PRIMMERO CRM SOLUTIONCRM Solution for small and medium organisations

IntroductionCustomer relationship management (CRM) is a broadly

recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

Introduction

The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.[1] Customer relationship management denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.

Benefits

• These tools have been shown to help companies attain these objectives:• Streamlined sales and marketing processes• Higher sales productivity• Added cross-selling and up-selling• Improved service, loyalty, and retention• Increased call center efficiency• Higher close rates• Better profiling and targeting• Reduced expenses• Increased market share• Higher overall profitability• Marginal costing

CUSTOMER AND CONTACT MANAGEMENT

When an organization is dealing with a large customer base, it is always difficult to keep track of the information related to these customers and the contact person in each of the organization. This module is designed to document and manage customer information and there by building strong and long lasting customer relationships , including unmet customers, new customers, existing customers and valuable customers.

ACTIVITY MANAGEMENT

1. Campaigning 2. Lead Generation3. Communication & Task Management4. Allocation/Reallocation of tasks5. Daily Reporting of Employees

SALES/SERVICES MANAGEMENT

Sales Management is a proven method of selling products and services to new and existing customers. It uses for following sales entities:

• Leads• Opportunities • Customers Contacts • ActivitiesGood Leads are qualified and converted into selling opportunities and bad

leads are disqualified do not generate a selling opportunity and are ignored.

SALES/SERVICES MANAGEMENT

1. Opportunities2. Quotation3. Sales Order4. Sales Invoice

Primmero CRM Reports

Account and Contact ReportsCampaign ReportsLead ReportsOpportunity ReportsQuotation ReportSales Order ReportSales Invoice Report

Advantages of Primmero CRM Suite

• Primmero CRM has the tools to help you control costs, increase sale's opportunities and customer satisfaction.

• Coordinates interactions across all channels in "real time" • Provides single view of the customer across the enterprise from sale's lead

to purchase to help desk Support.• In depth customer management to acquire and retain customers and

increases customer satisfaction • Business, sale's opportunities and lead development to improves sales

team efficiency • Customizable Sales Pipeline to manage leads to sales at every step

Advantages of Primmero CRM Suite

• Groups customers by keywords for profiling, sales and marketing campaigns, training and more.

• Supports multi-message campaigns via e-mail, mail etc. • Allows unlimited contacts per customer • Full, definable three tier system - organizations, departments,

contacts - tiers are customizable• Easy access to vital customer information • Easy to customize• Reduce support time and control costs

Contact Primmero

Primmero Technologies (P) Ltd.39/5523-A, Ground Floor,South Bridge Avenue,Panampilly Nagar,Cochin-682036Ph: +91 484 4011224Email: binoshalexbruce@primmerogroup.com / ajith@primmerogroup.com

www.primmerotechnologies.com

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