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July 2010 _edn 1July 2010 _edn 1
PPrinciplesrinciples && PPracticeracticeofofMManagementanagement
Reference Text:Reference Text: Essentials of Management aEssentials of Management aglobal perspectiveglobal perspective Wiehrich & KoontzWiehrich & Koontz(7th Edn; Tata Mcgraw Hill)
Course Facilitator:Course Facilitator: Bijoy S GuhaBijoy S Guha
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About the facilitatorAbout the facilitator JoinedJoined Philips IndiaPhilips India as a Management Traineeas a Management Trainee (1969)(1969)
After O-J-T of 18 months, became aAfter O-J-T of 18 months, became a SectionSection In-charge in a factoryIn-charge in a factory 18 months later, become18 months later, become ShopShop
In-chargeIn-charge
24 months later, took over as I/C Engineering &24 months later, took over as I/C Engineering & Customer SupportCustomer Sup
port 18 months later,18 months later, ProjectProj
ect 22ndnd I/C for new FactoryI/C for new Factory
18 months later, Manager18 months later, ManagerQualityQuality
ControlControl
42months later, Manager42months later, ManagerInnovationInnovation GroupGroup 42 months later seconded to Philips42 months later seconded to Philips GermanyGermany
24 months later returned as24 months later returned as FactoryFactory
Manager, Luminaire Centre/CalcuttaManager, Luminaire Centre/Calcutta
36 months later took over as36 months later took over as PlantPlant Manager, Kalwa Lamp Factories/Manager, Kalwa Lamp Factories/Thane the largest Philips Production complex first Indian ManagerThane the largest Philips Production complex first Indian Manager
54 months later took over as54 months later took over as SBUSBU head- Professional Lighting/Indiahead- Professional Lighting/India 36 months later took over as Head,36 months later took over as Head, CorporateCorp
orate Purchasing/India for 12Purchasing/India for 12months;months;
Started (1998) up aStarted (1998) up ajoint-venture
joint-venture between Tata AutoComp & Yazakibetween Tata AutoComp & YazakiCorp/Corp/JapanJap
an for Auto EDCS (for Auto EDCS (C.E.O,C.E.O,
Tata-YazakiTata-Yazaki) and steered it for 60
) and steered it for 60
months;months; Retired from Tata-Yazaki to start a second career as a Teacher.Retired from Tata-Yazaki to start a second career as a Teacher.(2003)(2003)
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At the end of section (4/5 lectures),At the end of section (4/5 lectures),discussion topics will be given indiscussion top
ics will be given in
advanceadvance as home assignment, to beas home assignment, to beprepared for a class discussion:prepared for a class discussion: Individuals will be selectedIndividuals will be selected at randomat random toto
answer/explain questionsanswer/explain questions -- thesethese beingbeing
recorded for Internal Marksrecorded for Internal Marks , so be, so bekeen to participate!keen to participate!
You need to use all acquired knowledge toYou need to use all acquired knowledge tobe a Manager. Dont forget what you havebe a Manager. Dont forget what you have
learnt in earlier years; build on it bylearnt in earlier years; build on it byenquiring interact, question & challenge!enquiring interact, question & challenge!
Standard internal tests (MCQ & written)Standard internal tests (MCQ & written)
will be held, withwill be held, with
little noticelittle notice
be be
re ared!
prepared!
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July 2010 _edn 1July 2010 _edn 1
PPM 1PPM 1Management: Definitions, Roles &Management: Definitions, Roles &
SkillsSkills
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Management: definitions by the Class
Get jobs done by others:Get jobs done by others:
Motivate/Lead/Direct/Coach/Guide etc.Motivate/Lead/Direct/Coach/Guide etc. Sharing in a group to achieve objectiveSharing in a group to achieve objective
EmpowerEmpower
Structured approach to get goal:Structured approach to get goal: 5 Ws & 1H5 Ws & 1H
Rules, regulations, processes etc.Rules, regulations, processes etc.
Making Profits & growingMaking Profits & growing Meeting Budgets and TargetsMeeting Budgets and Targets
Increasing firms valueIncreasing firms value
Resource & cost controlsResource & cost controls Innovate & compete for BusinessInnovate & compete for Business
PlanningPlanning OrganizingOrganizing StaffingStaffing Directing: forDirecting: forachieving resultsachieving results
Great!Le
ts
Explo
re&
Expa
nd
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Management:Management: DefinitionsDefinitions
Management is theManagement is theprocessprocess of designing andof designing and
maintaining anmaintaining an environmentenvironmentin which individuals,in which individuals,working together in groupsworkingtogether in groups, efficiently accomplish, efficiently accomplishselected aim(s)selected aim(s) viz. to create a surplus(s). .viz. to create a surplus(s). .Weihrich & KoontzWeihrich & Koontz
Management is not an absolute; rather it is sociallyManagement is not an absolute; rather it is sociallyand culturally determined. Across all cultures and inand culturally determined. Across all cultures and inall societies, people coming together toall societies, people coming together toperformperformcertain collective actscertain collective acts encounter common problemsencounter common problems
having to do with establishing direction, coordinationhaving to do with establishing direction, coordinationand motivation. Culture affects how these problemsand motivation. Culture affects how these problemsare perceived and resolved. are perceived and resolved. The Art of JapaneseThe Art of JapaneseManagement by R. Pascale & A. AthosManagement by R. Pascale & A. Athos ..
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ManagementManagement: Definition: Definitionctd. Applies to and through any kind of organization:
collective, cohesive and consistent human effort towards
accomplishing a common objective.
Applies to people at all levels
Concerned with Doing the right things right at all times:
1. Effectiveness: Achievement of objectives (Right Things);2. Efficiency: Achieving those objectives with least amount/
sacrifice of resources (Things Right);
3. Continuous Improvement: in creating increasing surplus
(at all times); Improve or die = survival of the fittest
what gets measured, gets managed and improved e.g.
Productivity=Output / Input ratio
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Management: Definition ctd.
ORGANIZATION
Economic
Political
Regulatory
Societal
Technological
Globalization
Doing right things right
is affected by forces
of environment:
For creating a surplus
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ManagementManagement: The Art & Science: The Art & Science
Evolution of Management-Evolution of Management- Two dominant trends: fromTwo dominant trends: from
AgricultureAgriculture ManufacturingManufacturing ServicesServices
LocalLocal NationalNational Multi-NationalMulti-National GlobalGlobal
Industrial Revolution & Factory SystemIndustrial Revolution & Factory System
Information Technology & societal maturityInformation Technology & societal maturity
Breaking-down of barriers: Global VillageBreaking-down of barriers: Global Village
From inside-out to outside-inFrom inside-out to outside-in
Impact of speed: 24x7 mindsetImpact of speed: 24x7 mindset
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ManagementManagement: The Art & Science: The Art & Science
Contribution of Dominant Personalities (20Contribution of Dominant Personalities (20thth
Century):Century): F.W.TaylorF.W.Taylor& the scientists& the scientists (20s)(20s)
Fayol/Peter DruckerFayol/Peter Drucker& the rationalists& the rationalists (40s)(40s)
Maslow/HerzbergMaslow/Herzberg& the Humanists& the Humanists (50s)(50s)
DemmingDemming& the Quality crusaders& the Quality crusaders (60s)(60s)
HofsteedHofsteed& the Culture club& the Culture club (70s)(70s)
Tom PetersTom Peters & the excellence brigade& the excellence brigade (80s)(80s)
Michael PorterMichael Porter& the value drivers& the value drivers (80s)(80s) Prahalad/ReisPrahalad/Reis & the focus specialists& the focus specialists (90s)(90s)
HammerHammer& the change and reengineer& the change and reengineerdynamosdynamos (00s(00s))
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Management Approach, Roles & Skills:Management Approach, Roles & Skills:
Fredrick TaylorsFredrick Taylors path-breaking path-breaking scientificscientific
approachapproach
Henri FayolsHenri Fayols classical definition ofclassical definition offunctionsfunctions,,
and process:and process:PlanPlan OrganizeOrganize LeadLead ControlControl
MintzbergsMintzbergs map of managerialmap of managerial rolesroles::
Interpersonal + Informational + DecisionalInterpersonal + Informational + Decisional KatzsKatzs interpretation ofinterpretation ofskillsskills::
Technical / Human / ConceptualTechnical / Human / Conceptual
ManagementManagement: The Art & Science: The Art & Sciencectdctd
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Management Approach, Roles & Skills:Management Approach, Roles & Skills:
Human get things done through others:Human get things done through others:
Leadership: The ability to influence a group towardsLeadership: The ability to influence a group towards
achievement of goalsachievement of goals (works of(works ofFielder, BlanchardFielder, Blanchard et al)et al)
Motivation: The willingness to exert high level ofMotivation: The willingness to exert high level of
effort towards goalseffort towards goals (works of(works ofMaslow, Herzberg, MayoMaslow, Herzberg, Mayo
etc.)etc.)
