Pricing and business model Fusepool

33
Pricing model Michael Kaschesky

Transcript of Pricing and business model Fusepool

Page 1: Pricing and business model Fusepool

Pricing model

Michael Kaschesky

Page 2: Pricing and business model Fusepool

Fusepool USPsfrom legacy data to Linked Data● e.g. extraction, entity recognition, interlinking

visualization of Linked Data● e.g. GUI, facets, graph browser

user feedback to Linked Data● e.g. user classification, user labeling, label prediction

Page 3: Pricing and business model Fusepool

OptionsSoftware as a Service (SaaS)

Platform as a Service (PaaS)

Data as a Service (DaaS)

Pricing Free - Freemium - Premium

Page 4: Pricing and business model Fusepool

Organizations

Documents SaaS

Page 5: Pricing and business model Fusepool

PaaSStorage

System

GUI

Utilities

Sourcing

Page 6: Pricing and business model Fusepool

PREFIX foaf: <http://xmlns.com/foaf/0.1/>SELECT *WHERE { ?person foaf:name ?name . ?person foaf:mbox ?email .}

DaaS

Page 7: Pricing and business model Fusepool

Cost driversCPU clock usage hours

Persistent storage levels

I/O requests, API requests

Data transfer (outbound)

Page 8: Pricing and business model Fusepool

CostsCost of storing a document?

Cost of one entity extraction?

Cost of one entity interlinking?

Cost of supporting one user?...

Page 9: Pricing and business model Fusepool

Cost of interlinking?

January February March April May June

800

400

Page 10: Pricing and business model Fusepool

Controlled testingFunctions & usage (e.g. interlinking)

Components/services (e.g. SILK, ECS)

Track cost factors (e.g. CPU, datastore)

Link resource use to cost factors

Page 11: Pricing and business model Fusepool

Calculation exampleOperation CPU use Storage Queries

Input 0.2 second 235 KB 10 SELECT

SILK engine 1.3 second

Output 0.1 second 4 KB 2 INSERT

Page 12: Pricing and business model Fusepool

ProblemNot there yet (e.g. FundingFinder)

Testing willingness to pay unrealistic

Identifying cost drivers unrealistic

> uncertainty about income & costs

Page 13: Pricing and business model Fusepool

ConclusionExploit technology, not end product

● pipeline to enhance legacy data● landscape viewer, graph browser● learn, update, predict framework

Page 14: Pricing and business model Fusepool

Business model

Michael Kaschesky

Page 15: Pricing and business model Fusepool

Patents analytics

positioned between Google Patents and patent consulting services

Page 16: Pricing and business model Fusepool

Technology intelligence

positioned between Google Trends and technology consulting services

Page 17: Pricing and business model Fusepool

Market intelligence

positioned between Facebook/ Criteo/ etc and marketing consulting services

Page 18: Pricing and business model Fusepool

Expertise intelligencepositioned across Facebook (private), LinkedIn/Technorati (private/work) and tools such as Science Citation Index/Arnetminer/biomedexperts

Page 19: Pricing and business model Fusepool

Content distributor

positioned between off-the-shelf data services (e.g. Factual) and ‘manual’ data curation services

Page 20: Pricing and business model Fusepool

Content/data distribution

Page 21: Pricing and business model Fusepool

Linked Data?Attribution ... is key to provenance … making all contributors to the data value chain visible.

Kingsley Idehen (OpenLink)

Page 22: Pricing and business model Fusepool

Attribution?No economy without attribution

Example: Creative Commons

Creativity wants to be recognized, then people exchange ideas

Page 23: Pricing and business model Fusepool

Data publisher

Data modeler

Data enrichment

Data user

Value

Value

Value Value€$¥

€$¥€$¥

Page 24: Pricing and business model Fusepool

Mission & strategyMission: communicate more effectively and efficiently

Strategy: open, integrated, and viable data infrastructure

Page 25: Pricing and business model Fusepool

Products

turn communication use cases into intuitively usable applications (apps)

Page 26: Pricing and business model Fusepool

Customers & partnersCustomers publish connected data

● communicate, inform, enable

Partners along the data value chain

● data providers, developers, users

Page 27: Pricing and business model Fusepool

Product featuresFusepool mobile app framework for displaying/entering data per facet

● facet is a particular aspect of the data relevant to the use case

Page 28: Pricing and business model Fusepool

Organizations

Documents

FacetsEntities

Page 29: Pricing and business model Fusepool

Product featuresFacet = basic core functions to display/enter data for use cases

App = combination of multiple facets to meet specific use case

Page 30: Pricing and business model Fusepool

Facets

Entities

Generic mobile app framework

Page 31: Pricing and business model Fusepool

Product accessCustomized solutions for Fusepool mobile app data framework

Online configurator for data sources, facets, display parameters

Page 32: Pricing and business model Fusepool

Swissdat's roleReuse/extend Fusepool (e.g. RDFizer, faceted/graph browsing, DLC)

Fusepool mobile app framework

Support open, integrated, and viable data infrastructure

Page 33: Pricing and business model Fusepool

ProfitabilityOrganic growth until proven

● customization > consulting fees● online configurator > service fees● own apps > sales income

Investors extend successful format