PRICING GUIDE FALL LTO’S OFFER DEVELOPMENT CENTER JULY 2013.

PRICING GUIDE FALL LTO’SOFFER DEVELOPMENT CENTER

JULY 2013

Articulated Pricing ProcessPage 7 Features & BenefitsPage 9 Architecture: Recommended Price Points

Page 11

Architecture: Price Bands

Page 13

Next Steps For Implementation

PRICING PROCESS

CONSUMER INSIGHT, COMPETITION ANALYSIS, COMMERCIAL DRIVERS

PRICING PROCESS

Our cross divisional LTO’s for the fall give consumers everything from simple, great-tasting fare and flavor-packed meals to bright, colorful selections and truly Chef-inspired dishes.

These promotional items have been developed to drive consumer excitement and satisfaction, as well as incremental sales through increased frequency, participation and check average.

Proper pricing is fundamental for the success of our promotions. We have spent the necessary time in analyzing consumer insights, competition data and Sodexo commercial drivers, so that the pricing architecture reflects consumer value perception, and also meets divisional contribution requirements.

PRICING PROCESS

We have also used pricing best practice techniques, such as price laddering and traditional price rounding, and have integrated items to extend the overall offer. The results are shown in this guide, using price bands and recommended price points, to best suit your division’s needs.

PRICING PROCESS

CONSUMER INSIGHT

VAN WESTENDORPSURVEY

COMPETITION ANALYSIS SODEXO

PRICING LEVERS

FINAL PRICING

24 5

Initial baseline built on

consumer value perception.

Floor and ceiling points

used as reference to build price

bands.

High-street pricing gathered,

statistical analysis

undertaken.

Insights leveraged to create pricing architecture

criteria.

Articulated Pricing levers to fine tune

pricing architecture and individual price

points.

Psychological Pricing, Price

Laddering, Offer Extension.

Final articulation through both

bands and price points to ensure

pricing is actionable cross

divisionally.

1SODEXO

COMMERCIAL DRIVERS

3

Divisional contribution thresholds analyzed.

Product price points refined to ensure divisional

typical $ contribution and

% contribution are met.

FEATURES & BENEFITS

AN ARTICULATED PRICING APROACH

FEATURES & BENEFITS

INCORPORATES CONSUMER

INSIGHT

(Van Westendorp Survey)

Architecture coherent with

consumer value perception and

willingness to pay

PROVIDES PRICING BANDS

Allows pricing latitude for cross

divisional application

PROVIDES RECOMMENDED

PRICE POINTS

Ensures profitability and contribution requirements are

met

ARTICULATES SODEXO PRICING

LEVERS

(Psychological Pricing, Price Laddering, Offer

Extension)

Supports product ranging and pricing optimization at unit

level

PRICING ARCHITECTURE RECOMMENDED PRICE POINTS

PRICE POINTS, CLOSE TO HOME LTO’S

THEME STATION ITEM FOOD COST PRICE $ CONTR % PRICE $ CONTR % PRICE $ CONTR %September Cinnamon French Toast with Berry Compote 0.84$ $ 3.49 $ 2.65 75.93% $ 3.29 $ 2.45 74.47% $ 3.19 $ 2.35 73.67%September Southwestern Breakfast Bowl 0.82$ $ 3.99 $ 3.17 79.45% $ 3.79 $ 2.97 78.36% $ 3.69 $ 2.87 77.78%

October Apple Pie Pancakes with Whipped Topping 0.64$ $ 3.49 $ 2.85 81.66% $ 3.29 $ 2.65 80.55% $ 3.19 $ 2.55 79.94%October BLT-Inspired Hash Browns 1.16$ $ 3.99 $ 2.83 70.93% $ 3.79 $ 2.63 69.39% $ 3.69 $ 2.53 68.56%

