Stocker Preston

PRIMOLIFE MEDIA KIT

WA’S BEST PROPERTIES

The latest listings from

Stocker Preston

The latest listings from

LIFE

P R O P E R T Y • L I F E S T Y L E • I D E A SMedia kit

“PRIMOLife is a vibrant lifestyle magazine that appeals to a broad local audience and it provides us with a great opportunity to talk to Western Australians about all things property. The team at PRIMOLife are wonderful to work with.” ~STEPHANIE COLLINSON, EXECUTIVE MANAGER MARKETING & COMMUNICATIONS, REIWA

LIFEPRIMO

PRIMOLIFE | september 2015

primolife.com.au

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september 2015 | PRIMOLIFE 11

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106-113PRIMOtravel 106 Philippines 110 Colombia 114PRIMOcitystayCrown Loft Suite has the wow factor 118PRIMOdriveThe Audi TT120-127 PRIMOentertainment120 The Martian

PRIMOcontentsSEPTEMBER 2015

PRIMOcover+

Regulars12-21PRIMOpicksWhat's hot this month and your chance to win, win, win80ANNA'Sadventures Anna learns to cook82DRISANA'Sdiary84PRIMOpeopleGuide Dogs WA 88FAVOURITEthingsMeet Kate Rodrigues, brolly designer extraordinaire90PRIMOhealthMichelle Bridges shares her keep fit secrets

26

Homes40PRIMOfinance44PRIMOcareers46-71PRIMOpropertyWA’s best residential listings from Peard Real Estate and Stocker Preston 72 SPOTLIGHT ON . . . Invest in a rural property down south

106

92PRIMOfashionThe Kardashians launch a kids wear range94 PRIMOsport Laura Byrnes, dirt speedway racer96-99PRIMOeats 96 Slurp Soup 98 Pastry classes for kids100PRIMOmeet the brewerDamien Bussemaker from Elmars in the Valley 102PRIMOdrinksNorthbridge Brewing Company turns one104PRIMOweekender Ascot Quays Apartment hotel

win Tickets to see RocKwiz win

an overnight stay at Crown Metropol Perth

114

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26 Property profile Grandwood by Zorzi28Real Estate Runway30Gardening Weeding Women's newest gardeners north of Perth32HomewaresJar rule 34Kings Park FestivalHow to make the most of this month-long event36Better Homes & Gardens Mega show comes to Perth38Ask Warren Finance expert shares his expertise39Home Decorating

win Annie Sloan paint collection

12

Russell Brand brings his manifesto of comedy and political change to Perth Arena

TRUTH TELLER

32DecorJars, vases and bowls to beautify your home

86Norman Burns falls in love with some very clever puppies

Guide Dogs

PRIMOPROPERTY

39NEVER MISS AN ISSUE

iSUBSCRIBE NOW

Stocker Preston

LIFE

VOL 2 | ISSUE 8 | SEPTEMBER ISSUE 2015

P R O P E R T Y • L I F E S T Y L E • I D E A S

Take me home!FREE –

WA’S BEST PROPERTIES

The latest listings from

Stocker Preston

RUSSELL TAKES ON THE WORLDOn Brand

122 Pan 126 Russell Brand 127 Sicario128NEXTbig thing Mosquito Coast and Spire130 TAKEfive132 PRIMOparties134 HOMEtruths

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Specifically designed to keep the interests of readers for longer, PRIMOLife includes a mix of exclusive entertainment stories from Hollywood

and home, lifestyle features, travel reviews and high value competitions as well as car reviews, property listings for Perth and the south west and tips on making your home and garden more beautiful.

What sets PRIMOLife apart from other lifestyle publications is its innovative distribution model.

The magazine is available free of charge and 20,000 copies of the magazine are distributed via the Peard Real Estate network of 12 offices from Butler to Mandurah, and uniquely, at the company’s 300 home opens and listings bi-monthly.

In addition, 1500 copies per month are distributed

through south west real estate agent partners and local

businesses in the region, equating to an estimated

readership of 75,000 bi-monthly.

PRIMOLife also enjoys a vibrant and very engaged

social media community with an especially passionate

Facebook following, currently with close to 5,000 likes at

the time of going to press, as well as a growing presence

on Twitter and Instagram which are valuable additional

avenues we use to further promote our magazine and

with it our advertisers and partner brands.

Through our distribution model and strong online

and social media presence, our advertisers are getting

a return on investment, hence our impressive repeat

bookings with large-scale brands.

a WA lifestyle and property magazine

Targeted advertising is your opportunity to reach our captive audience.

PRINT RUN .........................................20,000 to 25,000 per issue

EST. READERSHIP .............................75,000

MEDIUM .............................................print, online and smart phone/tablet-friendly versions

DEMOGRAPHIC ................................20 to 55 age group, mix of male and female

SOCIAL MEDIA ..................................Facebook, Instagram and Twitter

DIGITAL...............................................primolife.com.au

FREQUENCY ......................................bi-monthly (6 issues per year)

PEOPLE WHO RECEIVE CUSTOM MAGAZINES SPEND AN AVERAGE OF 39.7 MINUTES READING EACH ISSUE

EDITOR GABI MILLS >>>>>>>>>>

Our talented editorial team is happy to work with your

clients too, and will provide a future features list on

request. We’re keen to access topical stories – local and

beyond – so we welcome approaches from PR and brand

agencies at any time.

