Text Analytics in the EU Fusepool project (at II-SDV 2013 conference)
Pricing and business model Fusepool
-
Upload
fusepool-sme-project -
Category
Technology
-
view
62 -
download
2
Transcript of Pricing and business model Fusepool
Pricing model
Michael Kaschesky
Fusepool USPsfrom legacy data to Linked Data● e.g. extraction, entity recognition, interlinking
visualization of Linked Data● e.g. GUI, facets, graph browser
user feedback to Linked Data● e.g. user classification, user labeling, label prediction
OptionsSoftware as a Service (SaaS)
Platform as a Service (PaaS)
Data as a Service (DaaS)
Pricing Free - Freemium - Premium
Organizations
Documents SaaS
PaaSStorage
System
GUI
Utilities
Sourcing
PREFIX foaf: <http://xmlns.com/foaf/0.1/>SELECT *WHERE { ?person foaf:name ?name . ?person foaf:mbox ?email .}
DaaS
Cost driversCPU clock usage hours
Persistent storage levels
I/O requests, API requests
Data transfer (outbound)
CostsCost of storing a document?
Cost of one entity extraction?
Cost of one entity interlinking?
Cost of supporting one user?...
Cost of interlinking?
January February March April May June
800
400
Controlled testingFunctions & usage (e.g. interlinking)
Components/services (e.g. SILK, ECS)
Track cost factors (e.g. CPU, datastore)
Link resource use to cost factors
Calculation exampleOperation CPU use Storage Queries
Input 0.2 second 235 KB 10 SELECT
SILK engine 1.3 second
Output 0.1 second 4 KB 2 INSERT
ProblemNot there yet (e.g. FundingFinder)
Testing willingness to pay unrealistic
Identifying cost drivers unrealistic
> uncertainty about income & costs
ConclusionExploit technology, not end product
● pipeline to enhance legacy data● landscape viewer, graph browser● learn, update, predict framework
Business model
Michael Kaschesky
Patents analytics
positioned between Google Patents and patent consulting services
Technology intelligence
positioned between Google Trends and technology consulting services
Market intelligence
positioned between Facebook/ Criteo/ etc and marketing consulting services
Expertise intelligencepositioned across Facebook (private), LinkedIn/Technorati (private/work) and tools such as Science Citation Index/Arnetminer/biomedexperts
Content distributor
positioned between off-the-shelf data services (e.g. Factual) and ‘manual’ data curation services
Content/data distribution
Linked Data?Attribution ... is key to provenance … making all contributors to the data value chain visible.
Kingsley Idehen (OpenLink)
Attribution?No economy without attribution
Example: Creative Commons
Creativity wants to be recognized, then people exchange ideas
Data publisher
Data modeler
Data enrichment
Data user
Value
Value
Value Value€$¥
€$¥€$¥
Mission & strategyMission: communicate more effectively and efficiently
Strategy: open, integrated, and viable data infrastructure
Products
turn communication use cases into intuitively usable applications (apps)
Customers & partnersCustomers publish connected data
● communicate, inform, enable
Partners along the data value chain
● data providers, developers, users
Product featuresFusepool mobile app framework for displaying/entering data per facet
● facet is a particular aspect of the data relevant to the use case
Organizations
Documents
FacetsEntities
Product featuresFacet = basic core functions to display/enter data for use cases
App = combination of multiple facets to meet specific use case
Facets
Entities
Generic mobile app framework
Product accessCustomized solutions for Fusepool mobile app data framework
Online configurator for data sources, facets, display parameters
Swissdat's roleReuse/extend Fusepool (e.g. RDFizer, faceted/graph browsing, DLC)
Fusepool mobile app framework
Support open, integrated, and viable data infrastructure
ProfitabilityOrganic growth until proven
● customization > consulting fees● online configurator > service fees● own apps > sales income
Investors extend successful format