PRICE LIST GAZETAadv.gazeta.pl/pub/inb/reklama/pricelist.pdf · 2008. 8. 27. · Agora SA, 00-732...

Agora SA, 00-732 Warszawa, Czerska 8/10, tel. (0-22 ) 555 41 84, 555 44 44, faks (0-22) 555 48 70

NIP 526-030-56-44

Price list for advertising products of Gazeta.pl po rtal Valid from 01 March 2006 to 31.12.2008 r. or until further notice

This message does not constitute information addressed to persons who have an interest in the offered services for purposes

unrelated to business activity. Such persons should contact Agora S.A. to obtain detailed information.

Agora S.A., 00-732 Warsaw, Czerska 8/10, tel. (+48-22) 555 49 90, 555 49 94, fax (+48-22) 555 48 70 NIP 526-030-56-44

Internet Project, 00-732 Warsaw, Czerska 8/10 tel. (+48-22) 555 41 84, 555 44 44, fax (+48-22) 555 48 70

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Things are abuzz ...

Portal Gazeta.pl means more than

6 000 000 real users and more than 600 000 000 page views per month*

More than page 1 200 000* real

users, more than 300 000** registered CVs

More than 1 900 000 real users and more than

18 000 000 page views per month*

More than 1 000 000 real users and more than

37 000 000 page views per month*

Gazeta.pl ...we get it right to the point!

*Source: Megapanel PBI/Gemius, May 2008. Elaboration Agora S.A. **Source: Data of Agora S.A.





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• Contents

o Advertising rate card o Behavioural Targeting o Demographic Targeting o Search engine marketing (SEM) o Technical requirements o Non-standard options





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PRICE LIST FOR ADVERTISEMENTS

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Price per 1000 hits (CPM)

ROS gazeta.pl 9 17 18 15 23 23 30 35 30 30 35 45 60 15 15 23 -

Homepage 70 91 - 105 137 137 - - - 158 175 200 240 105 105 137 -

Finance Centre

Firms

Stock Market 3)

Business

A

Money

90 117 135 135 176 176 203 225 203 203 225 230 260 135 135 176 203

Home News

World News

News 1) GazetaWyborcza.pl – except HP

70 91 105 105 137 137 158 175 158 158 175 200 240 105 105 137 158

Video - - 105 - - - 158 175 175 158 - - - - - - 158

B

Gazetawyborcza.pl - HP 70 91 105 - 137 - - 175 175 158 - - - - - - -

Auto-Moto

Magazines

Home

E-Kids

Women

Sport

Travel

C

Health

65 85 98 98 127 127 147 163 147 146 163 180 220 98 98 127 147

1) In the “News” section, skyscraper advertisements are available except on the homepage. 2) Megabanner available only on pages with articles. 3) Megabanner and MPU are not available on the pages of the Stock Market service.





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Blox 4), 5) a, b, c, d Dating Cafe 5) c, d

What’s On 5) d

“Du Ŝy Format”

Education

Film

Photos 5) c,d Photoforum Games 5) a, b, c, d, e

Cellphones 5) d, e

Books

Culture

Magic 5) a, b, c, d, e Fashion Music

Science Opinions / Weekend Weather 5) c Jobs

ROS Aaaby 5) a, b, c, d, e

ROS Forum 5) a, b, c, d, e

D

Television 5) d, e

40 52 60 60 60 78 113 100 113 113 100 120 160 60 60 78 113

Chat 5) a,b,c,d,e

Directory 5) a,b,c,d,e

Mail 5) a,b,c,d,e

Search 5) a,b,c,d,e

E

Usenet 5) a,b,c,d,e

9 17 - 15 15 23 - - - 30 35 40 60 14 15 23 -

F Warsaw, Katowice, Wrocław, Gdańsk, Kraków, Szczecin, Poznań, Łód ź

30 39 45 45 45 59 68 75 68 68 75 100 140 45 45 59 68

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Bydgoszcz, Cz ęstochowa, Białystok, Opole, Kielce, Olsztyn, Lublin, Rzeszów, Płock, Zielona Góra, Radom, Gorzów Wlkp., Toruń

24 31 36 36 36 47 54 60 54 54 60 80 120 36 36 47 54

4) Transmission possible only on the service homepage. 5) The following forms are not available:

a. Skyscraper

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b. Expanding skyscraper c. MPU d. Megabanner 300 x 600 e. Scroll skyscraper

