Principles of Business & Marketing B
Transcript of Principles of Business & Marketing B
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Principles of Business & Marketing BPrinciples of Marketing Course Review
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Principles of Business and Marketing BANNOUNCEMENTS
● Expectations this week:○ Lesson 17 Course Review Quiz (longer than past quizzes)○ Targeting Portfolio Lesson 6 is REQUIRED TO PASS○ Any past due quizzes. Retakes allowed - just webmail ○ Final Exam and ALL past due items by 3/124○ A new class starts 3/15
● Open office hours:Wednesday 8-9 am (Ms. Adame)Thursday 9-10 am (Mr. Velarde)
● LiveLesson: Tuesday 3-4 pm (see your planner)● Final Exam Review: Friday at noon in Ms. Adame’s LL room
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Presented Week of Lesson Principles of Business & Marketing B - Quarter 3 Assessment DUE TEMP ZERO DATE
1/11 1 Introduction to Marketing Quiz 1/10 1/18
1/11 2 Strategic Planning None - Dropped N/A N/A
1/11 3 The Planning Process Quiz 1/17 1/18
1/11 4 Analyzing the Business Environment Quiz 1/17 1/18
1/18 5 Market Research and Intelligence Quiz 1/24 1/25
1/18 6 Market Analysis and Strategy You've Been Targeted Portfolio 1/24 1/25
1/25 7 Market Positioning and Differentiation None - Dropped N/A N/A
1/25 8 Consumer Behavior Quiz 1/31 2/1
2/1 9 B2B Marketing Quiz 2/7 2/8
2/1 10 Product Development and Management None - Dropped N/A N/A
2/8 11 Services Marketing Quiz 2/14 2/15
2/8 12 Quality of Services Marketing None - Dropped 2/14 2/15
2/15 13 Integrated Marketing Communication Quiz 2/21 2/22
2/15 14 Pricing None - Dropped 2/21 2/22
2/22 15 Ethics Surrounding Pricing Strategies Quiz 2/28 3/1
2/22 16 Marketing Channels and Supply Chains None - Dropped N/A N/A
3/1 17 Principles of Marketing Course Review Quiz 3/7 3/8
3/1 18 Principles of Marketing FINAL FINAL EXAM 3/12 Class Ends
COURSE TIMELINE
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Come to the Final Exam Quiz Review Friday!
Quiz Game Reviews on Website
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Lesson 1 - INTRODUCTION TO MARKETING
LESSON 1 NOTES:INTRODUCTION TO MARKETING
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Lesson 2 - STRATEGIC PLANNING
LESSON 2 NOTES:STRATEGIC PLANNING
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Lesson 3 - The Planning Process
LESSON 3 NOTES:THE PLANNING PROCESS
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Lesson 4 - Analyzing the Business Environment
LESSON 4 NOTES:ANALYZING THE BUSINESS ENVIRONMENT
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Lesson 5 - Market Research & Intelligence
LESSON 5 NOTES:MARKET RESEARCH & INTELLIGENCE
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Lesson 6 - Market Analysis & Strategy
LESSON 6 NOTES:MARKET ANALYSIS & STRATEGY
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Lesson 7 - Market Analysis & Differentiation
LESSON 7 NOTES:MARKET ANALYSIS & DIFFERENTIATION
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Lesson 8 - Consumer Behavior
LESSON 8 NOTES:CONSUMER BEHAVIOR
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Lesson 9 - B2B MARKETING
LESSON 9 NOTES:B2B MARKETING
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Lesson 10 - PRODUCT DEVELOPMENT & MANAGEMENT
LESSON 10 NOTES:PRODUCT DEVELOPMENT & MANAGEMENT
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Lesson 11 - Services Marketing
LESSON 11 NOTES:SERVICES MARKETING
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Lesson 12 - Quality of Services Marketing
LESSON 12 NOTES:QUALITY OF SERVICES MARKETING
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Lesson 13 - Integrated Marketing Communications
LESSON 13 NOTES:INTEGRATED MARKETING COMMUNICATIONS
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Lesson 14 - Pricing
LESSON 14 NOTES:PRICING
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Lesson 15 - Ethics Surrounding Pricing Strategies
LESSON 15 NOTES:ETHICS SURROUNDING PRICING STRATEGIES
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Lesson 16 - Marketing Channels & Supply Chains
LESSON 16 NOTES:MARKETING CHANNELS & SUPPLY CHAINS