www.bikeundbusiness.de

Media Data

2016Print

Digital

Events

Services

2

From communication goal to advertising format

Print a

dvertis

ements

Bind-ins

Loose

inse

rts

Postcards

Print

Listin

gs column

Job marke

t

Adverto

rials

Specia

l adver

tising

form

ats

Digital

Newslette

r adve

rtising

Banner ads

Partner p

rofile

Picture gallery

sponso

ring

Topic sp

onsorin

g

Online adve

rtoria

l

Prin

t D

igita

lEv

ents

Serv

ices

Keyword adve

rtising

Live w

ebcasts

WebTV shorty

Customer s

pecial

Lead campaign

Reach, brand creation, image, awareness

Direct contact with potential business partners (leads), efficiency, transparency

Quantification of advertisement visibility

Face-to-face marketing, presentation, discussion

Selective target group message

Documentation of corporate know-how

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From communication goal to advertising format

Direct m

arketin

g

Special form

ats – prin

t

Corporate publishing

Digital s

pecial reprin

ts

Premium partnersh

ip

Presentatio

n areas

Lunch sp

onsorin

g

Events Services

Reach, brand creation, image, awareness

Direct contact with potential business partners (leads), efficiency, transparency

Quantification of advertisement visibility

Face-to-face marketing, presentation, discussion

Selective target group message

Documentation of corporate know-how

Prin

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igita

lEv

ents

Serv

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Media Data 2016

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4

Affiliation »bike und business« has been the official mouthpiece of the Association of German Two-Wheeler Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk) since 2003.

Distribution in 7 countries Starting in 2013, »bike und business« has been sold not only in Germany, but also in Austria, South Tyrol, Switzerland, Belgium, Luxembourg, and the Netherlands.

Wide range of topics With articles covering all major areas of the two-wheeled sector and many product presentations. From vehicle and workshop tools, to clothing, helmets, accessories, equipment, corporate and employee leadership, and market developments through to association news and a chrono-logically structured training and further training section.

Precisely defined target groups »bike und business« targets the entire value-added chain of the two-wheeled sector and caters to manufacturers, importers, motorcycle and two-wheeler dealers, affiliated workshops, and dealers for motorcycle accessories and driver equipment.

Deep market penetration Owners and managers, mechanics, and commercial and administrative apprentices in the two-wheeled trade read »bike und business«

Greatly increased print run: 10,500 copies.

»bike und business« profile: Further training at the high level of a European service technician.

Technical bulletins for motorcycle emissions testing facilities »bike und business« provides all required texts for emissions testing as per §29/StVZO (German road traffic regulations). With a subscription, companies meet their documentary obligations required in connection with certification as an approved motorcycle exhaust tester.

www.bikeundbusiness.de Since 2013 with independent portal boasting daily info updates.

Expertise provided by »bike und business« is supplemented and reinforced by numerous events and services.

»bike und business« – the source of information for motorcycle dealers

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Title portrait 1 1 Title: bike und business 2 Characteristics:

»bike und business« is the official mouthpiece of the Association of German Two-Wheeler Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk). The business magazine is written for motorcycle, scooter and quad/ATV dealers as well as workshop professionals in Germany, Austria, Switzerland, South Tirol, Belgium, Luxembourg and the Netherlands. »bike und business« is known for covering a broad range of topics. The editorial concept includes articles on vehicle, custom shop and service center equipment as well as clothing, helmets, the accessories aftermarket, business and personnel management and market development. A chronologically structured education and continuing professional development section at European Service Technician level, as well as current industry association news, complement the editorial content. The magazine is published 6 times annually and is enriched with current special sections on electric mobility, for example. »bike und business« continues online at www.bikeundbusiness.de. Numerous events and services supplement and reinforce the brand.

3 Target group: Managers and decision makers in the two-wheeler sector (industry and trade), mechanics interested in furthering their education, and commercial and administrative apprentices in the two-wheeler trade and crafts sector.

4 Frequency: 6 x annually 6 Volume: 24 in 2016 7 Purchase price:

1 year's subscription: Germany EUR 108.18 (excl. VAT) Abroad EUR 114.30 (excl. VAT)

8 Official organ: Official journal of the German Two-Wheeler Business Federation (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk)

9 Memberships: Media Database of the German Technical Press10 Published by: Vogel Business Media GmbH & Co. KG

Postal address: »bike und business«, D-97064 Würzburg, Germany Street address: Max-Planck-Str. 7/9, D-97082 Würzburg, Germany Phone: +49 (0) 931 418-2920 Fax: +49 (0) 931 418-2720

11 Publisher: – Editor-in-Chief: Stephan Maderner

Phone: +49 (0) 931 418-2918 E-mail: stephan.maderner@vogel.de

Training and further training: Werner Degen Phone: +49 (0) 931 418-2466 E-mail: werner.degen@vogel.de

Reader service: Martina Eicher Phone: +49 (0) 931 418-2803 E-mail: martina.eicher@vogel.de

12 Advertising sales: Anna Menzel, Director of Sales Phone: +49 (0) 931 418-2920 E-mail: anna.menzel@vogel.de

13 Editorial office: Editor-in-Chief: Stephan Maderner Phone: +49 (0) 931 418-2918 E-mail: stephan.maderner@vogel.de Training and further training: Werner Degen Phone: +49 (0) 931 418-2466 E-mail: werner.degen@vogel.de Reader service: Martina Eicher Phone: +49 (0) 931 418-2803 E-mail: martina.eicher@vogel.de

14 Quantitative analysis of editorial section, 2014 = 7 issues Size of magazine: 210 mm wide x 297 mm tall, DIN A4 Total pages: 575 pages = 100.00 %

Editorial section: 440 pages = 76.52 % Advertising section: 135 pages = 23.48 %

including: Classifieds: 4 pages = 2.96 %

Bind-ins: 2 pages = 1.48 % Loose inserts: 4 pieces

15 Content analysis of editorial section, 2014 = 440 pagesCover page, content Imprint 21 pages = 4.71 %Opinion 7 pages = 1.59 %News 19 pages = 4.32 %Topic of the month 131 pages = 29.80 %Law and taxation 0 pages = 0.00 %Market and brands 124 pages = 28.17 %Trend 0 pages = 0.00 %Products 21 pages = 4.71 %Management 51 pages = 11.79 %

Association 12 pages = 2.72 %Test ride 8 pages = 1.81 %Technical bulletins 15 pages = 3.47 %Testing and

technology 3 pages = 0.63 %Internal/

reader letters 0 pages = 0.00 %Preview 4 pages = 0.80 %Training 24 pages = 5.48 %

440 pages = 100.00 %

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Circulation andDistribution

Circulation and distribution analysis

Circulation

Print run 10,317*Distributed circulation 10,102*Sold circulation 620*

- of which subscription copies 589*- other sales 32*

Circulation control

* Copies per issue on average, timeframe: July 1, 2014 to June 30, 2015. This data is based on the circulation analysis according to current ZAW guidelines for analyzing advertising media.

