Pricing Page Success Formula

Pricing PageSuccess Formula™ -Get to Profitable Revenue Quickly

Brand New Video Series!

Copyright© 2011 Sixteen Ventures. All Rights Reserved

Gives you the knowledge and tools to...

•Design your Pricing Page from the ground up

•Redesign or refine your current Pricing Page

•Continue to refine the Pricing Page over time

Pricing Page Success Formula™



A well-designed Pricing Page can help your SaaS or Web App company:

•Increase Sales

•Increase Monthly Recurring Revenue (MRR)

•Decrease Customer Acquisition Costs (CAC)

•Increase Customer Lifetime Value (CLV)

•Get to Profitable Revenue Quickly!

What’s In It For You?



The Pricing Page Success Formula™ includes...

•Value Pricing Basics for SaaS & Web Apps

•Pricing Page Fundamentals

•Pricing Page Design Elements

•Market Segmentation

•Bundles, Versions, & Pricing Metrics

•Ethical & Effective Price Testing

What do You Get?


Over 5 HOURS of content!


•The definition of “value”

•A clear explanation of Value Pricing

•Value Proposition vs. Value Perception

•How to Raise the market’s Value Perception of your Product

•The secret to success with Value Pricing

•How all of this applies to your Pricing Page

Value Pricing Basics for SaaS & Web Apps


35 Minutes


•The role of Trends in the development of your Pricing Page

•Why your Pricing Page is important even if your price is perfect

•Do all SaaS or Web App vendors need a Pricing Page?

•What is a Pricing Page, really?

•Does having a Pricing Page determine the Sales Model?

•How are Pricing Pages generally used?

•Common Misconceptions about Pricing Pages

•Why copying the Pricing Pages of other vendors is a bad idea

•And much more...

Pricing Page Fundamentals


59 Minutes


•We dig into the details of designing a Pricing Page

•How the Pricing Page relates to your overall Marketing site

•The Five Elements REQUIRED for B2B Success

•How looking at your Pricing Page differently can yield amazing results

Pricing Page Design Elements


74 Minutes


•Defining Market Segmentation

•Understanding how it applies to SaaS & Web App vendors

•Digging into Versioning & Bundling

•How understanding Market Segmentation can make you more competitive

•Market Segmentation can take you out of price comparisons all together

•Alternatives to real Market Segmentation

•And much, much more...

Market Segmentation


51 Minutes


•Understanding what a Pricing Metric is

•Understanding the difference between Bundles & Versions

•Explaining why that matters!

•How to pick the right Pricing Metric

•Why you shouldn’t blindly copy other SaaS or Web App vendors

•How to avoid Unnecessary complexity

•Why Bundles or Versions are not always required - or even the right thing to do!

•And a bunch more...

Bundles, Versions, & Pricing Metrics


35 Minutes


•Developing a real price from scratch is hard

•Figuring out how to test that without hurting credibility is key

•Techniques for testing prices without alienating or irritating customers

•Understanding the difference between Reference Price and Anchor Price

•Learning when strategic Discounts are useful and when they hurt

•And of course, a lot more

Ethical & Effective Price Testing


48 Minutes


The Pricing Page Success Formula™ also includes...

•Quick Start Checklist (Probably worth the price itself!)

•Glossary

•Suggested Reading

•PDFs of the slide decks from each of the videos!

But Wait... There’s More!



A well-designed Pricing Page can help your SaaS or Web App company:

•Increase Sales

•Increase Monthly Recurring Revenue (MRR)

•Decrease Customer Acquisition Costs (CAC)

•Increase Customer Lifetime Value (CLV)

•Get to Profitable Revenue Quickly!

What’s In It For You?


So what are you waiting for? Buy it now...

http://sixteenventures.com/pricing



Pricing PageSuccess Formula™ -Get to Profitable Revenue Quickly

Pricing Page Success Formula

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Transcript of Pricing Page Success Formula