COMBINED ADVERTISING FORMS : "ONE-DAY CAMPAIGNS" (Header page of Gazeta.pl) Various advertising forms can be combined on the header page of Gazeta.pl and inserted as part of a one-day campaign. The advertising form displayed in the CPM model can be viewed by every user (capping 1). The other displayed advertising form can be viewed throughout the user's entire visit on the site. Available options: Billboard + Toplayer PLN 89 000 Brandmark + scroll Footer PLN 93 000 MPU + Toplayer PLN 109 000 DHTML + billboard PLN 89 000 The available forms are described in detail in the publication and advertising rules. Please contact us if you would like to combine other forms.

Special Advertising Packages: Header page of Gazeta Wyborcza.pl Special advertising packages based on unique forms available exclusively as part of the below offer have been prepared and implemented on the header page of Gazetawyborcza.pl site. The list of available forms is inclusive of a box by the masthead – the most prestigious advertising form in Gazeta.pl. Available options: Header page: 33% share of voice, duration: one week

- masthead box combined with MPU ads: PLN 20 000 - masthead box combined with billboard: PLN 12 000

Header page: 33% share of voice, duration: two weeks

- masthead box combined with MPU ads: PLN 35 000 - masthead box combined with billboard: PLN 20 000

Header page: 33% share of voice, duration: one month

- masthead box: PLN 15 000 Exclusive thematic coverage is additionally guaranteed for every package. We also offer advertising options with 100% share of voice (share of page views)





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Video Spot Advertising spots displayed directly after the user enters the site can be inserted in the header page of Wideo.gazeta.pl service. The spot can be clickable. It can be displayed in the CPM model per the number of page views. In the CPM model per user with capping 1 (+10%). Every advertising spot can last up to 10 s.. Rate card price per 1000 views (CPM)

Service | advertising form Advertising spot up to 10s

Wideo.gazeta.pl 155

Rate card price per 1000 views (CPM)

Weekly Monthly

advertising form Sample guaranteed number of uu**

price Sample guaranteed number of uu**

price

Advertising spot up to 10s with capping 1 100 000 17 050 350 000 59 675

The available forms are described in detail in the publication and advertising rules. Please contact us if you would like to combine other forms. ** subject to service coverage in the given month, to be confirmed by the advertising department of Gazeta.pl every time





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ADVERTISING TIME OPTIONS IN THE SITE: "ONE-DAY CAMPAIGNS"

HP Gazeta.pl – regular advertisements*

daily weekly

advertising form Sample guaranteed number of uu** price Sample guaranteed

number of uu** price

banner 31 500 84 000

billboard 40 950 109 200

expand banner 47 250 126 000

expand billboard 61 650 164 400

MPU

300 000

78 750

800 000

210 000

HP Wiadomości (News) – regular advertisements*

daily weekly

advertising form Sample guaranteed number of uu** price Sample guaranteed

number of uu** price

banner 16 275 52 500

billboard 21 157 68 250

skyscraper 24 412 78 750

expand banner 24 412 78 750

expand billboard 31 852 102 750

expand skyscraper 36 735 118 500

MPU 40 687 131 250

wallpaper

155 000

16 275

500 000

52 500

Gospodarka (Business) – regular advertisements*

daily weekly

advertising form Sample guaranteed number of uu**

price Sample guaranteed number of uu**

price

banner 6 750 27 000

billboard 8 775 35 100

skyscraper 10 125 40 500

MPU 16 875 67 500

wallpaper

50 000

5 250

200 000

21 000

* Rate Card prices are indicated in the table

** Subject to statistical data and market trends





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DIRECT MAILING

This is an e-mail in HTML format sent simultaneously to many free e-mail users on the Gazeta.pl portal e-mail system.