Distribution by country

Deutschland 67%Österreich 13%Schweiz 9%Südtirol 1%Belgien 3%Luxemburg 1%Niederlande 5%Rest Ausland 1%

Germany60 %

Austria18 %

Switzerland 10%

South Tyrol 1 %

Belgium 3 %

Netherlands 6 %

Luxembourg 1 %

Others 1 %

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Circulation andDistribution Analysis 2

1 Circulation control: –

2 Circulation analysis: Average no. of copies per issue Period: July 1, 2014 to June 30, 2015

Print run: 10,317

Total circulation: 10,102 of which abroad 1,917

Sold circulation: 620 of which abroad 25 – Subscription copies 589 of which members' copies – – Other sales 32 – Single copies – –

Free copies 9,482

Archives, author's copies and other copies: 215

3 Geographical distribution analysis:

Economic area: Share of actual distributed circulation % Copies

Germany 81.0 8,185 Abroad 19.0 1,917

Actual distributed circulation 100.0 10,102

See overleaf for overview of survey method

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Summary of 2Survey Method 2

3. Description of the study:3.1 Total base (sampled share): Total base (distributed circulation): 10,102 = 100 %

of which not covered by the survey: 410 = 4.1 % – Single copies 0 – Abroad 0 – Advertising copies 410 The survey represents

the following share of the total base 9,692 = 95.9 %3.2 Date of evaluation: (June 30, 2015)3.3 Description of the data base: The evaluation is based on the complete file. The shares determined for

distribution in the Federal Republic of Germany and abroad were projected for the total circulation (average for the year) in accordance with AMF no. 3.

3.4 Individuals targeted in survey: Not applicable3.5 Definition of readers: None3.6 Survey period: July 1, 2014 to June 30, 20153.7 Study organization:

Vogel Business Media GmbH & Co. KG, Automotive Media

Overview of survey method used for the distribution analysis (AMF Sheet 2, No. 2)1. Study method Distribution analysis by data evaluation – complete survey2. Description of the recipient group at the time of the survey:2.1. Data characteristics: The addresses of all recipients are stored in a data mailing list.

Using the postal information available, data can be sorted according to postal codes or national and foreign recipients.

2.2 Total number of recipients in the file: 18,1242.3 Total number of alternating recipients: 8,3862.4 Structure of recipients by distribution channel for an average issue: – Sold circulation 620 of which: Subscription copies 589 Single copies 0 Other sales 32 – Free copies 9,482 of which: Regular free copies 686 Alternating free copies 8,386 Advertising copies 410 Distributed circulation 10,102 of which in Germany 8,185 of which abroad 1,917

This survey was organized, carried out and published in accordance with the current ZAW guidelines for the analysis of advertising media.

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1.1 Industrial sectors/economic sectors/types of company

Recipient groups Share of planned(classified by industry sector)

circulation

% Copies

Two-wheeler trade 91.8 9,273Authorized dealers and authorized workshops 48.9 4,940Independent dealers (workshops) 45.8 4,627Suppliers of:Tires 12,5 1,258Clothing 7.0 707Oils/lubricants 10.9 1,101Helmets 10.1 1,020Driver equipment (e.g. luggage systems, rucksacks) 5.6 566

Clothing and accessories chain stores 0.6 61Specialist parts and accessories dealers 3.3 333Specialist clothing dealers 1.7 172Wholesalers 0.2 20 Industry 1.0 101Manufacturers and suppliers of two-wheelers, parts and accessories Institutions 1.2 121Guilds/associations/other organizations Other sectors 0.2 21

Total circulation in Germany and abroad: 100.0 10,102

3-ERecipient Structure Analysis

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3-ESummary ofSurvey Method

3. Description of the study:3.1 Total base (sampled share): Total base (distributed circulation): 10,102 = 100 %

of which not covered by the survey: 410 = 4.1 % – Abroad – Advertising copies 410

The survey represents the following share of the total base 9,692 = 95.9 %

3.2 Date of evaluation: (June 30, 2015)3.3 Description of the data base: The following sources were used for assignment of industry sectors and size

of economic entity to the recipient addresses: – Address books and telephone books affiliated with the VDAV – Verband Deutscher Auskunfts-und Verzeichnismedien (Association of German Directory Media) – Trade fair catalogs – Written data from the recipients themselves – Dealer directory of automotive manufacturers

3.4 Individuals targeted in survey: Not applicable3.5 Definition of readers: None3.6 Survey period: July 1, 2014 - June 30, 20153.7 Study organization: Vogel Business Media GmbH & Co. KG, Automotive Media

Overview of survey method used for the readership structure analysis (AMF Sheet 3-E)1. Study method Recipient structure analysis by data evaluation - Complete survey2. Description of the recipient group at the time of the survey:2.1. Data characteristics: The addresses of all recipients are stored in a data mailing list.

Using the postal information available, data can be sorted according to postal codes or national and foreign recipients. Additional data stored in the file: Industry sector, size of business and activities

2.2 Total number of recipients in the file: 18,1242.3 Total number of alternating recipients: 8,3862.4 Structure of recipients by distribution channel

for an average issue: – Sold circulation 620 of which: Subscription copies 589 Single copies 0 Other sales 32 – Free copies 9,482 of which: Regular free copies 686 Alternating free copies 8,386 Advertising copies 410 Distributed circulation 10,102 of which in Germany 8,185 of which abroad 1,917

This survey was organized, carried out and published in accordance with the current ZAW guidelines for the analysis of advertising media.

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Dates andTopics

Issue DOP* ACD* PMD* Feature Topics Trade Fair Dates, Events

1/2 Feb 12 Jan 25 Jan 27The motorcycle experts of 2015/2016

Best of Award “Motorcycle Dealer of the Year” 2015

“Best Brands of 2015/2016” – the »bike und business« motorcycle analysis with dealer satisfaction survey

Best of Award “Bike Woman of the Year 2015”

“Industry” award – The winners

Motorcycle Trade Expo, Birmingham (Jan 19 – 21)Motorradwelt Bodensee, Friedrichshafen (Jan 29 – 31)Motorrad Messe, Leipzig (Feb 5 – 7)IMOT, Munich (Feb 19 – 21)SWISS-MOTO, Zurich (Feb 18 – 21)Motorräder Dortmund (Mar 3 – 6)Hamburger Motorrad Tage (Feb 26 – 29)AMITEC, Leipzig (Apr 9 – 13)AMI, Leipzig (Apr 9 – 17)

3/4 Apr 22 Apr 6 Apr 8Sales expectations of manufacturers/importers for the 2016 season

Tires

Helmets / Clothing / Boots / Gloves

Touring and travel accessories

REIFEN, Essen (May 24 – 27)

5/6 Jun 10 May 24 May 27 Lubricants & oils

Scooters

Experts

ERP systems

11th Motorcycle Tour 2016 – Vogel Business Media on the road, Saarland/Luxembourg (July 21 – 24)

7/8 Aug 8 July 20 July 22Quads/ATVs

Parts and accessories

Mid-term review, 2016 season

Social media

Electric mobility

EUROBIKE, Friedrichshafen (Aug 21 – Sep 3)Automechanika, Frankfurt (Sep 13 – 17)

D

DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline

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Special issue Sep 29 Sep 13 Sep 15

The top players of the motorcycle industry from A to Z

Motorcycles and mopeds, scooters, clothing, helmets, parts, accessories, tires, touring and travel accessories

9/10 Sep 30 Sep 14 Sep 16 INTERMOT fair issueEICMA fair issue

Finance / Leasing / Guarantees

11th Motorcycle Tour 2016 – Vogel Business Media on the Road

INTERMOT, Cologne (Oct 5 – 9)EICMA, Milan (November 2016)

11/12 Nov 18 Nov 2 Nov 4 Bike & Business ConferenceTuning/customizing motorcycles

Tools/workshop equipment

Online marketplaces / Dealer management systems (DMS) / Service providers / Interface providers

Wholesale dealers of two-wheeler accessories

7th "Bike & Business" Conference, Vogel Convention Center, Würzburg (Nov 24)ESSEN MOTOR SHOW (Nov 26 – Dec 4)Dealer Expo Chicago (Dec 2016)

Trade fair issue

Dates andTopics D

DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline

"Who delivers what?"