November Chocolate Chip & Coconut Pancakes 0.78$ $ 3.49 $ 2.71 77.65% $ 3.29 $ 2.51 76.29% $ 3.19 $ 2.41 75.55%November Home-Style Breakfast Bowl 0.89$ $ 3.99 $ 3.10 77.69% $ 3.79 $ 2.90 76.52% $ 3.69 $ 2.80 75.88%December Cinnamon Donut French Toast 0.40$ $ 3.49 $ 3.09 88.54% $ 3.29 $ 2.89 87.84% $ 3.19 $ 2.79 87.46%December Chorizo & Scrambled Egg Flatbread 1.04$ $ 3.99 $ 2.95 73.93% $ 3.79 $ 2.75 72.56% $ 3.69 $ 2.65 71.82%

$ 0.82 $ 3.74 $ 2.92 78.22% $ 3.54 $ 2.72 77.00% $ 3.44 $ 2.62 76.33%September Spicy Chicken Po’Boy 1.33$ $ 5.29 $ 3.96 74.86% $ 4.99 $ 3.66 73.35% $ 4.79 $ 3.46 72.23%September Grilled Chicken Sandwich & Jicama Slaw* 1.49$ $ 5.79 $ 4.30 74.27% $ 5.49 $ 4.00 72.86% $ 5.29 $ 3.80 71.83%

October Bacon Avocado Grilled Cheese 1.12$ $ 5.29 $ 4.17 78.83% $ 4.99 $ 3.87 77.56% $ 4.79 $ 3.67 76.62%October Peach & Dijon Glazed Pork Sandwich* 2.29$ $ 6.49 $ 4.20 64.71% $ 6.29 $ 4.00 63.59% $ 5.99 $ 3.70 61.77%

November Chipotle Chicken Fajita Wrap* 1.43$ $ 5.29 $ 3.86 72.97% $ 4.99 $ 3.56 71.34% $ 4.79 $ 3.36 70.15%November Chicken, Veggie and Mozzarella Sandwich 1.55$ $ 5.79 $ 4.24 73.23% $ 5.49 $ 3.94 71.77% $ 5.29 $ 3.74 70.70%December Corned Beef & Swiss on Rye 1.53$ $ 5.29 $ 3.76 71.08% $ 4.99 $ 3.46 69.34% $ 4.79 $ 3.26 68.06%December BBQ Pulled Chicken with Sweet and Sour Slaw 2.69$ $ 6.79 $ 4.10 60.38% $ 6.49 $ 3.80 58.55% $ 6.29 $ 3.60 57.23%

$ 1.68 $ 5.75 $ 4.07 71.29% $ 5.47 $ 3.79 69.79% $ 5.25 $ 3.57 68.57%September Oven-Fried Chicken Wrap* 1.21$ $ 5.29 $ 4.08 77.13% $ 4.99 $ 3.78 75.75% $ 4.79 $ 3.58 74.74%September Turkey Cobb Club Sandwich 1.81$ $ 5.79 $ 3.98 68.74% $ 5.49 $ 3.68 67.03% $ 5.29 $ 3.48 65.78%

October Blackened Chicken & Avocado Wrap* 1.44$ $ 5.29 $ 3.85 72.78% $ 4.99 $ 3.55 71.14% $ 4.79 $ 3.35 69.94%October Roast Beef & Caramelized Onion Club 2.08$ $ 6.29 $ 4.21 66.93% $ 5.99 $ 3.91 65.28% $ 5.79 $ 3.71 64.08%

November Turkey Waldolf Pockets 1.40$ $ 5.29 $ 3.89 73.53% $ 4.99 $ 3.59 71.94% $ 4.79 $ 3.39 70.77%November Cajun Chicken and Pepper Jack Sandwich 1.52$ $ 5.79 $ 4.27 73.75% $ 5.49 $ 3.97 72.31% $ 5.29 $ 3.77 71.27%December Spicy Buffalo Turkey Cutlet Sandwich 1.21$ $ 5.29 $ 4.08 77.13% $ 4.99 $ 3.78 75.75% $ 4.79 $ 3.58 74.74%December Ham & Salami Muffuletta 1.99$ $ 5.99 $ 4.00 66.78% $ 5.79 $ 3.80 65.63% $ 5.59 $ 3.60 64.40%

