Price Cut promotionsA price cut is applied to promote a reduced selling price of a single item in store or online. In addition to calling out the great price on a yellow background, the

previous price(s) are also printed to show the customer the savings.

Price established for same duration as promotion (1:1 rule).

Minimum number of days price establishment: 14 fresh, 21 grocery, 28 GM and F&F.

Prices must not be artificially inflated.

Established in 30% or more stores where promoting.

- PE in Express & Metro can be inherited from Superstores & Extras but only at the main estate price.

Significant in-season sales during establishment period.

Not in any promotion or multibuy during establishment period.

Exactly the same product.- Variants must all be the same price and price established.

No recommended retail price (RRP) establishment process.

Pre-promotionCannot extend running promotions.

Cannot cancel once running.

All types of offers affect price establishment.- PE does not increment during a promotion, PE restarts from zero once the promotion ends.- Bar NoPOS.

Promotion price can go deeper in the promotion period

- Was/Then/Now price must be displayed and follow 1:1 price establishment. If multiple ‘then’ prices, last one displayed along with original ‘was’.

No price changes during any NoPOS promotion.

In runningNo back to back promotions.

- Bar NoPOS.

Can move immediately to X for £Y; not further price cut or X for Y.

Return to pre-promoted price, or a new higher genuine price, for same period as minimum price establishment days.

- Any price drops must be approved with at least a 24 hour delay.- Must wait 72 hrs for price change in Scotland BWS.

Can go to immediate clearance.- Must be a genuine clearance, same saving or better and product not returning to store for twelve weeks or more, reduction is based on promo price, not RSP. Price establishment is not required.

Post-promotionDates fit the promotion calendar.

Minimum saving – greater of 10% or 10p.- Calculated as promo price/RSP, BWS subject to minimum unit pricing (MUP), less than minimum need approval

Maximum short term duration is 6 weeks- No long term price cuts, no minimum duration.- Set up as one single promotion, unless space changes during the promotion, approval required if separate

Feature or event space used for products that will generate full yellow labels.

Promotion set to sell reasonable quantities.

Sufficient stock available to support promotion.

- No online only or store specific promotions, must be full zones.- No future price changes, promotions or national clearances that will clash.- Alert Grocery Queries for Save 25%/Save 1/3 SELs.- Category wide promotion e.g. Up to Half Price Toys, 10% or more must be included in the promotion.

Set up

X for Y promotionsA promotion where the discount is based on buying multiple units of the same product or a group of products, e.g. 3 for 2 Cheapest Free (C/F).

******These are in ADDITION to everything under

Price Cut Promotions******

BOGOF and BOGOF C/F – all products must be price established, regardless of promotion length.

Short term promotions: small product groups need all to be price established; large product groups need half or more price established

Long term promotions (way to buy) – half or more of the products must be price established regardless of the number of products

Pre-promotionCannot extend a running promotion.

RSP cannot change for promotions against small groups.

- This breaks price establishment.

RSP can change for: short term promotions against large groups; or any long term promotions.

- Minimum saving and half or more products to hold price establishment.

Products can be added (but not deleted) during running promotions.

- SELs are not produced when deleted.

Short term promotions cannot be cancelled early. Long term promotions need fourteen days notice to cancel.

All types of offers affect price establishment.- PE does not increment during a promotion, PE restarts from zero once the promotion ends

In runningNo back to back promotions.

- P&P approval required for exceptions

Can move immediately to X for £Y; not price cut or X for Y.

Current price to be maintained, or a new higher genuine price, for same period as minimum price establishment days.

- Any price drops must be approved with at least a 24 hour delay.

Can go to immediate clearance.- Must be a genuine clearance, same saving or better and product not returning to store for twelve weeks or more. Price establishment is not required.

Post-promotionDates fit the promotion calendar.

Minimum saving – greater of 10% or 10p.- Calculated as promo price/RSP, BWS subject to minimum unit pricing (MUP), less than minimum need approval

Maximum short term duration is 6 weeks- Set up as one single promotion unless space changes during the promotion, approval required if separate

Long term promotion minimum duration 9+ weeks.- No maximum duration, no approval required.

Category wide promotion e.g. 3 for 2 C/F on vitamins, 10% or more must be included in the promotion.BWS can’t run X for Y promotions in Scotland, except link saves where free product is non-alcoholic.BOGOF - single item, BOGOF C/F - multiple items, Others e.g. 3 for 2 C/F - multiple items only.No step promotions against X for Y.Must be set up against whole family of products.

Set up

A multibuy offer (not a promotion) where the discount is based on buying multiple products e.g. 2 for £2.00.

X for £Y multibuys (including meal deals and BWS 25% off)

Price establishment not required at all.

Step promotions need testing and P&P approval.

- Products must all be the same price.

Pre-promotionCannot extend a running promotion.

Short term promotions cannot be cancelled early. Long term promotions need fourteen days notice to cancel.

RSP can change within the promotion. - Must maintain the minimum saving.

For all but meal deals, products can be added (but not deleted) during running promotions.

- SELs are not produced when deleted.

All types of offers affect price establishment.- PE does not increment during a promotion, PE restarts from zero once the promotion ends.

In runningCan move immediately to same or other X for £Y; not price cut or X for Y.

Current price to be maintained, or a new higher genuine price for same period as minimum price establishment days.

- Any price drops must be approved with at least a 24 hour delay.

Can go to immediate clearance. - Must be a genuine clearance, same saving or better and product not returning to store for twelve weeks or more. Price establishment is not required.

Post-promotionDates fit the promotion calendar.

Minimum saving – greater of 10% or 10p.- Calculated as promo price/RSP, BWS subject to minimum unit pricing (MUP), less than minimum needapproval

No minimum or maximum promotion duration.

No changes to complex promotions e.g. meal deals once approved.

Minimum RSP of each product in the offer must be > £Y/X e.g. 2 for £12 means min RSP of £6.01 (>£12/2).Category wide promotions, 10% or more must be included in the promotion.Can be run for single or multiple products.Must be set up against whole family of products.Price cuts can run concurrently with a BWS 25% off.Meal Deal promotions (set up as X for Y):

- All products are in ‘buy’ lists (maximum of three lists), all products in a single ‘get’ list- Products do not need to be the same price

Set up