How can improving the physical environment help to revitalize the

image of the CBD?

Do now:Come up with an advertising slogan

for Princesshay Exeter

Come up with an advertising slogan for Princesshay Exeter

Go to http://www.juicygeography.co.uk/princesshay4.html

Or click the picture…

Download the objectives of the redevelopment

How can improving the physical environment help to revitalize the image of the CBD?

How can improving the physical environment help to revitalize the image of the CBD?

Use the virtual tour to discover more about the improvements to the physical environment of Princesshay. Annotate the list of objectives with examples and comment on how effective the improvements have been.

Landmark department store

50 new shops, restaurants and cafes In excess of 100 flats and apartments Pedestrian priority and greater quality open space - with a larger European-style public square and enhanced St. Catherine's Square Sensitive approach to archaeological deposits Major improvements to basement servicing New 300-space secure car park off Paris Street Improved access and pedestrianization

Better facilities for cyclists

Improved setting for the City Wall and Medieval Almshouses New Tourist Information Centre New Heritage Centre linked to the scheduled Underground Passages

This is the “lite” version of the case study. For the full investigation, visit http://www.juicygeography.co.uk/princesshay.html

By Noel Jenkins