$ 1.58 $ 5.63 $ 4.05 72.10% $ 5.34 $ 3.76 70.60% $ 5.14 $ 3.56 69.46%September Four Cheese Creamy Mac & Cheese 0.73$ $ 4.79 $ 4.06 84.76% $ 4.59 $ 3.86 84.10% $ 4.39 $ 3.66 83.37%September Grilled Chicken with Cilantro-Mint Pesto* 1.13$ $ 6.29 $ 5.16 82.03% $ 5.99 $ 4.86 81.14% $ 5.79 $ 4.66 80.48%

October Japanese Ramen Noodle Bowl 1.89$ $ 5.99 $ 4.10 68.45% $ 5.79 $ 3.90 67.36% $ 5.49 $ 3.60 65.57%October Roast Caribbean Jerk Chicken & Dirty Rice* 1.19$ $ 6.49 $ 5.30 81.66% $ 6.29 $ 5.10 81.08% $ 5.99 $ 4.80 80.13%

November Open Faced Meatloaf Stack 1.32$ $ 5.99 $ 4.67 77.96% $ 5.79 $ 4.47 77.20% $ 5.49 $ 4.17 75.96%November Chicken ala King over Mashed Potatoes 0.71$ $ 6.49 $ 5.78 89.06% $ 6.29 $ 5.58 88.71% $ 5.99 $ 5.28 88.15%December Beef Stroganoff over Mashed Red Potatoes 1.52$ $ 6.29 $ 4.77 75.83% $ 5.99 $ 4.47 74.62% $ 5.79 $ 4.27 73.75%December Orange-Scented Salmon with Jasmine Rice* 2.02$ $ 6.79 $ 4.77 70.25% $ 6.49 $ 4.47 68.88% $ 6.29 $ 4.27 67.89%

$ 1.31 $ 6.14 $ 4.83 78.75% $ 5.90 $ 4.59 77.89% $ 5.65 $ 4.34 76.91% $ 1.53 $ 5.84 $ 4.32 74.05% $ 5.57 $ 4.04 72.76% $ 5.35 $ 3.82 71.65%

Grill

AVERAGES BREAKFAST

AVERAGES GRILL

STATION AVERAGE % CONTRIBUTION PER RECOMMENDED PRICE POINT

AVERAGES LUNCH

AVERAGES DELI

BASE BETTER PREFERRED

Breakfast

AVERAGES ENTRÉE & ACTION STATION

Deli

Entrée & Action

78.22%

77.00%76.33%

75%76%77%78%79%

PREFERRED BETTER BASE

71.29%69.79%

68.57%

66%

68%

70%

72%


72.10%70.60%

69.46%

68%

70%

72%

74%


78.75%77.89%

76.91%

75%76%77%78%79%


PRICE POINTS, HERITAGE & INSPIRATION

DISH ITEM FOOD COST PRICE $ CONTR % PRICE $ CONTR % PRICE $ CONTR %Manicoba Beef & Sausage Stew 4oz 0.44$ $ 4.79 $ 4.35 90.81% $ 4.59 $ 4.15 90.41% $ 4.39 $ 3.95 89.98%

Mato-Grosso Style Tiliapia 1.23$ $ 6.29 $ 5.06 80.45% $ 6.09 $ 4.86 79.80% $ 5.99 $ 4.76 79.47%Peruvian Chicken & Chimichurri Wrap 1.05$ $ 5.29 $ 4.24 80.15% $ 4.99 $ 3.94 78.96% $ 4.79 $ 3.74 78.08%