Trade fair issue

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1/2(2017)

Feb 2 2017

Jan 25 Jan 27The motorcycle experts of 2016/17

Best of Award “Motorcycle Dealers of the Year” 2016

“Best Brands of 2016/2017” – The »bike und business« motorcycle analysis with dealer satisfaction survey

“Industry” award – The winners

3/4(2017)

Apr 21 2017

Apr 3 Apr 5Sales expectations of manufacturers/importers for the 2017 season

Tires

Helmets / Clothing / Boots / Gloves

Touring and travel accessories

Dates andTopics D

DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline

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7 Advertisement sizes and rates (in EUR): Prices exclude VAT at the applicable rate

1 Circulation: Print run: 10,317 copies Total circulation avg. for year (acc. to AMF sheet 2): 10,102 copies

2 Magazine size: 210 mm wide x 297 mm tall, DIN A4 Type area: 190 mm wide x 270 mm high

Number of columns: 4 columns Column width: 46 mm

3 Printing and binding method, printing materials: Offset printing, saddle-stitch with wire staples. Provision of data for printing

materials: See notes on page 17.

4 Deadlines: Frequency: Monthly, see Dates and Topics

Date of publication: See Dates and Topics Ad copy deadline: See the publication program

5 Published by: Vogel Business Media GmbH & Co. KG Postal address: »bike und business«, D-97064 Würzburg, Germany

Office address: Max-Planck-Str. 7/9, D-97082 Würzburg, Germany Internet: www.bikeundbusiness.de Order management: Phone: +49 (0) 931 418-2110 Fax: +49 (0) 931 418-2720 E-mail: karin.fleder@vogel.de

6 Terms of payment: 2 % discount for payments received within 14 days; net without discount for payments received within 30 days

VAT ID no.: DE231711381 Bank details: HypoVereinsbank Würzburg

Bank sort code (BLZ) 790 200 76, account no. 326 212 032 S.W.I.F.T. code HYVEDEMM455

IBAN: DE65 7902 0076 0326 2120 32

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Size Width x Heightin mm

Basic rateB/W

Four-color

2/1 page 4,800 7,200

1/1 page 190 × 270 2,400 3,600

Junior page 136 × 190 1,450 2,200

1/2 page 190 × 134 94 × 270 1,250 2,000

1/3 page 190 × 88 62 × 270 760 1,420

1/4 page 46 × 270 94 × 134 190 × 66 570 1,140

1/8 page 46 × 134 94 × 66 190 × 32 290 590

1/16 page 46 × 66 94 × 32 250 350

QR codes The rising popularity of smartphones means that QR (= quick response) codes can be used by an ever-larger target group. The link this establishes between the print and online worlds makes it possible to experience print advertisements, increases their exposure, and invites readers to be interactive.

We would be happy to create a QR code for you. Simply ask your media consultant for details.

Rate Card no. 18, valid from Jan 1, 2016

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8 Surcharges8.1 Color surcharges in € (not subject to discounts): Special colors

available on request. For each additional color (Europe scale) (prices in €): 1/1 page 1/2 page 1/3 page 1/4 page 1/8 page 2nd color 400 250 220 190 100

3rd color 400 250 220 190 100 4th color 400 250 220 190 100

4-color 1,200 750 660 570 3008.2 Rates for preferred placement Of base price (b/w) 10 % surcharge8.3 Prices for special formats in € (subject to discount) (for printing costs and technical costs please inquire) Prices for special formats are listed separately starting on page 18.

Ads through gutter are treated as bleed ads. Bleed charges (not subject to discount): 10 % of base price of 1/1 page b/w.

9 Prices for listings and job market Prices and formats for the listings and job market columns can be found

in the following separate rate card "Listings and job market".10 Special forms of advertising: On request11 Reductions: For insertions within one year Series contract 3 × 6 × 12 × 24 × 5 % 10 % 15 % 20 % Space contract 1 page 3 pages 6 pages 12 pages 5  % 10  % 15  % 20  %

Technical services are not subject to discounts.12 Combinations: On request13 Bind-ins in EUR:

Paper weight 2-page 4-page 6-page 8-page Up to 135 g/m2 2,400 3,600 4,750 5,900 Price for bind-ins under 90 g/m and for more than 8-page bind-in and higher

paper weight on request, with sample.

Pasting costs for 2-page bind-in € 35.00 per thousand. (not subject to dis-counts)

Discounts: (also in conjunction with advertisements) 1 sheet = 1 advertising page 2 sheets = 1.5 advertising pages

3 sheets = 2 advertising pages 4 sheets = 2.5 advertising pages A sample must be provided prior to order acceptance.

Format: 213 mm wide, 306 mm high including head and 3 mm outer trim per edge (bind-ins with four or more pages must be delivered already folded).

14 Loose inserts (in EUR) (not subject to discounts): Insert prices per thousand. 2-4 pages 8 pages 12-pages Over 12 pages Up to 25 g 305 310 315 320 For each additional 5 g in total: € 15 per thousand.

The width and height of the loose insert must each be at least 10 mm smaller than the trimmed size of the magazine.

Maximum size: 200 mm wide × 287 mm tall Minimum size: 148 mm wide × 105 mm high

A complication surcharge of € 16 per thousand is applied for partial circula-tions (minimum circulation 3,000). A sample must be provided prior to order acceptance.

15 Pasted postcards: Mechanically pasted postcards (attached parallel to the gutter, no oblique

positioning) size DIN A6, maximum weight 5 g, in conjunction with a 1/1 page advertisement or bound insert. 33 % of the gross page rate b/w or the 2-page bind-in rate plus pasting costs of € 35 per thousand (not subject to discounts). Placement possibilities must be checked in advance. Pasting in of brochures, CDs, and sample products, etc. on request.

16 Delivery address for loose inserts and bind-ins: Free to: Vogel Druck und Medienservice Leibnizstraße 5, 97204 Höchberg, Germany (citing bike und business and the issue number). Delivery to advertising copy deadline.