Communication:The transference andCommunication:The transference and
understanding of meaningunderstanding of meaning
Will be done in detail in Organizational BehaviourWill be done in detail in Organizational Behaviour
ManagementManagement: The Art & Science: The Art & Sciencectdctd
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Managerial Roles - 10 (Mintzberg)
Role Description ExamplesInterpersonalFigurehead symbolic head; required to show Ceremonial,
face in social & legal conditions. Civic etc.Leader Motivating & directing subordinates project plan
Liaison Networking outside for information Industry -& favours group meetsInformationalMonitor nerve centre and interpretator ReportsDisseminator networking within the organization Meetings etc.Spokesperson Transmit intent to outsiders; expert Board Meets
DecisionalEntrepreneur Opportunity finding& reacting Strategy PlanTrouble shooter Handling unexpected disturbance ContingencyResource allocator Initiating/approving changes Budgeting
Negotiator Getting best deal for Organization Contracts
ManagementManagement: The Art & Science: The Art & Science ctdctd
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Managerial Skills(Managerial Skills(Katz & others)Katz & others)
Technical SkillsTechnical Skills::
Application of specializedApplication of specialized
knowledge or expertiseknowledge or expertise
acquired though formalacquired though formal
training & its use.training & its use.
Human Skills:Human Skills:
Ability to work with people,Ability to work with people,
understand and motivateunderstand and motivate
groups & individuals.groups & individuals. Conceptual Skills:Conceptual Skills:
Mental ability to recognize,Mental ability to recognize,
analyze, diagnose and thinkanalyze, diagnose and think
through complex situations.through complex situations.
Skills NeededSkills Needed
Board
Exec.
Mgr.
Supr.
HUMAN
Concep
tual
Technical
ManagementManagement: The Art & Science: The Art & Science ctdctd
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ManagementManagement: The Art & Science: The Art & Science ctdctd
SYSTEMS
MAN
MONEY
HARD SOFT
H R ToolsMarketing Tools
LawsMethod Study
Etc.
RelationshipMotivation
Goal CongruenceBrandEtc.
AccountingOprn. Research
Portfolio ManagementFin. Management
Etc.
Investment Decisions
Stakeholder RelationsInternational Business
Etc.
Analytica Judgmental
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ManagementManagement: The Art & Science: The Art & Science ctdctd
Different Doors to Management
Cooperative Social Systems
Group/InterpersonalBehaviour
7-S Framework
Total Quality Managemen
Applied SystemsTheory
Socio-technicalTheory
Reengineering
Contingency/Situational Theory
Rational choice/Decision Theory
Mathematical Modeling
SYSTEMApproach
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Class Discussion 1Class Discussion 1
Contributions to Management thought:Contributions to Management thought:
F.W.Taylor father of Scientific ManagementF.W.Taylor father of Scientific Management
Henri Fayol father of Systems ManagementHenri Fayol father of Systems Management
Deming Quality ManagementDeming Quality Management
Maslow Humanistic ApproachMaslow Humanistic Approach
Drucker the all time greatDrucker the all time great
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Evolution of ManagementEvolution of Management
Management, as a concept as we know it today, isManagement, as a concept as we know it today, isassociated with mass consumption leading toassociated with mass consumption leading to
production of standardized goods in large volumes;production of standardized goods in large volumes;
Prior to the Industrial Revolution, man madePrior to the Industrial Revolution, man made
devices were in use in sizeable numbers but oftendevices were in use in sizeable numbers but often
one of a kind and crafted rather than manufacturedone of a kind and crafted rather than manufactured
e.g watches and clocks. However, many of thee.g watches and clocks. However, many of the
supportive processes can be traced to early roots:supportive processes can be traced to early roots:
logistics, scheduling e.g. boat building; automationlogistics, scheduling e.g. boat building; automation
(use of m/cs) e.g. printing;(use of m/cs) e.g. printing;
The advent of the management as a science canThe advent of the management as a science can
therefore be traced to late 18therefore be traced to late 18thth /early 19/early 19thth century.century.
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Elements of modern management, with a focus on man i.e.HR concepts first began to appear in the West around the sametime:
as a reaction to the harsh behaviourof autocratic businessmenlike Henry Ford. It evolved through (labour) Welfare, IndustrialRelations, Personnel Management to its current form. (Marxismwas becoming a recognizable philosophy in Europe!); as a need to utilize human resource betterdue the adversesupply-demand situation. Employment in the industry hadovertaken agricultural labour. This was aggravated in Europe, byWW I.
In the 20s, Rationalization & Efficiencywere the buzz-words (Taylor, Fayol etc.), calling for a scientific approach toselection and work allocation the corner-stones of modernproduction management:
Standardization of parts and work elements resulted in ability
to make work repetitive for individuals (do-ers)
Evolution of Management ctdEvolution of Management ctd
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End of WW II brought in an era of un-sated demand, resulting in a
boom for production activity more of everything was required.Quantity backed by efficiencywere the guiding principles: an era ofOptimization driven by suppliers choice rather than customerswants. However, some people notably Japan restarted their devastated
economy with different orientation: Quality. The key was trueeconomy of all resources with the customer as the focal point sincethey did not have the luxury of a surplus funded, hungry market.
By the late 60s, demand tended to slow down and the growing
competition gave customers greater choice quality as an important
buying criterion emerged. OPEC crisis in mid-70s turned the world around on its head! Energy
the prime mover of industrial world became very expensive. The
demand boom faded with customers demanding quality and lower
prices and better service.
Evolution of Management ctdEvolution of Management ctd
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First inventions of mass production were linked to textileFirst inventions of mass production were linked to textile
manufacturing (Spinning Jenny/ Hargreaves) which combined withmanufacturing (Spinning Jenny/ Hargreaves) which combined withuse of water power (Arkwright), made a powerful social impact in theuse of water power (Arkwright), made a powerful social impact in thelate 1700s; Watts steam engine completely revolutionizedlate 1700s; Watts steam engine completely revolutionizedharnessing of mechanical powerharnessing of mechanical powerfor production (first to use werefor production (first to use werecotton mills) and transport;cotton mills) and transport;
Poor Reliability of early machines led to the creation of machinePoor Reliability of early machines led to the creation of machinetools the Lathe (Maudslay) in 1790, with which to turnouttools the Lathe (Maudslay) in 1790, with which to turnout parts toparts tocloser tolerances and fit. This led to creation ofcloser tolerances and fit. This led to creation ofinterchangeableinterchangeablepartsparts and the first uses were in manufacture of muskets and and the first uses were in manufacture of muskets andpistols!pistols!
These were theThese were the triggers fortriggers formass productionmass production:: mechanicalmechanicalpower &power &interchangeable partsinterchangeable parts; leading to production moving away from; leading to production moving away fromhomes and craft-shops to work-shopshomes and craft-shops to work-shops//factories.factories.
By 1900 (in the West),By 1900 (in the West), nearlynearly everything was being produced by theeverything was being produced by the
factory system.factory system.
Evolution of Management ctdEvolution of Management ctd
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Division of Labour: under this principle, work could beorganized/grouped into a set of specific, related tasks which wererepetitive in nature. Man could be trained to perform this set of tasksonly, so that efficiencyof task performance was maximized.
When extended throughout the organization, this took the formofSpecialization - with the organization benefiting from themaximum use of specialist skills. Both economically and undersupply-shortage conditions, this worked well. Much of this was an extension of trade/craft skill-groupsorganization (guilds) which was the hallmark of pre-industrialproduction.Till the end of the 30s, these fundamentals were refined,polished(e.g. Organization structures) and extended ( e.g. work-measurements) in a relentless focus on efficiency.