Advertising in the form of direct mail can be addressed to a selected target group, which can be defined based on the criteria shown in the table below (user data is taken from the registration form). If targeted mailing is selected, the additional charge indicated in the table is added to the basic price. Technical data:

� volume of material: max. 35 KB � every additional 10 KB carries an extra charge of + 15 PLN / CPM

BASIC PRICE:

80 PLN per 1000 transmissions

Targeted mailing – selection criteria and additiona l charge on top of the basic price

Category Criterion Additional charge

Sex female/male + 20%

Age age range (must be a range of more than two years) + 20%

Province any desired province (województwo) + 30%

Town any desired town (with a population of more than 20 000) + 40%

Size of town Towns with a population of up to 10 000, from 10 000 to 20 000, from 20 000 to 50 000, from 50 000 to 100 000, from 100 000 to 200 000, from 200 000 to 500 000, over 500 000

+ 30%

Occupation Manager/director/senior official; specialist/freelance; owner of business; academic/teacher; office worker/official pensioner; student/school; non-working/unemployed

+ 30%

Interests business/economy; home/real-estate; computers/Internet; culture; fashion and beauty; motoring; science/education; family/children/health; entertainment; sport; travel; current affairs/politics

+ 30%

Education graduate; high school; vocational; primary + 20%





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NEWSLETTER

This is an e-mail message in HTML format which is forwarded to many users who have expressed an interest in receiving information on the given topic. A single user may subscribe to many newsletters corresponding to his/her interests and needs. More than 220 000 newsletters with general and local news are sent every day. In addition, newsletters of magazines generating coverage of more than 95 000 accounts are forwarded monthly.

Advertising mail may be addressed to a selected group of users who are chosen in view of the thematic criteria presented in the below table (user data from the registration form).

Technical data:

� size of material: max 35 KB � additional charge of PLN 15/ CPM per every additional 10 KB

Rate card prices per 1000 accounts (CPM)

Targeted newsletter – thematic selection criteria a nd prices

Category Newsletter Billboard MPU Mid text button

Wiadomości dnia (Daily News) 91 175 87.5 Informacje z kraju (Domestic News)

91 175 87.5

Nauka (Education) 52 113 56.5 Informacje gospodarcze (Business News)

117 225 112.5

Informacje ze świata (International News)

91 175 87.5

Informacje kulturalne (Cultural News)

52 113 56.5

Media i technologie (Media and Technology)

52 113 56.5

Informacje sportowe (Sports News)

85 163 81.5

Publicystyka, opinie i komentarze (Feature columns, opinions and commentaries)

52 113 56.5

General news

Dziś w Gazecie Wyborczej (Today in Gazeta Wybocza)

91 175 87.5





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Category Newsletter Billboard MPU Mid text button Kuchnia (Cooking)

Avanti Magazine newsletters

eDziecko (eChild) 85 163 81.5


Category Newsletter Billboard MPU Mid text button

Warsaw

Kraków

Wrocław

Katowice

Łódź

Poznań

Trójmiasto

Szczecin

Lublin

Rzeszów

Kielce

Opole

Białystok

Olsztyn

Toruń

Bydgoszcz

Radom

Częstochowa

Zielona Góra

Płock

General news

Gorzów Wielkopolski

39 75 37.5





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BEHAVIOURAL TARGETING Advertising campaigns can be transmitted based on the way in which users make use of the Gazeta.pl portal. This type of targeting enables an advertiser to reach users who are interested in specified topics within the whole Gazeta.pl portal. Profiles are created through monitoring of the activity of users on the portal and its thematic subsites corresponding to a given profile, and are based on the number of times a user visits pages containing information corresponding to a given profile. Advertisements transmitted by profile “follow” a user who has once been placed in a thematic category, appearing on his/her screen everywhere in the portal.

Education profile Culture profile

Jobs profile

27 35 40 40 40 53 76 84 76 76 68 80 107 40 40 53 76

Home profile

Women profile

Cookery profile

Motoring profile

Travel profile

Parents profile

Shopping profile

Health profile

46 60 69 69 89 89 103 114 103 102 114 126 154 69 69 89 103

News profile 49 64 74 74 96 96 111 123 111 111 123 140 168 74 74 96 111

Business profile

Firms profile

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VIO

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PR

OF

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Investments profile

63 82 95 95 123 123 142 158 142 142 158 161 182 95 95 123 142

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DEMOGRAPHIC TARGETING6)

Advertising campaigns can be launched based on the users' demographic data and specific interests. This type of targeting enables the advertiser to reach all Gazeta.pl users who meet the set demographic criteria and the user can access commercial content which addresses his/her personal interests.

