1. PRINCIPLES OF AUTHOR EXPERIENCERick Yagodich@think_info Rick Yagodich @think_info

2. Pop quiz What is the purpose of a CMS? Rick Yagodich @think_info 3. Pop quiz A: To be the butt of a bad jokeTheres a reason its called aRick Yagodich @think_info 4. Purpose of a CMS The true reason for having a CMS istotheof managing the content lifecycle from creation, through use, to archiving. Rick Yagodich @think_info 5. CS Forum Panel Question Question as asked:Why do content people hate so much?Rick Yagodich @think_info 6. CS Forum Panel Question Question as asked:Why do content people hate so much? Correct question:Why do content people hate so much? Rick Yagodich @think_info 7. Problem They do not understand content Exposes inner workings Requires paradigm adoptionRick Yagodich @think_info 8. Solution #1 Talk in human terms Appropriate to the specific business Easy to learn, and remember Fit-for-purpose languageRick Yagodich @think_info 9. Solution #2 The content I want access to In chunks that make sense to me Findable based on my mental model Flexible content storageContent accessibilityFit-for-purpose languageRick Yagodich @think_info 10. Problem Content tied to presentation Content tied to context Content tied to behaviour Presentation/context/behaviour tied to deviceContent accessibilityFit-for-purpose languageRick Yagodich @think_info 11. Solution #3 Structured content types Build sequence and narrative flow Emphasis, proximity, hierarchy Relative associationsAssociative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 12. Solution #3 Structured content types Build sequence and narrative flow Emphasis, proximity, hierarchy Relative associationsAssociative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 13. Solution #4a Contextual presentational models Adaptive presentation Reusability & repurposabilityFlexible outputAssociative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 14. Solution #4b Adaptive preview from author Behavioural previewing Flexible output Associative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 15. Problem Linking/association based on pages Sequence/flow review missing Lack of content associationFlexible outputAssociative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 16. Solution #5 Linking based on content, not pages Author search/filtering on any metadata Flexible triggers CM toolsFlexible outputAssociative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 17. Solution #6 Dependency awareness (clean-up) Associated context grouping Learning systems Helpful suggestionsSACCM toolsFlexible outputAssociative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 18. Hierarchy of AX needs SAC CM toolsFlexible output Associative structured content Content accessibilityFit-for-purpose languageRick Yagodich @think_info 19. Question Structured content vs ease of use Thats not how humans think More work is needed Content must lead the implementation Rick Yagodich @think_info 20. More ? Structured content and the author experience14-15 November eBay offices, RichmondRick Yagodich @think_info