Primeforma seminar 280312 jaana keskitalo

17
Move up to Prime Time Jaana Keskitalo, Product Manager, Stora Enso Food Service Board

description

Move up to Prime Time, presentation of Jaana Keskitalo, Product Manager, Stora Enso Food Service Board. Primeforma Seminar 28 March 2012, Cologne Germany.

Transcript of Primeforma seminar 280312 jaana keskitalo

Page 1: Primeforma seminar 280312 jaana keskitalo

Move up to Prime Time

Jaana Keskitalo, Product Manager, Stora Enso Food Service Board

Page 2: Primeforma seminar 280312 jaana keskitalo

Today’s trends effecting packaging business

• Changing consumer purchasing behaviour

• High concerns about the environment

• Competition for the consumer

• Energy and other major costs increasing

Page 3: Primeforma seminar 280312 jaana keskitalo

Ecological

Convenient

Economical

Easy toimplement

Safe

AttractiveDesign

Brand Image

Multiple demands on packaging

Page 4: Primeforma seminar 280312 jaana keskitalo

How is the shelf today

Page 5: Primeforma seminar 280312 jaana keskitalo

Our strengths to serve demanding food packaging market

• Widest pallette of packaging boards and papers

• Captive extrusion barrier coating technology

• Food safety know-how• Industry leading R&D • Global presence • Innovations and packaging

solutions

Page 6: Primeforma seminar 280312 jaana keskitalo

Different extrusion coating possibilities

• Different polymers are used for different end uses

• Stora Enso polymer coating options– PE coating– PP coating– PET coating– High Barrier coating– Biopolymer coating

Page 7: Primeforma seminar 280312 jaana keskitalo

Innovation based on experience

• Stora Enso has long experience in paperboard based tray material

• How to replace rigid plastic packages in form fill and seal packaging

• Stora Enso has combined its knowledge in board making and plastic coating

Page 8: Primeforma seminar 280312 jaana keskitalo

Primeforma is developed for form, fill & seal technology

• Fully suitable for existing plastic film based packaging lines

• Approx. 12 mm deep tray

• Recyclable together with other board based packaging materials

Sealpac, Oldenburg

Page 9: Primeforma seminar 280312 jaana keskitalo

• A specially designed paperboard for thermoforming

• Gives the rigidity for the package

• Excellent printability

The benefits of paperboard

Page 10: Primeforma seminar 280312 jaana keskitalo

High barrier coating

• Low oxygen transmission rate

• Low water vapour transmission rate

• Excellent grease barrier

• Performs also as aroma barrier

• For long shelf-life products

Page 11: Primeforma seminar 280312 jaana keskitalo

Convenient to use

• Safe to seal

• Available with peelability function

• Easy to open

• Also non-peel version available

Page 12: Primeforma seminar 280312 jaana keskitalo

Production of packed fooddominates the carbon footprint

Waste managementPackageProduct lossProduct processing

SOURCE: FUTUPACK EKO2010 STUDY

Page 13: Primeforma seminar 280312 jaana keskitalo

Carbon footprint, packaging production (without waste management)

SOURCE: FUTUPACK EKO2010 STUDY

Page 14: Primeforma seminar 280312 jaana keskitalo

• Based on renewable raw materials

• Minimized fossil based raw material with plastic content of 13%

• Haptic: warm touch and feel

• No labels in board side needed

Different from conventional form, fill and seal package

Page 15: Primeforma seminar 280312 jaana keskitalo

• Based on our Primeforma paperboard with high barrier polymer coating

• New opportunities for consumer packaging arise through board formability

• Low carbon footprint

• Recyclable with other carton packages

Primeforma – for your packaging needs

Page 16: Primeforma seminar 280312 jaana keskitalo

Move up to Prime Time!

Page 17: Primeforma seminar 280312 jaana keskitalo

Thank You!