Category Additional charge

Female/Male

Age

Place of residence

Any voivodship

Any city/town 5)

Country: Poland 5)

Country: all countries other than Poland 5)

Education:

University

Secondary school

+ 30%

Education:

Vocational secondary school

Primary school

Occupation: Pensioner/disability pensioner; university student /school student; unemployed/job seeker

+ 20%

Occupation:

Manager/director/senior officer; expert/freelancer ;

Business owner; academic worker/teacher; office wo rker/civil officer

+ 45%

Interests:

Business/economy; home/real property

Computers/Internet; culture; fashion and beauty; m otor industry; science/education; family/children/health; entertai nment; sports; tourism

News/politics

+ 30%

6) Demographic targeting is based on the data entered by users in registration forms; other parameters, such as IP number, do not affect user classification into a different user group. This implies that if the user has declared a given city/town as his/her place of residence (e.g. Wrocław), the advertisement targeted at that user will be displayed even when the user is currently holidaying in Gdańsk.





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ALL DEMOGRAPHIC TARGETING OPTIONS CAN BE COMBINED For example: Price per banner on the header page of the service with the following targeting: Sex: 70 + 30% = PLN 91 / CPM Sex and age (price with sex targeting plus 30%): PLN 118 / CPM Sex, age and City (price with sex and age targeting plus 30%): PLN 154 / CPM Simultaneous display of two advertising forms – the rate card price for the display of each form (100% of the more expensive advertising form + 50% of the cheaper advertising form) will be increased to account for the targeting fee.

ADDITIONAL SERVICES

� display in selected part of the given service: + 20% � display at selected hours: + 10% � display on selected days of the week: +10% � display of video spot in any advertising format: price of the given format +50% (streaming) � audio broadcast in any advertising format: price of the given format +10% � limited banner impressions per unique user: + 10% (capping) � operating systems targeting: + 50% � Exclusive rights*

o Market-specific ads 1 day: + 100%

� Only a single client from the given market can advertise on the given day.

o Thematic ads 1 day: + 100%

� Only a single client can advertise specific thematic content on the given day: • e.g. a single bank advertises mortgage loans – the remaining banks

can advertise products other than mortgage loans

Advertisements targeted at specific voivodships: unit price of the given advertising form + 30% additional charge Advertisements targeted nation-wide: unit price of the given advertising form + 50% additional charge

*Exclusive rights do not apply to regular advertisements and contracts concluded before the exclusive rights contract





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SEARCH ENGINE MARKETING (SEM) KEY WORDS Key words are advertisements which are triggered by a specific word or phrase entered in the browser. The advertising format is selected by the Client – there is a choice of text links or banners. The advertisement is displayed on Gazeta.pl Szukaj (Search) and Gazeta.pl Katalog (Directory) websites. Technical data:

� Key advertising words (selected by the Client): package of up to 15 words � Advertising form (supplied by the Client): banner 468x60 pixels (up to 15 KB) � Duration: 28 days

PRICE:

PLN 1000

Additional charges: every additional 15 words in package: +20% exclusive rights to words in package: +100%

SPONSORED LINK When a word or phrase selected by the Client is entered in the browser, a link related to those words is displayed. Up to 3 sponsored links can be displayed at a time; if more than 3 links are bought, the links rotate. Technical data:

� Key advertising words (selected by the Client): package of up to 15 words � Advertising form (supplied by the Client): Link � Link title – up to 50 characters � Link description – two lines of up to 50 characters each � Duration: 28 days

PRICE: PLN 700

Additional charges:

every additional 15 words in package: +20% exclusive rights to words in package: +100%

The above rates are net prices which are not inclusive of 22% VAT. Agora S.A. reserves the right to modify prices in accordance with the provisions of the General Rules for Advertising Publication available on Agora S.A.'s website.





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TECHNICAL REQUIREMENTS AND MINIMUM PRICES ADVERTISING BANNER A banner is a rectangle with dimensions of 468x60 pixels. It occupies a fixed position at the top of the page beneath the masthead*. It may be published throughout the portal or on pages and subsites chosen by the client.

