Atlas

Presented By:

Ashim Shakya Binay Jeswal Ganga Pd Khanal Gyani Yadav Pashupati Khadka Rajendra Kaini Rakesh Suraj K.C 18th July

2013

Product Name : Maxs1

Executive Summary

Atlas is going to launch a new revolution in technology

Effectively and efficiently competent with customers because of its uniqueness

Targeting specific segments in the consumers and business markets

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Primary marketing objective is to achieve BEP within 18 months (selling 55,000 units)

Primary financial objective : achieve sales revenue of Rs. 1.5 billion turning 1st year losses to less than 20% of the expected turnover

Executive Summary (Cont ..)

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Situation Analysis

Expected monthly Revenue Rs 5,00,000

Expected Annual Growth Rate 10% Per year

Estimated Cost per month Rs 3,00,000

Number of Staff 104

Planning to open 50 stores all over Nepal

Already has 20 stores

Large retail store is going to establish in Kathmandu, which take cares about 60% of Customer

Customers

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Competitors

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Maxs1

Strength : Quality product, innovative

Weakness : High price

Opportunity : Able to enter into new market

Threats : New competition with Maxs1

SWOT Analysis of Sony

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SWOT AnalysisStrength

Price and quality Service center Easy

replacement

Weakness

Brand name Low Availability

Opportunity Capturing the

global market High Demand for

our product

Threats Competitors Economic

recession

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Increase Product awareness of product within the target market by 25 percent in one year

Increasing sales by 10% over the next six months

Reduce Product Price by 10% and increase market Share by 5 percent in the first Quarter in target market

Objectives

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Improve brand awareness so that a minimum 50% of target customers will recognize our brand over the next fiscal year.

Increase Gross profit margin 3 percent Per product

Objectives cont…

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Linked objectives with strategy

Objectives Strategy Mix

Increase Product awareness of product within the target market Kathmandu by 25 percent in one year.

Aggressive sampling campaign using point of purchase and coupons to encourage trying new product.

Promotion

Increase target market Biratnager’s Share by 5 percent in first quarter

Reduce Product Price by 10% and increase market

Price

Lunch Improve service Birtamode market In next year

Redesign declining service according to new customer specifications/wants

Product

Introduce our produce in new target market Ilam

Expand Distribution to sports concessions to reach more youth and men.

Product

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Product

20 MP video camera

Price

Average cost of Atlas : Rs 75,000/- (without additional Lenses)

Marketing Mix

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KTM - Civil Mall, City Center

Lalitpur - Bishal Bazar

Pokhara - Pokhara City Center

Dharan - Dharan Mall

Main production place : Kathmandu Other Convenient stores:

Place

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Promotion Mix

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Advertising Personal selling Public relation Sales promotion

Promotion

Give information about our product

Remind about our product

Pursue to buy our product

Objectives of Advertisement

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Thank You !!!

Any Queries ?