Peruvian Beef & Potato Stew 8oz 0.70$ $ 5.29 $ 4.59 86.77% $ 4.99 $ 4.29 85.97% $ 4.79 $ 4.09 85.39%Pork, Corn & Green Chile Stew 6oz 1.02$ $ 4.99 $ 3.97 79.56% $ 4.79 $ 3.77 78.71% $ 4.49 $ 3.47 77.28%

Beer Braised Sausage with Sauerkraut 1.61$ $ 5.49 $ 3.88 70.67% $ 5.29 $ 3.68 69.57% $ 4.99 $ 3.38 67.74%Grilled Bratwurst with Braised Cabbage 1.28$ $ 5.49 $ 4.21 76.68% $ 5.29 $ 4.01 75.80% $ 4.99 $ 3.71 74.35%

Bratwurst Sandwich with Onion and Mustard 1.07$ $ 5.29 $ 4.22 79.77% $ 4.99 $ 3.92 78.56% $ 4.79 $ 3.72 77.66%Roast Turkey Breast & Gravy 1.06$ $ 6.49 $ 5.43 83.67% $ 6.29 $ 5.23 83.15% $ 5.99 $ 4.93 82.30%

Roast Pork Loin 0.81$ $ 6.29 $ 5.48 87.12% $ 5.79 $ 4.98 86.01% $ 5.49 $ 4.68 85.25%Carved Smoked Pit Ham 1.08$ $ 6.29 $ 5.21 82.83% $ 5.79 $ 4.71 81.35% $ 5.49 $ 4.41 80.33%Roast Top Round of Beef 1.80$ $ 6.49 $ 4.69 72.27% $ 6.29 $ 4.49 71.38% $ 5.99 $ 4.19 69.95%

$ 1.10 $ 5.71 $ 4.61 80.90% $ 5.43 $ 4.34 79.97% $ 5.18 $ 4.09 78.98%Wild Rice and Corn Griddled Cakes 0.39$ $ 1.59 $ 1.20 75.47% $ 1.39 $ 1.00 71.94% $ 1.19 $ 0.80 67.23%

German Braised Sauerkraut 0.62$ $ 1.59 $ 0.97 61.01% $ 1.39 $ 0.77 55.40% $ 1.19 $ 0.57 47.90%German Style Braised Red Cabbage 0.87$ $ 1.59 $ 0.72 45.28% $ 1.39 $ 0.52 37.41% $ 1.19 $ 0.32 26.89%

Spaetzle 0.23$ $ 1.59 $ 1.36 85.53% $ 1.39 $ 1.16 83.45% $ 1.19 $ 0.96 80.67%Mashed Red Skin Potatoes 0.14$ $ 1.59 $ 1.45 91.19% $ 1.39 $ 1.25 89.93% $ 1.19 $ 1.05 88.24%Apple and Raisin Stuffing 0.39$ $ 1.49 $ 1.10 73.83% $ 1.29 $ 0.90 69.77% $ 1.09 $ 0.70 64.22%Bread Stuffing / Dressing 0.40$ $ 1.49 $ 1.09 73.15% $ 1.29 $ 0.89 68.99% $ 1.09 $ 0.69 63.30%

Cornbread Stuffing 0.20$ $ 1.49 $ 1.29 86.58% $ 1.29 $ 1.09 84.50% $ 1.09 $ 0.89 81.65%Cranberry Relish 0.26$ $ 1.59 $ 1.33 83.65% $ 1.39 $ 1.13 81.29% $ 1.19 $ 0.93 78.15%

Roasted Potatoes 0.22$ $ 1.59 $ 1.37 86.16% $ 1.39 $ 1.17 84.17% $ 1.19 $ 0.97 81.51%Roasted Carrots and Parsnips 0.43$ $ 1.59 $ 1.16 72.96% $ 1.39 $ 0.96 69.06% $ 1.19 $ 0.76 63.87%

