Pria Webinar Jan08

© Copyright 2008 Dow Jones and Company, Inc.

Dow Jones Factiva

Web 2.0 Trends and Technologies and the Impact on the Enterprise

Lorraine Worley Product Champion

Dow Jones Enterprise Media Group

Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.

Agenda

1. What is Web 2.0?2. Examples/Trends of Web 2.0

Technologies3. Business Impact4. Enterprise adoption of Web 2.0?5. What is Dow Jones doing in this space?


What is Web 2.0?


What is Web 2.0?

Creativity

Collaboration

Participation

Sharing


Examples of Web 2.0 Technologies


Blogs


Social Networks


RSS, Podcasts and Wikis


Mashups


1.0 to 2.0

Web 1.0Double Click

OfotoAkamai

Mp3.comBritannica OnlinePersonal website

evitesDomain name Speculation

Page viewsScreen scraping

PublishingContent Management Systems

TaxonomyStickiness

Web 2.0Google AdsenseFlickrBitTorrentNapsterWikipediaBloggingupcoming.orgSearch Engine OptimizationCost per ClickWeb ServicesParticipationWikisTaggingSyndication

Source: FOO Camp, a conference at O'Reilly Media


Business Impact


New Media’s Impact on Communications

iPhone Article Causes Intraday Plunge

Engadget posted a story May 16 based on what it thought was an internal Apple email that the iPhone was going to be delayed several months.

Engadget sought comment from Apple, but after they didn’t respond for 2 hours, ran the story.

Apple market cap fell $4 billion in 6 minutes.

Engadget corrected the story and the stock recovered before the close, but many investors lost (and made) big.

“False alarm: iPhone NOT delayed until October”

16 May 2007


Cadbury’s Wispa

14,000 people joined

"bring back Wispa"

groups on Facebook

“This is the first time that the power of the

internet played such an intrinsic role in

the return of a Cadbury brand” Tony Bilsborough, spokesman for Cadbury


6,000 students rallied

together and

threatened to boycott

HSBC

HSBC


The Kryptonite saga

Kryptonite Evolution 2000 bike lock is advertised as providing the ‘toughest bicycle security in moderate to high crime areas.

However, on 12th September 2004 a cyclist named Chris Brennan posted a message to the Bike Forums site claiming that the Evolution 2000 lock could be picked in seconds using the end of a ballpoint pen.


The Kryptonite saga

On 14th September a blog, Metafilter, picked up the trail as did Engadget shortly afterwards. Videos showing how to open Kryptonite locks with a ballpoint pen in less than 30 seconds started to flourish on VLOGS (video blogs)


The Kryptonite saga

The story subsequently appeared in the mainstream media 2 days later picked up by the Boston Globe on 16th September.

The Associated Press also sparked a media frenzy with powerful headlines such as“Pen mightier than lock” and“Bike lock Fiasco” and classaction lawsuits followed.


The Kryptonite saga

On 23rd September Kryptonyte announced a product recall worth $10 million and settled a class action lawsuit by offering up to $ 3,000 for each bicycle stolen as a result of the faulty lock.

23 September 2004

Product recalland settled

lawsuits

12 September 2004

Cyclist posted message to Bike Forums site claiming lock could be picked in seconds

14 September 2004

Blogs pick up thestory and use video blogs to demonstrate

11 days from blog reaction to settled lawsuits


Voltaic Backpack: Sustainable Success

In September 2004 entrepreneur Shayne McQuade received an early sample of his company's solar-powered backpack that could charge the owner’s cell phone and other gadgets.

He asked a friend - a blogger who runs a small blog called Treehugger - to blog about it.


Voltaic Backpack: sustainable success

Treehugger posted an entry on 4th September which was picked up by CoolHunting and then Gizmodo (high-tech gadget focused blogs). Surfing on the product frenzy,

Voltaïc Backpack gained precious media coverage on CNN, NY1, Discovery Channel, BBC, ABC, NBC, FHM, T3, Stuff, Cargo, Organic Style, Plenty, Fortune, Wired, Fast Company, The Guardian, US News and World Report was finally picked up by the Wall Street Journal on 12th December as a last minute Christmas gift idea.


