Principle of Communication Presentation

Master of Arts in Communication : Corporate Communication Studies

Course : Principle of Corporate Communications (1408PCC02)

elearning.lspr.edu

Session Topic : The importance of

Corporate Communication

Course: Principles of Corporate

Communication

By Nico Wattimena Ph.D MCIPR

LSPR eLearning Program

Nico Wattimena Ph.D MCIPR

Senior Lecturer, Postgraduate Program

London School of Public Relations Dr Wattimena has been a Public & Media Relations consultant, and major Indonesian and

international media correspondent, for 20+ years.

Education. Dr Wattimena obtained degrees in Mass Communication & Communications Studies, earning his PhD in Issues & Crisis Management from the University of Kents Business School, United

Kingdom in 2008.

Events. He has been speakers in seminars, workshops and conferences such as: the Inter Faith Dialogue (Doha, 2009); First Conference for Muslim Public Relations practitioners (Kuala Lumpur,

2011); & the First ASEAN Public Relations Network (Jakarta, 2014).

Specialities. His specialities cover: Public & Media Relations, Issues Management & Crisis Communications.

Experience. He has lectured at the LSPR Postgraduate Program in Jakarta for 10+ years in Corporate Communications studies. Subjects taught include : Strategic Issues Management, Public

Relations Ethics, Media Handling, Public Relations Strategy & Principles of Corporate Communication.

Currently he is a Senior Corporate Communication Strategist for Genting Oil Kasuri Pte Limited.

Lecturer Profile

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Corporate Communication, The art of crafting and building brand identities and

corporate image. Responsible for worldwide successes for some brands. Helps companies to,

shape and mould corporate presence, identity and reputation,in the minds of customers, important stakeholders and othe audiences.

It is important for an organization to invest in Corporate Communication initiatives to perpetuate in long-term corporate image and brand identity.

What is the importance of Corporate Communication ?


What is the importance of Corporate Communication ?


Corporate Communication involves,

a series of well-coordinated and planned activities and programs to higlight a companys product, services, annual achievements, philanthropy and social development efforts.

communication with both internal employees and externally with customers, business partners and other stakeholders.

The emphasis is on promoting a consistent and coherent corporate identity and image.

Process (cont.)


Corporate Communication, often a key strategic enabler in todays highly competitive

and information-driven business The larger PR and advertising campaign sustains

Corporate Communication effort.

Limiting the negative fallout of, crisis scenarios, corporate missteps, public mistakes, by key executives is possible with strategic and timely Corporate Communication exercise.

Purpose


The Corporate Communication department, Comprising a senior executive and managers In charge of devising and crafting a workable and flexible

Corporate Communication plan.

The team, drafts news releases, arrange interviews and relevant programs,

on network and cable news channels.

Function


Function


The top management, key executives and PR manager play a highly influential and important role in shaping the Corporate Communication agenda of an organization.

Understand the value of communicating key organizational objectives, environmental obligations, community outreach programs to diverse stakeholders, both internal and external audiences.

Structure


Top executives often, offer key inputs and suggestion to fine-tune annual

Corporate Communication plans, allocate budget for advertising and promotional

campaigns, are ready to take up speaking engagement and other

external assignments,

that could boost the organizations image.

Structure (cont.)


A well-managed, sustainable and consistent Corporate Communication agenda, will create positive perception about, The long-term prospects and, The Profitability,of the company.

The long-term reputation and legacy of the company generally remains intact despite minor or short-term organizational mishaps.

Benefit

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Course : Principle of Corporate Communications (1408PCC02)

Principle of Communication Presentation

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Transcript of Principle of Communication Presentation