$ 0.38 $ 1.56 $ 1.19 75.89% $ 1.36 $ 0.99 72.36% $ 1.16 $ 0.79 67.60%

Sides

AVERAGES SIDES

PREFERRED BETTER BASE STATION AVERAGE % CONTRIBUTION PER RECOMMENDED PRICE POINT

Main Courses

AVERAGES MAIN COURSES

80.90%

79.97%

78.98%

78%

79%

79%

80%

80%

81%

81%

82%


75.89%

72.36%

67.60%

62%64%66%68%70%72%74%76%78%


PRICING ARCHITECTURE PRICING BANDS

PRICE BANDS, CLOSE TO HOME LTO’SCEILING % FLOOR % CEILING % FLOOR % CEILING % FLOOR %

Cinnamon French Toast with Berry Compote 0.84 3.50$ 76.00% 3.30$ 74.55% 3.30$ 74.55% 3.20$ 73.75% 3.20$ 73.75% 3.00$ 72.00%Southwestern Breakfast Bowl 0.82 4.00$ 79.50% 3.80$ 78.42% 3.80$ 78.42% 3.70$ 77.84% 3.70$ 77.84% 3.00$ 72.67%

Apple Pie Pancakes with Whipped Topping 0.64 3.50$ 81.71% 3.30$ 80.61% 3.30$ 80.61% 3.20$ 80.00% 3.20$ 80.00% 3.00$ 78.67%BLT-Inspired Hash Browns 1.16 4.00$ 71.00% 3.80$ 69.47% 3.80$ 69.47% 3.70$ 68.65% 3.70$ 68.65% 3.00$ 61.33%

Chocolate Chip & Coconut Pancakes 0.78 3.50$ 77.71% 3.30$ 76.36% 3.30$ 76.36% 3.20$ 75.63% 3.20$ 75.63% 3.00$ 74.00%Home-Style Breakfast Bowl 0.89 4.00$ 77.75% 3.80$ 76.58% 3.80$ 76.58% 3.70$ 75.95% 3.70$ 75.95% 3.00$ 70.33%

Cinnamon Donut French Toast 0.4 3.50$ 88.57% 3.30$ 87.88% 3.30$ 87.88% 3.20$ 87.50% 3.20$ 87.50% 3.00$ 86.67%Chorizo & Scrambled Egg Flatbread 1.04 4.00$ 74.00% 3.80$ 72.63% 3.80$ 72.63% 3.70$ 71.89% 3.70$ 71.89% 3.00$ 65.33%

AVERAGES BREAKFAST 0.82 78.28% 77.06% 77.06% 76.40% 76.40% 72.63%Spicy Chicken Po’Boy 1.33 5.30$ 74.91% 5.00$ 73.40% 5.00$ 73.40% 4.80$ 72.29% 4.80$ 72.29% 4.30$ 69.07%

Grilled Chicken Sandwich & Jicama Slaw* 1.49 5.80$ 74.31% 5.50$ 72.91% 5.50$ 72.91% 5.30$ 71.89% 5.30$ 71.89% 4.80$ 68.96%Bacon Avocado Grilled Cheese 1.12 5.30$ 78.87% 5.00$ 77.60% 5.00$ 77.60% 4.80$ 76.67% 4.80$ 76.67% 4.30$ 73.95%

Peach & Dijon Glazed Pork Sandwich* 2.29 6.50$ 64.77% 6.30$ 63.65% 6.30$ 63.65% 6.00$ 61.83% 6.00$ 61.83% 5.50$ 58.36%Chipotle Chicken Fajita Wrap* 1.43 5.30$ 73.02% 5.00$ 71.40% 5.00$ 71.40% 4.80$ 70.21% 4.80$ 70.21% 4.30$ 66.74%