Voltaic Backpack: sustainable success

During the year Voltaïc also secured various awards including Hippyshopper’s Green Gadget of the Tear and PC News Weekly’s Top 10 Gadgets 2005.

This positive word of mouth translated into amazing sales success. In November 2005 Voltaic's founder Shayne McQuade reported that third quarter sales of the $239 backpacks had already doubled the sales achieved in the first half of 2005.

4 months from blog listing to Wall Street Journal

September 2005

Sales doubled in third quarter vs. first quarter2005

September 2004

Shayne McQuade asks a friend who runs Treehugger - to blog about it

December 2004

Wall Street Journallists as Christmasgift idea

Treehugger runs the storyand it is picked up by media


Photo tools


The Impact of “2.0” functionality


How is the Enterprise adopting Web 2.0?


Enterprise 2.0

Emergence of collaborative tools in corporations

Bottom Up-Top Down approach Reverse Mentoring


Enterprise 2.0 Adoption

McKinsey Research-August 2007- Enterprise 2.0 Survey

Enterprises using or planning to use:

Social networking tools: 37%RSS : 35%

Podcast: 35%

Wikis: 33%Blogs: 32%

Mash-ups: 21%


Gen Y Expectation

Impact of “digital natives”

Workflow around users, not technology

Changing expectations about how work environments should function

Influence of social networks

Work revolves around informal, ad hoc groups

Adaptation of social tools for enterprise use (i.e. FaceBook, My Space, blogs)


Intranet/CRM/ERP…

Portal evolution | Centralised


Intranet/CRM/ERP…

Portal evolution | The Bloggers

blog

blog

blog

blog


Wiki

WikiIntranet/

CRM/ERP…

Portal evolution | The bloggers + Wikiblog

blog

blog

blog

blog

blog

blog

blog

blog

blog

blogblog

blog

blog

blog

blog

blogblog


Wiki

UGC

Wiki

WikiIntranet/

CRM/ERP…

Portal evolution | The bloggers + Wikiblog

blog

blog

blog

blog

blog

blog

blog

blog

blog

blogblog

blog

blog

blog

blog

blogblog


Characteristics: Extreme Trust


Its all about you. The user is at the center

You Create Content UGC You Publish You Categorise You rate/rank You Participate


You are part of a network

Participation Collective intelligence

No one knows everything Everyone knows something


What is Dow Jones doing in this space?


Diverse Information Needs Across the Organisation

Factiva iWorksFactiva.com Factiva Reader

Innovative platform capabilities: alert, search, monitor, cluster, discovery, analytics

Flexible delivery options: JSON, RSS, HTML, API, XML, widgets, email


Click on any filter to

discover a new

perspective on your

search

Click on any time

bar to see articles

for that timeframe

Click on clusters to

discover emerging

trends

Unique intelligent

filters organise

articles by subject,

companies and

industries


Multimedia and Web Content

Expanded Web content:

12,000 Web sites and 4,000 blogs with global coverage

Multimedia: fully searchable audio and video content

Text-to-Speech allows you to listen to articles whilst doing other tasks


• Simple content selection, intuitive design and flexible styling option to create a professional newsletter

• Disseminate value-added content across the enterprise

• Increased productivity of PR/Corp Comms professional and Knowledge Manager

Factiva.com Newsletters

Diverse Information Needs Across the Organization

• Research is a primary function

• Expertise in finding, interpreting and sharing information

• Skilled with multiple business information products

• Support many departments and management

• Research is NOT primary function

• Quality information is essential

• Often turns to Internet

• Can’t spend time finding information

• Practical application of business news

• Makes decisions based on the information

• “Freedom from choice”

• Need the latest relevant news but don’t want to work for it


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Keeping Professionals Connected


Dow Jones Insight | Media Analytics


Coffee or Facebook?


QuestionsUseful Links:

http://www.web-strategist.com/blog/category/social-networking/

Jeremiah Owyang - Snr Analyst at Forrester – Social Computing

http://engineerswithoutfears.blogspot.com/

http://blogpond.com.au/top-100-australian-blogs-index/

http://www.factiva.com/

Pria Webinar Jan08

Business

Transcript of Pria Webinar Jan08