P

(smaller on request)

Rate Card no. 18, valid from Jan 1, 2016

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5 Published by: Vogel Business Media GmbH & Co. KG Postal address: »bike und business«, D-97064 Würzburg

Office address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Internet: www.bikeundbusiness.de Advertising department: Phone: +49 (0) 931 418-2450 and 2294

Fax: +49 (0) 931 418-2720 E-mail: doris.kuemmet@vogel.de edith.riegel@vogel.de

6 Terms of payment: 2 % discount for payments received within 14 days; net without discount for

payments received within 30 days. VAT ID no.: DE231711381 Bank details: HypoVereinsbank Würzburg

Bank sort code (BLZ) 790 200 76, account no. 326 212 032 S.W.I.F.T. code HYVEDEMM455

IBAN: DE65 7902 0076 0326 2120 32

1 Circulation: Print run: 10,317 copies Planned distributed circulation: 10,102 copies

2 Magazine size: 210 mm wide, 297 mm high

Type area: 190 mm wide x 270 mm high Number of columns: 4 columns Column width: 46 mm

3 Printing and binding method, printing materials: Offset printing, saddle-stitch with wire staples. Provision of data for printing

materials: See notes on page 20.

4 Deadlines: Frequency: Monthly Date of publication: See Dates and Topics

Ad copy deadline: See Dates and Topics Printing materials: See the publication program

Rate Card Job Market / Looking to Purchase/Sell

no. 6, valid from Jan 1, 2016

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t Minimum size: 10mm Discounts: Series contract 3 × 6 × 9 × 12 x 5 % 10 % 15 % 20 % Technical services are not subject to discounts.

Size Width x Height in mm

mm price b/w € 1.75

mm price:4c € 2.85

1/1 page 190 × 270 1,890 3,078

1/2 page 190 × 134 94 × 270 945 1,539

1/4 page 190 × 66 94 × 134 472 770

1/8 page 46 × 134 94 × 66 236 385

1/16 page 46 × 66 94 × 32 118 192

Excluding VAT at the applicable rate.Special formats on request.Combination booking in the publications »kfz-betrieb« and »Gebrauchtwagen Praxis« on request.

Online placement on www.bikeundbusiness.de/stellenmarkt:

1/8 page and bigger with simultaneous print booking free of charge.

Online placement only: € 170Duration: 8 weeks (job market column)Box no. charge: € 13

7 Sizes and prices

Rate Card Job Market / Looking to Purchase/Sell

no. 6, valid from Jan 1, 2016

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Advertising Formats in the Textbooks1. Brief characteristics/target groups The textbooks offered by Vogel Business Media on automobiles/mobility are primarily geared towards vocational training and further education. The knowledge is communicated in a clear and practical way. The same applies for the electronic media, which effectively support the whole concept. Vogel textbooks are a systematic and focused aid to further vocational training, from the apprentice to the master craftsman.

2. Advertising prices 2.1. Exam study guide: 1/1 page, 4-color (210 x 297 mm) for € 3,000 2.2. Textbook, standard work: 1/2 page, 4-color (190 x 260 mm) for € 3,000 (bleed format: plus 3 mm trim allowance on all sides)

3. Printing materials PDF files optimized for printing as composite PDF 1.3 with delivery of a color-true proof. Printing method: Offset (up to 54 screen).

4. Sponsorship/branding 4.1. Standard work: € 15,000 4.2. Textbook: € 9,000

5. Special advertising forms (e.g. bookmark, bind-in, tip-in of a CD-ROM) on request

6. Contacts:

Media cooperation: Susanne SeehuberPhone +49 (0) 931/418-2956E-mail: susanne.seehuber@vogel.de

Sales Manager:Anna MenzelPhone: +49 (0) 931 418-2920E-mail: anna.menzel@vogel.de

Example of an exam study guide Example of a textbook

Example of sponsorship/brandingExample of a standard work

Placement of sponsor logo

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Prices in € excluding V.A.T.

Special Formats

Front page banderoleSize: 100 x 640 mmPrice: € 4,700

Price list for special formats no. 2, valid from Jan 1, 2016 P

Fan-foldFormat: One double-pagePrice: € 8,600

Island advertisementFormat: maximum 1/8 page, 4cPrice: € 1,180

3.15

BookmarkFormat: 55 x 165 mm, other formats on requestPrice: € 3,900

AdvertorialsFormat: 2/1 4c, 1/1 page 4c, 1/2 page 4cPrice: € 7,200 € 3,600 € 2,000

Half-page cover apron Format: Height of magazine, width of half magazine size, at least 11cmPrice: € 5,000

Advertising Formats for »bike und business« (W x H in mm)

1/2 page 2-column94 x 270With bleed

104 x 2971/8 1-column46 x 134

1/16 1-column46 x 66

1/32 1-column46 x 32

1/8 4-column190 x 32

3/32 1-column46 x 99

3/16 2-column94 x 99

3/64 1-column46 x 48

3/32 2-column94 x 48

1/4 2-column94 x 134

1/8 2-column94 x 66

1/16 2-column94 x 32

1/3 1-column62 x 270With bleed

72 x 297

2/3 page 2-column126 x 270With bleed

136 x 297

2/3 page 4-column190 x 180With bleed

210 x 194

1/3 4-column190 x 88With bleed

210 x 102

3/4 page 4-column190 x 200With bleed

210 x 214

1/1 page 190 x 270 With bleed

210 x 297

1/2 page 4-column190 x 134With bleed

210 x 148

3/4 page 3-column142 x 270With bleed

152 x 297

1/4 1-column46 x 270With bleed

56 x 2979/16 page (junior page)136 x 190 With bleed

149 x 210

1/4 4-column190 x 66With bleed 210 x 82

Delivery of bleeded ads: Add 3 mm trim allowance on all sides to the measurements (W x H) and design the advertisement accordingly!

Examples of ad formats width x height in mm.

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1/32 2-column94 x 15

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Data provision

Digital advertisements – printing materials:

Data formatPlease supply your printing materials in PDF format. We recommend the international standard PDF/X-1a. For control purposes we need a color-true print-out or proof with media wedge. Please make sure that the dimensions comply with the formats of the advertise-ments you have ordered.

Color space Printing is by the standard offset printing method using the European scale with the following basic colors: cyan, magenta, yellow and black. Special colors are possible only on the cover and only by special agreement.

ProfilesThe corresponding profiles for converting and controlling the color space can be found on the website of ECI (www.eci.org).

ProofThe digital proof must be produced one-to-one from the supplied data set and contain the Ugra/Fogra media wedge.

WarrantyWe will accept no liability for the results if we are supplied with data which are incomplete or do not conform to requirements. Processing open data or correct-ing wrongly delivered advertisement formats require additional work which will be invoiced to your account at cost price.

Address for advertisements:

E-mail: verlags-service@vogel.de

FTP server: * via FTP Client: vogelftp.vogel-net.de User: vs Password: service

* Form for "Digital advertisements – Printing materials" The form for "Digital advertisements – Printing materials" is required to ensure that your data is processed/assigned correctly. The form will be sent to you together with your confirmation of order.

Data carrier: CD-ROM

Your contacts for questions about sending us your data

Mr. Drescher: +49 (0) 931 418-2309 Mr. Dobler: +49 (0) 931 418-2349

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Dig

ital

Previously managed in conjunction with »kfz-betrieb«, www.bikeundbusiness.de has been marketed as an independent portal since 2013.

Multimedia and interactive online offering of specialist, company-specific, and product information for the two-wheeler sector, with content updated daily.

Logical breakdown into topic channels facilitates navigation so that you can find information quickly.

Always current with RSS feeds and the »bike und business« newsletter sent to over 8,400 recipients* twice a week.

Growing social media community with players in the two-wheeler industry on Facebook, Twitter, and YouTube.