Technical conditions : � size: 468x60 pixels � volume: max. 25 KB � format: JPG, GIF, FLASH

Minimum order value 2000 PLN MEGABANNER A Megabanner is the largest banner format available on the pages of Gazeta.pl, six times larger than a traditional banner (468x60). A Megabanner is published only on pages with articles and on homepages in the new updated layout, adjacent to editorial content. Technical conditions :

� size: 300x600 pixels � volume: max. 45 KB � format: JPG, GIF, FLASH

Minimum order value 2000 PLN

BILLBOARD A billboard is more than twice as large as a 468x60 banner. It occupies a fixed position at the top* of the page beneath the masthead. It may be published throughout the portal or on pages and subsites chosen by the client. Technical conditions :



*Gazeta.pl reserves the right to vary the positioning of forms of advertisement in connection with changes in site structure and updates of sites.





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SKYSCRAPER

A skyscraper is a large rectangle with dimensions of 160x600 pixels, placed in the right-hand column of a page. Some pages and subsites do not support skyscrapers. Technical conditions :


Minimum order value 2000 PLN MPU BANNER

An MPU banner is a rectangle with dimensions of 300x250 or 300x125 pixels, placed in the middle column of a subsite. An MPU banner is published only on pages with articles, adjacent to editorial content. Technical conditions:

� size: 300x250 or 300x125 pixels � volume: max. 30 or 25 KB respectively � format: JPG, GIF, FLASH

Minimum order value 2000 PLN EXPANDING BANNER An interactive advertisement placed in the upper part of a page, in the place of a traditional banner. Principle of operation: when the user opens the page the advertisement is displayed in 468x60 pixel format, but when the cursor is moved over the advertisement it expands to reveal more. Technical conditions :

� Size: 468x60 banner, 468x500 pixels when expanded � volume: max. 40 KB � format: JPG, GIF, FLASH

Minimum order value 2000 PLN DOUBLE BILLBOARD A form of advertisement placed in the upper part of the page, in the place of a billboard. Format: 750x200 pixels. Technical conditions :


Minimum order value 2000 PLN EXPANDING BILLBOARD An interactive advertisement placed in the upper part of the page, in the place of a billboard. Principle of operation: when the user opens the page the advertisement is displayed in 750x100 pixel format, but when the cursor is moved over the advertisement the billboard expands in size to 750x400 pixels.





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Technical conditions : � size: 750x100 pixels, 750x400 when expanded � volume: max. 45 KB � format: JPG, GIF, FLASH

Minimum order value 2000 PLN EXPANDING SKYSCRAPER

A skyscraper is a large rectangle with dimensions of 160x600 pixels, placed in the right-hand column of a page. Principle of operation: when the user opens the page the advertisement is displayed in 160x600 pixel format, but when the cursor is moved over the advertisement the skyscraper expands in size to 320x600 pixels. Technical conditions :

� size: 160x600 pixels, 320x600 when expanded � volume: max. 45 KB � format: JPG, GIF, FLASH


SCROLL BANNER A scroll banner is a rectangle with dimensions of 468x60 pixels, which moves as the page is scrolled up and down. It can be published throughout the portal or on pages and subsites chosen by the client.


Minimum order value 2000 PLN SCROLL BILLBOARD A scroll billboard is more than twice as large as a 468x60 pixel banner. The scroll billboard moves as the page is scrolled up and down. It can be published throughout the portal or on pages and subsites chosen by the client.


Minimum order value 2000 PLN SCROLL SKYSCRAPER

A scroll skyscraper is a large rectangle with dimensions of 160x600 pixels, placed in the right-hand column of a page, which moves as the page is scrolled up and down. Technical conditions :





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Minimum order value 2000 PLN SCROLL FOOTER

A scroll footer is an interactive advertisement in the form of a strip at the foot of a Web page. The strip moves as the page is scrolled up and down. Technical conditions :

� size: 30 pixels � volume: max. 20 KB � format: JPG, GIF, FLASH

Minimum order value 2000 PLN POP-UP A pop-up is an advertisement which opens (without any action by the user) in a separate browser window, with dimensions of 300x250 pixels. The advertisement window partly obscures the editorial content of the portal page. Pop-ups can be published on most pages of the portal. Technical requirements :

� size: the dimensions of the advertisement must be contained within 300x250 pixels � volume: max. 30 KB � format: JPG, GIF, FLASH

