Principles of Sticky Presentations
-
Upload
libby-spears -
Category
Technology
-
view
798 -
download
8
description
Transcript of Principles of Sticky Presentations
![Page 1: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/1.jpg)
Are Your Presentations
Getting HEARD?
The Principles of Sticky Presentations
![Page 2: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/2.jpg)
![Page 3: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/3.jpg)
Rule #10:
VISION trumps all
other senses
![Page 4: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/4.jpg)
Rule #10:
VISION trumps all
other senses
Rule #4: We don’t pay attention to
BORING THINGS
![Page 5: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/5.jpg)
Rule #10:
VISION trumps all
other senses
Rule #9: Stimulate more of the SENSES
Rule #4: We don’t pay attention to
BORING THINGS
![Page 6: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/6.jpg)
Did you know?
![Page 7: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/7.jpg)
Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
![Page 8: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/8.jpg)
Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
![Page 9: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/9.jpg)
Did you know? We are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%.
What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
![Page 10: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/10.jpg)
Are Your Presentations STICKY?
4777665
![Page 11: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/11.jpg)
s i m p l e
![Page 12: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/12.jpg)
s i m p l e
unexpected
![Page 13: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/13.jpg)
s i m p l e
unexpected
concrete
![Page 14: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/14.jpg)
s i m p l e
unexpected
concrete
cred
ible
![Page 15: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/15.jpg)
s i m p l e
unexpected
concrete
cred
ible
em
oti
on
![Page 16: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/16.jpg)
s i m p l e
unexpected
story
concrete
cred
ible
em
oti
on
![Page 17: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/17.jpg)
S T I C K Y P R E S E N T A T I O N S
![Page 18: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/18.jpg)
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
![Page 19: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/19.jpg)
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity
![Page 20: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/20.jpg)
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
![Page 21: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/21.jpg)
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
![Page 22: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/22.jpg)
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
EMOTIONS: Use
images and
language that tap
into emotions; find
common ground
![Page 23: Principles of Sticky Presentations](https://reader033.fdocuments.in/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/23.jpg)
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
EMOTIONS: Use
images and
language that tap
into emotions; find
common ground
STORY: Create characters who use your product; Create a storyline around issues of concern