Dedicated to the world of two-wheelers with a separate library that contains videos and pictures of interviews, test rides, and product debuts.

*Status 07/15

www.bikeundbusiness.de – The comprehensive trade portal for the two-wheeler sector

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1 Web address (URL): http://www.bikeundbusiness.de 2 Brief characteristics: Previously managed in conjunction with »kfz-betrieb«, www.bikeundbusiness.

de has been marketed as an independent portal since 2013. Users can enjoy a multimedia and interactive online offering of specialist, company-specific, and product information for the two-wheeler sector, with content updated daily. Logical breakdown into topic channels facilitates navigation so that you can find information quickly. The editorial offering is supplemented with its direct link to the rapidly growing social media network of »bike und business« on Facebook, Twitter, and YouTube. A blog and a separate library that con-tains videos and pictures of interviews, test rides, and product debuts round off the online presence. Advertisers can take advantage of a wide variety of classic and innovative advertising formats depending on their communication objectives.

3 Target group: Owners, managing directors and supervisors in industry, trade and service

4 Published by: Vogel Business Media GmbH & Co. KG Postal address: »bike und business«, 97064 Würzburg, Germany

Phone: +49 (0) 931 418-2771 Fax: +49 (0) 931 418-2720 Internet: www.bikeundbusiness.de

5 Editorial contact: Editor-in-Chief, bike und business:

Stephan Maderner Phone: +49 (0) 931 418-2918 E-mail: stephan.maderner@vogel.de

6 Advertising contact: Anna Menzel Director of Sales Phone: +49 (0) 931 418-2920 E-mail: anna.menzel@vogel.de

7 Marketing contact: Stefan Zügner (Director of Marketing & Sales) Phone: +49 (0) 931 418-2429 E-mail: stefan.zuegner@vogel.de

8 Access monitored by: IVW verified.

12 Terms of payment: 2 % discount for payments received within 14 days; net without discount for payments received within 30 days.

VAT ID no.: DE231711381 Bank details: HypoVereinsbank Würzburg

Bank sort code (BLZ) 790 200 76, account no. 326 212 032 S.W.I.F.T. code HYVEDEMM455

IBAN: DE65 7902 0076 0326 2120 32

OOnline Advertising

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Banner AdsThe classic online advertising format is available in many attractive variations – from simple designs through to attention-getting layouts that incorporate video or social media.

With reach guarantee

Size Size (px) CPTR*

1 Leaderboard 728 x 90 €110

2 Skyscraper 160 x 600, 120 x 600 €110

3 Hockey stick 728 x 90 + 160 x 600 €165

4 Wallpaper 728 x 90 + 160 x 600Excl. background visual/color €235

5 Content ad 300 x 250 Right aligned €135

6 Content ad 300 x 250 Left aligned €150

7 Page peel Size upon request €235

8 Teaser box solo max. 200 characters €135

With video ad €135With business paper €135

9 Wrap-around sleeve ad 770 x 250 + 21 x 250 €315

10 Billboard ad** 960 x 250 €235

11 Half-page ad** 300 x 600 €235

12 Supreme ad** Size upon request €235

13 Pushdown ad 996 x 90 or 996 x 300 €235

14 Sidekick ad 300 x 250 or 120 x 600 and 850 x 600 €235

Page peel

Leaderboard

Supreme ad*

Wallpaper

Hockey stick

Half-page ad*Billboard ad*

Teaser box solo

With video ad With business paper

Wrap-around sleeve ad

Skyscraper

Content ad right aligned Content ad left aligned4 5 6

7 8 9

10 11 12

1 2 3

Pushdown ad 13 Sidekick ad 14

* CPTR = cost per thousand readers** These advertising formats are ideal for integrating videos, displays, or social media elements

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Newsletter AdvertisingThe »bike und business« newsletter reports on top industry news twice a week. Number of subscribers: 8,475 1), potential contacts/month: 67,800 1 )

Size Size (px)

Price per week (2 dispatches)

Price per month (8 dispatches)

Fullsize banner (placement before table of contents)

468 x 60 € 270 € 810

Fullsize banner (placement after table of contents)

468 x 60 € 220 € 660

4 Text ad 300 x 300 € 1,110

5 Billboard ad 680 x 250 € 420 € 1,260

XL banner 680 x 140 € 290 € 870

1) Based on number of subscriptions in 7/15

Newsletter SponsoringExclusive sponsoring of a newsletter dispatch including:

or 4 , , or 5 reservation of all advertising spaces for your company during the booked period6 Co-branding with logo and "sponsored by" claim

Price: €1,900 per dispatch for the booked period

With reach guarantee

With article on bikeundbusiness.de

5

6

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Keyword advertising

What you need to do for us: When you book your banner, provide us with 15 to 20 keywords that describe your message. A clever choice will guarantee you success in your advertising.

What we can do for you: We'll dispatch your banner with precision targeting to online news items that use your terminology - across all the relevant Vogel tech-nical information portals, irrespective of title and topic channel.

New service! You don't have to book your banners specific to a title or topic channel - they'll display across all platforms.

The entire Vogel Business Media network together with its industry, automotive and IT sectors is at your disposal!

Up to 7 million page views per month (IVW, March 2015) guarantee a high rate of dispatch.

We predict your impact! We test the potential impact of your keywords.

More efficient advertising! Keyword targeting gets you

a marked increase in click rates compared to ROS bookings

new target groups in other disciplines

crossover into different industries

Sizes and prices available on request.

Keyword advertising is the new online advertising option from

»bikeundbusiness.de« and Vogel Business Media's technical

information portals. You can steer the dispatch of banners by

content to the industry, automo-tive and IT sectors using the keywords that you give us.

Keyword-related banner dispatch

CROSS-PORTAL

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Your partner profile will appear on bikeundbusiness.de:

As search results for user queries

Next to related editorial articles

In the partner database

Prominent placement – efficient entry

PARTNERPROFILE ZUM THEMA HAUPTUNTERSUCHUNG

Your partner profile at www.bikeundbusiness.deUsers on www.bikeund business.de are looking for automotive expertise and solutions to problems in an environment characterized by its high quality and high reach. A partner profile offers just the right solution provider in this context. With just one click, users can access the contact form or contact details to get in touch with the company via the URL. Partner profiles can do so much more, however. All articles published on www.bikeundbusiness.de appear automatically in your profile, And of course you can also integrate your own information there. All the news and articles in your partner profile at www.bikeundbusiness.de will also be posted – if you wish – to your social media profiles on Facebook, Twitter and other accounts.

PARTNERPROFILE ZUM THEMA HAUPTUNTERSUCHUNG

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Partner informationLogo, address data, Google Maps, e-mail, homepage, description (company portrait, number of employees, turnover, etc.), history, cover picture

ContactContact form, 5 contact persons with contact data and photo

social mediaFacebook, Twitter, Xing, Google+, YouTube, LinkedIn, RSS Feed

Partner news

The company's own news, automatic link to editorial features

PicturesPicture galleries with description

VideosVideos with descriptive text, automatic link to the company's own own videos/webcasts

Product presentation

Name, description (product photo, link to product URL) automatic link from product announcements in the editorial environment

Products included 20EventsDescription, venue, date, picture

DownloadsPDF, whitepaper

Display of the partner profileContextual dispatch in the matching editorial environmentDisplay of the company logo in the detailed article view

Base price per year * 588.00All prices are quoted in €, excluding VAT.