We also offer the opportunity to create custom

sponsored content, with engaging editorial features and

images which showcase brands within an editorial setting

as an alternative to traditional display advertisements.

Please see our sponsored content packages for pricing

details.

Distributed through Peard offices as well as hospitality, entertainment and retail venues both north and south of the river, PRIMOLife is a recognised brand throughout our great city.

Our reach also stretches as far north as Karratha, east to the Swan Valley, and south through Mandurah, Bunbury, Busselton and Margaret River all the way to Albany.

IF WA IS YOUR TARGET MARKET, PRIMOLIFE HAS IT COVERED. PEARD REAL ESTATE GROUP

✓ PRIMOLife is available through 12 Peard Real Estate offices

✓ Sales Associates distribute copies of PRIMOLife at every home open they hold

✓ Sales Associates use PRIMOLife as

a marketing tool and distribute it to homes, cafés, and local businesses in their catchment areas

THE SOUTH WEST

We work closely with real estate businesses in the south west and deliver 1500 copies to the region every issue to be distributed through local offices and businesses including hotels, resorts and cafes.

HOSPITALITY, ENTERTAINMENT, RETAIL VENUES AND AIRPORTS

PRIMOLife is delivered to:

✓ Selected hotels in the Perth metro area and our south west for their rooms and social areas

✓ Selected venues such as Scitech, Home Base Subiaco and Waldecks.

✓ Festivals and shows

✓ Cafés, restaurants, doctors, dentists, and

hair & beauty salons across the Perth metro area, especially concentrated in those areas with Peard Real Estate offices

ONLINE

✓ PRIMOLife is also available in its original format to limitless numbers of readers online through Issuu.com and in mobile and tablet-friendly format

✓ PRIMOLife also has its own dedicated website, primolife.com.au, where we market editorial from the print magazine as well as unique stories on a daily basis.

✓ PRIMOLife has a popular and constantly expanding social media presence on which we run approximately 25 cross-promotional competitions per month, a great avenue for extra visibility for your brand. Check out our PRIMOLife Facebook pages, Instagram and Twitter and speak to our Sales Team for more information.

DISTRIBUTION

“Love the magazine. Friendly, fast efficient team. Love the dedication to promoting and supporting all things local.” ~ D PORTER, WA

“It’s a high quality mag that is even more awesome because it’s free. Really interesting articles written by talented people with amazing photos. Professional layout design and editing with up to date stories make it a winner. If you are thinking of buying or selling your property this is a must read.” ~ L SMITH, PERTH, WA

“I love it because it’s local - I can pick it up and know that I can access anything in it. As a Perth resident it is filled with great ideas of things to do and what amazes me most of all is it’s FREE.” ~ L SHULMAN, WA

“PRIMOLife offers us a great opportunity

to reach potential customers in particular

suburbs and buying phases which are key

to our business.”

~ AMANDA GOERKE, MARKETING

MANAGER, AUTO CLASSIC BMW.

“I received the April edition of PRIMOLife in

the post this morning – thanks very much

again. The article looks great! Very happy

with the results of the Facebook promotion

for our competition! Such wonderful stories

that people wanted to share about their

fond memories with Swatch. Really, really

great.”

~ MIKAELA CONAN-DAVIES, PR &

COMMUNICATIONS COORDINATOR,

SWATCH & FLIK FLAK

“We have had nothing but positive

feedback about the promotions we have

run in PRIMOlife magazine. We didn’t

realise how well-loved the magazine was

until we started advertising in it and talking

to more people about their opinion of

it. Now we see PRIMOlife everywhere we

go, whether it’s a business reception area

or a doctors surgery waiting room. The

advertisements have been hugely valuable

to our business for building brand

awareness, credibility and generating new

enquiries. We can’t reccomend it more

highly.

~ FRANCES BLACKIE, DISTRICT32

What readers sayWHAT ADVERTISERS SAY

75% of readers notice advertising in magazines

• REIWA

• Audi

• EBM

• Malaysia Tourism

• Zorzi

• Grandwood

• Audi

• BMW Auto Classic

• Evolution Settlements

There are multiple opportunities to

partner with our editorial team for

editorial and advertising packages

within various sections of the

magazine, including:

• PRIMOproperty (Includes stories

on property developments,

builders, architects, designers,

products, home and garden, even

focus on particular towns, cities

or areas)

• PRIMOdrive

• PRIMOride

• PRIMOentertainment

• PRIMOtravel

• PRIMOeats

• PRIMOweekender

• PRIMOdrink

• PRIMOtradies

And much more!