With WW II, a furtherneed for reliabilitygave birth to theprinciples of sampling & inspection statistical methods were
introduced to regulate quality of output.
Evolution of Management ctdEvolution of Management ctd
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Evolution of Management ctdEvolution of Management ctd This brought to the forefront the philosophy and practice ofTotal Qualityas the guiding force for manufacturing later tospread into management of operations and enterprises:
Central to this theme is the dominance of the Customer;Customers were any person or person receiving goods and/orservices internal or external; Quality was redefined as fitness for use elevated from the
narrow confines of conformance to specifications;Continuous improvementwas the key to continuity andsuccess against demands of customer and competition;importantly, everybody could contribute quality is every- bodysbusiness;
Particularly, for production, quality means best products at leastcost reduced waste of all resources, spawning a host of(linked) programs to conserve time, money & effort:
Just in Time, SMED/OTED; Lean manufacturing; Q-circles/Kaizen/6-sigma;
5-S, TPM, DoE;
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July 2010 _edn 1July 2010 _edn 1
Principles ofPrinciples of
Management 2Management 2Management: A SystemsManagement: A Systems
ApproachApproach
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Systems approach to Management
Organization as a System receives Input, Transforms it
through a Process forOutput and operates in an
Environment (economic, regulatory and other forces)
Transformation
processinput output
Feedback (Re-energizing/setting the system)
ENVIRONMENT
System Boundary
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Systems approach to ManagementSystems approach to Management ctd.ctd.
Systems Concepts
System Boundaries and SubsystemsSystems often consist of numerous
subsystems.
Subsystems perform specialized tasks forthe overall system.
A subsystem has own activities, objectives
& interacts with other subsystems.
Sub-System 2e.g. Production
Sub-System 3
e.g. SalesSub-System 1e.g. Purchasing
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Systems approach to ManagementSystems approach to Management ctd.ctd.
StakeStake: Something wagered or risked; an interest in an: Something wagered or risked; an interest in an
enterprise with contingent gain or loss enterprise with contingent gain or loss Webster s dictionaryWebster s dictionary
HoldersHolders who have stake in Business: who have stake in Business: Shareholders:Shareholders: are the owners. They have put in their money inare the owners. They have put in their money in
the enterprise, expecting better returns from it than from otherthe enterprise, expecting better returns from it than from other
ventures;ventures;
Society:Society:includes the State, provincial and local governmentsincludes the State, provincial and local governmentsfor the improvement of quality of life of its citizens;for the improvement of quality of life of its citizens;
Suppliers:Suppliers: continuity of their enterprise depends on thecontinuity of their enterprise depends on thesuccess of the customer enterprise;success of the customer enterprise;
Customers:Customers: require the goods and services provided by therequire the goods and services provided by theenterprise, better than those from its competitors. Theenterprise, better than those from its competitors. Theenterprise is, in turn, a supplier to its customers;enterprise is, in turn, a supplier to its customers;
Employees:Employees: livelihood depends on the health, progress andlivelihood depends on the health, progress andsuccess of the employing enterprise;success of the employing enterprise;
Output for Stake-holders in Business:
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Systems approach to ManagementSystems approach to Management ctd.ctd.Outputs and Inputs
Systems produce Outputs from Inputs i.e. theInputs are converted to Outputs.
Outputs of one subsystem become inputs to anothersubsystem.
Outputs must adhere to standards to be useful oracceptable to the next subsystem.
System Environment Environment consists of people, organizations and
other entities that supply data to or that receive datafrom the system
An open system interacts with the environment; a
closed system does not.
S h M d
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Systems approach to ManagementSystems approach to Management ctd.ctd.Inputs: 5 Ms of ManagementInputs: 5 Ms of Management
Inputs or theInputs or the resourcesresources managers deal with are:managers deal with are:ManMan:: human resources, bothhuman resources, both insideinside andand outsideoutside, connected, connected
with an organization;with an organization;
Materials:Materials: goodsgoods (hard & software, processed or semi-(hard & software, processed or semi-
finished) andfinished) and servicesservices required to create the sellable endrequired to create the sellable endproduct;product;
Machines:Machines: technology and expertise deployed towards thetechnology and expertise deployed towards the
transformation process;transformation process;
Methods:Methods: systems, procedures and processes seamlesslysystems, procedures and processes seamlesslyput together for the transformation;put together for the transformation;
Measurement:Measurement: score-keeping and in-process monitoringscore-keeping and in-process monitoring
continuously with due feedback to keep on-course on time.continuously with due feedback to keep on-course on time.
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Systems approach to ManagementSystems approach to Management ctd.ctd.
Inputs: 5 Ms of ManagementInputs: 5 Ms of Management
MoneyMoneyis required for generating allis required for generating all
theses Ms managers need to acquire,theses Ms managers need to acquire,deploy, generate and distribute moneydeploy, generate and distribute moneyas a primary need for business!as a primary need for business! Money is the common measure orMoney is the common measure or
language the of all resources convertedlanguage the of all resources convertedto costs.to costs.
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Systems approach to ManagementSystems approach to Management ctd.ctd.
There is a freedom of choice (for association)There is a freedom of choice (for association)between each of these stake-holders and thebetween each of these stake-holders and theenterprise in the longer term:enterprise in the longer term: But they sink or swim together in the shorter termBut they sink or swim together in the shorter term
Length of term definition varies with individuals!Length of term definition varies with individuals! They have varied interests in terms of specificThey have varied interests in terms of specific
outcomes,outcomes, e.g. Society in Ethics & Environmente.g. Society in Ethics & Environment, and, andoften prioritize differently even divergently,often prioritize differently even divergently, e.g.e.g.
Shareholder on higher Profit & Employees on higher Wages.Shareholder on higher Profit & Employees on higher Wages. Managers need to balance different interests, fine-Managers need to balance different interests, fine-
tuning thetuning the Business ProcessesBusiness Processes towards stakeholdertowards stakeholdersatisfaction.satisfaction.
Output for Stake-holders in Business ctd.
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Systems approach to ManagementSystems approach to Management ctd.ctd.
Business processA business process orbusiness method
is a collection of related, structured and
sequenced activities or tasks thatproduce a specific service or product
(serve a particular goal) for a particular
stakeholder. It often can be visualizedwith a flowchart(of activities) repeated
over time for same outcome.
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Systems approach to ManagementSystems approach to Management ctd.ctd.
There are three types of business processes:
>Management processes, that govern the operation
of a system. Typical management processes are "
Corporate Governance" & "Strategic Management".
> Operational processes: constitute the
core business and create the primary value stream.
Typical operational processes are Purchasing,
Manufacturing, Marketing & Sales.
> Supporting processes, which support the core
processes. E.g. Accounting, Recruitment,
Technical support.
http://en.wikipedia.org/wiki/Corporate_Governancehttp://en.wikipedia.org/wiki/Strategic_Managementhttp://en.wikipedia.org/wiki/Core_businesshttp://en.wikipedia.org/wiki/Purchasinghttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Recruitmenthttp://en.wikipedia.org/wiki/Technical_supporthttp://en.wikipedia.org/wiki/Technical_supporthttp://en.wikipedia.org/wiki/Recruitmenthttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Purchasinghttp://en.wikipedia.org/wiki/Core_businesshttp://en.wikipedia.org/wiki/Strategic_Managementhttp://en.wikipedia.org/wiki/Corporate_Governance -
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Planning (What, where & when to do?)
+ Organizing (How to do?)
+ Staffing (who to do?)
+ Leading (same direction?)
+ Controlling (OK?)
to accomplish certain pre-determined,(asderived from stakeholder needs)goals or
objectives i.e. outcomes
Systems approach to ManagementSystems approach to Management ctd.ctd.
Management as a system transforms inputs as a
whole & in each type of Business Process by:
Systems approach to ManagementSystems approach to Management ctdctd
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Inputs(Goal
Oriented)
Outputs(External
ToOrgnzn.)
