Print Buyers Reduce CO2!
Transcript of Print Buyers Reduce CO2!
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Print Buyers Reduce CO2!
Gary Marshall, Environmental AdviserPolestar UK Print Limited
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Our Commitment:
• We talk carbon• We promote carbon • We calculate carbon &
seek carbon reduction in what we do.
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Print Buyers’ Requirements of the Rotogravure Industry
To identify, assist & make happen CO2 emission
reduction!
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In the past, CO2 Action = put out fires!
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Now CO2 = Life cycle analysis of the printed paper product
• Raw materials for paper making, and journeys for kraft pulp and woodchips
• Inks and chemicals footprints within printing• The energy used to publish and real percentage of
recovery of printed materials.
Since Polestar’s conference last year we have gained a better understanding of:–
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But also in the supply chain!
Whilst it is all assured and predictable, let’s not forget that we must understand and factor in…WASTE
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LCA of Flexo V Gravure packaging is flawed
Print V Online media CF’s is not properly explained
Beware – Apples & Pears ERA has recently found:
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CO2 reduction is all about POWER
Power & raw materials to:
• Make paper• Make ink • Print & bind • Transport product • Publish & distribute • Recover & reuse, or
destroy!
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Gravure printing industry Carbon Scopes 1, 2 & 3
3
1
2
1 Direct fuels – gas for energy
2 Purchase electricity
3 Purchase raw materials
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Key Aspects in Carbon Reduction• Understand what’s in the process• Include all aspects – key components • Calculate correctly – Do not average as a
shortcut to proper calculation• Dialogue with all parties / work with those who
maintain such a dialogue, for mutual support• Better to say ‘Work in Progress’ than give false
readings • Do not create ‘Greenwash’ – figures which
cannot stand scrutiny.
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Print Buyers’Requirements of the Gravure Industry
Generally, but not necessarily in this order:
• Understand the carbon footprint of an individual product
• Understand energy efficiency in the printing process
• Seek understanding from suppliers – what is this?
• Explore alternative means of transport.
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Pre-press activities • Includes your own
contribution to the product footprint, the Print Buyer’s own activities
• Some chemicals have a greater footprint based on raw materials
• All aspects should be questioned and not left uncalculated.
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Paper Reels• Is it about reducing the paper
footprint over time?
• Not to be concerned about one millv another?
• In any case there are too many competing factors!
• Get good specific data, not averaged, nor poorly understood
• Of course it’s nice to have a lowfootprint straight away, but in time isa 10% reduction of a smaller amount as beneficial as 50% reduction of a larger figure?
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Raw Materials• Understanding the
supply chains – e.g. all the way back to China
• Calculating the carbon value of materials used in, say inks
• Some of the values are very small at present, but deserve focus
• Transport distances may be relevant.
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Printing and Finishing• All equipment is different
and will have greater or lesser footprints
• Gravure v Offset is not a major dividing factor
• Best figures for each job will come from individual printers, and with time they will all know their own figures.
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Transport, Distribution and Disposal:
• Type of transport influences footprint
• Proactive views on ways to lessen impact are necessary
• Do Print Buyers know their impacts of TDD from each product – differences newspapers, magazines, catalogues, supermarket promotional material?
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A low one!Results Grams CO2
• Paper 34.9896
• Delivery (Paper Mill to Polestar site) 18.7110
• Pre Production 8.0000
• Manufacturing 35.1210
• Delivery (Polestar site to delivery point) 0.1991
• Distribution / Disposal 10.0000
Total 107.0207
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A high one!Results Grams CO
• Paper 175.8834
• Delivery (Paper Mill to Polestar sit) 9.3555
• Pre Production 8.0000
• Manufacturing 86.9846
• Delivery (Polestar site to delivery point) 0.2192
• Distribution / Disposal 10.0000
Total 290.4428
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Working together to increase knowledge and create solutions
• Understanding the Supply Chain
• The role we all have to play – actively seeking carbon numbers
• Work with as many partners as you can / share information
• Get started – ‘0’ is not an option, but work in progress
• To produce useful figures that can be passed on in the supply chain from paper makers, to printers to publishers
• Centres of excellence – where we can debate and understand the boundaries of the footprint – e.g. ERA
• Eventual aim – to de-complex the supply chain Carbon Footprint, make it open source and maybe in 5 years it will be – just business!
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Polestar – with you on the journey
http://uk.youtube.com/watch?v=n1VP6FFzx6M
http://carbon.polestar-group.com
In partnershipPOLESTAR CARBON
Thank you for listening