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STRATEGIES,POLICIES and

PLANNING PREMISES

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The determination of the Purpose or Mission , theBasic Long-Term Objectives of an enterprise andthe adoption of Course of Action & allocation of

resources necessary to achieve these aims .

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1. Stratagos ( General)

2. Stratos (Army)

3. Strategy Art of General

Grand PlansArt of Planning

Achieving the Objectives

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Mission Strategic Goals

Corporate Strategy Business Strategy Functional Strategy

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General Statements or

Understandings that guide managers thinkingin decission making .

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Inputs Enterprise Profile Orientation of Top Managers Purpose & Major Objectives External Environment Internal Environment Forecast of the Future Events Development of Alternate Strategies Evaluation & Strategic Choice Consistency Testing & Planning

Implementation & Control

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Growth

Finance

Organization

Personnel

Public Relations

Products or Service

Marketing

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SWOT is a business or strategic planningtechnique used to summarise the keycomponents of your strategic environments.

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STRENGTH (Internal Factor)

WEAKNESS (Internal Factor) OPPORTUNITIES (External Factor)

THREATS (External Factor)

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Strength Defined: A strength is a core capabilityof your business where your business have anadvantage over your competitor(s), which yourcustomers value i.e. you passed the better thanyour competitors test.

You will find your strengths only when

completing your internal analysis.

http://www.whatmakesagoodleader.com/Internal-Analysis.htmlhttp://www.whatmakesagoodleader.com/Internal-Analysis.html

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Weakness Defined: A weakness is a corecapability of your business where yourcompetitor(s) have an advantage over your

business, which your customers value i.e. youfailed the better than your competitors test.

You will find your weaknesses only whencompleting your internal analysis

http://www.whatmakesagoodleader.com/Internal-Analysis.htmlhttp://www.whatmakesagoodleader.com/Internal-Analysis.html

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Opportunity Defined: An opportunity is anenvironmental condition in your macro orindustry environments that can improve yourorganizations competitive position relative tothat of your competitors.

You will find your opportunities whencompleting your industry environmentanalysis and your macro environment analysis

http://www.whatmakesagoodleader.com/Porters-five-forces.htmlhttp://www.whatmakesagoodleader.com/Porters-five-forces.htmlhttp://www.whatmakesagoodleader.com/macro-environment-analysis.htmlhttp://www.whatmakesagoodleader.com/macro-environment-analysis.htmlhttp://www.whatmakesagoodleader.com/Porters-five-forces.htmlhttp://www.whatmakesagoodleader.com/Porters-five-forces.html

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Threat Defined: A threat is a forecastenvironmental condition that is out of yourcontrol and has the potential to harm your

businesses profitability.You will find your threats when completing your

industry environment analysis and your macroenvironment analysis

http://www.whatmakesagoodleader.com/Porters-five-forces.htmlhttp://www.whatmakesagoodleader.com/macro-environment-analysis.htmlhttp://www.whatmakesagoodleader.com/macro-environment-analysis.htmlhttp://www.whatmakesagoodleader.com/macro-environment-analysis.htmlhttp://www.whatmakesagoodleader.com/macro-environment-analysis.htmlhttp://www.whatmakesagoodleader.com/Porters-five-forces.html

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Tangible Strengths Plant and equipment

Unique or market leading products

Cost advantages Intangible Strengths

Strong recognized brands

Your reputation

Patents or proprietary products Managerial experience

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Tangible Weaknesses

Old plant and equipment

Narrow product line

Insufficient financial resources Intangible Weaknesses

Weak or unrecognised brand

Poor customer relationships

Lack of industry knowledge

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Industry Opportunities

Expand product range

Diversify

Vertical integration (forward or backward) Export or increase geographic cover

Macro Opportunities

Favourable legislative changes

Positive economic outlook

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Industry Threats

Low cost imports

Substitute products

Market decline Macro Threats

Exchange rates

Demographic changes

Increasing regulation

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Research and Development Production Operations

Procurement Marketing Products Human Resources Financial Resources Organization Image Organization Climate and Change Relations with the customer

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Economic

Social

Political

Legal

Demographic

Geographic

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Your three strategic environments are

Internal Environment

Industry Environment

Macro Environment

Sometimes the last two are combined and called

your external environment

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The WT Strategy

The WO Strategy

The ST Startegy

The SO Strategy

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Its a Mini-Mini

Minimize both weakness and threats

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Mini to Max

Development strategies to overcome

weakness in order to take advantage ofopportunities

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Maxi to Mini

Use of strengths to cope with threatsor to avoid Threats

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Maxi to Maxi

The most successful strategy , utilizing theorganizations strengths to take theadvantage of Opportunities

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A prediction of expected sales byproduct and price for a number of

months or year.

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Are the actions plans through whichstrategies are executed .

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IFE

EFE

Ability of fulfilling the customerizedorder of customer.Wide range of Product LineAvailiblity of workforce.Low labour cost.Easy availability of raw materials andother accessories.High demand and supply , as buyersare much more.Unique style dresses andaccessories.Onsite alteration.Personalized style assessments.Suitable prices for everyone

Lack of brand awareness by the peopleof Pakistan.Fashion industry has not matured yetin Pakistan.Highly Volatile (Rapid changing thefashion and taste of the people)

Increased trend of people towardsdesigner clothing.Prospects sales through E-Commercechannels.Enter new products in the market.Expansion of number of outlets.Export opportunity.

( MAXI-MAXI)

Potentially the most successful

strategy. using organizational

internal strengths to take

advantage of external

opportunities.

(MINI-MAX)

are aimed at improving internal

weaknesses by taking advantage

of external opportunities.

Highly competitive market.

Selection of wrong Venue , can be a

major hurdle in achieving the desired

business objectives.

Economic Recession and Political

situation

(MAXI-MIN )

using organizational strengths to

avoid or reduce the impact of

external threats.

(MINI-MINI)

are defensive tactics directed at

reducing internal weaknesses and

avoiding external threats.

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