Planning
Organizing
Staffing
Leading
Controlling
Product/Services,Profits, Customer &
Societal satisfaction,
Other Long-term Goals
Man, Machine
Material,
Methods,
Measurement
Stake holder Feedback (reenergizing the system)
EXTERNAL ENVIRONMENT(Opportunities,Constraints)
Stakeholders
Shareholders;Society; Customers;
Employees; Suppliers
Systems approach to ManagementSystems approach to Management ctd.ctd.A FlowchartA Flowchart
Mgt
Core
Sup
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July 2010 _edn 1July 2010 _edn 1
Principles ofPrinciples of
Management 3Management 3Management ProcessManagement Process
First Step: PlanningFirst Step: Planning
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PlanningPlanning
Planning involves selectingPlanning involves selectingobjectivesobjectives or goals and defining theor goals and defining the
course of actionscourse of actions to achieve them:to achieve them:
Provides theProvides the road-maproad-map to take us fromto take us fromwhere we are to where we want to go;where we are to where we want to go;
Is aIs a rational approachrational approach to achievingto achievingpre-selected objectives - based onpre-selected objectives - based on
innovation, knowledge and purpose;innovation, knowledge and purpose; Decision makingDecision making in choosing the bestin choosing the best
from alternative courses of action isfrom alternative courses of action is
integral to planning;integral to planning;
Plans as foundation ofPlans as foundation of
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Plans as foundation ofPlans as foundation ofManagementManagement
Planningrequires asking& answering:
Where to?
Seeing & living the future but
not fortune telling!Dreams backed by clear actions toachieve them (Ws & Hs) People must know what they are
expected to accomplish, to make the
group effort effective. without a plan any road leads you to
nowhere! Finally, the plan serves as the basis
for control.
What kind ofresourcesneeded?
?
What kind of people
& org. structureto have?
?
How & Who to leadthemto reachplanned goals?
?
How & when tocontrol incase ofDeviation from plan
?
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Types of PlansTypes of Plans
Mission / PurposeMission / PurposeTheThe basic functionbasic function or reason foror reason for
existence of an enterprise/existence of an enterprise/
organization, e.g.organization, e.g.
Wal-Mart: "To give ordinary folk the chanceto buy the same thing as rich people."
Mary Kay Cosmetics: "To give unlimited
opportunity to women."Merck: "To preserve and improve human
life."
Walt Disney: "To make people happy."
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Types of Plans (contd)Types of Plans (contd)
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Types of Plans (contd)Types of Plans (cont d)
Business PoliciesBusiness Policies
Plans that are general directional statements (orPlans that are general directional statements (orunderstandings) that guide/help in decision making:understandings) that guide/help in decision making:
Repeat decisions taken reflexively;Repeat decisions taken reflexively;
Delegation of tasks without loss of control.Delegation of tasks without loss of control.
Some discretion is permissible depending onSome discretion is permissible depending oncircumstances thus encouragingcircumstances thus encouraging initiative withininitiative within
limitslimits and situational adjustments;and situational adjustments;
Issues with PolicyIssues with Policy
Seldom documented in writingSeldom documented in writing
Subject to interpretationsSubject to interpretations
T f Pl ( td)Types of Plans (contd)
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Types of Plans (contd)Types of Plans (contd)ProceduresProcedures Plans that are chronological sequences ofPlans that are chronological sequences of
required actions: task-oriented in nature;required actions: task-oriented in nature;
Cuts across department boundaries (sub-Cuts across department boundaries (sub-systems) in an organization: e.g. customersystems) in an organization: e.g. customercomplaint handling procedure;complaint handling procedure;
Procedures and policies are inter related:Procedures and policies are inter related:e.g. authorization for paid leavee.g. authorization for paid leave
PolicyPolicy governs quota, responsible authority etc.governs quota, responsible authority etc. ProcedureProcedure governs application, grant and record-keeping.governs application, grant and record-keeping.
RulesRules Specific actions or non-actions allowingSpecific actions or non-actions allowing nono
discretiondiscretion Caution:Caution: rules (and procedures too) limit initiativerules (and procedures too) limit initiative!!
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Types of Plans (contd)Types of Plans (contd)ProgramsPrograms
Action plans (mainly non-routine or forAction plans (mainly non-routine or forchanged activities) including, taskchanged activities) including, taskassignments, steps to be taken, resourcesassignments, steps to be taken, resourcesto be deployed etc. to achieve ato be deployed etc. to achieve a
(new/renewed) goal;(new/renewed) goal;Primary program mayPrimary program may requirerequire supportingsupporting
programs, spreading across the enterprise;programs, spreading across the enterprise;Perfect coordination between supporting &Perfect coordination between supporting &
primary programs essential to avoid delays,primary programs essential to avoid delays,unnecessary costs and expected roll-out.unnecessary costs and expected roll-out.
Programs can be a complex of (sub)goals,Programs can be a complex of (sub)goals,policies, rules and other elementspolicies, rules and other elementsnecessary for the course of action e.g.necessary for the course of action e.g.
obtaining ISO certification.obtaining ISO certification.
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Types of Plans (contd)Types of Plans (contd)
BudgetsBudgets A statement of expected results expressed inA statement of expected results expressed in
Numerical termsNumerical terms e.g. financial operatinge.g. financial operatingbudget = profit plan;budget = profit plan;
Budgets enforce precision in thinking:Budgets enforce precision in thinking:Making a budget is planning by itself;Making a budget is planning by itself;
Encourages innovation a different way to workEncourages innovation a different way to work
Budgets serve for Control:Budgets serve for Control:
Enforces discipline in execution of plans;Enforces discipline in execution of plans;Instills cost consciousness;Instills cost consciousness;
Makes people (constantly) plan!Makes people (constantly) plan!
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Hierarchy of Objectives & OrgHierarchy of Objectives & Org
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Hierarchy of Objectives & Org.Hierarchy of Objectives & Org.
LevelsLevels
Mission
OverallObjectives &Key result areas.
Divisional objectives
Departmental objectives
Individual objectives
Board ofDirectors
CEO
DivisionHead
Product X
DivisionHead
Product Y
Sales & MktgDept
Production Dept
Sales Manager A Sales Manager B
Objectives set end results they need to be supported by a hierarchy ofObjectives set end results they need to be supported by a hierarchy of
sub-objectives, dulysub-objectives, duly networkednetworked through the organization tothrough the organization to avoid discordavoid discord andand
wasted effortwasted effort.. Management must ensure that the components of the networkManagement must ensure that the components of the network fitfit eacheach
other. This is the other. This is the Cascade PrincipleCascade Principle..
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ann ng rem sesann ng rem ses
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ann ng rem sesann ng rem sesStrategiesStrategies
Setting Goals/Objectives
What to accomplish& when
Planning premises
Identifyingalternatives
Comparing &choosing analternative
Decisionmaking
Strategic Planning/formulating ProcessStrategic Planning/formulating Process
trategytrategy= determination of the purpose / the basic long-teobjectives; the adoption of courses of action andallocation of resources required to achieve the ai
Steps in (Business) PlanningSteps in (Business) Planning
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Evaluation
and Controland ControlStrategy
FormulationStrategy
Implementation
Mission
Objectives
Strategies
Policies
Feedback/Learning
Environmenta
l
Scanning
Societal
Environment
General Forces
TaskEnvironment
Industry Analysis
Structure
Chain of Command
Resources
Assets, Skills
Competencies,
Knowledge
Culture
Beliefs, Expectations,
Values
Reason for
existence
What
results toget & when
Plan to
achieve the
mission &
objectives
Programs
Activities
needed to
accomplish
a plan
Budgets
Cost of theprograms Procedures
Sequence
of steps
needed to
do the job
Process to check
performance &
take appropriate
action: corrective
& preventive.
Performance
External
Internal
Evaluation
and Control
Broad guide
to decision
making
A Contemporary Model:
Steps in (Business) PlanningSteps in (Business) Planning
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Guidelines for settingGu e nes or sett ng
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Guidelines for settingGu e nes or sett ngObjectivesObjectives
Clear & VerifiableClear & Verifiable
Clarity scores over precision approximately rightClarity scores over precision approximately rightover accurately wrong!over accurately wrong!
