Prosumer Production Analysis

“Cinderella Vs Belle: Princess Rap Battle”

Whitney AvalonThe main performer/celebrity. The channel is under her name.

ProductionCredits Looking at the behind the scenes video, you can tell

this has a relatively large budget. There is one main professional camera and a lot of lighting and sound equipment, along with at least a 3-man crew. There

is use of post-production sound recording in a studio using professional grade equipment. The editor probably used a standard editing software

such as Adobe Premier because there are only straight cuts and no CGI. There is some animation in the intro which has definitely been created on a

graphic design application.

Creative Aspects

Original song (written by Avalon)

Full detailed costume hair and makeup

Why was the text produced?

Comedy Entertainment

Make people laugh

Empowering little girls

Enjoy themselves

Make money back from YouTube (cover costs)

Audience & Reaction

5o million views (huge)

Blogged by Cosmopolitan ( big online magazine)

290,000 likes - 12,000 dislikes (high popularity ratio)

Positive comments from young female viewers