SMART BILLING

PRICINGvsBILLING

What is this about?

PricingBillingHow they work togetherWhen they dontWhat to do about it

Who is David Werdiger?

Telco & subscription billing & pricing guruBlogger; writer; public speakerFounder & director: Billing Bureau, TBG, KISS MobileSeveral not-for-profit directorships

Pricing

Pricing is a marketing functionHow much to charge for a product or serviceHow to structure the price, e.g. finance options, or as a subscription productSmart pricing involves understandingYour cost structureThe value your product or service deliversSmart pricing can help youDifferentiateExtract more valueManage customer behaviourAttract different market segments

Billing

Billing is an operational functionThe process of extracting the charge from your customersIncludes calculating the price, producing and delivering invoices, and managing the way they are paidSmart billing isFlexibleScalableHighly automated

Pricing and Billing

Pricing and Billing are two sides of the same coin the coin is your revenue!Do the pricing/marketing people regularly clash with the billing people?Can your billing keep up with your marketing?Which drives which in your organization?

Pricing vs Billing

Problem

Boring

Waste

Place To Be

Take Outs

Think about pricing strategy and what it can do for youDont let the billing cart lead the pricing horseAllow your marketing to be creative and have fun!Consider end-to-end processes and look for impediments to scalability

Shameless Plug

Billing Bureau have been doing this for over 15 years; first for telcos and now all subscription services including cloudWe live and breathe itExperts in convergent billing and automation and scalability of billing & related processesCloud billing will only become more complex; we have already done it all

Thank You!

For more information, contactPaul Smyth CEO paul [at] billing.com.auLesley Kelly Sales & Marketing lesley [at] billing.com.auDavid Werdiger Chairman david [at] billing.com.auAsk us anything via http://www.facebook.com/BillingBureauPhone +61 3 8611 1111

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