Expressed in Quantitative termsExpressed in Quantitative terms
FiguresFigures
PercentagePercentage
Time frame (by which date)Time frame (by which date)
Should cover main deliverables of the job/ functionShould cover main deliverables of the job/ function
Challenging yet reasonable: S.M.A.R.TChallenging yet reasonable: S.M.A.R.T
Guidelines for setting ObjectivesGuidelines for setting Objectives
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Guidelines for setting ObjectivesGuidelines for setting Objectives
(Contd)(Contd) Identification of assumptions underlying theIdentification of assumptions underlying the
objectivesobjectivesConsistency of:Consistency of: objectives with those of superiors, Organization &objectives with those of superiors, Organization &
other departmentsother departments
Short time action-plans with Long-term objectivesShort time action-plans with Long-term objectives Inclusion of personal growth, developmentInclusion of personal growth, development
and improvement targetsand improvement targetsEnsuring availability of and access to neededEnsuring availability of and access to needed
resourcesresourcesDocumentation and communication ofDocumentation and communication ofobjectives to concerned personsobjectives to concerned persons
fi f
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Benefits of MBOBenefits of MBO
Result oriented planning of goals,Result oriented planning of goals,
resources, organizationresources, organization
Setting of standards for ControlSetting of standards for Control
Decentralization of Management andDecentralization of Management and
clarification of Organizational roles &clarification of Organizational roles &
responsibilities:responsibilities:
Accountabilty & commitment of employeesAccountabilty & commitment of employees
Enables timely corrective actions (as required)Enables timely corrective actions (as required)
W k f MBOWeaknesses of MBO
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Weaknesses of MBOWeaknesses of MBO
Emphasis on:Emphasis on:
short term at the expense of long termshort term at the expense of long term
Results over ProcessResults over Process
Individual over collective effortIndividual over collective effort
Failure to grasp and deploy the concept ofFailure to grasp and deploy the concept of
seamless cascadeseamless cascade
Difficulty in setting agreed, harmonizedDifficulty in setting agreed, harmonized
goalsgoals
Danger of inflexibilityDanger of inflexibility
Steps in OrganizationalSteps in Organizational
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Planning premisesInternal & externalEnvironment/conditions
Being aware of
challenges
Market, Customerswants, Competition,Own strengths
& weakness
Setting Goals/Objectives
What to accomplish& when
Identifyingalternatives
FormulatingSupporting
plans
e.g., plan to buy material,recruit & train employees,
Comparing &
choosing analternative
Decision Making,Key SuccessFactors
Budgeting(Numberizing Plans)
e.g., Sales budget, OperationalExpense budget, Capital expenditure
Steps in OrganizationalSteps in Organizational
PlanningPlanning
SS
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ScanScan
Planning Premises: IndustryPlanning Premises: Industry
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Planning Premises: IndustryPlanning Premises: IndustryAnalysisAnalysis
Porters Five Forces : anModel for analysis of the
External environment.
Planning Premises forecastPlanning Premises: forecast
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Planning Premises: forecastPlanning Premises: forecast
Forecasting Techniques:Forecasting Techniques:
ExtrapolationExtrapolation Time-seriesTime-series statistically project demand analyzingstatistically project demand analyzing
historical data;historical data;
Causal methodCausal method seek co-relation on cause and effectseek co-relation on cause and effect
basis between two (or more) variables to quantifybasis between two (or more) variables to quantify
demand;demand;
Statistical modelingStatistical modeling
BrainstormingBrainstorming
Expert opinionExpert opinion
Scenario writing:Scenario writing: Coping with uncertaintiesCoping with uncertainties
Sensitivity analysis & What if scenarios (trust instinct!);Sensitivity analysis & What if scenarios (trust instinct!);
Planning for contingencies with defined cut-in milestones.Planning for contingencies with defined cut-in milestones.
Un-quantifiable factors e.g.national pride
Quality of assumptions
Excessive data required (often
unobtainable) to make accurate
forecasts
Environmental changes:
Technology, Gov. Policy, Global
alignments, New materials/sources
etc.
P ann ng Prem sesann ng rem ses
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P ann ng Prem sesann ng rem sesStrategiesStrategies
Stakeholder
Wishes &Shareholderdemands
ManagementOrientation
EnterpriseProfile
Purpose &Major objectivesof enterprise
CurrentExternalsituation
Current
resourcesituation
ForecastExternalsituation
ExternalOpportunity& Threat
Internal
Strengths &Weakness
Key success factors &Alternative Strategies
Strategicchoice
The Strategic Planning/formulating Process
The SWOT analysis & StrategyThe SWOT analysis & Strategy
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y gyy gyformulationformulation
W/T StrategyW/T Strategy(mini-mini)(mini-mini)
take cover fortake cover for
bothboth
weaknesses &weaknesses &threatsthreats
S/T StrategyS/T Strategy(maxi-mini)(maxi-mini)
using strengthsusing strengths
to avoid orto avoid or
overcomeovercomethreatsthreats
TThreatshreatse.g.e.g.
competition,competition,
new entrants,new entrants,
reduction ofreduction of
W/O StrategyW/O Strategy(mini-maxi)(mini-maxi)
overcomingovercoming
weakness toweakness to
leverageleverage
opportunityopportunity
S/O StrategyS/O Strategy(maxi-maxi)(maxi-maxi)
using strengthsusing strengths
to leverageto leverage
opportunitiesopportunities
OOpportunitiepportunitiess
e.g. economice.g. economicupturns,upturns,
political/ socialpolitical/ socialchanges etc.changes etc.
WWeaknesseseaknesses
e.g. areas note.g. areas notshowing up inshowing up in
strengths boxstrengths box
SStrengthstrengths
e.g. strengthse.g. strengthsin R&D,in R&D,
knowledge,knowledge,finance etc.finance etc.
InternalInternal
FactorsFactors
ExternalExternal
FactorsFactors
Generic StrategyGeneric Strategy
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Generic StrategyGeneric Strategy
Relationship
Bmarking Partnering
Company
Customer
CompetitorSupplier
Ultimate competitive position:- position w.r.t major Customers- K.S.Fs of Competitors
- leveraging of suppliers
CompetitiveCompetitive
AdvantageAdvantage
1. Cost Leadership:To continually work reducingthe cost prices of products.Supplier Q-C-D has very highpriority.
2. Differentiation:To constantly offer
innovativeand unique solutions.
Suppliertechnology & quality has
focus.
3. Customization:To offer required services in
the
Generic Strategy: BCG MatrixGeneric Strategy: BCG Matrix
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gygyRed: Marketing PerspectiveRed: Marketing Perspective; Blue: Financial Perspective; Blue: Financial Perspective
Cash Source
CashUse
Hi
Hi Lo
Lo
Marke
tGro
wthrate
Relative Market Share
Hi
Hi Lo
Lo
STAR
Hold
???
Build
Cash Cow
Harvest
DOGS
Divest
P ann ng Prem ses & Strateg esann ng rem ses trateg es
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g gg gctd.
ecision Making = is the core of the planning process; a pla
does not come into being unless a decision i.e. certaincommitments of resources, managerial time and moneyare made and risks are taken.aution: A Plan is not intentions and should not suffer fro
Analysis Paralysis.
Comparing &choosing analternative
Decision
making
Budgeting( Numberizing Plans)
Say, Sales budgetOperational Expense
budget,Capital expenditurebudget
FormulatingSupporting
plans
Say, plan to buyEquipment, recruit & train
Employees, develop productetc
Deployment (MBO etc.)
ann ng rem ses ra eg es td
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DeploymentDeployment
Mission
OverallObjectives &Key result areas.
Divisional objectives
Departmental objectives
Individual objectives
Board ofDirectors
CEO
DivisionHead
Product X
DivisionHead
Product Y
Sales & MktgDept
Production Dept
Sales Manager A Sales Manager B
This is the This is the Cascade PrincipleCascade Principle, discussed earlier., discussed earlier.
While setting Objectives, ideally, Top Management should getWhile setting Objectives, ideally, Top Management should get
information / buy-in from lower levels to setinformation / buy-in from lower levels to set tough buttough but
achievable goalsachievable goals for a good result.for a good result.
Bottom-up
Response
g gctd.
