Print and Merchandise Automation through Online Process

Suraj Goyalsuraj@printbindaas.com+91 98676 40339

Online Print & Merchandize Procurement

Globally, corporates are moving to an online print ordering system. The advantages are multifold:

Conduct business 24x7 – order when it is convenientConsistent brand experience – Printing meets brand and quality guidelinesAccess all printable materials from any locationTrack orders from anywhereCost visibility – view order and payment historyInventory management – order on need basis

Printbindaas Corporate Portals

• Online portals to host all your artworks and automate your printing needs: Business stationery, marketing collaterals, corporate merchandize and trade gifting

• Our own design and print facility for high quality printing• End to End solution: Inventory management and logistics

solution. Delivery to multiple branches and franchise locations• Agreement with Indian arm of Xerox Inc. for multi-location print

fulfillment

DeliveryExecutionOrdering

Applications

• Online stationery portal (Visiting cards, Letter heads, Envelopes and other customer stationery)

• Online Marketing collateral portal (Brochures, Flyers, Calendars, Diaries, Standees, Banners, Event merchandise etc.)

• Franchise stationery portal (with company branding)• Trade Marketing automation (Managing channel reward

programs: End to End print and merchandise program outsourcing)

Who do we work for?

“Print Bindaas has been working with us for the last one year to make customized stationery for Fevicol's dealers. Their tie up with Xerox would further enhance their capability to deliver more value to us by allowing local printing ability and prompt delivery to our channel partners across India.“

--Sanket ParekhHead Field Marketing

Pidilite Industries

Sele

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Workflow Example

Admin Marketing HRDev.

centersOthers

Different BranchesMumbai Pune Bangalore International

Enterprise Departments & Functions

Delivery

Single or multiple locations

- Single or multiple billing locations

- Reporting/Analytics- Complete visibility of

print spends- Pre-approved pricing

Inbuilt order approval process

- Corporate Identity

- Product catalogues- Brochures- Flyers- Posters- Print &

Promotional Material

- Calendars & Diaries

- Employees gifting- Trade gifting- Other

merchandize- Business

Stationery

1

2

3 6

5

4

Workflow Explained

1. Digital library of product artworks in portal: We upload all artworks of stationery, corporate identity and print promotional material in the online portal in web editable format. Some portion of the layout maybe locked as per your business rules and user can edit other portions of the layout.

2. Order placement: After all print material layouts are uploaded, different users across branches/functions such as HR/Admin/Corporate Marketing/Franchise team can login using unique login id/password to send request for print.

3. Order Validation and Approval: The designated master admin within the company can create multiple users and multiple admin with access to place and authorize order (single or multiple level hierarchy). Based on request generated from different departments, authorization request goes to particular admin to approve the order. For instance, request raised by marketing manager goes to Head Marketing /Brand Communications for approval

4. Order and Execution at Print Bindaas: Once authorized person approves the order based on online digital proof, final artwork print ready file is received by Printbindaas in real time

5. Fulfillment and Delivery: The printing and delivery is executed as per instructions during order generation

6. Reporting and Analytics: The online portal provides complete visibility on pricing, spends and further reporting. Billing can be raised on central office or multiple locations

Business Benefits

Cost savings

Consistent user

experience

Track & manage spend

and distribution

Outsource complete

design and print

Simplify process 24/7 Availability

Goodbye to multiple vendors

Managing Brand

Integrity

Benefits

Case study: Large FMCG firm

Challenges

• Trade marketing program had 12 products sourced from 10 vendors located in 3 different cities• The print orders were released from 4 departments and 6 locations leading to inconsistent quality and

differential pricing• For every order, quotations were taken from 3-4 vendors thereby slowing down the process and often

delayed delivery of printed collaterals beyond desired timelines

Printbindaas Solution

• We set up a dedicated portal with predefined and pre approved templates/layouts. Only specific design elements could be edited with provision for adding content as per client business rules. The portal access was enabled to all stakeholders within client organization with 2 level approval hierarchy

• With a large print products portfolio, Printbindaas was able to offer a unified and competitive pricing for the FMCG firm on all India basis. No need to chase multiple vendors for cost estimates as price negotiation was done during the beginning of the program

• 24/7 on-demand printing and logistics services ensured quick turnaround time irrespective of the delivery location. Consistent quality of printing, ordering process and fulfillment

• Delivery attained at 675 rural locations and 220 urban locations within project timelines and budget

INR 3000 Crore FMCG company with national and international footprint was looking to automate trade marketing program execution and bring better control on print and merchandise spends

Case study: National Wellness Company

Challenges

• Inconsistent customer experience across franchisees• Brand tampering• Allowing Franchisees to use the brand within brand guidelines• Monitor the marketing activities of the franchisees• Ensure that the cost is under control

Printbindaas Solution

• Our creative team helped in conceiving & designing unique marketing ideas and collaterals.• Portal hosted to allow Franchisees to order marketing collaterals / stationery centrally as pre-defined

templates• Helped to monitor the collateral usage and marketing activities of each franchisee hence ensuring better

control. Monitoring of co-op budget at regional and corporate marketing level• Volumes ensured that the cost that was offered to each franchisee was lower than available locally to

them ensuring win-win for all

A large wellness brand in India wanted to expand rapidly to double their business in two years through the franchisee route.

Services/Print Solutions

Greetings and InvitationsOccasionsAnnouncementsFestivalsBirthdaysAnniversariesCustomer retention Employee motivationProspective customerParty invitation

Gifting/MerchandizeT-shirts/CapsBagsMugsPhoto booksMouse padsKey chains & crystalsTrophiesYear books

Business EssentialsBusiness cardsEnvelopesLetterheadsNotepadsMailing labelsSticky notesDiariesPen standsPaper weightsBrochuresFlyersPostersBannersCalendarsCustom products

Thank YouContact Us for a Demo

B – 42, Pravasi Industrial Estate,

Off Aarey Road, Goregaon East,

Mumbai 400 063, India

M: +91 8454048655

E: raghu@printbindaas.com

E 10, Defence Colony

New Delhi -110 024

Corporate@printbindaas.com