Chicken, Veggie and Mozzarella Sandwich 1.55 5.80$ 73.28% 5.50$ 71.82% 5.50$ 71.82% 5.30$ 70.75% 5.30$ 70.75% 4.80$ 67.71%Corned Beef & Swiss on Rye 1.53 5.30$ 71.13% 5.00$ 69.40% 5.00$ 69.40% 4.80$ 68.13% 4.80$ 68.13% 4.30$ 64.42%

BBQ Pulled Chicken with Sweet and Sour Slaw 2.69 6.80$ 60.44% 6.50$ 58.62% 6.50$ 58.62% 6.30$ 57.30% 6.30$ 57.30% 5.80$ 53.62%AVERAGES GRILL 1.68 71.34% 69.85% 69.85% 68.63% 68.63% 65.35%

Oven-Fried Chicken Wrap* 1.21 5.30$ 77.17% 5.00$ 75.80% 5.00$ 75.80% 4.80$ 74.79% 4.80$ 74.79% 4.30$ 71.86%Turkey Cobb Club Sandwich 1.81 5.80$ 68.79% 5.50$ 67.09% 5.50$ 67.09% 5.30$ 65.85% 5.30$ 65.85% 4.80$ 62.29%

Blackened Chicken & Avocado Wrap* 1.44 5.30$ 72.83% 5.00$ 71.20% 5.00$ 71.20% 4.80$ 70.00% 4.80$ 70.00% 4.30$ 66.51%Roast Beef & Caramelized Onion Club 2.08 6.30$ 66.98% 6.00$ 65.33% 6.00$ 65.33% 5.80$ 64.14% 5.80$ 64.14% 5.30$ 60.75%

Turkey Waldolf Pockets 1.4 5.30$ 73.58% 5.00$ 72.00% 5.00$ 72.00% 4.80$ 70.83% 4.80$ 70.83% 4.30$ 67.44%Cajun Chicken and Pepper Jack Sandwich 1.52 5.80$ 73.79% 5.50$ 72.36% 5.50$ 72.36% 5.30$ 71.32% 5.30$ 71.32% 4.80$ 68.33%

Spicy Buffalo Turkey Cutlet Sandwich 1.21 5.30$ 77.17% 5.00$ 75.80% 5.00$ 75.80% 4.80$ 74.79% 4.80$ 74.79% 4.30$ 71.86%Ham & Salami Muffuletta 1.99 6.00$ 66.83% 5.80$ 65.69% 5.80$ 65.69% 5.60$ 64.46% 5.60$ 64.46% 5.10$ 60.98%

AVERAGES DELI 1.58 72.14% 70.66% 70.66% 69.52% 69.52% 66.25%Four Cheese Creamy Mac & Cheese 0.73 4.80$ 84.79% 4.60$ 84.13% 4.60$ 84.13% 4.40$ 83.41% 4.40$ 83.41% 3.90$ 81.28%

Grilled Chicken with Cilantro-Mint Pesto* 1.13 6.30$ 82.06% 6.00$ 81.17% 6.00$ 81.17% 5.80$ 80.52% 5.80$ 80.52% 5.30$ 78.68%Japanese Ramen Noodle Bowl 1.89 6.00$ 68.50% 5.80$ 67.41% 5.80$ 67.41% 5.50$ 65.64% 5.50$ 65.64% 5.00$ 62.20%

Roast Caribbean Jerk Chicken & Dirty Rice* 1.19 6.50$ 81.69% 6.30$ 81.11% 6.30$ 81.11% 6.00$ 80.17% 6.00$ 80.17% 5.50$ 78.36%Open Faced Meatloaf Stack 1.32 6.00$ 78.00% 5.80$ 77.24% 5.80$ 77.24% 5.50$ 76.00% 5.50$ 76.00% 5.00$ 73.60%