Top-downApproach
Management By ObjectivesManagement By Objectives
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g y jg y j(MBO)(MBO)
A comprehensive managerial system that integrates manyA comprehensive managerial system that integrates many
key managerial activities in a systematic manner and that iskey managerial activities in a systematic manner and that is
consciously directed towards the effective and efficientconsciously directed towards the effective and efficient
achievement of organizations and individual objectives:achievement of organizations and individual objectives:
Set-out bySet-out by Peter DruckerPeter Druckerin 1954; integrated to personalin 1954; integrated to personal
performance appraisal byperformance appraisal by Douglas McGregorDouglas McGregorin 1957;in 1957;
Has formed the basis for many theories on motivation;Has formed the basis for many theories on motivation; Has been criticized for introducing a short-term focus andHas been criticized for introducing a short-term focus and
undesirable (individualistic) behaviour;undesirable (individualistic) behaviour;
Currently viewed as a way of managing (deployment cascade) Currently viewed as a way of managing (deployment cascade)
not a specific tool.not a specific tool.
Decision MakingDecision Making
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Decision making is a rational choice process,Decision making is a rational choice process,
bounded by:bounded by: Limitations: time, information and logic;Limitations: time, information and logic; Behaviour: Risk averseness and biases.Behaviour: Risk averseness and biases.
A key step in the process is to identify those limitingA key step in the process is to identify those limiting
factors, road-blocks to each effective (right thing)factors, road-blocks to each effective (right thing)alternative then finding a solution with leastalternative then finding a solution with leastsacrifice of resources (thing right):sacrifice of resources (thing right): Factors: quantitative, qualitative/intangible;Factors: quantitative, qualitative/intangible;
Nature: structured/unstructuredNature: structured/unstructured
Finding solutions:Finding solutions: marginal analyses benefits with incremental inputs;marginal analyses benefits with incremental inputs;
cost-effectiveness assessment of benefits over costs;cost-effectiveness assessment of benefits over costs;
Intuitive/judgmental making connections that are notIntuitive/judgmental making connections that are not
obviousobvious
Decision MakingDecision Making
Decision Makingctd.Decision Makingctd.
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Top level
Managers
Middle level
Managers
Supervisors
Non-programmed
Decisions
Programmed
Decisions
Decision Makingctd.gNature of decision making in Organizations
Non Programmed decisions: used for unstructured, novel and ill-
defined situations of non-recurring natureProgrammed decision:is applied to structured or routine problems;
very often recurring maybe under varying circumstances
Decision Making ctdDecision Making ctd
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Decision Makingctd.Decision Makingctd.
How to selectAmongst the
Alternatives ?
Experience: good teacher and useful when
routine/repeat situations arise under similarcircumstances. Without due analysis of theconditions, mistakes tend to repeat or a poorfit results.
Research & analysis: the approach is in at firs
understanding the problem (half the solution!then finding relations between various factorswhich hinder or foster goal attainment. This isstructured, analytical approach quantitative orotherwise.
Experimentation: arguably, the best techniquto use, particularly when either experience orrationale is lacking/limited. However is expensiand success/failures are magnified, results arsubject to interpretational errors.
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Decision Makingctd.Decision Makingctd.
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gg
Flow Charts:Flow Charts: as a process-guide to taking a decision andas a process-guide to taking a decision and
helps as a check-list of key variables, the sequence inhelps as a check-list of key variables, the sequence in
which they fall and the interrelations. Key to making awhich they fall and the interrelations. Key to making achoice or re-examining the path taken are also indicatedchoice or re-examining the path taken are also indicated
as risk-reduction devices.as risk-reduction devices.
(refer example in W & K, Management a global perspective/10(refer example in W & K, Management a global perspective/10thth edn. Figure 8-5)edn. Figure 8-5)
Decision Support Systems:Decision Support Systems: a wide variety of (proprietary)a wide variety of (proprietary)
computer based programs are available for managers tocomputer based programs are available for managers to
use their time more effectively for decision making ofuse their time more effectively for decision making ofsemi-structured tasks by providing alternativesemi-structured tasks by providing alternative
evaluations. They focus on the process of decisionevaluations. They focus on the process of decision
making, taking data provide by the managementmaking, taking data provide by the managementinformation systems in enterprises.information systems in enterprises.
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Principles ofPrinciples of
Management 4Management 4Management Process:Management Process:
Organizing for resultsOrganizing for results
Nature of OrganizingNature of Organizing
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Nature of Organizingg g OrganizingOrganizing may be broadly defined as:may be broadly defined as:
1.1.
The identification and classification ofThe identification and classification ofrequired activities;required activities;
2.2. The grouping of those activities towardsThe grouping of those activities towardsattaining their set objectives;attaining their set objectives;
3.3. The assignment of those groupings to aThe assignment of those groupings to a
responsible manager, duly empowered;responsible manager, duly empowered;4.4. The provision for coordination among, withinThe provision for coordination among, within
and across the groups in the organization.and across the groups in the organization.
Organization structuresOrganization structures are designed to:are designed to:
Clarify tasks & responsibilities,Clarify tasks & responsibilities, Remove obstacles,Remove obstacles, Furnish decision making & communicationFurnish decision making & communication
networknetwork
Support attainment of enterprise objectivesSupport attainment of enterprise objectives
Nature of Organizing ctd.Nature of Organizing ctd.The Business Organization Model: Value
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The Business OrganizationModel: ValueChain (Porter,1985)
Ma
rgin
Margin
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
InboundLogistics
OperationsOutboundLogistics
Marketing& Sales
Service
SupportActiviti
es
Primary Activities
argin reflects the reward for the risks run by the company.
All activities together need to generate value greater
Nature of Organizing ctd.Nature of Organizing ctd.
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Inbound Logistics:relate to receiving, storingand disseminating inputs;
Operations:associated with transformation ofinputs into final product form;
Outbound Logistics:relate to collecting,storing and physically distributing theproducts to buyers;
Marketing & Sales:relate to advertising,Promotion, sales, distribution-channelselection & management and Pricing;
Service:associated with enhancement or
The Value Chain: Primary Activities
Nature of Organizing ctd.Nature of Organizing ctd.
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Procurement: relates to the function ofpurchasing inputs used across the firmsprimary and support activities;
Technology Development: relates to know-how,processes & procedures, technologyembodied in the product design and delivery.Most activities have their own sub-set oftechnology;
Human Resource Management: directed atrecruiting, training, developing andcompensating all personnel;
The Value Chain: Support Activities
Nature of Organizing ctdNature of Organizing ctd
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Most practicing mangers would translate this valueMost practicing mangers would translate this value
chain to imply an organization as:chain to imply an organization as:
a formalized, intentional structure of roles and positionsa formalized, intentional structure of roles and positions
Thus formal organization implies the intentional structureThus formal organization implies the intentional structure
of roles in an enterprise.of roles in an enterprise.
However, in an enterprise informal organization willHowever, in an enterprise informal organization will
form, not necessarily bad and is:form, not necessarily bad and is:
a network of personal and social relations not established ora network of personal and social relations not established orrequired by formal organizations but arising spontaneouslyrequired by formal organizations but arising spontaneously
as people associate with each other.as people associate with each other.
Nature of Organizing ctd.Nature of Organizing ctd.
e.g. a Footballteam
e.g.
SeniorPlayers
Nature of Organizing ctdNature of Organizing ctd
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Nature of Organizing ctd.Nature of Organizing ctd.
*
*
Hierarchical levels(6)
#
*
*
Span of Management(8)
Informal OrganizationOffice Golf team
Car Pool to/from work
*C
C C C
The building block of an organizais the Department: a group char
with independent task & responsi
Sales Gr1
NCR
Goan
Car Prod
Assembly
Test
Manuf.
G Fy
Nature of Organizing ctd.Nature of Organizing ctd.D i D t t ti
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Grouping activities & people intoGrouping activities & people into departmentsdepartments
makes it conceptually possible to expandmakes it conceptually possible to expandorganizations to an infinite degree.organizations to an infinite degree.
Different patterns have been successfully usedDifferent patterns have been successfully usedto group activities:to group activities: By simple nos. is a simple method works well for theBy simple nos. is a simple method works well for the
lowest levels where work is routine, uniform and non-lowest levels where work is routine, uniform and non-specialized; time-grouping is an extension of thisspecialized; time-grouping is an extension of thismethod where shift-working is required;method where shift-working is required;
By enterpriseBy enterprise functionsfunctions embodies what enterprises embodies what enterprisestypically do e.g. Production, Engineering, Sales etc.typically do e.g. Production, Engineering, Sales etc.
