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Principles 
concepts used to organize or arrange the structural elements of design.
principles affect the expressive content, or the message of an artwork.
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Balance
The concept of visual equilibrium; it relates to our physical sense of balance.
It is a reconciliation of opposing forces in a composition that results in visual stability.
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Symmetrical
described as having equal "weight" on equal sides of a centrally placed fulcrum.
also referred to as formal balance.
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Also called informal balance; more complex and difficult to envision.
It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point.
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Proportion
Also known as scale, refers to the size relationship of one part to another and of the parts to the whole.
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Rhythm
Created when one or more elements of design are used repeatedly to create a feeling of organized movement.
It can create a sense of motion, unite a composition, and establish pattern or texture.
The presence of rhythm creates order or development in an artwork.
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Regular Rhythm
occurs when the intervals between the elements and the elements themselves are similar in size or length.
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Alternating Rhythm
displays alternation of elements and may be applied to all kinds of rhythm.
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Emphasis 
The part of the design that catches the viewer’s attention.
Involves the delineation between the more important and the less important
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The feeling of harmony between all parts of the artwork creating a sense of completeness.