PRINT BASED MEDIAWritten Evaluation

When reflecting back on my Print Based Media project on producing a Digipak, there are several things I can think of about what I liked, what I dislike and what I would have done better if I decided to have the chance of doing this again.

What I liked about my Digipak specifically was how I met the brief and my audience’s inputs. I met the brief by sticking true to what had to be produced and produce each element of the digipak so as the album cover/front cover, the CD cover, the back cover and the inside covers. I tried my best to keep it the same size of an actual digipak but I was having trouble on Adobe Photoshop getting that to work correctly.

As for the audience’s feedback, I took that to heart and felt I put that on board greatly without sacrificing too much of my initial ideas. I kept a lion decal, pretty much the same title names and some similarities between the draft cover and the final piece but the feedback I got seemed correct and a wise decision to take on board.

The idea of having a lion represent the element of fire was something I really enjoyed and I felt I got that on point in areas.

What I disliked about it was how samey everything looked. Due to a lack of general creativity, I wasn’t sure how to convey each piece. I thought having the back cover be the same but having the decal be filled in black was an interesting effect and I felt that worked nicely but the inside covers and the CD design itself, all shared the red and yellow sunburst effect. I should have done something differently for each but I wanted to keep consistency. In my head, I thought it would have worked out great, but I don’t think it did in the end. Good on paper, bad execution.

Another thing I disliked about my digipak was the lack of information. To bring a bit of life or flavour if you will to the digipak, I should have incorporated some information on the band, some information on the track of the digipak. I

was missing a couple of essential features and other features that could have enhanced the digipak quite a lot and made it have a good sense of professionalism. Whilst I feel the design is quite nice and could be somewhat professional, I don’t think the execution of it all was and that’s a shame.

If I was to do this again, I would incorporate a lot of things I have mentioned before. I would make sure to include more essential details/features into the digipak design as well as some other things that bring it to life some more. I wouldn’t rely so much on what design (the sunburst effect) for each piece of digipak because it can wear off a little and not be very pleasing to the eye, it shows lack of creativity and overall design.

I think having the lion decal was a good idea but I probably wouldn’t rely so much on that either as that was probably overused a little and next time, I would probably research more into other designs and how those digipaks become so enlightening and interesting.