This method, defined by F.W.Taylor, is arguably theThis method, defined by F.W.Taylor, is arguably themost prevalent method still used.most prevalent method still used.
DepartmentationDepartmentation
Departmentation ctd.Departmentation ctd.
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By territory or geography is very common when theBy territory or geography is very common when the
geographical spread is wide. It was a device introduced to speedgeographical spread is wide. It was a device introduced to speed
up management in similar units for easy and swift communicationup management in similar units for easy and swift communication
e.g. Sales: N/E/W/S; Fire Brigade: Camp, Hinjewadi, Aundh etc.e.g. Sales: N/E/W/S; Fire Brigade: Camp, Hinjewadi, Aundh etc. By Customer/Account orientation reflecting the primary interestBy Customer/Account orientation reflecting the primary interest
in nature of markets/business/customer e.g. Banks: Institutionalin nature of markets/business/customer e.g. Banks: Institutionalbanking, Small Savings etc.banking, Small Savings etc.
By Process groups encountered primarily in specialized/By Process groups encountered primarily in specialized/
manufacturing operations where processes are vital e.g.manufacturing operations where processes are vital e.g.Advertising: Copy-writing, Creative etc.; Manufacturing: SteelAdvertising: Copy-writing, Creative etc.; Manufacturing: Steel
Melting, Wire-drawing etc.Melting, Wire-drawing etc.
By Product Lines has evolved with enterprises becoming multi-By Product Lines has evolved with enterprises becoming multi-
line with function needing adaptation/integration to suit specificline with function needing adaptation/integration to suit specific
products e.g. Tata Motors: Passenger Vehicles / Commercialproducts e.g. Tata Motors: Passenger Vehicles / Commercialvehiclesvehicles
pp
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Departmentation ctd.Departmentation ctd.
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pp
Allow for maximum flexibility and freedom of operations,Allow for maximum flexibility and freedom of operations,
especially when the products/businesses are unconnectedespecially when the products/businesses are unconnectede.g. General Electric. Generally, SBUs have:e.g. General Electric. Generally, SBUs have:
-- Their own Missions, Goals andTheir own Missions, Goals andStrategies;Strategies;
- Distinct and definable set of competitors;- Distinct and definable set of competitors;
- Deploy and manage resources in key areas;- Deploy and manage resources in key areas;- A reasonable size.- A reasonable size.
Matrix: Currently in vouge for larger organizations to capture the
advantages of both systems i.e. Functional excellence and the
Effectiveness BUs. Thus, organizations can: Avail of relevant (skill & experience) functional staff Drive for higher levels of functional excellence (Value Chain) Meet rapid shifts in relative needs of specialization,
Without sacrificing the nimbleness of BU operations.
Departmentation ctd.Departmentation ctd.
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C.E.O
Finance Qual. HRM BU 1 BU 2
I.R.M
Recr.
T&D
G/H.R
Plant 1
G/H.R
Ind.
Sin.
I.S.O
ppExample of Grid Control & S.B.Us
Departmentation ctd.Departmentation ctd.
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Organizing for ProjectsOrganizing for Projects
Pure Project e.g.Pure Project e.g.ConstructionConstruction
C.E.O
Housing PortsRoads
PM 1
PM 2
PM 1
PM 2
PM 1
Contractor Pool
Project Team e.g.Project Team e.g.
AutomobileAutomobile
Director
Design Markt.Manf.
Mgr 1
Mgr 2
Mgr 1
Mgr 2
Mgr 1
Mgr 2
PM
Rafting or Matrix Structure
p
Nature of Organizing ctd.Nature of Organizing ctd.
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The purpose of organizing is to make humanThe purpose of organizing is to make humancooperation effective and is limited by:cooperation effective and is limited by: the number of persons a manager can supervisethe number of persons a manager can supervise
effectively and efficiently;effectively and efficiently; while the total number is dictated by the quantum ofwhile the total number is dictated by the quantum of
work/ nature of task/spread etc. Thus the twowork/ nature of task/spread etc. Thus the twodimensions, Level (depth) and Span of controldimensions, Level (depth) and Span of control(width) are interrelated .(width) are interrelated .
The reason for creating Levels of organization is theThe reason for creating Levels of organization is thelimitation in the span of control. Effective span islimitation in the span of control. Effective span is
influenced by:influenced by: Training/skill of subordinates and personal contactTraining/skill of subordinates and personal contact
required;required; Clarity of delegation of authority;Clarity of delegation of authority; Clarity of plans, use of objective standards andClarity of plans, use of objective standards and
communication techniques;communication techniques;
Span-of-ManagementSpan-of-Management
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Principles ofPrinciples of
Management 5Management 5Management Process:Management Process:
StaffingStaffing
Staffing: Human ResourcesStaffing: Human Resources
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Staffing: Human ResourcesStaffing: Human Resources
Staffing seeks to:Staffing seeks to: Put Put the Right people in the Right Job at thethe Right people in the Right Job at the
Right timeRight time
Further, the process needs to ensure that theseFurther, the process needs to ensure that these
right people are retained and enabled to performright people are retained and enabled to perform
And prepared for the right job since theseAnd prepared for the right job since these
change with the operating environment.change with the operating environment.
i.e. management of Human Resources.i.e. management of Human Resources.
St ffi H RSt ffi H R ( td)( td)
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Staffing: Human ResourcesStaffing: Human Resources (contd)(contd)
What is H.R.M?What is H.R.M?The Michigan State Univ. Model:The Michigan State Univ. Model:
Looks at employees as a means toLooks at employees as a means toachieving the organizations Strategy:achieving the organizations Strategy:
as a resource that is used in a calculative andas a resource that is used in a calculative and
mainly rational manner,mainly rational manner,
as a means towards competitive success;as a means towards competitive success;
h i ?Wh t i HRM?
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What is HRM?What is HRM? (contd)(contd)
This hard model thus proposes that increasingThis hard model thus proposes that increasingproductivity and competitiveness is the principalproductivity and competitiveness is the principal
reason for H.R.M:reason for H.R.M:
Therefore, a framework in which the needs of theTherefore, a framework in which the needs of theorganization are paramount;organization are paramount;
And Organizations exist to accomplish a mission orAnd Organizations exist to accomplish a mission or
achieve an objective, leading to 3 inter-connectedachieve an objective, leading to 3 inter-connected
issues:issues:
h i hi d l
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The Michigan ModelThe Michigan Model (contd)(contd)
Mission & Strategy
Orgn. Structure HR Management
PoliticalForces
EconomicForces
CulturalForces
Th Mi hi M d lThe Michigan Model H R
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The Michigan Model:The Michigan Model: Human ResourceHuman ResourceCycleCycle
Rewards
Development
Selection Performance Appraisal
HRM the OperatingHRM the Operatingenvironmentenvironment
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environmentenvironment
HR Strategy Recruitment Training Pay
Empl. Relations Flexibility etc.
HR Management
National Culture
Orgn: Size & Culture
Sector
CorporateStrategy
Behaviour
Performance
d lA HRM P M d l
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A HRM Process ModelA HRM Process Model
Input Transformation Output
Feedback
Challenges Resources
Education
skills
Management Recruiting Selection
Training & Dev.
Contributions Capable staff Motivated employees
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HRM Systems: SelectionHRM Systems: Selection
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The process of choosing the right ones involves a seriesThe process of choosing the right ones involves a series
of steps with multiple evaluation points which adds timeof steps with multiple evaluation points which adds timeand complexity to the hiring process:and complexity to the hiring process: Frustration among candidates/applicants,andFrustration among candidates/applicants,and
Among managers who need the job openings filled!Among managers who need the job openings filled!
But hiring is a long-term decision for the firm, whereas it isBut hiring is a long-term decision for the firm, whereas it is
at best a mid-term engagement for the applicant and theat best a mid-term engagement for the applicant and thehiring Manager.hiring Manager.