* Listings are renewed for one year if not canceled three months prior to the contract expiry date.

Components of your partner profile

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Lead campaigns with whitepapers/webcastsWith a whitepaper or webcast, your company is able at all times to present itself as a competent solution provider for market-specific problems, e.g. in the form of product or application presentations, or studies or service descriptions that provide high value for the target group. These advertising formats are placed according to context in all relevant online articles (optimized using search engine logic) and are accessible following registration. Whitepapers and webcasts are thus an effective tool for acquiring new customers, as you’ll obtain professional contactsonly who have first been verified by us. Whitepapers/webcasts are only available for booking as part of a cross-media lead campaign.

The campaign offers:

Example of a lead campaign at www.kfz-betrieb.de

Service Benefit

1 whitepaper or 1 webcast(run time: 3 months)

Lead generation with guaranteed lead count

Teaser box on the www.bikeundbusiness.de homepage10,000 ad impressions, guaranteed

Reach for whitepaper/webcast, opportunity for leads, awareness of your solution approach

Co-branded banner in the relevant topic environment (skyscraper)Guaranteed: 10,000 ad impressions

Reach for whitepaper/webcast, opportunity for leads, awareness of your solution approach

Co-branded stand-alone newsletterGuaranteed 5,000 + x dispatches

Exclusive reach for our registered online users and newsletter subscribers; opportunity for leads

Text ad in the editorial newsletter (at least 2 dispatches)

Reach for whitepaper/webcast, opportunity for leads, awareness of your solution approach

Campaign price (example campaign) From € 5,500

An effective media mix comprising a magazine, website, and newsletter

High awareness with a guaranteed minimum of 100,000 dispatches and ad impressions of your company name, incl. specific content of your whitepa-per/webcast.

Absolute lead guarantee: We guarantee the opportunity to engage in 1:1 dialog with 60 to 90 potential business partners (leads) based on exclusively generated data.

Prices are quoted in €, excluding VAT.

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Online advertorialDo you want to elaborate on your corporate know-how and portray your company as a provider of professional solutions in your market? Such presentations frequently go beyond the possibilities available with a classic digital advertisement.

This is where advertorials come in. The digital professionals from »bike und business« publish your content in the editorial style of www.bikeundbusiness.de, which especially attracts attention and makes your message stand out.

Integration of your advertorial on the landing page, in the newsletter and on the matching topic channel of www.bikeundbusiness.de means that you benefit in addition from high reach.

Integration of your advertorial continuously for one month in the matching topic channel of www.bikeundbusiness.de*

Integration of your advertorial as an editorial article in a once-only dispatch of the twice-weekly newsletter*

Integration of your advertorial as a once-only top announcement on the landing page of www.bikeundbusiness.de*

Integration of a teaser box continuously on the landing page of www.bikeundbusiness.de

Price: € 3,000 excluding VAT. Running time: One month(Continuation of the advertorial in the following months is possible on request but only with new content.)

Overview of services: Example of integration as a top announcement

Example of integration as in the newsletter.

*Marked as an advertorial for legal reasons.

Print advertisements

Anzeige

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Crossmedia offeringsPrint + Online Components Regular price

in EUR Crossmedia price in EUR

Your savings in EUR

Advertisement + banner Banner run time: 4 weeksDispatch: 20,000 ad impressions1)

1/1 page, 4c + leaderboard or skyscraper 1/2 page, 4c + leaderboard or skyscraper1/4 page, 4c + leaderboard or skyscraper

5,800 4,200 3,340

5,200 3,700 3,000

600 500 340

Advertisement2) + text adText ad in one dispatch of the »bike und business« newsletter

1/1 page, 4c + text ad1/2 page, 4c + text ad1/4 page, 4c + text ad

4,710 3,110 2,250

4,200 2,800 2,200

510 310 320

Advertisement + company profileCompany profile run time: 1 year

1/1 page, 4c + company profile1/2 page, 4c + company profile1/4 page, 4c + company profile

4,188 2,588 1,728

3,700 2,300 1,500

488 288 228

Advertorial print + online 1/1 page, 4c + advertorial online1/2 page, 4c + advertorial online1/4 page, 4c + advertorial online

6,600 5,000 4,140

5,900 4,500 3,700

700 500 440

1) depending on availability2) Our service: For your advertisement we will be glade to create a QR code with a direct link to your website

Crossmedia offeringsBanners and the like are an indispensable ingredient for a successful marketing mix Add select digital advertising formats to your print advertisements and you will extend you reach significantly in the motorcycle trade and service target group. And what makes these crossmedia offerings really interesting is that you can take advantage of attractive combination rates.

All prices are quoted in EUR, excluding V.A.T.

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Customer special – digitalCustomer specials position you and your products effectively for three months as an integral part of the online portal. This exclusive topic channel allows you to customize content about your company and its products. Describe your company, products, and services in a compact, easy-to-read format supplemented by online advertising.

Overview of services:

Creation and design of an exclusive topic channel

Firm integration in the navigation bar of www.bikeundbusiness.de

Editing, integrating and publishing your contents, including monthly updates (articles, videos, webinars, whitepapers, interviews, social media, picture galleries, PDF files etc.)

Integration in the contextual search at www.bikeundbusiness.de

Regular reports of the access figures for your topic channel and accompanying promotional measures (see Package 1 and 2)

Promotional package 1:

Teaser box on the landing page (10,000 ad impressions)

Marketing box in the biweekly newsletter (more than 8,400 subscribers per newsletter)

Dispatch of two announcements in text ad format on two different days in the biweekly newsletter

Stand-alone newsletter

Price: € 9,900 (minimum run time: 3 months - every additional month € 1,900)

Promotional package 2:

Promotional package 1 plus:

Online advertorial (once-only release on the landing page as the top announcement)

Social media package (one posting in the »bike und business« newsstream)

Price: € 11,900 (minimum run time: 3 months - every additional month € 1,900)

Example of a topic channel

Prices do not include VAT.

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Tip! Cost-efficient alternative to classic on-site

presentations

Live webcastsContribute to the dialog –at anytime and anywhere

Product Live broadcasting of presentations and training courses. Present your specific know-how and demonstrate the performance, benefits, and applications of your offering. Viewers are actively linked and can submit chat questions, which are answered in ad-hoc style.

Market research included You can conduct surveys during the conference and receive direct feedback, enabling you to gather customer-specific data.

Communication goal Direct, location-independent dialog with custom-ers and business partners. Dynamic and interac-tive documentation regarding the benefits of your offering and your company's expertise.

Number of presenters/participants

Presenters: Up to four people can conduct the live Web cast as a team of experts. Participants: No number limit.

!

WebcastLive

Technical requirements Presenters: Webcam, microphone, and internet connection (DSL or faster). Access to "Adobe Connect" presentation software will be provided. Includes a technical check. Participants: Internet access (DSL or faster).

Accompanying marketing Participation reminder via e-mail 1 hour before and 15 minutes before the broadcast Co-branded email advertising teaser box on the homepage as Webcast of the Week

Lead generation Further contacts to potential business partners (leads) are generated in addition to the active participants in the live Web cast. This is achieved by recording your live webcast to the webcast database of www.bikeundbusiness.de. This recording can then be viewed by registered users. Five individual registration questions (for marketing purposes) included. Your webcast will also appear on all relevant pages on www.bikeundbusiness.de, optimized using search engine logic. Duration: 3 months.

