Price estimation (Mil l T) Sold Demand in 1386 Forecast and Demand in 1387 Pk’s Forecast and...
-
Upload
giles-ferguson -
Category
Documents
-
view
216 -
download
2
Transcript of Price estimation (Mil l T) Sold Demand in 1386 Forecast and Demand in 1387 Pk’s Forecast and...
Pk’s Forecast and
Demand in 1387
Forecast and Demand in 1387
Sold Demand in 1386
Price estimation( Mil l T)
-200/000-Under 6
20/000550/000502/115Between 6-10
65/000300/000259/742Between 10-15
-100/00074/344Between15-20
65/00035/00015/935Between 20-30
5/00010/0006/239Between 30-40
-5/00074Over 40
-50/000up to 55/000
units40/000 up to
45/000 unitsInporting
105/0001/200/000903/422Total Demand
Forecast and Demand of sedan vehicles in 1387
تهیه کننده: اداره بازاریابی و تحقیقات بازار
Pk’s Forecast and Demand
in 1387
Forecast and Demand in 1387
Sold Demand in 1386Vehicles
3/0005/0002/793SUV
3/0005/0004/041Pick Up
1/0006/000-7/0004/000-5/000
Importing
7/00017/00011/834Total Demand
Forecast and Demand of SUV vehicles in 1387
تهیه کننده: اداره بازاریابی و تحقیقات بازار
Price RangeProductionRow6/000/000 Car replacement for
PK1
8/600/000-11/800/000Tondar 90(L90)229/000/000-36/000/000Megan3
30/600/000Roniz434/000/000-38/000/000Maxima5
PK’s Products
تهیه کننده: اداره بازاریابی و تحقیقات بازار
RemarksDemanding
Kind of Transmi
ssion
Kind of Engin
e
Price Range
PK’s request100/000MTCNG/Petrol
Under 6
40/000 units for handicap
60/000AT/MTPetrol/Disel
Between 15-20
PK’s request20/000AT/MTPetrol/Disel
Between 20-30
PK’s needs and demand for new sedan vehicle
تهیه کننده: اداره بازاریابی و تحقیقات بازار
RemarksDemanding
Kind of Transmissi
on
Kind of Engine
Price Range
Pike's share5/000AT/MTPetrol/DiselUnder 40
Pike's share4/000AT/MTDiselBetween 40-60
PK’s needs and demand for new SUV vehicle
تهیه کننده: اداره بازاریابی و تحقیقات بازار
Evaluation of Competitors Market
تهیه کننده: اداره بازاریابی و تحقیقات بازار
Sells Price: 15-20 Millions T
IK’s Market share: 299/118 Units in a year
Sipa’s Market share: 13/930 Units in a year
Kerman Khodro’s Market share: 1/805 Units in a year
Others ccompany:2/000 units in a year
PK’s could obtain part of the compotators market share if Pk’s have a new vehicle with this price range:
1 -20% of IK’s market share
2 -5% of Saipa’s market share
3-10% of Kerman Khodro’s market share
4-10% Other’s company market share
Forecast for Pk’s, can sell more than 60/000 units per year
تهیه کننده: اداره بازاریابی و تحقیقات بازار
Sells Price: 20-30 Millions T
Air-toya’s market share:3/000 units in a year
Saipa’s market share: 10/499 units in a year
Kerman Khodro’s market share: 500 units in a year
Zagros Khodro’s market share: 1/500 units in a year
Bahman Group’s market share: 3/000 units in a year
New Vehicle
PK’s could obtain part of the compotators market share if Pk’s have a new vehicle with
this price range:
1-20% Zagross Khodro’s market share
2-10% Saipa’s market share
3-25% of Kerman Khodro’s market share
4-10% of Bahman Group’s market share
5-20% of Air-Toya’s market share Forecast for Pk’s, can sell more than 5/000 units per year
تهیه کننده: اداره بازاریابی و تحقیقات بازار
Evaluation of Competitors Market
Sells Price: under 40 Millions T
IK’s market share: 1337 units in a year
PK’s market share: 1/337 units in a year
Pk’s could keep his market share and extend his market share if Nissan provide Pk new models of vihcle.
Forcast demand is 5/000 units per year.
Also CKD production of X-Trail is interesting in this class
تهیه کننده: اداره بازاریابی و تحقیقات بازار
Evaluation of Competitors Market
Sells Price: Between 40-50 Millions T
Air- Toya’s market share: 2/000 units per year
Hyundai’s market share: 1000 units per year
Pk’s could keep his market share and extend his market share if Nissan provide Pk new models of vihcle.Forcast demand is 4/000 units per year.
Also CBU production of Qashqaei is interesting in this class
Mitsubishi’s market share: 200 units in a year
تهیه کننده: اداره بازاریابی و تحقیقات بازار