The step-wise progression in the selection process is :The step-wise progression in the selection process is :
HRM Systems: SelectionHRM Systems: Selection
# 6: Supervisory Interview
# 7: Realistic job preview
# 8:Hiring Decision
# 1: Reception of applications
# 2: Employment tests
3: Selection Interviews
4: references & background checks
5: Medical Evaluation
HRM Systems: Development &HRM Systems: Development &E l tiE aluation
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EvaluationEvaluation
hen a new employee is hired or present employee isreassigned, orientation /placementshould follow;new job-holders need to be trained to do their presentobs & developed to handle future tasks/responsibilities.
he success of the individual and of the HR process/dept.depends on the feedback about performance; through aperformance appraisal, the employee evaluatesthe degreof success.
mployers offer career planningto further encourage thedevelopment of employees.
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Development & Evaluation: Performance
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Appraisal
The basis for Appraisal must be job relatedThe basis for Appraisal must be job relatedstandards of performance; if performancestandards of performance; if performancestandards are not job related, evaluation can bestandards are not job related, evaluation can bebiased.biased.
The approach must:The approach must:
Identify performance related standards;Identify performance related standards; Measure those criteria;Measure those criteria; Give feedback to the employeeGive feedback to the employee Keep HR Dept. informed for follow-up.Keep HR Dept. informed for follow-up.
Performance Appraisal Feedback
MeasuresStandardsRecords
Interventions
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Compensation & Protection:Compensation & Protection:contd.contd.
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The major phases of compensation management are: Job-analysis comprising Position description, Job description &
job standards i.e. Identify and study jobs
Job-evaluation comprising Job ranking/job grading throughFactor comparisons or Point systems i.e. Defineinternal equity
Wages & salaries surveys Labour directorate, Employerassociations, Professional associations & (self) commissioned
surveys i.e. Establish external equity Pricing Jobs Match job evaluation worth with employment
market worth; i.e Match external and internal worth
Challenges affecting compensation are: Market forces forcing pay to be more than the relative worth;
Union interventions/interference;
Government constraints & legislation;
International wage/compensation rates: offshore challenge;
Productivity & cost constraints;
Social constraints.
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ControllingControlling
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Control Device
Controlled Entity
Detector: Information of
What is happening.
Effector: Behaviour
Alteration, if needed.
Assessor: Comparison
(With standard)
Detector: or a sensor that measures what is actually happening in the
Process being controlled.
Assessor: a device that determines the significance of what is actualsituation in comparison with some standard or expectation.
Effector: a device (often called feedback) that alters behaviour if the
Assesor indicates the need to do so.
+ a communication network that transmits information
Elements of Control
Controlling cntd.Controlling cntd.
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Management Control Focuses primarily on Strategy Implementation.Three distinct systems/activities that require planning and control can be
defined:
Strategy
FormulationGoals, Strategies, Policies
Management
ControlImplementation of Strategies
Task
Control Performance of specific Tasks
Planning
Coordinating
Communicating
Evaluating
Deciding
Influencing
Management control does not necessarily require that all actions are per
the previously determined Plan; It, however, requires inducing people to act in pursuit of own goals in ways
that organizations goal are also met: Goal Congruence.
Controlling cntd.Controlling cntd.
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Management controlManagement control hinges on the ability to influencehinges on the ability to influence
humanhuman bbehaviour towards achievement of the Strategicehaviour towards achievement of the StrategicObjectivObjective, i.e.e, i.e.
What actions do control initiatives motivate people to take in
their own self interest?
Are these actions in the best interest of the Organization? Goal CongruenceGoal Congruence:: implies that actions people are led to takeimplies that actions people are led to take
in theirin theirperceived self-interestperceived self-interest are also in theare also in the interest of theinterest of the
firmfirm::
BothBoth FormalFormal andand InformalInformal processes influence human behaviourprocesses influence human behaviour
in organizations;in organizations;
Informal processesInformal processes need to be recognized since they areneed to be recognized since they are ill-ill-
defineddefined and are bothand are both intrinsic and extrinsicintrinsic and extrinsic to an Organization.to an Organization.
Controlling cntd.Controlling cntd.
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Organization
Structure
(Management)
Controls
Culture
H. R.
ManagementStra
tegy
Perfo
rmance
Implementation Mechanism
Org. Structure specifies roles, reporting relationships, responsibilities that shape
decision making;
Culture refers to the set of common beliefs, attitudes that guide management actions
HR Management is related to activities which enable people to execute strategy;
Controlling cntd.Controlling cntd.Formal System
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Policies &Policies & Rules:Rules:
Organograms, protocols and defined communication structure;Organograms, protocols and defined communication structure;
Written instructions/Code of Conduct/Manuals etc.Written instructions/Code of Conduct/Manuals etc.;;
ISO and allied systems down to task control levelISO and allied systems down to task control level;;
Physical controls ePhysical controls e..g. Access cards, locked stores etc.g. Access cards, locked stores etc.
The Process:The Process:
Formal System
Analysis/
ActionsOK?
NRevision
Y
Reward
StrategicPlanning
Goals &Strategies
OtherInfo.
BudgetingDepartmentPerformance
RulesTask ControlSafeguards
Reports:
A vs P
Measurement
Controlling cntd.Controlling cntd.
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Management control process is the process by
which managers at all levels ensure that peoplethey supervise implement their intended
strategies:Unlike the simpler systems, the
standard is not pre-set;Control is not automatic;Requires coordination amongst
individuals;The link between need for action and
determining the action is not always
clear;Much of control is self control.
Leading: NatureLeading: Nature
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Leading: Natureead g a u e
Leadership: The ability to influence a group towards the
achievement of goal, objective or target. Not all Leadersare Managers and not all Managers are Leaders !!
Kotter: Management is about coping with complexity,
Leadership is about coping with change;
Zalenznik: Managers adopt impersonal and passive
attitude to goals, Leaders take an active, personal attitude
towards goals.Trait theories seek to explain leadership in terms of
personality, social, physical and/or intellectual traits todifferentiate between leaders & others.
Behavioral theories propose that specific behaviorsdifferentiate leaders from non-leaders.
Leading: Nature cntd.Leading: Nature cntd.
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gg
Contingency Model (Fiedler) effective group performance
depends on the proper match between leaders style ofinteraction with subordinates & the degree to which the
situation control and influence to the leader:concept of Task
& Relationship (position/power) orientation.Task Behavior: The extent to which leaders are likely to
organize and define the role of group members, to explain
5W+1H of assigned tasks characterized by well defined
structures, channels and way of working;
Relationship Behavior: The extent to which leaders are likely
to maintain personal relationships with group members,opening up channels of communication, providing
psychological strokes and facilitating behaviors.
Hersey & Blanchards Situational Theory a contingency
theory, focusing on the followers readiness.
Hersey & Blanchards Situational Theory
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L
Delegating
Able& willing
Participating
Able & unwilling
Relation
ship
Behav
ior
Task Behavior
H
HL
Selling
Unable & willing
Telling
Unable & unwilling
Follower Readiness
Mature Immature
Leading: Nature cntd.Leading: Nature cntd.
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Path Goal Theory a leaders behavior is acceptable tosubordinates in so far as they view it as a source of either
immediate or future satisfaction. The underlying premise is thateffective leaders clarify the path to help their followers achieve ofwork goals, making the journey easier by reducing road-blocks &pitfalls: directing / supporting / participating or orienting.
Performance
&
Satisfaction
EnvironmentTask structureFormal Orgn.Work group
SubordinatesLocus of controlExperiencePerceived ability
Directive more satisfying when tasks areambiguous/stressful;
Supportive leads to higher satisfaction &performance with structured tasks;
chievement orientation increasesffort for performance in ambiguity;articipative gives satisfaction toembers with internal Locus of control.
Perceived as controlled by
Leading: Power & PoliticsLeading: Power & Politics
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Power: capacity of an individual (or group) to influence the behaviorof other(s), implying: a potential that need not be cashed-in for
effecting change & dependence as a basis of relationship. Inorganizations, there are 5 sources of power:Coercive Power that is based on fear;Reward compliance based on ability to distribute largess;Legitimate derived from (formal) hierarchical position;Expert influence based on special skills or knowledge;Referent influenced by possession of desirable objects;
Where does Power lie: Organo-gra