Primary Research
23
Primary Research Name: Chloe Haynes Candidate Number: 1141 Center Name: St. Andrew’s Catholic School Center Number: 64135
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Transcript of Primary Research
Primary Research
Name: Chloe HaynesCandidate Number: 1141Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135
What is your age?
94%
3% 2%
Age16-19 20-24 24+
What is your age?
What is your idea of an alternative music magazine cover?
25%
5%
70%
Magazine cover styleBright and colourful Plain and simpleBusy with pictures and info
What is your idea of an alternative music magazine cover?
How often do you buy magazines?
20%
30%
50%
How often magazines are boughtWeekly Monthly Yearly
How often do you buy magazines?
What is the most important part of an alternative music magazine?
20%
40%
40%
The most important partThe pictures The articlesThe reveiws and reccomendations
What is the most important part of an alternative music magazine?
What offers/promotions appeal to you the most?
64%
25%
11%
Offers/PromotionsFree downloads A chance to meet a music artistA chance to win tickets
What offers/promotions appeal to you the most?
What is your gender?
18%
82%
Gender TypeMale Female
What is your gender?
Favourite music artist /groups
42%
33%
8%
17%
Music artist/group choiceMale artists Femal artists Mixed music groupMale music group Female music group
Favourite music artist /groups
What interests you the most about alternative music magazines?
50%
10%
40%
What intrests you the most?Main articles Exclusive articlesThe upcoming events advertised
What interests you the most about alternative music magazines?
When purchasing a magazine do you focus on star appeal?
When purchasing a magazine do you focus on star appeal?
64%
18%
18%
Star AppealYes No Sometimes
How much would you usually pay for a magazine?
36%
27%
36%
How much would you pay for a magazine ?£1.00-£1.50 £2.50-£3.00£3.50-£4.00 None of the above
How much would you usually pay for a magazine?
A completed Questionnaire
Analysis of Survey Monkey and questionnaire results.
• From my research I found out that the majority of readers at 82% were male so I will make it more appealing to males than females.
• 70% of the people who answered my questionnaire were between the ages of 16-24 so I will make it appropriate for this age range so they will be more likely to buy my magazine.
• 37% of the people who completed my survey said they would buy a magazine from £1.00-£1.50 ,so I will price my magazine between these prices.
• 50% of people said that there favourite music type is male artists so I will make sure my main article is about a mail singer.
• 70% of people I asked said that they would expect a front cover of an alternative music magazine to be busy with pictures and information so I will create a front cover which looks like that.
• The most popular promotion that people would want when buying a magazine ( at 64%) would be free downloads so I will feature free downloads in my magazine.
• Survey monkey really helped me to understand what the public look for in a magazine so I now know what to put in my magazine and attract my target audience.
