Principles of ManagementDBA 1023

[ Favorite Chief Executive Officer (C.E.O) ]

Presented by:-

1. Lester [2011120010]2. Nur hadilah [ 2012120116 ]

Our favorite C.E.O.???

= Tan Sri Dr. Tony Fernandes

~ Background. ??? ~ Dato' Anthony Francis Fernandes, who also known as Tony

Fernandes, was born on 30 April 1964. He is a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly".

Born in Kuala Lumpur, Malaysia, Fernandez is part Goan and part Malacca Portuguese, is the son of the late Dr. Stephen Edward Fernandes, and Ena Dorothy Fernandez. When he was young, he used to follow his mother, a businesswoman, to Tupperware dealer parties and conventions.

~ Educational.??? ~ Fernandez was educated at The Alice Smith School in Kuala

Lumpur. Later, he pursued his studies at Epsom College from 1977 to 1983, and then he goes to the London School of Economics.

He worked very briefly with Virgin Atlantic as an auditor, subsequently becoming the financial controller for Richard Branson's Virgin Records in London from 1987 to 1989.

He was admitted as Associate Member of the Association of Chartered Certified Accountants (ACCA) in 1991 and became the Fellow Member in 1996.

~ Biography.??? ~ Fernandes left to pursue his dream of starting a budget no-frills airline.

However, his application for a license from the Malaysian government was rejected.

It was through Datuk Pahamin A. Rejab, the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister, Tun Dr. Mahathir Mohamad in October 2001.

Mahathir advised Fernandes to buy AirAsia, the heavily indebted subsidiary of the Malaysian government-owned. Fernandes mortgaged his home and used his personal savings to acquire the company, comprising two ageing Boeing 737-300 jets and US$11 million worth of debts, and transformed it into an industry player. One year after his takeover, AirAsia had broken even and cleared all its debts.

~ Biography.??? ~ Fernandes estimates about 50 per cent of the travellers on Asia’s

budget airlines are first-time flyers. He estimated that only six per cent of Malaysians had ever travelled in a plane.

Fernandes says his timing was in fact perfect. He believed Malaysian travellers would embrace a cut-rate air service that would save them time and money, especially in a tight economy. That was why he copied one of the world's most successful no-frills carriers, Ireland's Ryanair (which is in turn modelled after Southwest Airlines in the United States).

~ Biography.??? ~ The particularly interesting about biograpy Dato’ Tony is his

involvement as the prime mover in the establisment and operation of AirAsia, the budget airline of the most successful in asia. Starting with two Boeing 737 airplanes obsolete when still owned the government, now led by a group of Asia Tony Fernandes since 2001 has been develop from step to step until now has 62 aircraft in service and 277 more in order.

Now the AirAsia office through 142 routes and 78 destinations with a total of 400 flights a day in Asia, and also to Australia and Europe. In 2011, AirAsia has flown a total of 30 million passengers from various countries.

~ Leadership process.?? ~

Interestingly enough, Tony Fernandes possesses a lot of similarity with his former boss and mentor, Richard Branson of Virgin. He worked with Virgin Atlantic as an auditor and financial controller for Branson's virgin record after graduating in London School of Economics.

Against the popular prophecy, under Fernandes' leadership and vision, AirAsia broke even within a mere 12 months and cleared its debt. Within a short span of time, AirAsia's size in terms of revenue, profits and popularity has eclipsed Malaysia's very own national carrier, MAS.

~ Honor/Achievements ~

The CEO of the Year 2003 award by American Express Corporate Services and Business Times.

Malaysian Young Entrepreneur of the Year 2006. Honoured by the Malaysian government with title Dato. Named as one of the world's 100 most creative people in

business for 2011 by New York-based business magazine Fast Company.

International Herald Tribune Award for the "Visionaries & Leadership Series", for his outstanding work in AirAsia.

~ Why do we admired him.???? ~ We learn from this man that no matter how hard is life or your goals

to achieve, believe in yourself that you can get to it in future and everything with time is going to be fine and successful as long as you work hard and honestly to what you love .also never give up what you want to achieve. He loved what he do and he success on it.

Successful as he is today, he remains humble and stays down to earth. His most prominent trade marks air his red AirAsia cap, short sleeve t-shirt and a pair of jeans. No tie, no coat.

　 During one of his many interviews with the press, he once

joked:-　 "People recognize me because of this cap I'm wearing. But if I

take off this cap, you will see me as just another Indian guy!"

The Awesomeness of Air Asia!!

~ THANK YOU . . . . !!!!!!! ~