Speak to our Sales Team today

about opportunities available. Email

natalie@premiumpublishers.com.au

or call 0426 752 352

PRIMOLife continues to be a regular platform for a number of leading brands within a wide range of industries, including property, finance, entertainment, automotive, lifestyle, and travel.Speak to our Sales Team about advertising and editorial opportunities today.

WHAT ADVERTISERS SAY

advertising

PRIMOLife prides itself on top quality, unique editorial which keeps our readers engaged and coming back for more.

• Stocker Preston

• Scitech

• Accor Hotels

• Currambine Bistro

• Nu-Way Glass & Glazing

• Northbridge Brewing Company

• Smales

• Perth Style Co.

• Willy Bay Resort

LIFEPRIMO

ad & editorial PACKAGES

our partnersINCLUDE

display advertisingDISPLAY AD RATES 1 ISSUE 2+ ISSUES 4+ ISSUES 6+ ISSUES (Less 10%) (Less 20%) (Less 30%)

DPS $5,000 $4,950 $4,400 $3,850

PREMIUM FULL PAGE $3,300 $2,970 $2,640 $2,310

FULL PAGE $3,000 $2,700 $2,400 $2,100

HALF PAGE $1,850 $1,665 $1,480 $1,295

1/3 PAGE $1000 $900 $800 $700

Rates do not include GST and agency commissions

FULL PAGETRIM: 210 mm x 297 mm + 3mm bleedTEXT AREA: 175mm x 256mm

DOUBLE PAGETRIM: 420 mm x 297 mm + 3mm bleedTEXT AREA: 390mm x 256mm

1/2 PAGE VERTICALTRIM: 100.5 mm x 297 mm + 3mm bleedTEXT AREA: 85.5mm x 256mm

1/2 PAGE HORIZONTALTRIM: 210 mm x 145mm + 3mm bleedTEXT AREA: 175mm x 130mm

1/3 PAGE VERTICALTRIM: 70.5 mm x 297 mm + 3mm bleedTEXT AREA: 55.5mm x 256mm

1/3 PAGE HORIZONTALTRIM: 210 mm x 99 mm + 3mm bleedTEXT AREA: 180mm x 84mm

DEADLINES: COPY MUST BE RECEIVED BY THE 20TH OF EACH MONTH PRECEDING PUBLICATION. - All advertisements must be

supplied in high resolution

PDF or TIFF format, in CMYK,

300dpi with CROP MARKS and

3mm bleed.

- Advertisements containing

RGB or LAB colour or images

below 300dpi are NOT

acceptable.

- Logos should be supplied as

eps or .ai (vector) format.

DISPLAY AD SPECS print artwork

SPECS

Cover Story Profile (incl. cover FP, Display Ad + 2 pages Sponsored Content $4,250

Primo Picks editorial + Image & 300 words $500

1 page editorial only $1,750

2 pages editorial only $2,500

1 x FP Display Ad + 2 pages editorial $3,750

1 x DPS Display Ad + 2 pages editorial only $4,250

Sponsored Content only

september 2015 | PRIMOLIFE 23

Covetable lifestyle: GRANDWOOD BY ZORZI’S THE COVE – AND THE ART

OF DOWNSIZING IN STYLE

PRIMOPROPERTY

THE LATEST PROPERTY LISTINGS FROM THE PEARD REAL ESTATE GROUPInside

directory advertising

1 unit 55.5mm x 82mm

2 unit H 115.5mm x 82mm

2 unit V 55.5mm x 168.5mm

3 unit H 175.2mm x 82mm

1 unit2 unit

6 unit

3 unit

Ad Size Base Rate3 issue Package - 15%(per issue rates)

6 issue Package - 20%(per issue rates)

1 unit $220 $187 $165

2 units $320 $272 $240

3 units $420 $357 $315

6 units $720 $612 $540

DIRECTORY AD RATES

2-4 issuesSAVE 20%

DIRECTORY AD SPECS

3 unit V 55.5mm x 255mm

6 unit H 175.2mm x 168.5mm

6 unit V 175.2mm x 255mm

sponsored content

PLEASE NOTE:

Rates are calculated from single

issue rates. Directory Ad Bookings

can only be booked as 3 or 6

issue packages.

Rates do not include GST and

agency commissions

PACKAGE RATES

PRIMOLife is custom published by Premium Publishers on behalf of the Peard Real Estate Group. www.peard.com.au

Freemasons House 181 Roberts Road, Subiaco WA 6008 • T: (08) 9273 8933

EDITORIAL ENQUIRIES: gabi@premiumpublishers.com.au

SALES ENQUIRIES: natalie@premiumpublishers.com.au

GET IN TOUCH

WHAT PEARD SALES ASSOCIATES SAY

“We’ve found PRIMOLife magazine to be such a valuable tool to promote

our office, ourselves, our vendors’ properties and the Peard brand. Apart

from having the magazines out the front of the office, we deliver copies to all

cafés, shops, pubs, waiting rooms… you name it, if it’s in our area, we drop

magazines off there. We even have a deal with a local boutique who puts

magazines in every customer’s bag.”

~ TASH WELBURN, SALES ASSOCIATE, PEARD REAL ESTATE VICTORIA PARK