownership

Unique Selling Proposition:Full-color, full-bleed printerwith twice the speed and1/3 the operating cost oftoner-based systems

Bleeding Edge Creativity

The ingenious design of the Memjet engine made borderless (full bleed printing) available for envelopes possible for the 1st time.

Now, designs that could only be done with pre-converting print processes can be done on any size envelope up to 9x12.

Digital output means instant live proofing

Memjet Becomes The Value Leader

The response was immediate – the value proposition of inkjet technology was hitting a nerve. Lower total operating cost.

The MACH 5, using Memjet technology was delivering faster production speed (7,000+/hr vs 3,000/hr)

No need for special window envelopes, reducing production costs and opening unlimited choice

Productivity doubled, so labor hours were dramatically reduced for the same jobs.

Consumable costs were limited to ink tanks and heads (vs toner/drums/belts/fusers/waste bins). Simplicity is efficiency. Less materials to tie up money in supplies.

Memjet Becomes The Value Leader

Total operating cost benefits make the ROI shorter (some users had the printers paid off in 6 months and ordered a second unit).

Supplies designed to last 3 to 4 times that of toner based systems.

Brave early adopters were able to realize total operating cost savings of up to 75%.

Firmly cemented Memjet technology as the cost savings leader in the color envelope printing business

Thousands of units installed across the globe

The Power Of Color In Direct Mail

Mike Kull

Color is one of most powerful elements of design for direct mail & other marketing materials

Why? Color is a form of nonverbal communication.

Research shows:- Increases brand identity- Assists in memory- Increases reader’s participation- Improves readership, learning,

comprehension.

Source: www.directcreative.com

Power of Color in Direct Mail

Color has meaning through association

- Yellow = sun- Green = nature- Orange = fall

Color has a “vocabulary”- Green = tranquil & stable- Blue = calming & comforting- Red = excitement & emotions- Yellow = cheerful & attention-getting

How would this help you convey your marketing message?

Source: www.directcreative.com

Power of Color in Direct Mail

Color versions of same ad are read up to 42% more than black & white counterparts

Color is 80% more likely to be read than black & white marketing materials

Consumers find information in color up to 80% faster than information in black & white

Materials in color can increase learning & retention up to 78%

Adding color to a direct mail piece may increase response rate by up to 45%

http://60secondmarketer.comJeanette McMurtry: e4 marketing

Frank Romano: Digital Printing Council

Increasing Direct Mail Response

Information in your database can be the trigger for variable print and text to increase customer interest

Graphic Based Mailing Software and color mail printers make it easy to create and send effective direct mail that your customers can relate to immediately

Digital Makes Variable Possible

Saving On Postage With Color

Mike Kull

Combine the power of color in your mail with postage reduction promotions offered by the USPS…a perfect marriage of cost savings and increased response!

Color = Postage Savings

The Mach 5 can handle thick mailing materials that may incorporate the “tactile and sensory” experience that would qualify for postage discounts.

The United States Postal Service 2016 rate promotions recognize and encourage the inclusion of emerging technology & advanced print to provide an interactive experience.

Neopost Printers utilizing Memjet print technology make it easy to print Business Reply and Courtesy Reply envelopes and qualify for postage credits.

Bring your invoices and statements alive, make them work harder, and save postage when you add color during the USPS Transpromo promotion

The Power of Color in Transpromo

Printing direct mail pieces with variable data and QR codes designed for mobile technology gets better response and saves $$$ with the USPS Mobile Shopping Promotion

Customer Application Profiles

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Next, we are going to show you three end users and how the Memjet powered printers from Neopost helped them –

Transition from toner to reduce operating costs Increase profit for a trade print shop that was

committed to toner for years…Generate more business with quicker turn around time.

Franklin University

Bob Donahue, Director of Purchasing Print & Mail Services Columbus, Ohio In-plant operation Does work for various

departments No longer stocks

pre-printed materials forless waste & better costcontrol

Envelopes, Letters &Mailings with one efficientdevice

David McCartney, Owner Trade Printer for Envelopes in Little Silver, NJ Was toner only until the end of 2014, purchased a Mach 5 to

reduce cost per piece (just bought unit 2) Loves color consistency & humidity

tolerance 1.3M pieces and counting in 13 months Full bleed allows Novatech to accept jobs

they would have to turn down previously No speed loss with variable data

“The Mach 5 has enabled Novatech to simplify consumable inventory components (from 11 to just 2) and effectively reduced operational costs by half.”

Novatech Graphics

Cedar House Media

Cory Burden, Owner Print & Marketing in Beaverton, OR In-sourced a new profit center Made personalization the new norm Full bleed eliminates trimming ROI in under 6 months Calls it the ATM Low cost allows CHM to win more bids No setup cost means every job has profit

“We used to send out jobs for offset printing with a turnaround time of 6 to 10 days. By running the job in-house on the Memjet-powered Mach 5, we can turn around jobs on the same day.”

Summing It All Up…

Memjet Technology Revolutionized Color Printing- Printing Faster- Reducing Cost- Boosting Profits

Direct Mail Succeeds In Color USPS Promotions

- Designed for New Technology Customers Win with Memjet & Neopost

Questions?

THANK YOU FOR YOUR

TIME!

PRINT FASTER, LOWER COST, BOOST PROFIT

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