Pricing Strategy

Introduction to the PS3

Will Sony be able to make up that head-start in console sales? Well a lot of it depends on the PS3’s price point. Sony has been pretty defensive around the expected PS3 price with a “if we build it, they will buy it” mentality.

Their Pricing Strategy

Sony’s seeming ambivalence around its price point is either a huge mistake or a stroke of genius in that gamers will pay up for both the PS3 system and its follow-on games. I have racked by brain trying to come up with an analogy to this situation (a company expressly ignoring price as a consideration in rolling out a new product) and I am honestly having a tough time. Sony’s conceit is amazing and it will be interesting to see how it plays out.

Thank You For Listening