Price from € 5,900 for three months (including all leads)

Option Sale of leads (on expiry of the three-month period) € 50

Prices do not include VAT.

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WebTV shorty"WebTV shorty" was developed as an entertaining, informative and modern format for reporting on exhibitions and congresses.

Present your exhibition highlight to your customers in a personal, vivid and memorable fashion. With "WebTV shorty" you have exactly the right format. Our webcast team will produce your individual 60-second film directly on your exhibition stand.

Answer the following questions for your audience:1. Who are you and what does your company do?2. What is your product highlight?3. Why are you proud of your product?

Personal.You as a person are at the focus of your company.

Vivid.The story revolves around your product in action.

Memorable.Eye-2-Brain impressions reinforce important information and statements.

Scope of service

Professional video shoot and editing on your exhibition stand

Use of original sounds and pictures recorded on site

Use of royalty-free music

Integration of the company logo and exhibition logo

Optimization of the teaser text

Publication of the video for 1 year in the »bike und business« library

Package price € 1,100

All prices are quoted in EUR, excluding VAT.

Available in addition

English version of the video On request

Transfer of usage right € 1,000Promotion of the video as a video ad at www.bikeundbusiness.de from CPTR € 135

* CPTR = cost per thousand readers

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BIKE UND BUSINESS

»bike und business« events

The industry hits the pavementJuly 21 – 26, 2016

"Vogel Business Media on the road"“ − for the 11th time already the publisher of »bike and business« and »kfz-betrieb« is pleased to invite you to take part in its group cruising event. Selected tours and captivating industry talks provide the ideal framework for an enjoyable and informative exchange of ideas. Every year, around 100 decision makers at automotive and motorcycle dealers as well as managers at OEMs and in the accessories industry take part in the tour. A unique networking opportunity!

www.motorradtour-vogel.de

The meeting point for motorcycle dealers and service professionals11/24/2016

The »bike und business« convention in Würzburg is the meeting place and order center for motorcycle dealers and service centers. »bike und business« organizes the networking event in the Vogel Convention Center (VCC) in conjunction with exhibitors and associations to offer an attractive program that features talks and discussion rounds. The event focuses on current topics affecting the two-wheeler sector. An accompanying comprehensive industry exhibition promotes the informative exchange of information and is used by professionals to present their products, services, and know-how for motorcycle dealers and workshops. »bike und business« will also collaborate with Interna-tional Dealer News to present the "Industry" award to the best equipment supplier. The convention concludes with a celebratory evening event at which the "Best Brands" and "Motorcycle Dealer of the Year" awards will be presented.

www.fachtagung-bike.de

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»bike und business« events

The best brands in the two-wheeler trade11/24/2016

Every year »bike und business« conducts an analysis of the motorcycle market. This study provides solid, representative data on manufacturers and suppli-ers as viewed by authorized dealers (motorcycles, scooters, and quads/ATVs) in Germany. The brands that achieve the highest scores are introduced and formally recognized as a "Best Brand" during the evening event.

www.fachtagung-bike.de

The award for excellent sales and service business in the two-wheeler market11/24/2016

»bike und business« awards two-wheeler dealers with excellent sales and service business. Eligibility extends to brand-bound and independent dealers of motorcycles, scooters, lightweight motorbikes, ATVs, and quads as well as dealers from Austria and Switzerland. Assessment criteria include, in particular, the effectiveness with which sales are made, creativity in Internet marketing, and customer service.

www.motorradhaendler-des-jahres.de

The award for power women in the motorcycle business11/24/2016

The award honors power women who have made the motorized two-wheel business their main or secondary career. The focus is on their personality, their individual contributions to the motorcycle business, networking in the profes-sional motorcycle community, social media impact and the combination of career and family.

www.fachtagung-bike.de/de/awards

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Face-to-Face Marketing

Lunch sponsoringIncludes: Welcoming address prior to lunch, logo features on the menu, table flags and company table napkins and much more.Other sponsoring options in consultation with the event organizer

Your contact would be delighted to discuss other options and prices for an award or event sponsoring opportunity with you on a one-to-one basis.

Event and award sponsoring is a unique way to draw attention to your company and supplement your classic advertising campaign. No other part of your cross-media advertising mix gets you on site and in direct dialog with your potential customers. As an event sponsor, you enjoy all of the benefits of face-to-face marketing without having to be distracted by organizational details.

Your sponsoring options

Premium partnershipIncludes: Logo features in all publications concerning the event, use of presen-tation areas, company information as loose leaf supplement to the conference documentation and much more.

Presentation areasCompany and product presentation as communication area in the exhibit or catering hall

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BIKE UND BUSINESS

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Services & support To ensure the success of your advertizing strategy, Automotive Media is on hand with a competent team of consultants that will assist you in designing and cre-ating your message. Additional support services such as market research and direct marketing further promote the effectiveness of your campaign.

Market researchAre you a manufacturer or supplier for authorized motorcycle, motor scooter, and quad/ATV dealers and want to know how your brand and other competitors in the market are perceived?Then contact Vogel Business Media to conduct a market analysis! »bike und business« frequently interviews 500 authorized dealers on the following topics:

Product quality Support for customer service and workshop activities Delivery time and ability to provide replacement parts and accessories Support for marketing and sales activities Market penetration

Key: All authorized dealers of motorcycles, motor

scooters, and quads/ATVs are taken into account.

A minimum of 500 complete interviews producing useful data are conducted.

A response rate of approximately 60 percent is reached for the net sample.

This market study is therefore entirely represen-tative and serves as an important aid in making marketing and sales decisions.

FÖRDERER

500 Motorrad-, Motorroller- und Quad/ATV-Vertragshändler beurteilen ihre Lieferanten und Hersteller nach:

· Qualität der Produkte

· Support bei Kundendienst und Werkstatt

· Lieferzeit und -fähigkeit bei Ersatzteilen und Zubehör

· Marketing- und Verkaufsunterstützung

· Marktdurchdringung

www.vogel.de

Bestellung Per Fax an 09 31/4 18-24 11∙ Ja, ich bestelle die Motorradmarktanalyse 2014. Der Preis beträgt 180 € (zzgl. MwSt.).

Die Analyse wird mir nach Eingang der Bestellung als PDF-Datei an meine E-Mail-Adresse gesendet.

Ort, Datum Unterschrift

Widerspruchsrecht: Ich kann der Verarbeitung und Nutzung meiner Daten für Zwecke der Werbung jederzeit beim Verlag widersprechen (§ 28 Abs. 4 S. 2 BDSG).

KontaktVogel Business Media GmbH & Co. KGMax-Planck-Str. 7/997082 WürzburgTel: 0931/418-24 93Fax: 0931/418-24 11E-Mail: ulrike.sauer@vogel.de

Hersteller & Lieferanten im Leistungs- und Qualitätscheck der Händler

Join the Spirit!

REPRÄSENTATIV

UMFASSEND

AUSSAGEKRÄFT

IG

MOTORRADMARKTANALYSE 2014

Name, Vorname

E-Mail-Adresse

Rechnungsadresse:

Firma

Straße, Nr.

