Print Advertisments Codes and

ConventionsChannel 4

Codes and Conventions• Logo - The Channel 4 Logo is always positioned to the

right hand half way down the advert.• Image - The image on the print advert is always 1 main

image with editing to create other aspects. Therefore making it simple. It is always relevant to the subject.

• Colour Scheme - The colour scheme of the text and logo is always opposite to the image, such as, if there is colour within the image in the background, the text and logo are mainly monochrome and visa versa.

• Text - The text on the print advert is always a simple font positioned in the bottom left hand corner. This includes the title, scheduling information and slogan. The text is created on a layer on top of a block of colour, the same colour as the channel 4 logo.