Minimum order value 2000 PLN POP-UNDER A pop-under is an advertisement which opens (without any action by the user) in a separate browser window, dimensions 300x250 pixels. The advertisement window is displayed “underneath” the main browser window. Pop-unders may be published on most pages of the portal. Technical requirements :

� size: the dimensions of the advertisement must be contained within 300x250 pixels � volume of material: max. 30 KB � format: JPG, GIF, FLASH


BRANDMARK A brandmark is a layer advertisement, displayed over the content of a page. It is similar in appearance to a pop-up window, except that a brandmark is displayed in the same window as the page being viewed, whereas pop-ups and pop-unders appear in new windows. The artwork can take any desired shape, for example the shape of the product being advertised. It can be moved within the browser window, closed or minimized. Technical requirements :

� size: the dimensions of the advertisement must be contained within 300x250 pixels





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� volume: max. 35 KB � format: FLASH

Minimum order value 2000 PLN TOP LAYER A top layer is an advertisement in the form of a transparent layer over the browser window. It enables the whole of the displayed area to be used for an animated advertisement based on Macromedia Flash technology, including sound effects. The animation disappears after a specified time, but a static element, not obstructing usage of the site, may remain. Technical requirements:

� volume: max. 40 KB � duration: up to 15 seconds � format: FLASH


INTERSTITIAL

An interstitial is an advertisement displayed over the whole page of the Internet browser window while a page of a selected subsite is being loaded.

Technical requirements:

� volume: max. 50 KB � duration: up to 15 seconds � format: FLASH

Minimum order value 2000 PLN DHTML DHTML is a conventional generic name for techniques used for making dynamic changes to the content, appearance and behaviour of an HTML document. These changes are effected using the script language JavaScript. DHTML techniques provide enormous possibilities for advertising. The most common applications involve changes to background colours and fonts, changes in the position and size of selected page elements, image loading control and user interaction. Technical requirements:

� volume: by individual arrangement � duration: dependent on the form of advertisement � format: FLASH

STREAMING Streaming means the transmission of a video film in any form of advertisement, played in real time, without the need to load the whole of the file before it starts playing. Technical requirements:

� volume: by individual arrangement � duration: by individual arrangement





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� format: mpg, wmv, avi + HTML frame (embedding in an advertisement)

SPONSORED ARTICLE An article written by the client on any chosen topic connected with its products or services. It appears for a period of one month and is promoted by the transmission of banners or other forms of advertisement on selected pages of the portal. The promotional items link the user directly to the text of the article. The page with the article is created as ordered by the client. It may contain the firm’s logo, its product, and a banner with a link to its website. The client prepares the text content and the materials for creating the page. An article page may contain: � text � firm’s logo or photograph (max. 380x380 pixels) to the right of the text; � banner on the right-hand side, 160x600 pixels, 25 KB , with a link to the sponsor’s website; � a text link to the sponsor’s website (maximum 5 text links) The prepared materials should meet the following re quirements: � length of text not more than 10 000 characters (including spaces) � forms of advertisement promoting the article prepared in accordance with the specification � For example, 160x600 banner: the material prepared by the client has dimensions of 160x600 and

volume of 25 KB � photographs: resolution 72 dpi; format JPG; colour standard RGB � size of photographs: max. 380x380 pixels

PRICE (4 weeks’ transmission):

Production and maintenance: 2000 PLN Promotion: by individual arrangement with the client

COMPETITION A competition is a form of promotion which gets the user involved, bringing about interaction and closer personal familiarity with the brand, product and values being communicated by the advertiser. A competition also provides the possibility of collecting data, and may be a basis for the building of long-term relationships with users, possibly evolving into a users’ club, for example. A basic competition proposal contains:

• introduction page • login page • page with questions

For each competition, a suitable individual form of promotion is chosen so as to effectively target an appropriate group of users.

PRICE : individually negotiable

KaŜdorazowo do konkursu dobierana jest indywidualnie promocja efektywnie docierająca do odpowiedniej grupy uŜytkowników.

CENA : kaŜdorazowo negocjowana z Klientem





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PRICE LIST GAZETAadv.gazeta.pl/pub/inb/reklama/pricelist.pdf · 2008. 8. 27. · Agora SA, 00-732...

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Transcript of PRICE LIST GAZETAadv.gazeta.pl/pub/inb/reklama/pricelist.pdf · 2008. 8. 27. · Agora SA, 00-732...