PLZ, Ort

09

494

Address marketingDirect marketing is an effective method of acquiring new customers. Here, you present your products and services directly to target group contacts; the busi-ness addresses you choose largely determine your marketing success. We assist you in this process and provide you with up-to-date, high-quality addresses.

Choose from over 1 million addresses, of which 350,000 are personal, to find the information you need for your direct marketing campaign.

The following criteria will optimize your selection: � Industries / defining characteristics � Persons by position / function � Zip code / regional restriction � Company size � Allocation by trade journal

Our guarantee:

Our addresses typically have a deliverability rate of 99 percent. For every delivery that is not made, you will be refunded € 1.

Further information about address marketing is available at: http://www.datam-adressdirekt.de

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Special formats – printSpecial formats such as pocket guides and customer specials ensure increased awareness within your target group and allow you to be presented as a professional sponsor of your chosen topic.

Pocket guideFormat: DIN A6 portrait format, print: 4-cBinding: Saddle stitchFeatures: White mat 70 g paper (cover 150 g). Scope: e.g. 44 pages (40-page insert + 4-page cover)Circulation: 10,500 (affixed to »bike und business«)

Price: € 17,280

Customer specialFormat: DIN A4 portrait format, print: 4-c, binding: Saddle stitchFeatures: White mat 80 g paper (cover 170 g). Scope: e.g. 24 pages (20-page insert + 4-page cover)Circulation: 10,500 (loosely inserted in »bike und business«)

Price: € 10,600

* Prices excl. off-prints and postage. Off-prints can be made at any time (conditions upon request). Prices exclude VAT at the applicable rate.

Special reprintsProfit twofold from your publication appearing in a distinguished trade journal. We will showcase your product and company in a special reprint, which you can use to "spread the word" further – an effective advertising tool.

Format: DIN A4, portrait format, print: 4-cFeatures: Light-gloss, 115 g paper Scope: e.g. 4 pages Circulation: e.g. 1,000 copies

Price: approx. € 1,400 (excl. VAT)

TIP!The content of your special print format can also be used for a "Customer Special – Digital " (see services on page 32) at www.bikeundbusiness.de. This will increase your reach by a multiple.

Special price for "Customer Special – Digital": € 3,000Duration: 3 monthsThis price is only valid in conjunction with a print special format.

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Corporate media solutions and corporate publishingStrategic development and creative implementation of cross media corporate concepts in the B2B segment.

Our services:

Consulting, strategy and implementation

Ideas, concepts and layouts

Cooperation and partner management

Creation of content: editing, curation and production of moving pictures

Content and social media marketing

Web and mobile development

Your contacts:Tina Schäfer

Vogel Corporate Media GmbH Director

Tel.: +49 (0) 30 / 89 04 81-222 Fax: +49 (0) 30 / 89 04 81-228

E-mail: tina.schaefer@vogel-corporatemedia.de

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Digital special reprints Feature articles dealing with your company in bike und business are highly regarded by your customers. The promotional impact of such articles is best used with a special digital reprint in the original layout. Reprints are a highly versatile advertising medium: You can distribute them as part of mailing campaigns, use them on your Web site/intranet and as supplements to your standard brochures and leaflets in electronic form (e.g. CD-ROM), and hand them out to sales partners for additional information.

Apart from single orders we can also offer you an attractive service subscription called "myDigiAbo": As a subscriber, you receive all articles published in con-junction with your company – automatically and with an additional price deduc-tion of 25 %.

Rates:

Content syndication Use of editorial content: With this arrangement we provide you with up-to-date, high-quality content taken from »bike und business« and other Vogel Business Media offerings – covering exactly those subjects of relevance to your target groups – for use on your own website. By using our industry news, market over-views, feature articles and webcastsyou not only expand the content of your online media but also profit directly from the technical expertise of our editorial offices.

It is possible, for example, to supplement your customer newsletter with announcements that lead the reader to your website and strengthen your cus-tomer ties. Similarly we can supply you with a variety of content for your Intranet , enabling you to inform your employees about interesting new developments in your fields of activity. As the portal operator in our content syndication arrange-ment you have access to a wealth of high-grade articles covering all relevant branches of industry and commerce.

How is it done? In a dialog with you we first draw up a content package tailored to your individual requirements. Then we supply the content in standard formats such as PDF and XML, including all essential rights of use for your company. That's it! Ask us – we'll be glad to advise you.

Digital special reprints and content syndication: Manuela Maurer, phone: +49 931 418-2786 E-mail: manuela.maurer@vogel.de

For more information go to http://www.mycontentfactory.de

At myContentfactory we offer you the opportunity of using feature articles and news items from »bike und business« and www.bikeundbusiness.de as one of your own marketing instruments.

PDF (72 dpi) Up to 2 pages 3 pages 4 pages

Single order 198 248 298

myDigiAbo 148 186 223

(Prices quoted in EUR, excluding VAT at the applicable rate)

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Event service + locationVCC Vogel Convention Center2 large halls (850 m²/1,200 m²)6 conference/workshop rooms for 30 to 110 participantsTotal capacity: approx. 1,000 visitors

Rental fee for the “Shedhalle”: approx. € 2,900 Rental fee for the "Rotationshalle": approx. € 3,500 Rental fees will be charged at 50 percent (50 %) on preparation/tear-down days.

Additional servicesDesign service for print and online advertising media Price: By outlay

Quality check of whitepapers Price: Free

Website creation Price: By outlay

Campaign planning with lead and reach guarantee Price: free

Production of webcastsIf you decide to add an innovative online video ad or webcast at www.kfz-betrieb.

de but do not have any film material about your product or company, we will

gladly show you how to create your own video.

Production examples:Production at your company's headquarters: From € 4,900Production at a trade fair: From € 1,100 Lecture: From € 490 Product information: From € 2,900Webinar From € 4,900

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Contact: Sales

Anna MenzelDirector of Sales & Order Management +49 (0) 931 418-2920 anna.menzel@vogel.de

Siegfried RohrbachKey Account Manager +49 (0) 931 418-2416 siegfried.rohrbach@vogel.de

Ragnar LangKey Account Manager +49 (0) 931 418-2771 ragnar.lang@vogel.de

Susanne SeehuberKey Account Manager +49 (0) 931 418-2956 susanne.seehuber@vogel.de

Doris KümmetClassifieds +49 (0) 931 418-2450 doris.kuemmet@vogel.de

Elke GünterKey Account Manager +49 (0) 931 418-2347 elke.guenter@vogel.de

Verena MaderKey Account Manager +49 (0) 931 418-2816 verena.mader@vogel.de

Dominik MeierMedia Consultant +49 (0) 931 418-2420 dominik.meier@vogel.de

44

Media Data 2016

Serv

ices

Stephan MadernerEditor-in-Chief »bike und business« +49 (0) 931 418-2918 stephan.maderner@vogel.de

Contact: Management/ Marketing/Editorial Team

Stefan ZügnerDirector of Marketing & Sales +49 (0) 931 418-2429 stefan.zuegner@vogel.de

Simone LenkProduct Marketing Manager +49 (0) 931 418-2748 simone.lenk@vogel.de

Florian FischerManagement +49 (0) 931 418-2430 florian.fischer@vogel.de

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