Chicken ala King over Mashed Potatoes 0.71 6.50$ 89.08% 6.30$ 88.73% 6.30$ 88.73% 6.00$ 88.17% 6.00$ 88.17% 5.50$ 87.09%Beef Stroganoff over Mashed Red Potatoes 1.52 6.30$ 75.87% 6.00$ 74.67% 6.00$ 74.67% 5.80$ 73.79% 5.80$ 73.79% 5.30$ 71.32%Orange-Scented Salmon with Jasmine Rice* 2.02 6.80$ 70.29% 6.50$ 68.92% 6.50$ 68.92% 6.30$ 67.94% 6.30$ 67.94% 5.80$ 65.17%

AVERAGES ACTION 3.73 78.79% 77.92% 77.92% 76.95% 76.95% 74.71%

ITEM FOOD COST STATION MAXIMUM & MINIMUM % CONTRIBUTION

(BASED ON ABSOLUTE CEILING AND FLOOR PRICES

December

November


Breakfast

MONTH STATION

October

September

September

OctoberDeli

September

October

Action

GrillNovember

December

September

October

November

December

November

December

78.28%

72.63%

65%

70%

75%

80%

CEILING FLOOR

71.34%

65.35%

60%

65%

70%

75%

CEILING FLOOR

72.14%

66.25%

60%

65%

70%

75%

CEILING FLOOR

78.79%

74.71%

70%

75%

80%

CEILING FLOOR

PRICE BANDS, HERITAGE & INSPIRATIONS

CEILING % FLOOR % CEILING % FLOOR % CEILING % FLOOR %Manicoba Beef & Sausage Stew 4oz 0.44$ 4.80$ 90.83% 4.60$ 90.43% 4.60$ 90.43% 4.40$ 90.00% 4.40$ 90.00% 3.00$ 85.33%

Mato-Grosso Style Tiliapia 1.23$ 6.30$ 80.48% 6.10$ 79.84% 6.10$ 79.84% 6.00$ 79.50% 6.00$ 79.50% 3.00$ 59.00%Peruvian Chicken & Chimichurri Wrap 1.05$ 5.30$ 80.19% 5.00$ 79.00% 5.00$ 79.00% 4.80$ 78.13% 4.80$ 78.13% 3.00$ 65.00%

Peruvian Beef & Potato Stew 8oz 0.70$ 5.30$ 86.79% 5.00$ 86.00% 5.00$ 86.00% 4.80$ 85.42% 4.80$ 85.42% 3.00$ 76.67%Pork, Corn & Green Chile Stew 6oz 1.02$ 5.00$ 79.60% 4.80$ 78.75% 4.80$ 78.75% 4.50$ 77.33% 4.50$ 77.33% 3.00$ 66.00%

Beer Braised Sausage with Sauerkraut 1.61$ 5.50$ 70.73% 5.30$ 69.62% 5.30$ 69.62% 5.00$ 67.80% 5.00$ 67.80% 3.00$ 46.33%Grilled Bratwurst with Braised Cabbage 1.28$ 5.50$ 76.73% 5.30$ 75.85% 5.30$ 75.85% 5.00$ 74.40% 5.00$ 74.40% 3.00$ 57.33%

Bratwurst Sandwich with Onion and Mustard 1.07$ 5.30$ 79.81% 5.00$ 78.60% 5.00$ 78.60% 4.80$ 77.71% 4.80$ 77.71% 3.00$ 64.33%Roast Turkey Breast & Gravy 1.06$ 6.50$ 83.69% 6.30$ 83.17% 6.30$ 83.17% 6.00$ 82.33% 6.00$ 82.33% 3.00$ 64.67%

Roast Pork Loin 0.81$ 6.30$ 87.14% 5.80$ 86.03% 5.80$ 86.03% 5.50$ 85.27% 5.50$ 85.27% 3.00$ 73.00%Carved Smoked Pit Ham 1.08$ 6.30$ 82.86% 5.80$ 81.38% 5.80$ 81.38% 5.50$ 80.36% 5.50$ 80.36% 3.00$ 64.00%Roast Top Round of Beef 1.80$ 6.50$ 72.31% 6.30$ 71.43% 6.30$ 71.43% 6.00$ 70.00% 6.00$ 70.00% 3.00$ 40.00%

