Primo Round Pitch Deck for Mind The Bridge
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Transcript of Primo Round Pitch Deck for Mind The Bridge
Pitch Deck
The Problem:during an Event
The attention espected The result we got
only 48% of marketers have metrics in place for determining ROI for event marketing ventures; just 21% of marketers have a lead scoring process for event follow-up, and only 19% nurture those leads. Despite this metrics, the primary goal of marketers when staging events is to generate leads (83%), and improving customer engagement (72%).
The Solution
Primo RoundA mobile platform that allows interaction and provides users’ behavioral data and feedback to marketers
Interaction and feedback are basics for leads generation and qualification and we can enable them by leveraging event participants‘ mobile devices (smartphone and tablets) by allowing content delivery, real time feedback, user interaction, social sharing and activities, comments, Q&A, user generated contents, polls and questionnaires, and much more.
The Market:Worldwide market size: 650B $
% of Marketing budget driven by Events
Facts
● Global virtual events market to grow at a CAGR of 53.1% between 2012 and 2016● Corporate physical events value nearly 50% of overall market size. (CWT 2010 survey)● Marketers spend more than 20% of their budget on events (2012 IDC Benchmarks).● European event market size values 227.5B $ with more than 20B only in U.K.● There is an overall reduction on budget for physical event but a major raise for webinars, virtual meeting and
other on-line events.
Competitors
There are several startups trying to win the race of the next generation presentation tool: ElectricSlide, DisplayNote, SlideShark, … each of them is focused on bringing presentation to mobile devices, no one is focused on the real pain wich is generating leads and not telling the same old story (presentation) throughout mobile devices.
Acquired for $119 M by LinkedIN
Funded for 16M $ in 2010Sold to VMWare in 2011
Sold to ClearSlide in 2013
Competitive Advantage
unique and personalized content and experience to each user
The feedback and user behaviour
analysis is focused in generating leads
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Business Model & FinancialsBusiness Model is SAAS / SUBSCRITION
Pay per user, with volume discounts multiple accounts (from 1$ per user), ideal for agencies and companies
Unlimited users on monthly subscription for a single account, ideal for professionals
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Who we are (and where)Marco RegazzoFounder and CEO. Former consultant, manager. Fund raised about 100K €
Moreno BalconCTO. 12 years of startup experiences, being founder, co-owner, CTO of several startups.
Giorgia Galiazzo e Roberto Baldin Front End and Back End developer,s
Viviana GaliazzoSales and Marketing
Business
SEED (35K€)
MIP Startup School
First Customer
32K€ Grant from
Regione Veneto
ICT4Exec “involved”
ProductIDEA
APHA
CLOSED BETA
OPEN BETA / MVP
RELEASE IMPROV.
LAUNCH
2012
2013
What we need
Looking for a “Startup” round of financing
Will use it for:Set up of online editor and reports (back end)Official Launch campaign in Italy (testing country) with a major partner already onboard
Exit
SELL to a digital marketing and lead generation oriented company
Same of our competitor SlideRocket