8/12/2019 PRfirm

1/10

PublicRelation Firm

Group Members : -

Rohit Mehlan

Nitin Jha

Kushagra Sinha

Abhishek Kumar

Saurav Kumar

8/12/2019 PRfirm

2/10

Business Model Canvas

-Huge Market in

29 States

-Party Workers

-Social Welfare

Organizations

-Celebrities in

Bollywood

-Market

Research Firms

-Market

Research

-Promotion

Campaign

-Taking Care of

the Political

Campaign

-Local issuesgiven priority

- Personal

Assistance-Politicians at

Local &

National Level

-Personalised or

Direct

-Core Services Provided

- Licensing or Franchising (later)

-Human

Resource

- Technology

- B I

IT - 10 %

BI - 10 %

Employee - 60 %

Branding5 %

Infrastructure10%

Reserve

5 %

8/12/2019 PRfirm

3/10

Risk Associated

FinancialHigher Data Procurement, Market

Research & Event Management Cost.

TechnologicalTechnologies getting absolute &

data security risk.

PeopleData theft, employee poaching and

sudden shortage of skilled work force.

Operational

Bad publicity, lack of innovativestrategies and poor handling of sensitive issues

8/12/2019 PRfirm

4/10

ManConfidentiality & lack of skill

MachineIT infrastructure

Measurement

Filtration of authentic data MethodSkilled labour, similar approaches

Material - Authenticity of data

Mother Nature

Natural Disaster

8/12/2019 PRfirm

5/10

SWOT

StrengthPalatable Truth, Authentic Data,

Influential Personality

WeaknessDifficult to operate at large scale

OpportunityContent creation through social

media & use of business intelligence.

Threat

Lack of quick adaptation andfiltration of authentic data.

8/12/2019 PRfirm

6/10

Risk RegisterRisk Type Priority Impact Mitigation Review

Frequency

Cost

Obsolete

analysis

system

Tech High to

Medium

Up

gradation

Periodical

Data Theft People High Security Constant

Campaign

Backfire

Operation High Move plan

B

Constant

Employee

Poaching

People High to

Medium

Limited

Access to

info.

Constant

Higher

cost of

campaign

Operation

al &

financial

Medium Reserve

amount

Quarterly

Market

research

cost

Financial Medium Fund for

data from

third party

Quarterly

8/12/2019 PRfirm

7/10

Risk Type Priority Impact Mitigation Review

Frequency

Cost

Authentici

ty of Data

Operation High Credible

data

collectionsources

Constant

Competiti

ve Firms

Business Medium Maintaini

ng High

Standards

Quarterly

RevenueStream

Financial High Diversification

Yearly

8/12/2019 PRfirm

8/10

BCP/Mitigation Plan

Campaign backfiring

Test any plan within afocused group before launching. Have a Plan B inplace to counter the anti party. Flood the mediawith positive reviews of the candidate and have a

contingency plan in place. Data theftSecuritization of confidential data

across all levels in organization. Firewalls on thesystem to prevent duplication of data.

Employee poaching

Have stringent clausesagainst anti organizational activities in joiningdocuments.

8/12/2019 PRfirm

9/10

High Campaign cost : The fixed costs for public

gatherings will vary from place to place hence

a surplus pool needs to be in place for public

meetings at prominent locations.

Authenticity of data : Data procured from

various agencies need to be authentic for

proper findings hence it should be boughtfrom leading MR firms.

8/12/2019 PRfirm

10/10

Use of Technology

Installations of high end firewall and securitysystem is one of the core part of ouroperations hence it will be one the most

prioritized activity. Top end MR software is the need of the hour

for us as we will align the campaigns based onthe analysis of the data.

We will tie up with VFX firms to buildanimated campaigns for digital platforms.