1.10 80.93% 80.01% 80.01% 79.02% 79.02% 63.47%Wild Rice and Corn Griddled Cakes 0.39$ 1.60$ 75.63% 1.40$ 72.14% 1.40$ 72.14% 1.20$ 67.50% 1.20$ 67.50% 0.70$ 44.29%

German Braised Sauerkraut 0.62$ 1.60$ 61.25% 1.40$ 55.71% 1.40$ 55.71% 1.20$ 48.33% 1.20$ 48.33% 1.00$ 38.00%German Style Braised Red Cabbage 0.87$ 1.60$ 45.63% 1.40$ 37.86% 1.40$ 37.86% 1.20$ 27.50% 1.20$ 27.50% 1.00$ 13.00%

Spaetzle 0.23$ 1.60$ 85.63% 1.40$ 83.57% 1.40$ 83.57% 1.20$ 80.83% 1.20$ 80.83% 0.70$ 67.14%Mashed Red Skin Potatoes 0.14$ 1.60$ 91.25% 1.40$ 90.00% 1.40$ 90.00% 1.20$ 88.33% 1.20$ 88.33% 0.70$ 80.00%Apple and Raisin Stuffing 0.39$ 1.50$ 74.00% 1.30$ 70.00% 1.30$ 70.00% 1.10$ 64.55% 1.10$ 64.55% 0.60$ 35.00%Bread Stuffing / Dressing 0.40$ 1.50$ 73.33% 1.30$ 69.23% 1.30$ 69.23% 1.10$ 63.64% 1.10$ 63.64% 0.60$ 33.33%

Cornbread Stuffing 0.20$ 1.50$ 86.67% 1.30$ 84.62% 1.30$ 84.62% 1.10$ 81.82% 1.10$ 81.82% 0.60$ 66.67%Cranberry Relish 0.26$ 1.60$ 83.75% 1.40$ 81.43% 1.40$ 81.43% 1.20$ 78.33% 1.20$ 78.33% 0.70$ 62.86%

Roasted Potatoes 0.22$ 1.60$ 86.25% 1.40$ 84.29% 1.40$ 84.29% 1.20$ 81.67% 1.20$ 81.67% 0.70$ 68.57%Roasted Carrots and Parsnips 0.43$ 1.60$ 73.13% 1.40$ 69.29% 1.40$ 69.29% 1.20$ 64.17% 1.20$ 64.17% 0.70$ 38.57%

0.38 76.05% 72.56% 72.56% 67.88% 67.88% 49.77%

AVERAGES MAIN COURSES

AVERAGES SIDES

Sides

BETTER BASE STATION MAXIMUM & MINIMUM % CONTRIBUTION (BASED ON ABSOLUTE CEILING AND FLOOR PRICES

Main Courses

DISH ITEM FOOD COSTPREFERRED

80.93%

63.47%

0%

20%

40%

60%

80%

100%

CEILING FLOOR

76.05%

49.77%

0%

20%

40%

60%

80%

CEILING FLOOR

NEXT STEPS

FOR IMPLEMENTATION

NEXT STEPS FOR IMPLEMENTATION

REVIEW PRICING ARCHITECTURE

DEFINE FINAL PRICE BRANDS AND/OR PRICE POINTS FOR YOUR DIVISION

PLAN THE UNIT COMMUNICATION STRATEGY

MAKE UNIT LEVEL TOOLS AVAILABLE (CLIENT PRESENTATIONS, SPREADSHEETS…)

PROVIDE UNIT SUPPORT

PRICING GUIDE FALL LTO’S OFFER DEVELOPMENT CENTER JULY 2013.

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Transcript of PRICING GUIDE FALL LTO’S OFFER DEVELOPMENT CENTER JULY 2013.